Purchase Criteria Research Articles

Sustainable Consumption Among Youth Consumers

Purpose: The main aim of this paper was to show different approaches to sustainable consumption and to assess the level of sustainable consumption awareness among young consumers in Poland. The goal is associated with specific objectives, which include showing the effects that consumers and consumption have on socioeconomic development, identifying factors determining consumer behavior, and assessing the impact of sustainable consumption patterns on consumer behavior. Design/Methodology/Approach: The article is based on theoretical considerations supported by the results of own research, presenting tendencies and phenomena in the consumer behavior of young consumers characteristic of sustainable consumption. A survey with the CAWI questionnaire has been used to demonstrate the determinants of this phenomenon. An empirical study was conducted in January 2020. Findings: The results of the survey are showing that young consumers declared behaviors in line with eco-consumption, consisting mainly of re-using of product packaging, shopping in an eco- and intelligent way, purchase and consumption of so-called ecological goods, choosing products coming from their own country. This indicates the awareness of sustainable consumption patterns among respondents, which shows positive changes in the approach of consumers themselves. Practical Implications: The presented considerations are of great importance for practice. They constitute an indicator of which conditions influence the increase of consumption of products. The studies presented in the paper show that sustainable development aspects are not the leading purchase criteria for young consumers. Still, they are likely to remain significant brand differentiators for the buyers provided that their primary criteria for purchase are met, such as acceptable price and quality. Originality/Value: The paper presents the attitudes of young consumers towards ecological products, environmental and social issues and identifies consumer behaviors that affect consumption sustainability. Over the recent years, sustainable consumption has been more and more covered by scientific research. The attitude of young consumers in this subject is of high importance. For that reason, the subject requires a joint approach with the inclusion of enterprises, governments, and consumers.

Sistem Pendukung Keputusan Penentuan Merek Smartphone Terbaik Dalam Mendukung Belajar Online Mahasiswa Era Covid-19 Menggunakan Metode PSI (Preference Selection Index)

The era of the Covid-19 pandemic has resulted in people having to carry out activities by keeping their distance from one another in order to achieve the termination of the spread of the Covid-19 virus, this activity resulted in the government issuing a decree, especially to the education office to conduct online learning because schools and universities is one of the places that has great potential for easy transmission, online learning makes all students obliged to have a smartphone or android so that it makes it easier for students to access online learning, it is necessary to determine the best smartphone brand with the most purchase criteria, price, capacity owned by smartphone and year. output which will later become a literature review of students and parents of students to be more selective in choosing according to the wishes and needs of each user with the help of a decision support system and the application of the PSI method (Preference Selection Index). rence selection index), and the results obtained with the highest score on the xiaomi smartphone with the highest score of 0,327332, the assessment process is fairer and the decision-making process is fast.

Online Recommender System

As the size of the e-commerce market grows, the consequences of it are appearing throughout society.The business Environment of a company changes from a product center to a user center and introduces a recommendation system. However, the existing research has shown a limitation in deriving customized recommendation information to reflect the detailed information that users consider when purchasing a product. Therefore, the proposed system reflects the users subjective purchasing criteria in the recommendation algorithm. And conduct sentiment analysis of product review data. Finally, the final sentiment score is weighted according to the purchase criteria priority, recommends the results to the user. Recommender system (RS) has emerged as a major research interest that Aims to help users to find items online by providing suggestions that Closely match their interest. This paper provides a comprehensive study on the RS covering the different recommendation approaches, associated issues, and techniques used for information retrieval.

