Purchase Satisfaction Research Articles

The Effect of SNS Marketing Attributes of Convenience Corporate on Purchase Intention and Purchase Satisfaction of Convenience Store Consumer

The Effect of SNS Marketing Attributes of Convenience Corporate on Purchase Intention and Purchase Satisfaction of Convenience Store Consumer

중국인들의 한류스타에 대한 동일시욕구 및 관광기념품 선택속성이 한류 스타 관련 관광기념품 만족도, 재구매 및 구전의도에 미치는 영향 연구

The purpose of this study is to examine how the perception level of the selective attribute of tourism souvenirs related to Hallyu stars and fandom and the desire for homogeneity for them affect purchasing behavior, including repurchase and friendly word-of-mouth behavior. Results indicate that the quality and uniqueness of tourism souvenirs and the atmosphere, facilities, and accessibility of the stores had a positive effect on purchase satisfaction. However, the language, knowledge, and attitude of salespersons who sold of Hallyu star souvenirs did not have a statistically significant effect on purchase satisfaction. Also, the desire to identify with Hallyu star fandom had a positive effect on purchase satisfaction for Hallyu star souvenirs. Furthermore, all optional attributes of Hallyu star tourist souvenirs and the desire for identification of fandom had a direct effect on word-of-mouth behavior. This study is meaningful in that it deals with Hallyu star tourism souvenirs, which have not been thoroughly covered in the previous research. In addition, the fact that the desire to identify with the fandom of Hallyu stars was studied together with the causal relationship between purchase satisfaction and post-purchase behavior is more significant than previous studies, which have mainly focused on the selection attributes of tourism souvenirs.

Business intelligence appraisal based on customer behaviour profile by using hobby based opinion mining in India: a case study

This research study contributes towards understanding the customer’s behaviour dynamics. In business analysis, it is very important not to ignore the fact that the interaction between human beings implicitly includes an emotional dimension. The research methodology includes the following: (1) customer purchase pattern prediction methods based on correlation; (2) augmentation of data set by using genetic algorithms; and (3) multiple regression models. The analysis indicates how the hobby of a customer is directly related to the purchase patterns and satisfaction level. We applied business intelligence (BI) techniques and concluded that, by using multiple regression method is possible to evaluate the level of customer satisfaction up to the upper limit of security of about 90%. BI tools could be used to employ significant achievements in specific fields based on open innovations. This paper aims at providing further practical guidance in this innovative research field by using a mix of interdisciplinary methods and techniques.

Service Quality Dimensions Influencing Online Buying Satisfaction Level of Customers in the Kathmandu Valley

This paper examines the factors influencing customer’s online shopping buying satisfaction level inside the Kathmandu Valley. It establishes a relationship between service quality dimensions with customer satisfaction in Nepalese online buying through correlation analysis. Seven service quality dimensions were selected for this research. They are information quality, usability, reliability, responsiveness, assurance, transaction security and personalisation. Data gathering was carried out developing a structured questionnaire which was distributed both through online and printed form using a convenience sampling method. The study has analysed the responses of 160 online shoppers (aged above 18 years) residing in the. The study confirms the absence of significant relationship between website usability and responsiveness while shows a positively significant relationship between other service quality (SERVQUAL) dimensions taken for this research. The proposed model in this study helps to ascertain the factors that influence online buying satisfaction level. Further, study concludes that while shopping online, websites with good layout and interaction helps promote customer satisfaction. Similarly, website reliability such as timely delivery of products, being truthful about its offerings, and fast delivery are considered as important elements for customer satisfaction.

