Purchase Choice Research Articles

Decoding Consumer Choices: How Brand Image and Pricing Form Purchasing Behavior?

This study analyzes the impact of brand image and price on consumer purchasing decisions for Aice ice cream in Bekasi City. In a competitive market like the ice cream industry, both brand image and price are essential factors influencing purchasing behavior. Data were gathered from 100 Aice consumers through a questionnaire survey, and multiple linear regression analysis was employed to assess the effect of brand image and price (independent variables) on purchasing decisions (dependent variable). Results show that both brand image and price significantly and positively influence purchasing decisions. This suggests that to enhance consumer interest, companies should focus on maintaining a strong brand image and offering competitive pricing. The findings provide valuable insights for managers and marketers in developing effective marketing strategies. If brand image indeed strongly affects purchasing choices, companies should prioritize consistent branding and communication efforts to reinforce their brand image. This study aims to assist companies in designing more targeted strategies to increase consumer demand and competitiveness in the ice cream sector.

Analisis Pengaruh Kelengkapan Produk dan Promosi Penjualan Terhadap Keputusan Pembelian Konsumen di Transmart KarawanG

The research was conducted at Transmart Karawang. In the current era of globalization, demand from consumers is increasing so as to provide profitable potential for the business world. A survey was conducted on the customer value index of 10 stores in Indonesia, one of the retail companies that is experiencing these problems is Transmart which occupies the fourth position. Reporting from kompas.com, it is said that at least 12 Transmart outlets will be permanently closed throughout 2022. The problem of declining sales levels at Transmart Karawang, as evidenced by the decreasing number of customers visiting the store, is the main subject of this study. This phenomenon is believed to arise due to consumer skepticism about their purchasing choices, which are influenced by product completeness and sales promotions. The purpose of this observation is to understand how product completeness and sales promotion affect consumer purchasing decisions at Transmart Karawang. Translated with DeepL.com (free version)The subjects of this research are consumers or customers of Transmart Karawang. The research methodology used quantitative and survey methodologies. The applied data sources include main data and supporting data, while the applied data collection techniques include questionnaires, face-to-face interactions, observations, and literature studies. A research sample of 99 respondents was selected from a population of 8422 using the Slovin formula. This research utilizes multiple linear regression analysis methodology using SPSS version 27.0 software to evaluate the effect of product completeness and sales promotion on purchasing decisions at Transmart Karawang. The research findings show that 82.9% of consumers in Transmart Karawang are influenced in their purchasing choices by the presence of product completeness and purchase promotions. A total of 17.1% of the evaluation was influenced by unresolved issues in this study.

A review of taste-active compounds in meat: Identification, influencing factors, and taste transduction mechanism.

Poultry and livestock meat are important parts of the human diet. As living standards have improved, food taste has become a major influence on consumer quality assessment and meat purchasing choices. There is increasing research interest in meat taste and meat taste-active compounds, which include free amino acids, flavor nucleotides, taste-active peptides, organic acids, soluble sugars, and inorganic ions. Taste component research is also an important part of sensory science. A deeper understanding of the meat taste perception mechanism and interactions among different taste compounds will promote the development of meat science and sensory evaluation. This article reviews the main taste compounds in meat, factors influencing their concentrations, and the identification and measurement of taste-active compounds, as well as summarizing the mechanisms of taste sensing and perception. Finally, the future of scientific taste component evaluation is discussed. This review provides a theoretical basis for research on meat taste and an important reference for the development of the meat industry.

