Clothing Purchase Research Articles

아웃도어 스포츠 의류 구매행동 연구: 스포츠 유형과 스포츠 참여동기를 중심으로

The purpose of this study was to examine clothing purchase behavior of sports participants based on outdoor sports types and sports participation motivation. The research was conducted with the use of a self-administered questionnaire. A total of 703 respondents between the ages of 25 and 55 participated in the research through an internet survey. Motivation for participation in particular sports was comprised of four factors: impress others, mental rejuvenation, social interaction, and health maintenance/improvement. Perceived benefits of clothing choice were categorized into three factors: brand/fashion pursuit, positive image pursuit, and practicality pursuit. Outdoor sports activities was categorized into six types, climbing, jogging, cycling, fishing, golf, and others including ball games. Each sports group presented differences in demographics, sports motivation factors, and benefit factors. Four segments were identified based on sports participation motivation: active group, social group, health and revitalization group, and inactive group. The active group considered three clothing benefits and 14 evaluative criteria as being the most important among the four segments, indicating the major target market for outdoor sportswear brands. On the other hand, the members of inactive group showed passive attitudes toward clothing purchasing behaviors. This study discusses the results of this research within the context of the managerial implication for outdoor sports marketers.

온라인 의류구매 시 가상착의 시뮬레이션 활용 및 선호도 분석

Recent rapid development of computer, information communication and Web service technologies is exerting considerable effects on all industrial areas. As such digital technologies are also introduced to the clothing and fashion industry and create 'virtual garment environment' consisting of 3D virtual bodies, virtual garments and virtual try-on systems, consumers are now able to try virtual garments on their virtual body online. This study was conducted in order to analyze consumers' tendency of clothing purchase using 3D virtual simulation technology, which is increasing attention throughout the world, and to propose strategies on the development of virtual try-on technology for activating apparel online shopping. The subjects of this study were men and women aged 18 or older living in the North Carolina State, U.S., and a questionnaire survey was conducted with them on their tendency of apparel online shopping and their preference for real garments and virtual garments. According to the results of this study, consumers' awareness of apparel shopping using virtual try-on was still low. Moreover, in the results of surveying consumers' purchase preference for real garments and virtual garments, preference was highest for real garment (P), which was followed by virtual garments OA, OB and BB. Based on the results of this study, for the activation of apparel online shopping using virtual simulation technology, it is considered necessary to provide services implementing virtual try-on similar to consumers' actual try-on. This requires further active research and technology development on virtual try-on simulation using digital technologies.

Gender as a moderator of the relationship between materialism and fashion clothing involvement among Indian youth

AbstractThe research examines the role of gender in moderating the relationship between materialism and product involvement with fashion clothing among the Indian youth. The Richins materialism scale and the product involvement and purchase involvement scales developed by O'Cass were used to understand the behaviour of Indian youth towards fashion clothing. The sample (n = 254) comprised of university students from different parts of India. The findings indicate that Indian youth do not possess a high level of materialistic tendencies. Gender has a moderating influence on the relationship between materialism and involvement with fashion clothing. Young men and women differ with respect to their involvement with fashion clothing and even more with regard to their involvement with the purchase of fashion clothing, with women reporting a higher level of involvement in both cases.

Research on Dynamic Clothing Show of Virtual Character during the Online Shopping

The research presented in this paper is to develop a technique of virtual clothing show during the online shopping. At present, the online shopping commodity demonstrated is the simple picture showed, individual sites using the fitting room show the stereo clothing, nevertheless, these ways can’t reflect the dress sense of reality. So the dynamic clothing show is needed. This paper introduces the production process of dynamic clothing show. 3D models were designed with 3ds Max 2009, then be added bones. When bones meet the model, the fabric was simulated. The simulated fabric reflected the state of clothing with movement. Dynamic clothing show during the online shopping should provide consumers with more real clothing purchase experience.