Determinants of Consumers’ Retention and Subjective Well-Being: A Sustainable Farmers’ Market Perspective

Farmers’ markets have received much attention in many countries, and the amount of research on farmers’ markets is gradually increasing. The consumption process of consumers at farmers’ markets include both economic and social aspects, but most past studies have only focused on a single aspect. The economic perspective mainly focuses on transaction issues such as purchase motives, quality, satisfaction, purchase behavior, and post-purchase behavior, whereas the social perspective focuses on the social relations and psychological feelings created when consumers go to markets. This study aimed to integrate the economic and social perspectives and analyze the relationships among product performance evaluation, relational capital, repurchase intention, and subjective well-being of consumers at farmers’ markets after their purchase experiences. I chose three recurrent farmers’ markets in Taiwan, obtained 358 valid samples, and performed structural equation modelling analysis. The results indicated that the economic product performance exerted a significant and positive influence on repurchase intention, but its influence on subjective well-being was not significant. In contrast, the social relational capital was found to be a positive and significant factor of both repurchase intention and subjective well-being. On the whole, relational capital is more important than product performance. The suggestions for practice were as follows. First, farmers’ markets have economic and social value and are thus worth being promoted by government agencies. Second, the managers of farmers’ markets should implement a set of management mechanisms to ensure product performance and also create a market atmosphere that facilitates social interactions between farmers and consumers.

A Study on Factors Influencing Repurchase Intention of Sports Toto

스포츠토토는 스포츠를 매개로 한 ‘승부 참여형 게임’으로 국민의 여가선용, 지방재정과 체육재정 등 공공재정 조달, 국민체육복지에 크게 기여하고 있다. 본 연구는 스포츠토토의 이해수준, 구매동기, 그리고 만족도와 재구매 의도 간의 영향 관계를 규명하여 스포츠토토의 구매 활성화를 위한 실질적인 방안을 마련하는 데 목적을 두고 있다. 연구결과, 첫째, 스포츠토토에 대한 이해수준은 긍정적인 인식과 구매동기에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 스포츠토토에 대한 긍정적 인식과 구매동기는 스포츠토토의 구매만족에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 스포츠토토에 대한 구매만족이 재구매 의도에 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로 스포츠토토 대한 긍정적 인식과 구매동기가 재구매 의도에 미치는 영향 관계에서 구매만족이 매개역할을 하는 것으로 나타 났다. 본 연구를 통하여 스포츠토토를 활성화하기 위하여 스포츠토토에 대한 긍정적 인식 제고와 구매동기 자극이 고객만족에 연계되도록 함으로써 재구매의향을 향상시킬 수 있음을 시사한다고할 수 있다.In Korea, Sports Toto contributes to the public s leisure, public finances such as local finance and sports finance, and the welfare of the people. The purpose of this study is to find out the relationship between sports Toto level of understanding, perception, motivation to purchase, satisfaction and repurchase intention, and to prepare practical ways to activate sports Toto s purchase. As a result, first, the understanding level of sports toto has a positive effect on positive perception and purchase motivation. Second, positive recognition and purchase motivation of sports toto have a positive effect on purchase satisfaction of sports toto. Third, it was found that purchase satisfaction with Sports Toto had a positive effect on repurchase intention. Lastly, purchase satisfaction plays a mediating role in the relationship between the positive perception of sports Toto and the influence of purchase motivation on repurchase intention. This study suggests that the repurchase intention can be improved by raising positive awareness of sports toto and stimulating purchase motivation to activate customer satisfaction.

Research on customer purchase behaviors in online take-out platforms based on semantic fuzziness and deep web crawler

Logistics service as an important key link between online take-out platform and offline users. Its quality directly affects customer service perception and experience, but also lead to the heart of the willingness of consumers to re-use. So a framework constructed for understanding logistics service quality on consumers’ behavioral psychology is focused on, suitable service encounter points (function encounter, the distributor encounter, service results encounter, word-of-mouth encounter have been identified from the literature and the connotation of service encounter in logistics service. In view of the limitations of traditional statistical analysis methods in dealing with Likert scale data and the fuzziness of scale evaluation grade, a combination of statistical analysis and fuzzy comprehensive evaluation is used to analyze the scale. Then combined with the logical connection between perceived value, customer satisfaction and behavioral psychology in the classic American Customer Satisfaction Index Model model, emotional attachment of platform as the adjustment variable. The findings indicate that the four encounter points of online take-out logistics service are positively related to customer purchase satisfaction and perceived value. Additionally, the most significant impact on the perceived value is the functional encounter and the distributor encounter, and the most significant impact on the customer satisfaction is the service results encounter and word-of-mouth encounter; platform emotional attachment positively regulates the positive correlation between perceived value/customer satisfaction and behavioral psychology. So this research extends the theory of service encounter to online delivery logistics service quality evaluation, which is a further expansion of the connotation of service encounter and provides the platform with suggestions to pay attention to the flaw of logistics service and improve service.

