Smartphone Purchase Research Articles

The Effect of Country of Origin and Product Quality on Purchase Intention: Case of Huawei Smartphones

This study aimed to discuss and determine the influence of Country of Origin and Product Quality on Purchase Intention for Huawei Smartphones. The research was conducted in a smartphone retail company at PT. Erafone Artha Retailindo, a branch of Roxy Mas. The research method used is library research by literature studies, scientific journals, and reports. Field research was done by collecting data from research objects through observation, interviews, and questionnaires. The data was collected from 140 visitors, who had not purchased at the Erafone branch in Roxy Mas. The valid sample used in this study amounted to 100 people. To process and analyze the data, this research used SPSS version 25. Based on the results, Country of Origin and Product Quality have a positive and significant effect either partially or simultaneously by 64.4%, on Huawei Smartphone Purchase Intention; the remaining 35.6% is influenced by other factors not covered in this study.

Factors Affecting Smartphone Purchase Intention of Consumers in Nepal

Factors Affecting Smartphone Purchase Intention of Consumers in Nepal

The Impacts of Threat Emotions and Price on Indonesians' Smartphone Purchasing Decisions

The Impacts of Threat Emotions and Price on Indonesians' Smartphone Purchasing Decisions

Antecedents of smartphone brand switching: a push–pull–mooring framework

PurposeRecent years have witnessed the increasingly fierce competition amongst smartphone brands. Hence, smartphone firms urge to prevent current consumers from switching to maintain market position. Based on the push–pull–mooring (PPM) framework, this study aims to explore the drivers of users' intentions to switch from their current smartphone brands.Design/methodology/approachBased on previous literature and the characteristics of the smartphone purchase, this study identified one pushing, two pulling and five mooring factors. Online questionnaires were collected to test hypotheses using the structural equation modelling approach. An additional netnography study provides further support to the hypotheses.FindingsResults show that regret is a push factor that enhances consumers' switching intentions. Moreover, two pull factors, subjective norms and alternative attractiveness positively influence consumers' switching intentions. Finally, switching costs, emotional commitment and brand community engagement are mooring factors that negatively affect brand-switching intention, whereas consumers' variety seeking has a positive effect.Originality/valueThis study enriches the brand switching literature and offers significant implications for customer retention.

Uncertainty in Consumer Behaviour with Reference to Factors Influencing Consumer Purchase Decision of Smartphones in the City of Bengaluru

This article attempts to investigate and understand the factors that influence the purchase decision towards smartphones in Bangalore. Bangalore is a cosmopolitan and multilingual city with a mixed culture. It is also a famous city in India with the IT sector and educational institutions, which has grown in the recent past. The shopping pattern in Bangalore is found to be very interesting when compared to other south Indian cities because the spending pattern of people in Bangaloreprovokes the consumers to purchase. A survey was conducted to determine the factors influencing smartphone purchase. A simple random sampling technique has been used with a sample size of 190. Factor analysis was run to reduce the dimensions and find the aptest variables influencing the consumer purchase decision. From the analysis, the researchers have derived five iterations which are price and in-built features(Component 1), camera, battery backup and sound quality(Component 2), marketing strategy and social groups(Component 3), brand image and origin of the company (Component 4), EMI and replacement option(Component 5). This study will help the marketers in understanding the expectation of the consumer’s from the product and figure out the areas of improvement in smartphone features and other factors influencing the purchase so that they can tailor make the product as per customer requirement and understand the most crucial factor contributing to the sale. Uncertainty is to be understood by the marketers, as drastic changes in needs, wants, desire, and expectations are needed.

Analysing consumers smartphone adoption decisions using qualitative dimensions: a multi-criteria decision approach

The rapid technological advancement and its proliferation in the form of smartphones and other information and communication technology (ICT) have been evident in the present global markets. Therefore, it has become imperative for companies to better understand the underlying decision process to harness this market opportunity. The present research work aims to embrace the theoretical underpinnings of the technology acceptance model (TAM) and multi-attribute utility theory (MAUT) to explore and prioritise smartphone adoption factors, and uses them to support the customer decision of smartphone selection on certain qualitative dimensions. Multi-criteria decision-making (MCDM) approach based on fuzzy sets, analytic hierarchy process (AHP), and technique for order preference by similarity to ideal solution (TOPSIS) are further employed to support customer decisions of smartphone adoption. The results reveal that smartphone brand value and value for money are key factors that shape the smartphone purchase decision.