Diagnostic of the Cooking and Storage Systems of a Cassava-Derived Food Locally Called “fufu” in the City of Yaoundé, Cameroon

Fufu is among the most consumed traditional dishes derived from cassava in Cameroon. However, the processing of cassava into flour used in the preparation of fufu, the home storage of that flour and the cooking practices might lead to microbial contamination and hence constitute a potential health risk for consumers. The aim of this study was to diagnose the cooking systems of fufu in the city of Yaoundé taking into consideration the processing of granules, its storage systems and the cooking practices. A cross-sectional study was conducted in the city of Yaoundé. A total of 74 participants were submitted to a survey by the means of a structured questionnaire. Information on the socio-demographic characteristics of the population, the nature and quality of raw material used to cook fufu, the cooking processes, the storage of cooked fufu and complaints associated with the consumption of fufu were collected and statistically analyzed. Results showed that the majority of participants were women (82.4%) with university education level (73%). Most of the participants preferred granules of fermented cassava as raw material. The odor was the main purchasing criteria of raw materials which were generally stored at room temperature (25±2°C) in the household for 1 to 2 weeks. 76.05% of participants were aware of the impact of microorganisms on the color and odor of the raw material. Two cooking processes of fufu were identified, the heating duration being the main difference. The majority of participants used a heating duration of less than 15 min as it leads to slightly rigid, less elastic and not sticky fufu highly appreciated in the Centre and Sud regions of Cameroon. Leftovers fufu eaten by participants without any heating process and leftovers fufu reheated for a short duration before being consumed might be the causes of digestive troubles associated with its consumption. Prospective studies should be conducted to optimize the cooking process of fufu taking into consideration its microbiological (sporulated microflora) and sensorial quality.

Personal customized recommendation system reflecting purchase criteria and product reviews sentiment analysis

As the size of the e-commerce market grows, the consequences of it are appearing throughout society. The business environment of a company changes from a product center to a user center and introduces a recommendation system. However, the existing research has shown a limitation in deriving customized recommendation information to reflect the detailed information that users consider when purchasing a product. Therefore, the proposed system reflects the user's subjective purchasing criteria in the recommendation algorithm. And conduct sentiment analysis of product review data. Finally, the final sentiment score is weighted according to the purchase criteria priority, recommends the results to the user.

Explaining inequalities in fruit and vegetable intake in Europe: The role of capabilities, opportunities and motivations

People who do not eat enough fruit and vegetables (F&V) have incremental health risks. Most Europeans do not comply with health recommendations relating to F&V consumption and this is especially true for those with lower-level education, which reinforces structural inequalities in health and wellbeing among Europeans. This study investigated the role of key behavioural triggers – capabilities, opportunities and motivation (in the COM-B model) – as pathways for educational differentials in F&V intake in Europe. A cross-sectional survey-based study was conducted in five European countries differing widely in their consumption habits, wealth, and climatic conditions. A structural equation model was designed to study how capabilities (diet perceived knowledge, health purchase criteria), opportunities (financial availability, social norms), and motivations (health value, habits strength) affect educational inequalities in the intake of F&V (5 portions a day) as mediators. Multi-group comparisons assessed country differences. People with higher levels of education were more likely to eat the recommended diet, i.e., at least 5 portions of F&V a day. Countries in the sample vary significantly in the percentage of people complying with the recommendation, but not significantly in terms of relative education differentials. The educational gap in the intake of F&V is mainly explained by education differentials in financial availability, diet knowledge, and habits in inserting F&V in main meals. Policies targeting dietary inequalities should address behavioural triggers affecting dietary intake, for example by subsidising F&V, developing targeted dietary awareness campaigns, or by intervening in mass catering contexts to facilitate the implementation of healthy habits.

Influenced by Media Brands? A Conjoint Experiment on the Effect of Media Brands on Online Media Planners’ Decision-Making

ABSTRACT Advertising revenues are a major source of income for media companies such as publishing houses. In the age of digitalisation, generating revenue in the online advertising market is an essential ingredient for future economic viability and competitiveness. However, programmatic advertising as a new marketing technique, as well as the proliferated number of websites and increased competition, has challenged publishing houses to generate revenue within the online advertising market. Therefore, media branding has emerged as an important issue. Since brands in such a B2B market share the same purpose as they do in consumer markets, they too offer the potential for media companies to gain a substantial competitive advantage. This article investigates the importance of media brands in relation to other purchase criteria within online media planning. The results of an Adaptive Choice-Based Conjoint analysis (ACBC) with online media planners suggest that the role of media brands within online media planning is limited and secondary to price and its influence varies over different career levels. Furthermore, a price premium can be obtained for a media brand with a higher perceived utility. This article concludes with implications for media companies.