Antecedents Affecting Purchase of Luxury Ayurvedic Skin Care Products

Purpose: The study examined how the various underlying antecedents affect the purchase satisfaction and the re-purchase intention of luxury ayurvedic skin care products among young Indian consumers. Design/Methodology/Approach: A survey using the mall-intercept method was conducted in the Delhi-NCR region to understand the market of luxury ayurvedic skin care products with respect to the various dimensions defined in the literature. Data were collected from 203 respondents, and the proposed model was tested using partial least squares structural equation modeling (PLS-SEM) with Smart PLS v.3.2.7. Findings: Ideal self-congruity, sense of power, and product knowledge were observed as strong influencers of purchase satisfaction ; whereas, actual self-congruity had weaker influencing relationships. Product satisfaction of luxury ayurvedic skin care products was found to strongly influence the re-purchase intentions. Research Limitations/Implication: The findings were restricted to the young Indian consumers in Delhi-NCR, which cannot be generalized across the whole of India. Furthermore, only luxury ayurvedic skin care brands were considered. Originality/Value: Most studies have focused on luxury cosmetics and luxury skin care cosmetics; whereas, this study focused exclusively on luxury ayurvedic skin care cosmetic products. Self-congruity, sense of power, and product knowledge were added as antecedents towards purchase satisfaction and re-purchase intention of luxury ayurvedic skin care products.

An Empirical Analysis on Competition Effects and Vietnamese Consumers’Choice Attributes of Korean Automobiles

베트남 시장에서 한국자동차의 경쟁력에 다른 수출성과에 미치는 효과를 검증하기 위해 가격경쟁력, 품질·성능경쟁력, 안전‧승차감 경쟁력, 브랜드·디자인 경쟁력, 서비스 경쟁력으로 구분하여 자동차 구매 만족도와 자동차 충성도에 미치는 영향을 분석하였으며, 그리고 이러한 구매 만족도와 충성도가 베트남 시장에서 경쟁력에 미치는 영향을 검증하였다. 이와 같은 경쟁력 분석을 통하여 한국 자동차의 수출에 미치는 영향을 실증 분석하였다. 이를 통해 한국자동차의 베트남 시장에서의 경쟁력 요인을 도출하여 정책적 시사점을 제시하는데 있다. 분석결과 베트남 소비자의 한국 자동차 만족도는 한국자동차의 품질·성능경쟁력과 안전·승차감경쟁력 그리고 서비스 경쟁력은 유의한 영향을 미치고 있으나 반면 가격경쟁력과 디자인 경쟁력 측면에서는 유의하지 않게 나타났다. 이는 품질 등의 요인에는 대체적으로 만족하나 가격 또는 브랜드·디자인 측면에서 불만족한 것으로 나타났다. 아울러 한국 자동차선호결정요인이 충성도에 미치는 실증분석 결과 가격경쟁력, 품질·성능경쟁력 그리고 브랜드· 디자인 경쟁력에 있어서는 충성도가 높은 것으로 나타났으며, 안전‧승차감경쟁력과 서비스 경쟁력에서는 충성도에 유의하지 않게 나타났다. 베트남의 자동차 시장은 매우 성장성이 매우 높기 때문에 자동차 가격과 브랜드·디자인 측면에서 매우 신중하게 고려해야 할 사안이며, 아울러 구매 충성도 측면의 요인은 안전·승차감 그리고 서비스 측면을 고려해야 재구매할 의지가 있는 것으로 나타났다. 이는 구매하고자 하는 의지와 선택하고자 하는 의지를 나타내는 충성도에 A/S, 안전성 등에 매우 확장적 전략을 수립해야 할 것이다.Purpose : In order to verify the effect of different export performances on the competitiveness of Korean automobiles in the Vietnamese market, the study was divided. The Korean automobile competitiveness factors are divided into price competitiveness, quality and performance competitiveness, safety and ride competitiveness, design and brand competitiveness, and service competitiveness. The impact on competitiveness is verified. Research design, data, methodology : A questionnaire was prepared to analyze the effect of Korean automobiles on purchase satisfaction and loyalty in the Vietnamese market and export performance. The questionnaire was filled out, distributed 500 copies from April 2018 to January 2019, 300 copies were collected, and 233 valid questionnaires were analyzed. For the measurement method, Likert 5-point scale with 5 points of ‘very’ and 1 point of ‘very not’ was used. Results : As a result of the empirical analysis, the determinants of Vietnamese consumer’s Korean automakers’ purchase satisfaction showed that the quality competitiveness, safety and stability competitiveness, and service competitiveness of Korean automobiles had a significant impact, but not in terms of price competitiveness and design competitiveness. This is generally satisfactory for factors such as quality but unsatisfactory in terms of price or design. Conclusions : The empirical analysis of Korean consumer’s determinants of Korean automobile purchase on loyalty shows that loyalty is high in price competitiveness, quality competitiveness, and design competitiveness, and in terms of safety, stability competitiveness, and service competitiveness, loyalty is not significant. In terms of the Korean consumer competitiveness of Vietnam, purchase satisfaction and loyalty were found to be competitive in the Vietnamese market. In the future, Korean automakers should make efforts to use product competitiveness and marketing in consideration of factors of satisfaction and loyalty.