Bridging gaps in the demand and supply for circular economy: Empirical insights into the symbiotic roles of consumers and manufacturing companies

Given the systemic nature of the circular economy (CE), its successful implementation necessitates a holistic approach involving all the relevant stakeholders across the production and consumption processes. This study focuses on the gap between the demand and supply of circularity by investigating transitioning profiles of consumers and manufacturing companies and examining their symbiotic roles in shaping a systemic circular transition. Using two extensive surveys involving 1000 consumers and 1443 manufacturing companies in Italy, and employing a cluster analysis methodology, we examined pro-environmental purchasing profiles among consumers and varying levels of circular practice integration among companies. The cluster analysis reveals four different consumer cluster based on their attitudes towards CE during the purchasing and post-purchasing phases. While the majority focused only on a single purchasing aspect, approximately one-third consistently optimized, preserved, and enhanced product value throughout the purchase phase and post-purchase use. Conversely, companies were grouped into five clusters according to their varying levels of circularity integration across the product life cycle. Only a small subset of companies fully embraced circularity throughout their entire product life cycle, with most concentrating their efforts on specific phases of the value chain. The findings highlight a significant gap between circular demand and supply: while the biggest cluster of companies comprises linear manufacturers, linear consumers represent the smallest segments. This underscores the need for comprehensive engagement from both manufacturers and consumers in shaping circular production and consumption. Based on a stakeholder perspective, the study opens up a discussion on how to bridge this gap, emphasizing the role of consumers with pro-circular behaviors in pushing companies to integrate circularity principles more thoroughly, and the role of companies in raising the awareness of linear consumers about the impact of their purchasing choices. By profiling circular companies and consumers and unveiling their behavioral tendencies, this research provides actionable insights for policymakers and managers navigating the circular transition.

An Examination of the Existing Literature Concerning Fraudulent Online Reviews: Obstacles and Potential Remedies

In the contemporary digital era, online consumer evaluations exert significant sway over purchase choices, shaping consumer viewpoints and affecting business profitability. Nonetheless, the rise of counterfeit reviews has emerged as a notable apprehension, prompting scholars to investigate various methodologies for identification. This extensive review paper acts as a reservoir of information, consolidating an extensive array of literature dedicated to detecting fake reviews. It meticulously scrutinizes diverse datasets, illuminating the numerous hurdles posed by these misleading entries. Despite progress made in curtailing the impact of counterfeit reviews, this review exposes persisting gaps in our comprehension. Consequently, it calls for steadfast exploration and ingenuity in the realm of fake review detection. As the digital landscape continues to evolve, so too must our approaches to safeguard the authenticity of online consumer input.

The Influence of Social Media Marketing and Brand Awareness on Purchase Decisions for Make Over Beauty Products

The purpose of this research is to determine whether or not Make Over beauty product sales are affected by social media marketing and consumer familiarity with the brand. Using a purposive sample methodology, 59 Gen Z respondents who had bought Make Over items were surveyed using Google Forms. Validity, reliability, multiple linear regression, t-test, F-test, and classical assumption test are some of the statistical tests used in this research, all conducted using SPSS 26. The findings demonstrated that compared to brand awareness, social media marketing significantly affects purchase choices. This finding is derived from the fact that brand awareness has a significant value of 0.112, which is higher than 0.05, and social media marketing has a significant value of 0.045, which is lower than 0.05. The significance of social media marketing tactics in the regional cosmetics sector is further explored in this research. If future studies want to get to the bottom of what factors influence consumers' choices to buy, they should use a bigger and more varied sample, according to this study's recommendations.

Assessment of the Relationship between Cultural Product Features and Tourist Perceptions

The historical product aspects affect consumer happiness and choice, it is important to consider they affect tourists' impressionslike their market worth, genuineness, and remembrance value which affect travelers' opinions and purchase choices. The essential elements that influence travelers' choices and draw attention to disparities differently men and women value these attributes. The results imply that cultural products might be made more appealing by adjusting them to suit the tastes of tourists. This offers insightful information that can be used to enhance the creation and promotion of products and plansfor the cultural tourism industry. To analyze the data, use the SPSS software. Due to any possible prejudices in expressed data and the personal nature of visitor views, the assessment has limitations. Furthermore, the range of elements affecting tourist choices is not fully captured by focusing on certain cultural characteristics of products. To surmount challenges in evaluating the correlation between indigenous products attributes and visitor opinions, guarantee a varied sample to apprehend differing inclinations and incorporate sophisticated analytics to more effectively comprehend and cater to particular customer requirements. Furthermore, collaborating with cultural specialists can improve product solutions' validity and credibility. By aware of these variables, marketing campaigns can be more focused and successful in raising visitor happiness and involvement.