Socialiai atsakingą vartojimą lemiantys veiksniai ir ribojančios priežastys

The purpose of the article is to identify the key factors influencing socially responsible consumption and the reasons why consumers do not choose products of socially responsible companies. The article highlights two dimensions of socially responsible consumption: environmental dimension (avoidance to buy products that have a negative impact on the environment) and public dimension (avoidance to buy product of companies who have a negative impact on the welfare of the public). Consumer decisions when purchasing goods are more selfish than justified in the public interest. This is why socially responsible consumption is motivated when users see the benefits for themselves. Users almost always give priority to products with better functional features.An analysis of the literature proves that corporate social responsibility (CSR) is not the dominant criteria in making purchase decisions of consumers. CSR is less important than the other purchase criteria such as price, quality, reliability, customer service, product warranty period, etc. The main reasons, which restrict socially responsible consumption are misconception of consumers, the perception that they have not much power to solve global problems, as well as lack of income, education and information about socially responsible consumption. KEY WORDS: corporate social responsibility, socially responsible consumption, consumer behavior. JEL CODES: M140, M310, L200, A130. DOI: http://dx.doi.org/10.15181/rfds.v15i1.980

Specialty coffee in Brazil: transition among consumers' constructs using structural equation modeling

PurposeBuilding on Guimarães et al. (2019) study and using the modeling of structural equations, the objective of this paper was to elaborate constructs whose variables would enable the characterization and distinction of individuals among these different groups of consumers and to provide insights into their transition between them.Design/methodology/approachThe constructs were validated by the average variance extracted adaptive (AVEADP) index. The transition between consumer groups is explained and encouraged by advances in their conceptual and perceptual knowledge. Thus, regular consumers should be addressed with messages aimed primarily for the social aspect of consumption; enthusiasts, by reinforcing simple to moderate aspects commonly used as product purchase criteria and experts, attracted by the emphasis on complex criteria related to specialty coffee's conceptual and perceptual knowledge, highlighting their influence on the beverage's sensory profile.FindingsThose results enabled a better understanding of these consumers and can guide the marketing strategies of different actors in this market.Originality/valueImportant attempts to understand and characterize Brazilian specialty coffee consumers were conducted by Guimarães et al. (2019) and Ramírez-Correa et al. (2020). However, further studies are needed to differentiate different specialty coffee consumer groups and enhance the market applicability of those studies results. In addition, despite its importance, there is a paucity of public domain studies about the national consumption of specialty coffees, being the results of this work important for the wide dissemination of such information.

The influence of contact force variation on surface topographies within high precision cutlery fine grinding

The optical perception of fine grinded surfaces is an important purchase criterion for the customer. In order to ensure consistent product quality, the process parameters must be set in a way that production can be carried out continuously within the specification limits of target variables (roughness, gloss and colour). Considering the application of high precision cutlery fine grinding, influencing factors such as grinding disc compound, cutting speed, feed rate and cutting fluid lead to a multivariate problem. Focusing on the contact force analysis, this research work, which is based on test series, represents systematic sets of solutions with experimental results.

Rabbit meat in the east of Algeria: motivation and obstacles to consumption

<p>In Algeria, rabbit meat consumption is insufficiently anchored in culinary traditions compared to other types of meat that are widely consumed, namely sheep and chicken. The purpose of this research is to investigate the influence of sociogeographic variables, both intrinsic and extrinsic quality cues, on consumption frequency, purchasing decision, motivations and the main deterrents to rabbit meat consumption. A survey is conducted with 360 consumers across 15 <em>wilayas</em> (districts) in Eastern Algeria. The results help us draw a conclusion that rabbit meat is consumed in all surveyed <em>wilayas</em> with a low frequency of consumption for the majority of respondents (79%). On the one hand, the causes of consumption are mainly: good taste (59%) and nutritional value (27%). On the other hand, the limiting factors are different: scarcity of rabbit meat on the market (42%), price (22%), eating habits (17%), lack of information on nutritional value (13%), bad taste (3%) and its resemblance to cat meat (3%). Regarding purchasing criteria, tenderness (58%) and freshness (14%) were chosen by most consumers. Although most consumers recognise the nutritional benefits of rabbit meat, it is poorly ranked in the choice of its consumers, placing it fourth after sheep, beef and poultry. Cross tabulation results show that gender, employment status and geographical areas are three variables that significantly affect the consumer’s perception and behaviour towards rabbit meat. This study is the first to analyse the Algerian consumer profile and sheds light on factors encouraging and hindering rabbit meat consumption.</p>

