Product Purchase Research Articles

A Study on Relationship Between Personality and the Duration of Financial Product Purchases

The purpose of this study is to analyze the relationship between personality and the duration of financial product purchases. Based on the four dimensions of MBTI model personality, a certain sample is selected for investigation. SPSS is used to analyze the correlation and significance of respondents' willingness to purchase financial products for duration. Survey data shows that the significance of E/I, N/S, J/P dimensions all bigger than 0.05, and the significance is smaller than 0.05 on the T/F dimension. So the E/I, N/S, and J/P dimensions have almost no impact on the purchase duration of financial wealth management products. The T/F dimension has a slight impact on the purchase duration of financial wealth management products.

Exploring the Impact of Sustainability Trade-Offs: The Role of Product and Sustainability Types in Consumer Purchases Mediated by Moral Regulation.

The attitude-behavior gap in sustainable product purchasing persists despite prior attempts to address it, thus indicating a need for more research. This study examines contextual factors in sustainable consumption, particularly the sustainability trade-offs (STOs) faced by consumers during product purchases and the impact of conditional morality. We investigate STOs in terms of sustainability type and attribute type and indicate that moral regulation enhances the impact of sustainability trade-offs on purchase intention. Four experiments were conducted with 457 participants in South Korea, focusing on STOs in terms of sustainability type (social vs. environmental) and attribute type (utilitarian vs. hedonic). The findings indicate that attitudes towards sustainability have a positive influence on purchase intention, though sustainability- and attribute-type STOs do not significantly affect this relationship. However, the combination of STOs in environmental sustainability with utilitarian attributes does have a significant impact on the relationship between attitude and purchase intention. Furthermore, while moral regulation mediates this relationship, morality does not have an impact. This research highlights the moderating role of sustainability trade-offs in the relationship between attitudes towards sustainability and purchase intention, underscoring the importance of contextual factors in sustainable product purchasing. Firms can leverage sustainability trade-offs in their marketing strategies, incorporating product features and advertising messages.

THE EFFECT OF SELF-CONGRUITY AND BRAND CREDIBILITY ON PURCHASE DECISIONS WITH PURCHASE INTENTION AS A MEDIATING VARIABLE:

Purchasing decisions are individual activities directly involved in making decisions to make purchases of products offered by sellers. Purchase intention is an essential factor in the consumer decision-making process. In order for consumers to have interest in making purchases, strong branding is needed from the company. A strong brand can be obtained from the brand credibility that can be trusted, as well as information regarding the product position in a brand. Apart from a strong brand, companies nowadays also strive to create strong relational bonds with their consumers. This strong relational bond creates self-congruity as consumers decide to purchase and consume goods and services with an image that matches consumers' self-image. This research aims to examine the effect of brand credibility and self-congruity on purchase decisions for Apple MacBook Pro consumers in Surabaya through purchase intention as a mediating variable. This is a quantitative research with a survey method by distributing questionnaires to 150 respondents in Surabaya with a minimum age of 17 years, who were selected through purposive sampling technique. The data collected was analyzed with the Structural Equation Model (SEM). The findings of this research indicate that brand credibility and self-congruity directly influence the purchase intention of MacBook Pro users in Surabaya. Brand credibility and self-congruity were also found to directly influence purchase decision and indirectly through purchase intention of Apple MacBook Pro users in Surabaya.

Effects of temporal features and product image zooming in online time scarcity deals: A construal fit account

Time scarcity deals, which offer time-limited discounts, are prevalent in online shopping. These deals have two temporal aspects: deal time and lead time. Deal time, the remaining duration before the discount expires, signals scarcity and enhances the deal's appeal. In contrast, lead time, the delay between purchase and receipt/consumption, postpones gratification and diminishes the deal's attractiveness. This study proposes that as deal time and lead time fluctuate, they progressively bring consumers psychologically closer to the act of purchase/consumption. Drawing on construal level theory, we contend that firms can use image zooming as a digital tool to generate product images at various zoom levels and align with the psychological distances induced by deal time or lead time throughout the deal's availability. This strategy amplifies the positive effects of deal time and mitigates the negative impacts of lead time. Our research model is validated by data from three experiments. We discovered that (1) product image zooming affects consumers’ psychological proximity to an online deal; (2) when a deal with a short (long) deal/lead time is paired with a zoom-in (zoom-out) product image, deal evaluation and purchase intention increase; and (3) these effects are mediated by consumers’ “feeling right” experience during deal evaluation, which arises from a match between the construal levels prompted by the temporal feature and the product image. Theoretical contributions and managerial implications are discussed.