A Study on Consumer Purchase Deferral Characteristics and Influencing Factors for Internet Clothing Shopping

This study analyzed the influencing factors on consumer purchase deferrals for internet clothing shopping. In addition, based on consumer demographics, it compared the differences of purchase deferrals with respect to clothing items, prices, and types of shopping malls. For an empirical study, 405 questionnaires were answered by respondents in their 20s and 30s with internet clothing purchase deferral experience. Data were analyzed using: SPSS for Windows 12.0 and descriptive statistics, reliability analysis, factor analysis, <TEX>$X^2$</TEX>-test, and regression analysis. The results of this study were as follows. First, the order of items with many purchase deferrals in internet clothing shopping were casual T-shirt>casual skirts>pants, one-piece>suits>sportswear>blouse/shirts and 58.3% of purchase deferrals happened when the price was below \50,000. Second, the significant differences in products, prices, and shopping malls for purchase deferrals were identified according to consumer demographics. There were significant differences in clothing items according to gender, age, marriage, and education; however, there were significant differences only according to gender in terms of price. There were significant differences according to gender, age, marriage, education, and income in terms of the used shopping malls. Third, for the analysis of the influence of diverse factors that can affect purchase deferrals for internet clothing shopping, the more information search, purchase deferral habits, perceived risks, and deficiency in shopping mall supply conditions were when higher purchase deferrals occurred. For a strong competitive online market, this study can help internet clothing shopping mall entrepreneurs manage products and customers by analyzing the lists of purchase deferrals indicated in "cart" and by administrating the influential factors for purchase deferral.

Influence of College Students' Gender and Relationship Status on Their Clothing Purchase Process

The purpose of this study is to identify the effects of college students` relationship status on their clothing behavior and purchasing process. The subjects of this study were college students. After a survey 113 questionnaires were used for the data analysis excluding incomplete ones, Factor analysis. paired t-test, Pearson`s correlation, one-way ANOVA. MANOVA and Chi-square test were conducted The data analysis found that female students had higher levels of clothing interest, and fashion-seeking, impulse buying and individuality-seeking motives than male students. Female students who had boyfriends showed particularly higher levels of fashion-seeking and impulse-buying motives. Throughout the clothing purchase process stages, students were most influenced by girlfriend/boyfriend, especially in the evaluation stage. Students who had girlfriends/boyfriends were significantly more influenced by them. Female students were more influenced by parents at the evaluation stage and their female friends at the information search stage.

의복 불만족의 고차요인구조 -오프라인 의복구매 및 사용-

This study investigates the ultimate factor structure of consumer dissatisfaction with the off-line purchase and usage of clothing. It identifies the determinant dimensions of consumer dissatisfaction on clothing purchase and usage and investigates the hierarchical structure of consumer dissatisfaction by assessing and comparing the effectiveness of five alternative factor structure models. A total of 300 women were online-surveyed to assess the level of dissatisfaction based on their dissatisfying experience with clothing purchases and usage in terms of product quality, price, salesperson's attitude, and store environment. The exploratory factor analysis identified the underlying dimensions of dissatisfaction: Handling, Aesthetics, Salesperson, Size, Price, Product Quality, Service, and Environment. By employing a first-order confirmatory factor analysis and higher-order confirmatory factor analysis, consumer dissatisfaction was confirmed to have a hierarchical structure with three second-order constructs Intrinsic instrument is manifested by handling, quality, and size, Intrinsic expression consists of service, salesperson, and environment, and Extrinsic circumstance contains aesthetics and price. On empirically demonstrating the multi-dimensional constructs of consumer dissatisfaction by identifying its hierarchical structure, the study provides the theoretical and practical insights to comprehend consumer purchase and post-purchase behavior. Specifically, it affords an empirical platform to extend the scope of research with condensed concepts of dissatisfaction to researchers. In addition, it also enables marketers to take a broader view of consumer dissatisfaction by providing cues about potential problems and identifying the source of those problems.

Cross-Cultural Consumer Attitudes: A Case Of The Second-Hand Clothing Market In Armenia

Under the auspices of the Center for Business Research and Development (CBRD) at the American University of Armenia, and with contributions from assistants: Lusine Poghosyan; Armen Ginosyan; Christina Dombayan; and David Janibekyan, the authors of this article consider the issue of consumer attitudes in Armenia with respect to second-hand clothing. Results of an informal public poll in Yerevan, the countrys capital, and a rendering of an historical perspective on Armenias economy provide a backdrop for discourse on what appears to be a slight shift of consumer attitude away from a relatively negative bias against the purchase of second-hand clothing when compared to that evidenced broadly in the United States.