A Study on the Foreign Direct Purchase Satisfaction, Loyalty, and Word of Mouth in Online Shopping Malls

A Study on the Foreign Direct Purchase Satisfaction, Loyalty, and Word of Mouth in Online Shopping Malls

How it effects the Influence of Customer Satisfaction and Customer Loyalty of Internet-based TV Home Shopping Service Quality

The purpose of this study is, to find out how it effects the consumers’ purchase satisfaction according to the quality of broadcasting service of TV home shopping and at the same time to understand whether the image of the home shopping channels that the customers have causes any control effect. To do this, a questionnaire was designed through a preliminary survey and based on the questionnaire, 440 samples were extracted by conducting in the form of online survey with the help of a professional company. The extracted sample was verified the content validity and composition validity by analyzing the factor analysis and reliability analysis through SPSS. In addition, to test the hypotheses, a multiple regression analysis and a hierarchical regression analysis were performed. It is necessary to plan a strategy to improve the image of the customers’ service sector through the provision of trust-based services in order to increase customer loyalty based on the achievement of the control variable of this paper, and in case the safety-related services is provided, an effective customer loyalty can be increased by establishing measures to enhance the customer's qualitative evaluation. In order to increase customer loyalty based on the results of the analysis of moderating variables in this study, a strategy to improve the customer’s image about the service sector through providing services focused on trust should be established, and in providing services related to safety, it is judged that effective promotion of customer loyalty will be achieved by establishing a plan to increase the customer’s qualitative evaluation.

인플루언서 이용자의 구매 만족도와 재구매 의도에 대한 연구 - 왕홍을 중심으로 -

중국의 왕홍은 대표적인 인터넷 개인방송 판매채널이다. 최근 동대문에는 이들의 방송기지인 ‘투게더 코리아’가 개설되었다. 중국 전자상거래 시장에서 막강한 파워를 자랑하는 최근 급격한 성장을 보이고 있는 왕홍경제는 하루 매출액이 500억을 넘고 있다. 이에 본 연구에서는 왕홍 이용자의 구매 만족도와 재구매 의도를 상호작용, 활동성, 구매경험, 방송기술 이라는 팩터를 통해 분석하였다. 분석결과 상호작용과 활동성은 만족도에 미치는 영향이 미비하였으나, 구매경험과 방송기술은 정의 영향을 미쳤으며, 왕홍을 통한 제품구매 만족도가 높을수록 재구매 의도도 높아지는 것으로 나타났다. 왕홍경제는 단순한 ‘즐거움’에서 시작되었다. 현재는 상업성이 높아지면서 중국내 규제가 심화되고 있다. 따라서 다양한 플랫폼과의 융합이 발생할 것이다. 현재의 왕홍경제를 발전시키기 위해 전략적인 접근을 한다면 그리고 창의적인 콘텐츠를 기반으로 한 다양한 융합 플랫폼을 개발한다면 왕홍경제는 ‘Personal e-Commerce’로 발전 할 것이다.