Terroir store brand authenticity

PurposeThe objective of this exploratory study was to investigate the communication themes that retailers should prioritise to convey terroir store brands’ (TSBs) authenticity and the impact of their authenticity on several variables (i.e. value, attitude, trust, intentions and effective purchases). TSBs combine a variety of products that adhere to stringent standards associated with a terroir. Charters et al. (2017) referred to a terroir as “a resource based on unique physical origins and shared cultural personification that shape a product’s benefits into a meaningful value proposition” (p. 755). Three communication themes were studied: the ingredients’ origin, traditional local recipes and the producer’s history in a region (terroir).Design/methodology/approachAn experiment was conducted in a store laboratory. A total of 420 consumers representative of the French population were randomly assigned to four independent groups in a between-subjects study design. They shopped in the store laboratory with a section dedicated to a TSB. Each of the independent samples in this experiment was exposed to posters in the store laboratory related to the three communication themes studied. The control group did not see any posters.FindingsThe study showed that the level of TSB authenticity was highest for the communication theme related to the traditional local recipes of the culinary dishes offered by the TSB. Next came the theme related to the ingredients’ origin, followed by the producer’s history in the terroir. Moreover, for the communication theme related to the traditional local recipes, TSB authenticity had a direct impact on value, trust and intentions. Moreover, the link between intentions and effective purchases of TSB products has only been established for this specific communication theme.Originality/valueFirst, this study adds to the limited research on TSBs’ authenticity and identifies the communication themes retailers should use to promote such brands. It also proposes an integrative model of the consequences of TSBs’ authenticity in the retailing field that highlights the direct and indirect links (through value, attitude, trust and intentions) between authenticity and consumers’ effective purchases. Finally, it indicates the kind of discourse on TSBs that conveys their authenticity.

Pengaruh Kualitas Produk Dan Citra Merk Terhadap Sikap Serta Dampaknya Terhadap Loyalitas Pembelian Produk Sepatu Bata Di Toko Cabang Mall Paragon Semarang

This study aims to analyze and describe the effect of product quality and brand image on consumer attitudes and the effect of consumer attitudes on product purchase loyalty at Bata Shoe Store Mall Paragon Semarang. This research is a type of descriptive quantitative research. This research is a type of descriptive quantitative research. The data collection technique in this study was a questionnaire which was prepared by reducing several aspects related to the research variables. The data collection tool in this study refers to the Likert Scale. Each statement item provides alternative answer choices prepared based on the Likert Scale with a range of five scales (1 to 5) which describe the level of conditions, namely certain categories that represent the respondent's answer choices. Research variables include independent variables consisting of product quality (X1) and brand image (X2), while the dependent variables in this study are consumer attitudes (Y1) and purchase loyalty (Y2). The data instrument test in this study uses validity and reliability tests. Model testing is done with the coefficient of determination test and the F test. Hypothesis testing uses a partial significance test or t test with the help of the SPSS application. The research findings are (1) Product quality has a significant effect on consumer attitudes (2) Brand image has a significant effect on consumer attitudes. (3) Consumer attitudes have a significant effect on loyalty.

Strategi Pemasaran Produk Fashion dengan Menggunakan TikTok Affiliate

TikTok Affiliate is a sales method by promoting a brand's product and then receiving a commission on the sales generated. The purpose of this research is to find out how to market fashion products using TikTok Affiliate. The findings of this study are expected to provide an insight into marketing strategies using TikTok Affiliate. The results of this survey are likely to have practical implications that will help marketing practitioners develop effective strategies to address the challenges in digital marketing, with the ultimate goal of increasing purchases of fashion products.