Pengaruh Brand Ambassador, Brand Image, dan Online Customer Review Terhadap Keputusan Pembelian pada Produk Scarlett Whitening (Studi Kasus Konsumen Scarlett Whitening di Solo Raya)

This study aims to examine the influence of brand envoys, brand pictures, and online client surveys on the purchase choice of Scarlett Brightening goods in Mandiri Raya. The type of research used is quantitative by distributing polls through Google Structure to 100 respondents who have purchased Scarlett Brightening items. Sample determination using purposive. The data analysis technique uses multiple regression analysis and t-test tests. The results of the data analysis show that Brand Ambassador (X1) has a partial and significant effect on the Purchase Decision (Y) on Scarlett Whitening products. Brand Image (X2) has a partial and significant effect on the Purchase Decision (Y) of Scarlett Whitening products. Online Customer Review (X3) has a partial and significant effect on Purchase Decision (Y) on Scarlett Whitening products. Brand Ambassador (X1), Brand Image (X2), Online Customer Review (X3) have a simultaneous and significant effect on Purchase Decision (Y) on Scarlett Whitening products (case study on Scarlett Whitening consumers in Solo Raya)

Pengaruh Persepsi Harga dan Kualitas Produk Terhadap Customer Satisfaction dan Keputusan Pembelian

The purpose of this study is that we know the analysis of the effect of price perception. Product quality for CustomerSatisfaction and consumer purchasing choices. The object of this research is Indomaret Yoyakarta. The subjects ofthis research are customers who have shopped at Indomaret. This research is quantitative research. The sample ofthis study is part of the population, namely 100 customers who have shopped at Indomaret Yoyakarta. Where thissample is determined by the Slovin formula. The sampling technique used was simple accidental sampling. Datacollection techniques were carried out using a questionnaire or questionnaire method. The data analysis methodused is a regression method determined by t-experiment and classical assumptions. The data that has been obtainedis processed using SPSS 21. The results of this study indicate that the Price Perception Variable has a significanteffect on customer satisfaction based on the t experiment with a potential of 9.488 with a significance of <0.05resulting in Ho being rejected and Ha accepted. Product quality has a significant effect on customer satisfactionbecause it is based on a t-test of 2,973 with a significance <0.05. This results in Ho being rejected and Ha accepted.The Customer Satisfaction variable has a significant effect on consumer purchasing decisions as evidenced by thet-test with a value of 4.574 with a significance <0.05 which makes Ho rejected and Ha accepted. The priceperception variable has a significant effect on consumer purchasing decisions as evidenced by the t-test of 2.127with a significance <0.05 which resulted in Ho being rejected while Ha was accepted. Product quality has asignificant effect on consumer purchasing decisions as evidenced by the t-test of 3.246 with a significance <0.05which makes Ho rejected while Ha is accepted.

Investigating the Relationship between Green Loyalty and Green Behavior on Green Purchase Decisions with the Moderating Effect of Environmental Concerns

The research investigates the effect of Green Loyalty and Green Behaviors on Green purchasing choices, emphasizing the moderating influence of environmental consciousness among consumers of environmentally-friendly fashion, encompassing garments, accessories, and footwear. This complex association was carefully assessed in this study using a survey approach entailing a 16- item questionnaire based on a 5-point Likert scale. More specifically, the selected sample involved customers who belong to the Southern Punjab region. The empirical results further pointed out the importance of both the constructs of green loyalty and green behaviors in making green purchases; however, the environmental concern failed to become an important moderating factor in this regard. By grounding the study in the present environmental context, the research underscores the relevance of green products for present-day business while emphasizing that marketers have to manage two key factors: customer loyalty and behaviors to encourage green buying. This research effort is unique in its attempt to examine green loyalty in relation to green behavior and green buying behavior with special reference to the moderating role of environmental concern.

