Recent econometric investigation into corporate investment behaviour in the US has re-emphasized the importance of the user-cost element in investment decisions.3 But despite the obvious parallels between investment decisions by firms and durable purchase decisions by consumers, the user-cost theory has not been applied to consumer durable goods demand. This paper attempts to fill this hiatus. Both investment and durable goods studies usually start by assuming a very general stock or generalized accelerator framework.4 In the case of automobiles, new car purchases are acquisitions to the existing stock. The rate of acquisition depends upon the difference between the existing stock and some desired level. Most efforts in automobile demand studies have been to refine this stock adjustment model and to explain changes in the desired stock. This paper, however, does not start with the stock adjustment model as its premise, but presents an alternative structure. The assumption of the stock adjustment model that may be inappropriate when applied to automobiles is that all cars are weighted perfect substitutes,5 i.e. that all cars provide essentially the same service, private transportation. An alternative view is that the services of new cars are considered by consumers to be qualitatively superior to those of used cars, thus new car purchases are not merely additions to the existing stock. Rather, they reflect the demand for a unique commodity, new car services, measured independently of the existing stock of used cars. This model will be called the superior goods model and will be compared to the stock adjustment model. In Section 2 the models are presented. First, the user-cost theory, to be studied in the context of both the superior goods and the stock adjustment forms, is seen to provide the price variables, rental prices, and to provide weights for homogenizing new