Uncovering the key features of iron metabolism in Pakistan from 2005 to 2020: A dynamic material flow analysis

Iron is a crucial metal for Pakistan's growth, especially in its infrastructure and industrial sectors. However, the key features of iron metabolism are still unclear in this country, which makes it difficult to prepare appropriate iron management policies. In order to fill this knowledge gap, we employ a dynamic material flow analysis method to uncover the key features of iron metabolism in Pakistan for the period of 2005–2020. The result shows that a total of 2.057 Mt of iron ore was extracted during this study period. Pakistan heavily relied on importing iron resources to meet its demand, mainly from China (13.14 %), Japan (6.86 %), the United Arab Emirates (6.24 %), and the United Kingdom (6.27 %). Meanwhile, China (43.5 %) and the United Arab Emirates (19.82 %) are the top two buyers of Pakistan's iron-related products. In addition, our results indicate that iron recycling was insufficient in Pakistan, with a recycling rate of only 15 %. Finally, several policy recommendations are proposed by considering the Pakistan's reality in order to enhance the overall iron resource efficiency.

The Mediating Role of Price in Service Quality for MSME Product Purchases

The Mediating Role of Price in Service Quality for MSME Product Purchases

The Impact of Skincare Short Video Promotion at TikTok For You Page (FYP) to the Skincare Product Purchase Decision

The Impact of Skincare Short Video Promotion at TikTok For You Page (FYP) to the Skincare Product Purchase Decision

Digital Innovations in E-Commerce: Augmented Reality Applications in Online Fashion Retail—A Qualitative Study among Gen Z Consumers

Digital innovations have significantly transformed the marketing landscape, with visual technology solutions having become mainstream in the fashion industry approximately a decade ago. Digital technology offers a range of benefits to online fashion retailers, enhancing their online shopping platforms with augmented reality features that allow customers to “try on” products digitally before making a purchase. This research aims to explore the key factors influencing the use of augmented reality applications and e-commerce sites for purchasing apparel. A qualitative study was conducted to examine the visual experience and usage of augmented reality applications among young customers. The findings highlight the most relevant factors in the online fashion purchasing process, the visual experience, and the potential future use of augmented reality applications in fashion product purchasing. These insights are crucial for developing effective marketing strategies and communication messages.

URGENSI DAN PENGARUH INOVASI PRODUK TERHADAP MINAT BELI PADA KUE NENEK MOYANG PEMATANG SIANTAR

Abstract - This study aims to examine and understand the influence of product innovation on purchase intention at Kue Nenek Moyang in Pematang Siantar. The approach used includes literature and field research, with 55 consumers as the sample. The data used in this study are qualitative and quantitative, sourced from primary and secondary data. Data collection was carried out through questionnaires, interviews, documentation, and observations. Validity and reliability tests were applied to the research instruments, and data were analyzed using normality tests and qualitative and quantitative descriptive analyses. The study results indicate that: 1) product innovation and consumer purchase intention are considered good; 2) there is a positive influence of product innovation on purchase intention; 3) there is a strong relationship between product innovation and purchase intention, where the level of purchase intention is influenced by product innovation; 4) the hypothesis test shows that H0 is rejected, confirming a positive and significant influence of product innovation on purchase intention at Kue Nenek Moyang in Pematang Siantar.