Impact of Digitalization on Purchase Decision of Electronic Goods

Abstract: Digital transformation empowers individuals by saving time and money. It diminishes geographical barriers and fosters closer connections among people globally. Now, acquiring products or services doesn't require a physical visit to a store; a simple online click suffices. To engage with potential clients, organizations are leveraging digital mediums, facilitating their access to a broader audience. This ease allows customers to effortlessly compare products in terms of quality and price, while the availability of products further influences their purchasing choices. This research study explores the impact of availability of digital information on customer purchasing behaviour, focusing on key factors such as the reliability of online information, the accessibility of websites, and the effectiveness of digital communication channels in persuading customers to make purchases decision. The study is conducted with a sample of 208 participants. Regression analysis was used to draw findings of the study.

Understanding the Changes in Brain Activation When Viewing Products with Differences in Attractiveness.

Product design and attractiveness are pivotal factors that determine people's positive reactions when viewing a product and may eventually affect their purchasing choices. Comprehending how people assess product design is crucial. Various studies have explored the link between product attractiveness and consumer behavior, but these were predominantly behavioral studies that offered limited insight into the neural processes underlying perceptions of product attractiveness. Gaining a deeper understanding of these neural mechanisms is valuable, as it enables the formulation of more objective design guidelines based on brain activity, enhancing product appeal and, ultimately, spurring consumer purchases. In our study, we sought to (1) elucidate the neural network engaged when individuals evaluate highly attractive product images, (2) delineate the neural network activated during the evaluation of less attractive product images, and (3) contrast the differences in neural networks between evaluations of highly and less attractive images. We utilized fMRI to investigate the neural activation patterns elicited by viewing product images of varying attractiveness levels. The results indicated distinct neural activations in response to the two types of attractive images. Highly attractive product images elicited activity in the anterior cingulate cortex (ACC) and the occipital pole, whereas less attractive product images stimulated the insula and the inferior frontal gyrus (IFG). The findings of this project provide some of the first insights of its kind and valuable insights for future product design, suggesting that incorporating more positive and rewarding elements could enhance product appeal. This research elucidates the neural correlates of people's responses to product attractiveness, revealing that highly attractive designs activate reward-related brain regions, while less attractive designs engage areas associated with emotional processing. These findings offer a neuroscientific basis for further studies on developing design strategies that align with consumers' innate preferences, potentially transforming product design and marketing practices. By leveraging this knowledge, designers can craft products that not only meet functional needs but also resonate more deeply on an esthetic level, thereby enhancing consumer engagement and purchase likelihood.

INFLUENCE OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTION: BRAND AWARENESS & BRAND PERCEPTION AS MEDIATORS

The global celebrity endorsement market is growing to be worth millions of dollars. The celebrity endorsements are used in advertising by marketers to boost sales and have a good effect upon viewers' views, which in turn affects their purchasing decisions. Using quantitative approach, this study assesses how celebrity endorsements affect customers' perceptions of the company's product or brand & their choice to buy. The questionnaire was used to gather data from 100 respondents, was then examined. The study investigated how respondents perceived celebrities, their traits & how celebrity endorsements affected their purchase choices. Results show that celebrity endorsements in commercials make them more enticing than those that don't. Furthermore, the results further revealed that the consumer purchase behavior is greatly influenced by celebrity endorsements, with the celebrity popularity having a major influence upon these selections. This study explores the purchasing habits of the consumers while considering the number of criteria, including preference, age, and gender. The results offered significant information for reaching the conclusion and extracting some recommendations based upon the conclusion.