Determinant of Smartphone Purchase Intention of the Office Staffs in the North of Vietnam

Nowadays, smartphone is one of the most popular mobile devices to make calls and send texts. Moreover, you can use smartphone to take pictures with high quality, listen music or play video. This study investigates the relationship between product quality, price, design, features, band name and purchase intention of a smart phone. To do so, a survey was conducted by distributing 250 questionnaires in some of different offices in North of Vietnam. The Pearson Correlation was applied for the data analysis. The results show that there is a positive and significant relationship among product quality, price, design, features, band name and purchase intention. Based on these results, it seems that the smart phone company needs to develop marketing strategy to increase purchase intention of office staffs. Keywords : smartphone, purchase intention, office staff, in the North of Vietnam DOI: 10.7176/RJFA/11-24-02 Publication date: December 31 st 2020

Pengaruh Perceived Quality, Brand Attachment dan Customer Satisfaction Terhadap Purchase Intention

The purpose of this research is to examine the effect of Perceived Quality, Brand Attachment and Customer Satisfaction toward smartphone’s Purchase Intention in Jakarta. The population used for the research were users of smartphone domiciled in Jakarta. The sample size for this research were 150 smartphone users. Data used in this research are primary data obtained from online questionnaire and convenience sampling techniques was applied to collect all the data. The results of this research shows: 1. Perceived quality did not affects smartphone Purchase Intention in a positive way. 2. Brand Attachment affects smartphone Purchase Intention in a positive way. 3. Customer Satisfaction affects smartphone Purchase Intention in a positive way.

Inovasi Produk, Kreatifitas Iklan Dan Brand Trust Mendorong Keputusan Pembelian

This research was conducted to reveal consumer behavior in terms of smartphone purchase decisions. The study tries to reveal consumer behavior in terms of deciding on product purchases, especially OPPO brand smartphones. The level of brand trust, innovation, ad creativity, and ad effectiveness are thought to influence consumer decisions in purchasing OPPO brand smartphones. The results showed that Product Innovation (X1), Ad Creativity (X2) and Ad Effectiveness (X3) had a significant effect with each value of β being 0.091; 0.589; and 0.580. Meanwhile Brand Trust (X4) has a negative effect on purchasing decisions. R2 value indicates 0.673, which means that the four variables simultaneously influence 67.3% of the purchasing decision (Y).

THE EFFECT OF PRODUCT QUALITY, FEATURES, WORD OF MOUTH AND E-COMMERCE ON PURCHASE DECISIONS

This study aims to examine the Effect of Product Quality, Features, Word of Mouth and E-commerce on Xiaomi smartphone purchasing decisions. This type of research is quantitative research. The sampling technique uses accidental sampling technique with a total sample of 100 consumers who are members of the MI community application. To analyze the relationship between dependent and independent variables is multiple linear regression with classic assumption test (normality test, multicollinearity test, and heteroscedasticity test), hypothesis test (t-test and F test), and also model test (test coefficient of determination). The results of the t-test indicate that product quality and features influence the Xiaomi smartphone purchase decision with a significance level (0,000 and 0.005), word of mouth and e-commerce have no effect on Xiaomi smartphones with a significance level (0.311 and 0.568). Simultaneous results with the F test, product quality, features, word of mouth and e-commerce simultaneously influence the purchase decisions of Xiaomi smartphones. The determination coefficient shows that the Adjusted R Square value is 0.974 that product quality, features, word of mouth and e-commerce can be explained by the independent variable of 97.4%, while the rest is explained by other factors.

Effect of Brand Image, Price, and Quality of Product on The Smartphone Purchase Decision

One of the competing mobile brands in Indonesia is xiaomi, the xiaomi brand itself began to be known by the people of Indonesia since 2013 and successfully exploded in the market in 2014 by creating their flagship product, smartphone. Various findings of a good product quality will affect the brand image of a product, brand image describes the results of the views or perceptions of consumers towards a particular brand, which is based on comparison and consideration with several other brands, on the same type of product. This research aims is to find out whether there is a significant influence between product quality, brand image, and price on smartphone purchase decision. This research uses a multiple regression approach and 100 respondent in Yogyakarta provincy, the results of the research output show that all hypotheses tested show achievement in accordance with the research parameters.

밀레니얼 세대의 소비가치와 스마트폰 구매행동의 연관성에 관한 연구 : 기성 세대와의 비교중심으로

본 연구는 최근 소비의 트랜드를 이끌어가는 밀레니얼 세대의 소비가치에 대해 기성 세대와의 비교를 통해 특징을 도출했고 이 소비가치들이 스마트폰 구매행동에 미치는 영향 및 연관성에 대해 분석하였다. 스마트폰 시장은 성숙기에 접어들었고 제품의 기능이 상향 표준화가 됨에 따라 제품의 차별화만으로는 신규 소비자를 유입하거나 현 소비자를 지속 보유할 수 없다. 따라서 주 소비 계층인 밀레니얼 소비자의 소비가치을 확인하였고 스마트폰 구매 행동과의 연관성을 분석하였다. 그 결과, 밀레니얼 세대는 자아적 감성적, 심미적 가치가 기성 세대보다 높았고 독자적 구매 성향을 나타내었다. 본 연구를 통해 스마트폰 기업의 마케팅 방향을 제안하고 전략을 세우는 데 기여할 기초자료를 제공한다.