Exploring an incongruence frame for online reviews

AbstractGiven the growth in the internet and e‐retailing, consumers are extremely reliant on online user‐generated reviews (“reviews”) for decision‐making. Reviews often combine informational cues such as numeric (i.e., star) ratings and qualitative text, and these may not always be in alignment. To understand conflicting informational cues, this research conceptualizes and tests an incongruence frame that captures the inconsistency between a review's textual and numeric message cue components. Incongruence occurs when the valence of the review text is not in alignment with the product star rating given by the reviewer. To further qualify the findings, the paper introduces two types of incongruences: Type A (Type B) is categorized as involving low (high) star ratings alongside a positive (negative) review text. The research findings shed light on an underexplored dimension of review processing based on inconsistency between the textual and numeric components of a single review. Using primary and secondary data across four studies, the incongruence effect is shown to undermine review usage. Incongruence is found to influence both review diagnosticity and review authenticity. The initial heuristics of review evaluation generate differential effects between Type A and Type B. Incongruence in the review is also shown to influence product purchases. The incongruence frame, therefore, helps reconcile some of the inconsistencies in the extant literature and offers fruitful avenues of future research for both academics and practitioners.

Knowledge, attitudes and practices of intangible cultural heritage among youth in Sichuan, China: a cross-sectional study

PurposeThe preservation and transmission of intangible cultural heritage (ICH) relies heavily on the interest and commitment of younger generations. In Sichuan, China, youths serve as a conduit and steward to the inheritance passed down from previous generations. Knowledge, attitudes and practices (KAP) studies have been advantageous in providing insights into a community’s knowledge, attitudes and behaviors towards safeguarding heritage. This study investigates the KAP of Sichuan youth regarding ICH.Design/methodology/approachThe study employed a quantitative methodology, utilizing a survey questionnaire on the KAP dimensions. The study involved 384 youths between the ages of 15 and 24 across 21 cities in Sichuan, China. Statistical analyses were conducted using both descriptive and inferential statistics.FindingsThe results of the study showed that Sichuan youths had a high level of knowledge of ICH and a high level of positive attitudes towards ICH but scored in the moderate range for ICH practices. There were significant differences in the knowledge of ICH among youths of different ages and education levels. In addition, there was a strong correlation between knowledge and attitudes, a strong correlation between knowledge and practices and a moderate correlation between attitudes and practices.Originality/valueThis study is the first to investigate the KAP of ICH among youth in Sichuan, China. The findings of this study suggest that several areas—such as ICH categorization (knowledge), approaches to safeguarding ICH (knowledge), levels of satisfaction with ICH safeguarding effectiveness (attitudes), ICH product purchasing (practices) and membership to clubs or associations aimed at safeguarding ICH (practices)—need to be further strengthened. Reinforcement in these areas will encourage positive behaviors and perspectives among the younger generation and facilitate in the management of ICH by institutions or organizations.

How do online reviews moderate effects of country image on product image and purchase intention: cases of Korean and US products in Vietnam

PurposeThis paper examines the moderating effects of online reviews on the relationship between country image, product image, and purchase intention of products from two developed countries in Vietnam.Design/methodology/approachThis current research used a cross-sectional design. Data was collected via questionnaires, and 305 responses were left after refining. The collected data were analyzed using exploratory factor analysis, confirmatory factor analysis, structural equation modeling, and multi-group analysis methods.FindingsAffective country images do not directly affect purchase intention when online review quality and positivity are high. Cognitive country images still directly affect purchase intention when online review positiveness is low. However, online review quantity does not moderate the effects of country images on product images and purchase intention.Research limitations/implicationsCognitive country image consistently affects purchase intention through the central route independent of online reviews. In contrast, the affective country image will likely affect purchase intention through the peripheral route when online reviews are insufficient for customers.Practical implicationsFirms can mitigate the adverse effects of country image, especially cognitive country image, in foreign markets by improving online review quality and positiveness.Originality/valueOur study extended existing literature by providing a better understanding of the nature of country image and the roles of country image dimensions in shaping product image and purchase intention in the context of the increasing popularity of online reviews.