Study of Clothing Purchase Behavior and Fit of Middle and Elderly Women

The purpose of this study is to find strategic methods of quality management for customer satisfaction when developing clothing for middle and elderly women. For this study was middle and elderly women who were living in Seoul and Kyonggi-do. SPSS 11.5 statistical program was used for data analysis and to conduct factor analysis, reliability verification, paired-sample t-test, frequency analysis and percentage. The result were as follows; First, middle and elderly women's behavioral characteristic in purchasing clothing, the average price of formal suit was 700 thousand won and the time for purchasing was less than 3 months. They tended to purchase mostly by themselves on their own, and they purchase their own formal suit. Second, The body parts that influence the fit the most are in the order of waist circumference, shoulder width, chest circumference. Third, Regarding the difference of importance and satisfaction on the fit by body part that the middle and elderly women by body part, there was no significant different in neck circumference and shoulder swerve. Overweighing middle and elderly women showed difference in importance and satisfaction on all body parts. Underweighing middle-aged to aged women showed a significant difference in importance and satisfaction in the order of circumference of hips. Fourth, middle-aged women in 50s showed higher importance than satisfaction in the order of waist circumference, and elderly women in 60s should higher importance than satisfaction in rise length, jacket length. Aged women in 70s and above should significant difference only in the height of collar.

선호의복이미지에 의한 여성 세분시장의 구매행동 연구

The purposes of this study were to segment female consumers on the basis of their clothing image preference, and to investigate the clothing purchasing behaviors of each segmented market. The research method was a questionnaire survey and participants were 700 women aged from 20`s to 60`s in Daejeon and Chungnam province. The questionnaire consisted of items for clothing image preference, clothing purchasing behaviors and the participants` demographic characteristics. The data were analyzed by Cronbach`s , factor analysis, cluster analysis, test, ANOVA and the Scheff test. The results were as follows. Female consumers were divided into 7 types(sophisticated, natural, characteristic, elegant, active, feminine, and neat type) by clothing image preference. The 7 segmented market groups differed in many ways in terms of demographic characteristics and various clothing purchasing behaviors(clothing selection criteria, purchasing motives, fashion information sources, places of purchase, shopping frequency, and quantity and cost of purchases). The results of this study supported the view that clothing image preference can be a useful and effective variable for female market segmentation.

The Effects of Clothing Shopping Orientation on Women Consumers' Clothing Purchasing Behaviors - Focused on a Comparative Analysis by Age Variable -

The purposes of this study are to segment women consumers on the basis of clothing shopping orientation and to investigate clothing purchasing behaviors of each segmented group by age variable for development of effective fashion marketing strategies to meet very changeable modern consumers' needs. The research methodology is survey and subjects were 650 women aged from 20s to 60s. The questionnaire consist of measurement items for clothing shopping orientation, clothing purchasing behaviors and subjects' demographic attributions. The data were analyzed by Cronbach's α, factor analysis, cluster analysis, χ 2 test, ANOVA and Duncan's multiple range test, using SPSS program. The results are as follows. First, 5 factors were emerged on clothing shopping orientation. Second, women consumers are segmented into 4 types(conspicuous, convenient, pleasurable, and unconcerned type) by clothing shopping orientation. Third, each consumer type divided by age variable showed some important differences on demographic characteristics and various clothing purchasing behaviors. Therefore, the results of this study support that clothing shopping orientation can be useful as one of the effective differentiated variables to segment women consumer market and age variable has important mediate effects on the differences of clothing purchasing behaviors by clothing shopping orientation type.