PENGARUH PRODUCT INNOVATION DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO

This study is entitled The Effect of Product Innovation and Brand Image on the Oppo Smartphone Purchasing Decision on Consumer Stores in Jaya Mobile, Skip City Bengkulu Branch. The formulation of the problem in this research is whether Product Innovation and Brand Image have a significant effect on the Oppo Smartphone Purchase Decision on the Consumer of Jaya Toko's Skip Surabaya Bengkulu Branch. The purpose of this study was to determine the effect of Product Innovation and Brand Image significantly influence the Oppo Smartphone Purchase Decision on Consumer Stores Jaya Skip Surabaya City Branch. This research was conducted on Oppo Smartphone Consumers at Toko Jaya Ponsel Simpang Skip Branch in Bengkulu City. While the time of the study for 14 days namely on January 26 to February 8, 2020. The population of this study is the Oppo smartphone consumers Toko Jaya Ponsel Skip Bengkulu City Branch, while the sample of this study is the oppo smartphone consumers Toko Jaya Ponsel Skip Bengkulu City Branch totaling 100 respondents and use quantitative methods. With the research test data analysis technique, the results of the study can be concluded that the respondents' perceptions about Product Innovation (X1) and Brand Image (X2) affect the Purchasing Decision (Y) with the results of multiple linear regression obtained the following equation: Y = 4.891 + 0.633 (X_1 ) + 0.507 (X_2). And the coefficient of determination of R2 = 0.837 or 83.7% through hypothesis testing together (simultaneous) and individually (partial) in this study using the f test and t test, Product Innovation (X1) and Brand Image (X2) = 0.000, it means that the value of fsig <0.05 together and a significant influence. Keywords: Product Innovation, Brand Image and Decision

A Study on the Factors influencing Consumer’s Choice of Smartphone Purchase Channel in Multichannel Environments- Focusing on the consumer's shopping orientations

본 연구는 간호대학생의 우울과 사회불안이 행복에 미치는 영향요인을 규명하기 위해 실시하였다. 연구대상자는 간호대학생 316명으로 2018년 10월부터 11월까지 자료수집하였다. 자료분석은 기술통계, t-test, One-way ANOVA, Scheffe test, Pearson’s correlation coefficient, 다중회귀분석을 이용하였다. 연구결과는 행복과 우울, 사회불안은 부적관계, 행복에 우울과 사회불안이 부적영향이 있었다. 이러한 결과에 의해 간호대학생의 행복증진을 위해 간호대학 생이 경험하는 우울, 사회불안을 감소하기 위한 방안마련이 필요하다. 향후 간호대학생의 행복 영향요인을 보다 다양한 요인과 환경을 고려한 탐색적 연구가 계속적으로 되어야 할 것이다.

ANALISIS PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG (BERBASIS ANDROID ) TAHUN 2019 (Studi kasus pada dosen dan mahasiswa pengguna smartphone Samsung Di Universitas Boyolali)

This research aims to know the influence of brand image, price, and product quality of samsung smartphone purchases on all student users of samsung mobile phones (android-based) at the University of Boyolali. The technique of collecting data which used of these tests are the questionnaire and the interviews conducted in the months april and stay there until 2019 mt gas bali on june .The technique of the sample collection that is used accidental the sampling method of , all of the data have been analyzed from the analysis the percentage of , it is anticipated that analysis linear regression of multiple , the fit and proper test classical economic assumptions agreed to at , the test and been approved f , a satire or a reflecti efforts whatever survives this test and coefficients of determination. Percent of the population in this research was lecturers and students the user of mobile phone samsung ( the android based ) at the university of boyolali
 , with samples from 100 respondents in the present study. From hypothesis testing in mind that the goal of brand, price and quality of products simultaneously influential buying decision significantly to Samsung mobile phone (android-based). Partially variable of influential brand image quality significantly to purchase Samsung mobile (android-based). While variable pricing and product quality partially do not affect purchase decisions significantly to Samsung mobile phone (android-based).
 
 Keywords: brand image, price, product quality, purchase decision.