Glutopik Analizinin Aynı Kategoride Yer Alan Ekmeklik Buğday Çeşitlerinin (Triticum aestivum L.) Sınıflandırma ve Değerlendirmesinde Kullanılabilirliğinin Belirlenmesi

Çalışmada TS 2974 Buğday standardına göre aynı kategoride yer alan ekmeklik buğday çeşitlerinin (Triticum aestivum L.) Farinograf ve Ekstensograf özelliklerinin belirlenerek TMO hububat alım kriterleriyle uyumluluğunun incelenmesi ve Glutopik analizinin bu sınıflandırma ve değerlendirme çerçevesinde kullanılabilirliğinin belirlenmesi hedeflenmiştir. Araştırmada toplam 47 farklı ekmeklik buğday numunesi kullanılmıştır. Glutopik cihazının düşük numune miktarı ihtiyacı, kısa analiz süresi ve gluten yapısı hakkında bilgi vermesi avantajlı yönlerini oluştururken, elde edilen verilerin değişkenliğinin çok olması ve araştırma devam ederken üretici firmanın cihazla ilgili yazılımı güncellemesi Glutopik üzerinde daha fazla çalışma yapılmasına gereksinim olduğunu göstermiştir. Bununla birlikte maksimum tork değeri yüksek olan buğday unlarının su absorbsiyonlarının yüksek olduğu, A(0-5) arası alan ve mesafenin büyümesine koşut olarak hamurun direnç ve uzama yeteneğinin arttığı, elastikiyetinin geliştiği belirlenmiştir.

Study on the importance of wine bottle design on consumer choices

PurposeThe aim of this study is to analyse the importance of bottle design in relation to other purchasing criteria, and also to understand which design elements are most attractive to consumers.Design/methodology/approachA survey of a sample of 437 wine drinkers was carried out in Portugal using non-probabilistic sampling. The technique used was conjoint analysis based on the SPSS conjoint module.FindingsOne of the key findings was the low importance of bottle design in shaping consumer preferences compared to other attributes (origin, price and category of wine). In terms of design elements, the label had the biggest influence on consumer choice, followed by the type of bottle, bottle seal and brand name, in that order. Differences in consumer choice were evident according to the level of knowledge of wine and frequency of consumption.Practical implicationsThe findings of this study provide guidance for Portuguese wineries as regards the marketing and design decisions of their products and packaging.Originality/valueThis study sheds new light on the importance of wine bottle design on consumer preferences. Previous studies in the area have proved to be minimal and heterogeneous.

Using Purchase Criteria as Predictors of Frequency of Pediasure Provision of U.S. Infants and Toddlers

Using Purchase Criteria as Predictors of Frequency of Pediasure Provision of U.S. Infants and Toddlers

An agribusiness perspective of demonetization in central region of the state of Gujarat in India

This paper aims at understanding the effect of demonetization announced in November 2016 on agribusiness subsystems, its effect on consumer purchasing criteria, and the problems that surfaced in rural areas to move towards digitalization. This research was exploratory in nature and so adopted an open-ended approach through interviews of 200 farmers selected from 20 villages of two districts; one economically progressive and the other economically backward, in central region of the state of Gujarat in India. Besides, 50 landless farm laborers, 12 input dealers, 20 wholesalers, 20 retailers, 4 each of processors, exporters, and logistic service providers operating in study area were also interviewed. The focus group discussions were also conducted. Secondary data were gathered from various government sources. Exploratory factor analysis was conducted to examine the consumer purchasing criteria. Garrett’s ranking technique was used to find the problems of moving to digital transaction. The production activity slowed down due to immediate cash crunch. Agriculture also suffered a setback. Socio-economic factors contributed strongly to the consumer purchasing criteria post-demonetization. The rural economy worked on local credit basis during the demonetization period. Delayed sowing was observed due to non-availability of inputs during initial days of announcement of demonetization. Farm labor suffered losses. Prices of perishables crashed. More bank accounts opened in rural area as dairy payments were made mandatory through electronic mode only. Infrastructural bottlenecks, complex e-banking language and lack of technical knowhow, etc., posed problems before the rural economy to go digital. Strong policy interventions were suggested to make digitalization more popular in rural areas. Removal of infrastructural bottlenecks was suggested to absorb the shock effects of announcements like demonetization.

