<p>This paper discusses two challenges for the European Central Bank (ECB) communication policies, namely how to communicate with financial markets during and after the ‘normalisation’ of its monetary policy, and how to communicate with the general public in order to increase trust in the central bank. </p><p>Traditionally, central bank communication was directed towards financial market participants. By communicating its future policy intentions (forward guidance), a central bank can tighten the gears between the short-term policy rate that it controls and the interest rates that influence economic behavior. We discuss how effective the ECB’s forward guidance has been, also addressing whether its forward guidance constrained the central bank in deciding to terminate asset purchases and raise policy rates after inflation had increased above target. We conclude that its current meeting-by-meeting and data-driven approach might be a suitable approach to communicate with financial markets provided ECB officials stop providing (conflicting) hints about future interest rate decisions.</p><p>To ensure a modicum of democratic accountability, central banks must also communicate with the general public. No doubt, the biggest challenge in communicating with the broad public is that they are not really interested. This makes it very hard to use communication policies to increase trust in the ECB. Trust is important as research suggests that inflation expectations of individuals who trust central banks tend to be closer to the central bank’s inflation target. Probably the best way to regain trust is to bring inflation back to target. </p>
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