A Behavioral Study of Cyworld Mini Homepage Users' Fashion Consciousness and Their Online Clothing Purchase Patterns in Relation to the Level of Self-disclosure

Nowadays, personal media is a new tool for communication as digital cameras and mobile phones are developing rapidly. We are concerned over Cyworld users who could have different personal characteristics which will influence on buying patterns in on line shopping behaviors. The purpose of this research was to observe fashion attitudes and purchase behavior of Cyworld mini homepage users, for establishing marketing strategies by understanding consumers. For this study, one line survey was used for 500 male and female subjects who are 20 to 40 years old. Only reliable 441 questionnaires were used for analysis. The SPSS program was used for frequency, K-means cluster, t test, and chi-square test. A total of 441 respondents were clustered on the basis of 8 item self-disclosure scale, using the K-means procedures. The results indicated that respondents were clustered into two segments; 267 respondents(active attitude towards self-disclosure) and 164 ones(not active). We examined fashion attitudes in mini home page and buying behavior by self-disclosed variable. Those who are involved actively in self expression and self-disclosure considered more fashion style and trend. The major motivates of web surfing was finding a good design, and good price. High self-disclosure group tends to search many shopping mall for right design and low self disclosure group tends to search them for the right price. High self-disclosure group tend to shop the fashion products more, while low self disclosure group tend to purchase books more through the internet. We realized that active group in self-disclosure purchased their clothing accidently when they visit Cyworld.

의복구매 의사결정과정의 가격탐색에 따른 가격반응 유형

Consumer decisions and responses about the price to pay vary. Some consumers might decide the appropriate price range prior to shopping, while others compare and evaluate prices. Especially, consumers can have different reference points for price evaluation based on various price searching behavior that represent heterogeneous responses for prices in the clothing purchase decision-making process. This research identifies how consumers evaluate the price and helps explain their decision-making based on price searches. By analyzing qualitative research, we found that consumers recalled price information as a representative indicator and product level price information through the internal search. Their level of internal references can be an important factor affecting price evaluations. In addition, each consumer groups were subdivided into high and low external searching. The four types of responses to price were classified in the price search process and the identified differences in the price evaluation. Therefore, pricing strategy needs to be differentiated for these various consumer types.

Understanding designer clothing purchases over the internet

PurposeStudies for online designer clothing purchases and also online purchases of numerous types of designer clothing are so far unknown. This study seeks to analyze variables influencing intentions to purchase designer clothing online and also online purchases of different types of designer clothing over three months.Design/methodology/approachCross‐sectional and longitudinal analyses were performed with linear and logistic regression (n=527). The theoretical framework was the Theory of Planned Behavior. Independent variables also included the Boredom Proneness Scale, and the Consumer Decision Making Styles Inventory. Clothing types were intimate apparel, underwear, swimwear, pants, jeans, skirts/dresses, T‐shirts, shoes, sneakers, sweaters, jackets/coats, socks, hosiery, and hats.FindingsThe cross‐sectional analysis for intentions substantiated the Theory of Planned Behavior. Boredom was associated with intentions and some of the specific types purchased. In the longitudinal analysis, increased internet information search was associated with purchases for all the specific clothing types. The most common purchases were T‐shirts, shoes, and skirts/dresses.Research limitations/implicationsParticipants were allowed to interpret what was perceived as designer clothing.Practical implicationsAs information search is associated with purchases of many types of designer clothing, companies should focus on increasing the likelihood of their web pages being searched. Useful strategies can include purchase of sponsored links and efforts to improve page rank.Originality/valueThis is the first study to analyze predictors for purchasing numerous specific types of designer clothing online. Also, it is believed to be the first longitudinal study to use the Theory of Planned Behavior as the framework to analyze online apparel purchases.

노인 여성의 패션아이템별 구매실태 및 선호이미지에 관한 연구

The purpose of this study was to investigate the clothing purchasing behavior, clothing preference images of the elderly woman according the fashion Items by 3 age groups(65-69 yr, 70-74 yr, over 75 yr). The subjects in this study were 372 elderly women over sixty-five years old in Kimhae and Busan. The major objectives of this study were as follow; 1. Compare the differences in the fashion interest according to the age groups. 2. Compare the differences in the clothing behaviors according to the age groups. 3. Compare the differences in the preference styles of the clothing items according to the age groups. 4. Relationship between age and clothing preference images according the fashion items. The results were as follows: 1. In the fashion interests, 3 age groups of the elderly woman showed significant difference in following fashion interest. 2. In the clothing behaviors according the fashion items, 3 age groups of the elderly woman showed significant difference in the outer, the upper, the underwear, the sportswear and the accessories. 3. In the clothing preference styles according the fashion items, 3 age groups of the elderly woman showed significant difference in the length of jacket, the pants, the skirt. 4. In the clothing preference images according the fashion items, 3 age groups of the elderly woman showed significant difference in all images of the jacket, the pants, the skirt and the one-piece dress.