Faktor yang Mempengaruhi Keputusan Pembelian Konsumen Skincare Melaui E-Commerce pada Remaja Muslim di Kabupaten Brebes

The aim of this research was to examine the impact of infⅼuencer support, and saⅼes advertising materiaⅼ on the purchase choices. The hypothesis posited in this research is that infⅼuencers, and advertising materiaⅼ have a favorabⅼe impact on customer purchase choices skincare products. The research incⅼuded a totaⅼ of 87 respondents who were seⅼected via purposive sampⅼing, specificaⅼⅼy purposive sampⅼing. The data coⅼⅼecting approach invoⅼves the use of questionnaires and the anaⅼysis of data using SPSS. This anaⅼysis incⅼudes doing vaⅼidity tests, reⅼiabiⅼity tests, cⅼassicaⅼ assumption tests, muⅼtipⅼe ⅼinear regression anaⅼysis, and hypothesis testing using t tests, F tests, and R2. The research findings indicate that the independent variabⅼes, nameⅼy Infⅼuencers, have a favorabⅼe impact on purchase choices. Advertising materiaⅼ has a beneficiaⅼ infⅼuence on buying choices. The test resuⅼts indicate that the adjusted R-squared vaⅼue for the independent variabⅼes infⅼuencer, and advertising content on purchasing decisions is 0.577. This suggests that 57.7% of the variation in the purchasing decision variabⅼe can be expⅼained by the independent variabⅼes infⅼuencer, and advertising content. However, 42.3% of the outcome is affected by other factors, such as the quaⅼity of the goods, its ⅼocation, brand, and trust.

Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Skincare Melaui E-Commerce Pada Remaja Musⅼim di Kabupaten Brebes

The aim of this research was to examine the impact of infⅼuencer support, and saⅼes advertising materiaⅼ on the purchase choices. The hypothesis posited in this research is that infⅼuencers, and advertising materiaⅼ have a favorabⅼe impact on customer purchase choices skincare products. The research incⅼuded a totaⅼ of 87 respondents who were seⅼected via purposive sampⅼing, specificaⅼⅼy purposive sampⅼing. The data coⅼⅼecting approach invoⅼves the use of questionnaires and the anaⅼysis of data using SPSS. This anaⅼysis incⅼudes doing vaⅼidity tests, reⅼiabiⅼity tests, cⅼassicaⅼ assumption tests, muⅼtipⅼe ⅼinear regression anaⅼysis, and hypothesis testing using t tests, F tests, and R2. The research findings indicate that the independent variabⅼes, nameⅼy Infⅼuencers, have a favorabⅼe impact on purchase choices. Advertising materiaⅼ has a beneficiaⅼ infⅼuence on buying choices. The test resuⅼts indicate that the adjusted R-squared vaⅼue for the independent variabⅼes infⅼuencer, and advertising content on purchasing decisions is 0.577. This suggests that 57.7% of the variation in the purchasing decision variabⅼe can be expⅼained by the independent variabⅼes infⅼuencer, and advertising content. However, 42.3% of the outcome is affected by other factors, such as the quaⅼity of the goods, its ⅼocation, brand, and trust.

The Influence of User-Generated Content on E-Commerce Sales: A Meta-Analysis

User-generated content (UGC) has become a common element of e-commerce platforms, with customers increasingly depending on reviews, ratings, and other kinds of UGC to make purchase choices. While the effect of user-generated content (UGC) on e-commerce sales is generally acknowledged, its quantity and consistency are still debated. This meta-analysis combines data from previous research studies to give a full knowledge of the link between user-generated content and e-commerce sales. Using a variety of empirical research and theoretical frameworks, we investigate the implications of UGC qualities, platform features, and contextual variables on e-commerce revenue success. Our findings provide useful insights into the elements that influence the effect of user-generated content on sales, such as product category, brand reputation, and customer characteristics. Furthermore, we highlight gaps in the current literature and offer future study directions to help us better understand the complicated interaction between user-generated content and e-commerce purchases.

Susceptibility to social influence the mediating role of perceived risk and attitudes when considering a counterfeit purchase choice

PurposeThe study aims to better understand the impact of susceptibility to social influence (normative and informational) on perceived risk and the consequent impacts on attitudes towards counterfeiting and intention to purchase counterfeit brands.Design/methodology/approachA single cross-sectional descriptive research was employed, and questionnaires were used to collect data from 361 counterfeit buyers. Structural equation modelling (SEM) based on partial least squares (PLS-SEM) was applied to analyse data and test the research hypotheses.FindingsResults showed that normative susceptibility to social influence significantly increased attitudes towards counterfeiting but not purchase intention; its impact on intention was mediated by perceived risk and attitudes. Although information susceptibility to social influence increased purchase intention, it had no significant impact on attitudes and perceived risk.Originality/valueThe current study empirically explores the relationship between susceptibility to social influence and perceived risk in the context of non-deceptive counterfeit consumption, by integrating the foundations of the theory of planned behaviour (TPB) and social cognitive theory (SCT).