P12 Cooking Self-Efficacy, Perceived Health Status, and Fresh Produce Purchasing Criteria Among Faculty and Staff

BackgroundNational health guidelines emphasize the nutritional benefits of fruit and vegetable (FV) consumption. Positive associations between FV consumption, health awareness, and cooking skills have been noted in previous work. However, little is known about this relationship among university faculty and staff.ObjectiveTo explore the relationship between cooking skills, health perceptions, importance of FV consumption, and FV purchase criteria among university faculty and staff by gender.Study Design, Setting, ParticipantsA random representative sample of faculty and staff at a large Southern university were recruited to complete an online survey in spring 2018 (n = 175).Measurable Outcome/AnalysisQuestions included cooking skills, perceived health status, benefits of produce consumption, produce purchasing criteria, and demographic data. Associations between cooking skills, self-health assessment, and fresh produce buying preferences were evaluated using Pearson's correlation test. Independent t-tests were used to determine differences by gender. Significance was determined by P ≤ .05.ResultsHealth perceptions were positively correlated with perceived health benefits of fresh produce (P < .05), non-GMO/Organic (P < .05), and locally grown (P < .05). Female participants reported higher cooking skill levels. Cooking skills were positively associated with grocery shopping responsibilities (P < .01), shopping at the farmer's market (P < .01), and home gardens (P < .05).ConclusionsIn this study, females responded with the highest cooking skill levels which positively correlated with importance of fresh produce, specific purchasing preferences, and self-perceived health status. While overall cooking skill level in this sample was high, it is likely that those interested in healthy eating were more likely to complete the survey. Universities could play an important role in improving fresh produce consumption among faculty and staff by providing support and resources in the form of cooking classes through university programs such as nutrition departments, university wellness programs, and community venues. National health guidelines emphasize the nutritional benefits of fruit and vegetable (FV) consumption. Positive associations between FV consumption, health awareness, and cooking skills have been noted in previous work. However, little is known about this relationship among university faculty and staff. To explore the relationship between cooking skills, health perceptions, importance of FV consumption, and FV purchase criteria among university faculty and staff by gender. A random representative sample of faculty and staff at a large Southern university were recruited to complete an online survey in spring 2018 (n = 175). Questions included cooking skills, perceived health status, benefits of produce consumption, produce purchasing criteria, and demographic data. Associations between cooking skills, self-health assessment, and fresh produce buying preferences were evaluated using Pearson's correlation test. Independent t-tests were used to determine differences by gender. Significance was determined by P ≤ .05. Health perceptions were positively correlated with perceived health benefits of fresh produce (P < .05), non-GMO/Organic (P < .05), and locally grown (P < .05). Female participants reported higher cooking skill levels. Cooking skills were positively associated with grocery shopping responsibilities (P < .01), shopping at the farmer's market (P < .01), and home gardens (P < .05). In this study, females responded with the highest cooking skill levels which positively correlated with importance of fresh produce, specific purchasing preferences, and self-perceived health status. While overall cooking skill level in this sample was high, it is likely that those interested in healthy eating were more likely to complete the survey. Universities could play an important role in improving fresh produce consumption among faculty and staff by providing support and resources in the form of cooking classes through university programs such as nutrition departments, university wellness programs, and community venues.