PENGARUH PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK VIVO DI KOTA LUBUKLINGGAU (STUDI KASUS DI RATU 3G PONSEL)

This study aims to determine the Effect of Products and Promotions on VIVO Brand Smartphone Purchasing Decisions in Lubuklinggau City. This research is a type of quantitative research. The research sample was 40 people. In this study using primary and secondary data sources. The results of the study of Product Variables partially influenced the VIVO Brand Smartphone Purchase Decision variable in Lubuklinggau City, this was evidenced from the tcount greater than ttable, which was 5.871>2.021 and a significant level of sig = 0.10. Promotion variable partially influences the VIVO Brand Smartphone Purchase Decision variable in Lubuklinggau City, this is evidenced from the tcount greater than ttable, namely 3,441> 2,021 and a significant level of sig = 0.10. Product and Promotion variables simultaneously influence the VIVO Brand Smartphone Purchase Decision in Lubuklinggau City, this is evidenced from the fcount value = 56,853 greater than the ftabel value= 3.25 and theprobability (sig. 0,000) is smaller or less than 0.05.

Influence of opinion leadership identification criteria: The purchase of smartphones

The role of opinion leaders in disseminating information on technology-type products in the market, such as smartphones, is of great interest to tech sector companies. From a survey conducted among young university students, the main distinguishing features of opinion leaders in smartphone purchases are analysed through alternative identification criteria. The results show that some of the distinguishing traits include greater expenditure in the acquisition of smartphones, lower frequency of replacement, having owned a large number of these devices, and showing a more positive emotional bond when purchasing smartphones. Moreover, the criterion used in identification of the opinion leader is relevant.

Pengaruh Reference Group Terhadap Keputusan Pembelian Telepon Pintar di Kota Bandung

Social factor is one of the factors that greatly influence the purchase of smart phones. One social factor that influences a person in making smartphone purchases is the existence of recommendations that can be part of a reference group or reference group that has significant relevance to one's evaluation, aspirations, or behavior. This is something that companies and marketers of the smartphone industry should realize by looking at the effect of reference groups on smartphone purchase decisions. On this study, linear regression is used on this research methodology. This method is used to see the influence between the independent variables i.e. informational influence (X1), utilitarian influence (X2), and value-expressive influence (X3) against the dependent variable i.e. purchase decision (Y). The result is an independent variable Informational Influence (X1) that most influenced the purchasing decision, the magnitude of variable X influence over the Y variable by 11.4% positively, and there are significant differences between X1variables against age characteristics, variable X2to gender, and X3variables against gender and operating system characteristics.Keywords: Smartphone, Consumer Behavior, Reference Group, Purchased Decision

Chinese Consumers Conspicuous Perspectives: The Context of Smartphone Purchase Behavior

This study investigated the key antecedent factors of Chinese consumers attitudes towards smartphones, focusing on the conspicuous value. An analytical framework with three key themes in the smartphone purchasing attributes in relation to the conspicuous attitudes was validated based on Structural Equation Modelling (SEM) using 426 survey data collected in China. It has been found that ‘conspicuous value’ was the basic perception which has a relation with three key factors, ‘fashionableness’ and ‘innovativeness’, and ‘instore shopping atmosphere’ in smartphone purchasing attributes. This implies that the analytical framework developed from this study is applicable to the research topic as a useful analytical tool kit. From the empirical study based on this framework, it has been found that only ‘fashionableness’ has the significant impact on their purchase intention, whereas, ‘innovativeness’ and ‘instore shopping atmosphere' did not have a significant impact on their purchase intention of smartphones. Chinese consumer behavior from the cultural context has attracted researchers so far, however, the practical and feasible analytical framework covering the cultural aspect and smartphone attributes has been lacked. This study proposed a practical analytical framework with the Chinese cultural value ‘conspicuousness’ and focus on the smartphone shopping attributes. Moreover, the empirical research outcome with the survey data based on the proposed framework can provide actionable implications for the relevant marketers and researchers.

Sistem Rekomendasi Pemilihan Smartphone Android Dengan Dana Terbatas Menggunakan Modified Simple Additive Weighting (M-SAW)

With the development of communication technology today, the smartphone is one of the choices on communication tools that many users have now. Even now, smartphones have various types and prices that reach user needs, so that with limited funds, they can adjust it to their needs. By creating a smartphone selection recommendation systems, it can make it easier for people in determining smartphone purchases based on available funds, with features, brands, and advantages that are already sophisticated today. The recommendation system is made using a combined method called Modified Simple Additive Weighting (M-SAW), where Simple Additive Weighting (SAW) is used for weighting and normalization process, meanwhile Weighted Product (WP) is used for fixing the weight of criteria, determinating vector S, and ranking process. The result for best recommendation using this method is Oppo F5 Youth with score 0,444. With this recommendation results, makes the user make their decision for smartphone recommendation using this system.