The Study on Fruit Purchase Satisfaction in College Students

The Study on Fruit Purchase Satisfaction in College Students

공유경제와 골프클럽 : 신제품과 중고제품 구매자들의 구매성향, 지각된 가치, 클럽구매 만족도 및 재구매 의도의 차이

공유경제와 골프클럽 : 신제품과 중고제품 구매자들의 구매성향, 지각된 가치, 클럽구매 만족도 및 재구매 의도의 차이

모바일 충동구매와 구매 후 만족에 영향을 미치는 요인에 관한 연구 : 의류제품을 중심으로

모바일 충동구매와 구매 후 만족에 영향을 미치는 요인에 관한 연구 : 의류제품을 중심으로

TV홈쇼핑의 실버층 구매선택요인과 만족도 분석

TV홈쇼핑의 실버층 구매선택요인과 만족도 분석

Choice Overload and Partial Season Ticket Sales

This study utilizes a consumer choice experiment to assess if choice overload exists with partial season ticket packages of a Major League Soccer (MLS) team. Individuals were randomly assigned to one of three conditions with an increasing number of partial season ticket options. Study results indicate as the number of options available increases, buyers are more likely to feel the decision-making process was difficult and regret the decision they made. However, participants were generally satisfied to be afforded so many options, and increasing the number of ticket plan options did not appear to affect purchase intent or potential purchase satisfaction. Subscribe to JASM

Impact of Sales Promotion on Customer Intention to Purchase High Involvement Product

Sales promotion is a very common targeting strategy used by retailers, yet personal value and sales promotion technique preferences that contribute towards customer satisfaction and intention to purchase high involvement product are largely unknown. This study adopted pseudo-experimental factorial design, with the aim of examining the difference in purchase satisfaction and behavioral intention between consumers’ different personal value and sales promotion techniques preferences for high involvement product from retailing service perspective. The findings from this study expand current knowledge on similar areas of sales promotion where this study details the variance effect of personal value and salespromotion techniques preferences on purchase satisfaction and behavioral intention. The study suggests to practitioners that it is crucial to understand the impact of personal value and sales promotion techniques preferences, particularly when selecting appropriate strategies for better market segmentation and targeting for high involvement product.

골프용품 구매결정요인이 구매만족과 구매행동에 미치는 영향

골프용품 구매결정요인이 구매만족과 구매행동에 미치는 영향

EVALUASI KUALITAS MARKETPLACE ABC.COM BERDASARKAN KERANGKA KERJA KEPUASAN PENGGUNA, WEBQUAL 4.0 DAN IMPORTANCE PERFORMANCE ANALYSIS (IPA)

Competition between companies especially in e-commerce is increasingly fierce nowadays. ABC.com is a website that provides marketplace service, by providing better website it can improve service for their customer. This study aim to identify and prioritize factors that affect marketplace quality at ABC.com. The research approach used is quantitative approach with descriptive analysis. Sample selected from the population of user who have ABC.com account that amount to total 1.700..000 registered user Sampling method used is convenience sampling that provide 109 respondent. Data collection is done through a questionnaire and provide factors that affect marketplace namely usability, information quality, service interaction quality, and user satisfaction. These factors is in the high category especially in indicator transaction and information security that placed in the A quadrant. While other indicators like performance, timeliness, purchase satisfaction and experience satisfaction placed in low priority (C quadrant). Recommendation for this study are ABC.com should increase their transaction process, information security and performance to obtain customer satisfaction in purchase activities that drive experience satisfaction.