Quest for the eco‐apparel market: a study of mothers' willingness to purchase organic cotton clothing for their children

AbstractThe purpose of this study was to examine what consumer characteristics are related to willingness to purchase and selection of children's organic cotton clothing (OCC). A survey was conducted on mothers of pre‐schoolers to collect data on mothers' environmental characteristics, involvement with OCC and children's clothing, children's clothing purchasing behaviour and willingness to purchase OCC. A buying scenario experiment was used to examine whether price and other product characteristics influenced the participants' selection of OCC. It was found that a mother's environmental concerns, environmental purchasing behaviour and recycling behaviour significantly affected their involvement in OCC, which further significantly determined mother's willingness to purchase OCC. However, mothers were not willing to pay a premium for purchasing children's OCC. A majority (59.5%) of the mothers who selected OCC in the buying scenario indicated fabric softness was the main reason for their selection. Preparing environmental education materials for consumers and producing OCC with high quality and good performance would help improve the acceptance of OCC in the market.

Environmental benefits from reusing clothes

Clothes are often discarded when much of their potential lifetime is left. Many charitable organizations therefore collect used clothing and resell it as second-hand clothes for example in Eastern Europe or Africa. In this connection, the question arises whether reusing clothes actually results in a decrease of the environmental burden of the life cycle of clothing. The environmental burden of clothing has been studied in several studies. However, most of these studies focus solely on the energy consumption aspects and pay little attention to the potential benefits of diverting used clothing from the waste stream. The aim of the study was to assess the net environmental benefits brought by the disposal of used clothing through charities who return them for second-hand sales assuming that second-hand clothes to some extent replace the purchase of new clothes. The extent to which second-hand clothes (SHC) introduces such a replacement was investigated applying a methodology in which a questionnaire-based survey was conducted on more than 200 consumers in second-hand shops. The survey was done in Sweden and Estonia, and Africa was included by estimation. Based on the identification of the different profiles of the consumers questioned, a methodology was developed to get a quantitative evaluation of the replacement of new clothes enabled by second-hand clothing consumption. A life cycle assessment was conducted based on the EDIP methodology. The life cycle impacts of clothes that are directly disposed of by incineration were compared with the life cycle impacts of clothes that are collected and sorted after consumer use in order to be reused. Two products were assessed: a cotton T-shirt and a pair of polyester (65%)/cotton (35%) trousers. The functional unit was 100 garments in the use stage. Based on the survey result and the methodology applied, the purchase of 100 second-hand garments would save between 60 and 85 new garments dependent of the place of reuse. Based on information about the second-hand clothing activities conducted by Humana People to People in Sweden and Estonia, it was assumed that over 100 collected items 60 would be reused, 30 recycled in other ways, and ten go to final disposal. Using these inputs, the LCA showed that the collection, processing, and transport of second-hand clothing has insignificant impacts on the environment in comparison to the savings that are achieved by replacing virgin clothing. The reduction of impacts resulting from collecting 100 garments for reuse range from 14% decrease of global warming for the cotton T-shirt to 45% reduction of human toxicity for the polyester/cotton trousers. The approach applied is a fair way of establishing the net benefits from introducing clothes reuse. Indeed, it enables to take into consideration all the activities connected to reusing clothes, including, for instance, recycling and disposal of the collected clothes not suitable for reuse. In addition, the routes followed by the collected clothes have been determined based on real figures. A main assumption concerns the estimation of avoided production of new clothes brought by clothes reuse. The method used, based on questionnaires, could be further developed but still suggests an approach on an issue that had not been investigated so far. The results of the study show that clothes reuse can significantly contribute to reducing the environmental burden of clothing. It would be beneficial to apply other methods for estimating the avoided production of new clothes in order to check the validity and reliability of the results obtained in the current study. Such further work could include the possible difference in the lifetime of second-hand clothes compared to new clothes.