USING CORRESPONDENCE ANALYSIS TO MAP ONLINE PURCHASE CRITERIA OF DIFFERENT PRODUCT CATEGORIES

The objective of present study is to evaluate online product categories (electronics, apparels, personal care, kitchen appliances and stationary &amp; school/offices supplies) association with key purchase criteria to illustrate the relative positioning of five product categories across specific purchase criteria. The study include sample of 600 respondents from three tier 2 cities of north India-Kota, Agra, and Jalandhar survey, correspondence analysis was used to depict a purchase criteria based comparative analysis of the top selling online product categories. The findings of the paper helps to reflect on three aspects - (i) similarity in positioning of product categories, (ii) purchase criteria association with product categories and (iii) discriminatory purchase criteria. This study provides meaningful insights for multi-category players and market space aggregator to create an efficient/effective marketing programs for obtaining sustainable competitive advantage. The study also presents an opportunity for online marketers to take benefit of its current positioning, or if necessary, optimally reposition itself. This study presents a meaningful ground to future researchers who wish to investigate the growing potential of e-tailing in small town India.

Ethical issues in poultry production - Datasets from a German consumer survey.

The killing of day-old chicks is controversially discussed in poultry keeping, science, politics, and society. The present survey data contributes to understand consumers´ attitudes towards ethical issues in chicken production, especially the killing practice and dual purpose chickens as alternative to avoid such killing. Information on the various topics is provided: Consumer purchase pattern of eggs and chicken meat, perception of animal welfare and protection issues, knowledge and perception of killing day-old chicks, attitudes towards dual purpose chickens as an alternative to killing day-old chicks, and socio-demographic data. The data set contains standardized responds of 1000 telephone interviews. These interviews were conducted with German consumers in spring 2016. The survey data were in part analysed with cluster analysis to categorize consumers according to their purchasing criteria for dual chicken products, and assessing which socio-economic variables best described each of the consumer categories. The survey raw data, a file with the questionnaire and the codes, the analysed data, and additional files for understanding the cluster analysis are hosted in the public repository Open Research Data https://www.doi.org/10.4228/ZALF.DK.106.

The Reformulation of a Beef Patty Enriched with n-3 Fatty Acids and Vitamin D3 Influences Consumers' Response under Different Information Scenarios.

The objective of this study was to investigate the sensory acceptability and willingness to pay (WTP) for a beef patty elaborated with beef from a local breed that was enriched with nutritional ingredients (vegetable oil mixture and vitamin D3). The experiment was conducted under two information scenarios (blind; full: ingredients used to enrich the patties in n-3 PUFA and vitamin D3). An in-home use test was carried out by 180 consumers to study consumer liking of two low-fat beef patties (C: conventional, M: modified). There were no differences in color and odor for the raw patties (p > 0.05). The sensory parameters of the cooked patties were assessed as being similar (p > 0.05) regardless of the information scenario. The sensory parameters remained crucial criteria for product acceptance and repeat purchase. Consumers positively evaluated the M patty. The information provided to consumers on the composition of the product influenced the response of consumers. It was also observed that the higher the education level of the consumer, the higher their scores for M beef patties in the blind scenario. It is thus necessary to implement appropriate marketing strategies in order to highlight the nutritional properties of the modified patties, making them competitive ahead of conventional patties.

Out of Sight, Out of Mind: Usage Frequency Considerations in Purchase Decisions

Decisions are mostly influenced by what is in sight. Because usage frequency (i.e., how frequently the consumer expects to use the product) is generally not in sight in the purchase environment—and it is unlikely to be considered spontaneously—consumers may overlook it even when contemplating purchases of a durable product (for which usage frequency is arguably an important purchase criterion). Four studies tested this hypothesis. In the first study, most customers of a women's everyday‐clothing store failed to report usage frequency considerations right after making a purchase. In the following three studies, involving hypothetical and consequential purchase decisions, manipulations that prompted the consideration of usage frequency prior to decision affected participants' choices as well as purchase intentions and willingness to pay for a product. This suggests that, in the absence of such prompting, usage frequency was overlooked. Further, in line with our theorizing, the effect of these manipulations faded away when usage frequency cues were present in the purchase environment. Future research directions and practical implications from our findings are discussed.