The Influence of Marketing Activities of Companies on Social Networks on the Purchase Decisions of Students

The study in this paper sought to assess how the company's marketing initiatives influence the purchasing choices of students. By surveying 230 students from the Faculty of Economics in Belgrade and analysing their responses, the researchers evaluated various aspects of the company's marketing strategies and the students' buying behaviour. Descriptive statistics revealed that the variables related to updating content on social media and utilising sponsored advertisements had the most significant impact, along with the variable of making purchasing decisions. The results of the regression and correlation analysis established the existence of statistically significant relationships and the influence of the variables of the company's marketing activity on the variables of students' purchase decisions. Based on the regression model of influence, it was determined that the variables of the company's marketing activities had the greatest impact on the variable of making purchase decisions, with the variables of sponsored ads and updating content on social networks making the greatest individual contribution. A two-component solution was obtained by factor analysis, where the first component gathered all the variables of the company's marketing activities and the purchasing decision variable, while the second component gathered the other variables of the students' purchasing decisions. Between these two components, increasingly high correlation values were found, which only indicates that there is a certain degree of variability between the company's marketing activities and students' purchasing decisions. The research conducted in this study aimed to determine the extent to which social media marketing is beneficial for students in finding products and services they need, as well as how influential it is in their purchasing decisions. It underscores the importance for companies to integrate social media marketing activities and determine the most suitable types of social media marketing strategies.

Food safety concerns and purchase choices among poor households in the urbanising global south: the case of Dhaka, Bangladesh

This article looks into the daily food shopping practices of poor urban households in Dhaka, Bangladesh. A practice theory-based approach is used to explore their coping strategies in response to food safety concerns. By applying an exploratory sequential mixed-method approach, two groups of shoppers are compared: recently arrived migrants and established residents, as recently arrived migrants are expected to face an unfamiliar food shopping environment and therefore need to reconsider their daily food shopping practices. The results describe the elements of food shopping practices: food items, retail outlets, affordability, social networks, and relations to work. We identified the absence of freshness, undesirable substances, and the need for more information about the production process as the primary food safety concerns. Among both shopper groups, the harmful consequence of applying the chemical 'formalin' to food is considered the most prominent food safety concern. Major coping strategies include identifying (un)safe food, proactive selection, and establishing and maintaining social relationships. The two groups have similarities and differences in using skills and competencies to mitigate their food safety concerns in everyday shopping practices. Recently arrived migrants have to adapt to urban lifestyles and reconfigure their food safety concerns into their daily food shopping practices.

Do Consumers Value Agri-Food Industries' Environmental Commitment? The Case of the Table Olive Industry.

An increasing number of food companies are voluntarily adopting environmental policies and sustainability initiatives to tackle climate change. The aims of this study were to analyse the presence of environmental labels on table olive products, to explore consumer perceptions of these companies' environmental commitment and initiatives, and to evaluate the influence of these messages on purchasing decisions. For this purpose, a market study was conducted in different hypermarkets and supermarkets in Spain, and an online survey was submitted to consumers (n = 227). The results show that environmental claims and/or certifications related to sustainability do not appear on table olive products, despite most of the companies that produce and/or market table olives having adopted environmental and sustainability policies and commitments (34.3% have their environmental policy published on their website). More than 85% of consumers positively value these companies' sustainability commitments and consider environmental initiatives to be very important. As a sector of consumers pays close attention to environmental commitments, it would be interesting for table olive companies to identify their sustainability policies on their products' labelling to, thus, facilitate pro-environmental consumer purchase choices. These results could help the food industry develop the best strategies to publicise their social and environmental policies and commitments.