과시적 소비성향과 콜레보레이션 패션제품 구매동기, 선택기준 및 만족도에 관한 연구

This study investigates the relevance among the clothing purchase motivations, selection criteria, customer satisfaction of collaborated fashion products, and conspicuous consumption by adults located in the cities of Seoul and Incheon who have experience in collaborated fashion product shopping. The results are as follows: 1. Conspicuous consumption was identified with three factors: symbol of position, pursuit of fashion brand/quality, keeping up appearance. Customers were segmented into two subdivisions of a lowly involved group with conspicuous consumption and a highly involved group with conspicuous consumption. 2. Clothing purchase motivations with collaborated fashion products were identified with two factors of esthetical value and reasonable ostentation. Selection criteria with collaborated fashion products were identified with the two factors of extrinsic attributes and intrinsic attributes. Customer satisfaction was identified with one factor. 3. Highly involved group toward conspicuous consumptionpursued more into esthetics value, reasonable ostentation and considered more into extrinsic attributes through collaborated fashion products than the lowly involved groups. Customer satisfaction of a highly involved group toward conspicuous consumption was higher than the lowly involved group. 4. The symbol of position had a positive relationship and the keeping up appearance had a negative relationship in regards to both the relevance of conspicuous consumption and the clothing purchase motivations, selection criteria, and customer satisfaction of collaborated fashion products.

The Clothing Value Effect on the Clothing Purchasing Behavior - Focused on the Clothing Purchasing Reason and Purchasing Information Resource -

【The purpose of this study was to compare clothing values and clothing purchasing behaviors between Korean and American college students, especially men. Also this study was to analyze the clothing values effect on the clothing purchasing behavior. For the practical study, 200 questionaries were surveyed, 110 from Korea and 105 from American. The average and frequency, t-test, $\chi^2$ , multi-variate analysis of variance and factor analysis were used for this study. The result showed, first, there were little differences in the clothing value aspect. Both Korean college men and American college men considered the theoretical value to be most important, however, the American college men were higher than the Korean college men for theoretical, economic and political values. Compared to the Americans, the Koreans considered social clothing value to be more important but theoretical, economic and political values were less important. Second, there were some differences in most of all the clothing purchasing behaviors. There were slight differences in the reasons for the purchases between Korean and American college men. Both of them said that they purchase clothes to satisfy their needs. Regarding the information sources for the purchase, The Korean college men were slightly higher than the American college men for the media information sources and lower than them for the human information sources. Regarding the place where the clothes were purchased, the Korean college men preferred to make purchases at department stores, and the American college men preferred shopping malls. Regarding the monthly expenses for clothing, less than 50,000 won( $50) was the average for most of the Korean women, but most of the American college women spent 100,000~150,000 won($ 150) per month. Third, the clothing value was different in the reason for purchasing, the purchasing information source, the purchasing place, and the monthly expenses for the clothing.】

병.의원의 환자용 의류제품 관리 현황

This study investigates the present conditions of hospital clothes management. A survey was conducted with 72 respondents from 28 different hospitals in April and May 2009. Data were analyzed with descriptive statistics and correlations using PASW 17.0. The results were as follows: (1) Administrators, nurses, and outside specialists took part in the clothes management process. The administrators participated in the process of purchase determination. Nurses involved in the design, size selection, and outside specialists were responsible for routine management. (2) Most clothes were planned through the discussions between hospitals and manufacturers. Price was the most important element to determine the purchase of clothes. Size systems were various depending on the conditions of the hospital according to the number of beds. (3) Laundry duties were performed by the hospitals themselves or in specialized laundry plants. In addition, the hygienic condition of clothes management were satisfactory. (4) Patient gowns were evaluated positively, yet some complaints from patients were reported. (5) Various medical supplies were used and were uncomfortable related to textile and fitting problems. Future research themes are suggested based on these results.