Customer Relationship Management Strategy in Mobile-Based E-Commerce Platform Development to Increase Purchase Interest

The demands of technological developments trigger every company to be able to increase competitive advantages in order to create a smooth business process. Customer satisfaction in comparing expectations before making a transaction with the service directly felt by a customer is one of the elements that affect how succesful. Therefore, this study develops and implements a mobile-based e-commerce system equipped with a customer relationship management feature that aims to increase the involvement of interest and product purchases at the Tarigan Clothing Store so that it can provide very significant additional value in a product marketing process. This mobile-based e-commerce information system application also utilizes javascript technology as its interface design. The use of javascript is considered to facilitate access to the latest features in the e-commerce application that is built because of the high existence of javascript which continues to develop according to technological advances. This mobile-based e-commerce application is expected to provide wider reach, convenience and become a more effective marketing tool for customers and Tarigan Clothing Store so that it can provide significant benefits for both parties and create a more comfortable and efficient shopping process.

EXPRESS: How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal

Retailers, service providers, and manufacturers have discovered that complementary optional insurance is an attractive source of profit and frequently charge substantial insurance prices compared to the price of the product to be insured. The implicit assumption behind this pricing strategy is that product purchase decisions are independent of the insurance offer. The authors question this assumption and propose that consumers interpret the price of insurance as a risk signal with respect to the underlying product. Perceived risk, in turn, negatively affects consumers’ decision to purchase the product in a given purchase situation. The results of a survey, three online experiments, and two studies using transactional data provide evidence for the proposed insurance price risk signal. The findings reveal that perceived risk mediates the link between the relative insurance price level and consumers’ decision to purchase the underlying product. Offering other optional add-ons and providing objective risk information weakens the insurance price risk signal.

Behavior of Halal Cosmetic Product Purchase Decision In Generation Z

One of the halal lifestyles that continues to increase in Indonesia is the use of halal cosmetic products. The purpose of this study was to examine the effect of religiosity and country of origin on purchase decisions for halal cosmetic products through the variable halal awareness as an intervening variable. Analysis of the model used is Partial Least Square-Structural Equation Modeling (PLS-SEM). The data in this study are primary data with 273 generation Z respondents in Central Java Province who use halal cosmetic products. The sampling technique was carried out using purposive sampling method. The results showed that there was a positive and significant influence between religiosity and country of origin on purchase decisions for halal cosmetic products. Furthermore, halal awareness is able to mediate the relationship between religiosity and country of origin on the decision to purchase halal cosmetic products. Policy implications that can be applied by stakeholders include increasing halal education policies, strengthening halal certification on imported cosmetic products, facilitating halal certification on MSME products, and helping to promote local halal cosmetic products.

Analisis Electronic Word of Mouth dalam Pembelian Produk di Social Commerce TikTok Shop

TikTok Shop is one of the most popular social commerce for Indonesian people to make product purchase transactions. Advertising on TikTok Shop social commerce is inseparable from Electronic Word of Mouth (e-WOM). In today's era, e-WOM is considered as one of the important aspects that influences online shopping activities. This study aims to determine the effect of e-WOM on consumers in purchasing products on TikTok Shop social commerce. The type of research used is qualitative with a descriptive method in order to obtain an explanation of the phenomenon of e-WOM. The data collection technique was carried out by interviewing respondents who were the samples in this study. The sample in this study used a purposive sampling technique. There are three indicators that are used to assess e-WOM, namely intensity, consumer opinion, and content. The results of these three indicators show that e-WOM has been implemented well as a consideration for consumers in deciding to purchase products on TikTok Shop. This is expected to be a reference for sellers on TikTok Shop to always create marketing strategies by utilizing e-WOM.

Consumer willingness to buy products with geographical origin (PGO) and protected designation of origin (PDI): A review

This scientific review explores the factors influencing consumer willingness to purchase products with geographical origin (PGO) and protected designation of origin (PDI) over the past twenty-five years. It examines consumer behavior, perceived value, marketing strategies, and the impacts of ethical and environmental considerations and more specifically how the consumers are willing to consume products from protected designation of origin compared with the other products that exist in markets. The review integrates findings from recent peer-reviewed studies, surveys, and reports, offering a comprehensive analysis of consumer attitudes toward PGO/PDI products. In conclusion, the consumers are willing to buy the PGO and PDI products if there is a better price and marketing presentation.