Purchase Intention Relationship Research Articles

Country-of-Origin Effect on Domestic Product Evaluation and Purchase Intention Relationship in India

Country-of-Origin Effect on Domestic Product Evaluation and Purchase Intention Relationship in India

The Impact of Perceived Corporate Social Responsibility (PCSR) on Purchase Intention across Multi Generations (Generation X AND Y)

Although the effect of generation on perceived corporate social responsibility, purchase intention and brand trust is not well documented, and theoretical explanations have been inconsistent. Thereby, drawing on the theory of planned behaviour and generation cohort theory, the current study attempts to examine the direct relationship of perceived corporate social responsibility to purchase intention, mediating effect of brand trust, and the moderating effect of generation X and Y. Stratified random sampling was used to select the sample, and the final sample consisted of 392 individual consumers. The data was analyzed using partial least square - structural equation modelling (PLS-SEM). Perceived corporate social responsibility to brand trust and brand trust to purchase intention relationship was significant. Further, brand trust is the partial mediator and generation X and Y are significant moderators. Finally, the study makes a major theoretical contribution and suggests that managers, social and practitioners establish further research opportunities.

Pengaruh Sponsorship dan Brand Ambassador terhadap Purchase Intention dengan Brand Image sebagai Variabel Intervening: Shopee sebagai Sponsor Utama Liga 1 Indonesia dan Cristiano Ronaldo sebagai Brand Ambassador

This study aims to determine the effect of sponsorship and brand ambassador on purchase intention with brand image as an intervening variable at Shopee as the Main Sponsor of Liga 1 Indonesia and Cristiano Ronaldo as a Brand Ambassador. The method used in this research is quantitative research with explanatory research type. The research was conducted on residents of eastern Surabaya with the criteria that they have never purchased Shopee, know the Shopee League 1 football match, and know Cristano Ronaldo as Shopee's Brand Ambassador with a total of 90 research respondents. The sampling technique for nonprobability sampling was purposive sampling technique and used sample size guidelines according to Hair et al (2014). The data collection technique used a questionnaire using the Structural Equation Modeling (SEM) data analysis technique with the student version of the SmartPLS 3.2.7 analysis tool. The results of this study indicate that: 1. Sponsorship affects Purchase Intention 2. Brand Ambassador does not affect Purchase Intention 3. Sponsorship does not affect Brand Image 4. Brand Ambassador affects Brand Image 5. Brand Image affects Purchase Intention. 6. Brand Image as an integration variable does not indirectly affect the relationship of Sponsorship and Purchase Intention 7. Brand Image as an integration variable indirectly affects the relationship between Brand Ambassador and Purchase Intention.

Factors Influencing Foreign Products Purchase Intention of Mongolian Consumers

The current study examines how ethnocentrism influences the relationship between country image, product image, quality, and purchase intention for foreign goods. It is necessary to explore and analyze the connection between consumer ethnocentrism and purchase intention to develop marketing strategies that influence consumers' purchasing decisions. Accordingly, this article develops the research model to determine the impact of specific product determinants on consumer purchase intention towards foreign products. An online survey was carried out to reach the research objective. Four hundred effective questionnaires were analyzed using SPSS 23 and Smart PLS 3.3. The results showed that foreign product quality and image have a significant positive impact on consumers' intentions to buy foreign goods. Furthermore, consumer ethnocentrism significantly moderates product quality and purchase intention relationships. The study's findings could help marketers develop effective marketing techniques while also being helpful to academics and consumers in general.

Modeling consumer’s innovativeness and purchase intention relationship regarding 5G technology in China

Consumer innovativeness is a significant personality attribute that refers to a person’s proclivity to acquire and utilize new items more rapidly and frequently than others. Although previous research has revealed a relationship between consumer innovativeness and the intention to buy new technology products, little is known about the determinants such as visibility and guidance affordances, environmental awareness, and safety concerns that underpin this relationship. Using the diffusion of innovation (DOI) theory through the PLS-SEM approach, this study analyzed the data of 341 Chinese consumers to explore the prospects mentioned above. The empirical results show that visibility and guidance affordances encourage consumer innovativeness. The results further reveal that environmental awareness and product safety concerns mediate the consumer innovativeness and purchase intention relationship. This model will contribute to the literature by improving predictive ability over previous models. Therefore, managers and policy-makers who wish to make constructive changes in the intentions of technology consumers are encouraged to ruminate on the extrapolations of this article.

Impact of Sensory Marketing on Green Purchase Intention: Viewing the Mediating Role of Green Attitude in the Cosmetic Industry

Abstract. Purpose – The demand of green beauty products is increasing in Asian countries due to intense environmental problems associated with the purchase of makeup. However, the factors to determine green purchase intention of natural beauty brands is still under discussion. This study aims to bridge the gap by examining the impact of sensory marketing on green purchase intention of green beauty brands via a mediating role of green attitude. The Theory of planned behaviour was used to explore the dimensions of green purchase intention for green beauty product brands. Methodology - This study was cross-sectional and was conducted by self-administered closed ended questionnaires. In total 370 questionnaires were distributed, out of which 282 usable responses were used in the analysis with a response rate of 76%. The data was collected from female university students of Rawalpindi and Islamabad by using purposive sampling technique. The correlation among variables and regression analysis were applied to analyse data. Findings - The findings of the study indicate that sensory marketing has a significant positive impact on green purchase intention of natural beauty products. The study supports the mediating role of green attitude for the relationship between sensory marketing and green purchase intention. The results did not support the moderating impact of openness to experience on the relationship between sensory marketing and green purchase intention. Environmental consciousness is found to have no moderating impact on the green attitude-green purchase intention relationship. Value/Originality – The study gives valuable insight to address the problems associated with the marketing of green products in developing countries. The study is significant as it explores the novel factors that are rarely discussed in the previous studies to investigate green purchase intention of consumers for green beauty brands. Another contribution of the study is to familiarise marketers of developing countries with an inexpensive tool to market eco-friendly cosmetic brands, keeping in view consumers’ needs and demands. Implications - The study has implications to theory and extends the body of knowledge in luxurious and natural beauty products. The research overcomes the ambiguities associated with green cosmetic industry and supports the development of organic cosmetic industry in the emerging and less developing countries. Moreover, the study directs green products manufacturers and marketers to market organic products through innovative marketing strategies. The study suggests marketers to target their audience by keeping in mind their attitudes, cultural differences, geographical conditions, and sensory attributes that influence their purchasing intentions.

What Influences Fashion Consumers’ Loyalty On Social Media in Indonesia?

This research examines the determining factors which can affect consumer loyalty for fashion products on social media mediated by purchase intention. This research focuses on both locally produced and imported fashion products sought after by Batam City residents. Collected data is pooled from 352 respondents using Google Forms. The questionnaires were taken from the works of Abou Ali et al., (2021) dan Prasad et al., (2019). The causal-comparative quantitative approach is used in this research, while linear regression is used to prove the relationship between each hypothesis. This research shows that the relationship between country of origin, customer engagement, influencer marketing, purchase intention, and trust can explain about 53% of customer loyalty. Meanwhile, perceived value does not significantly affect customer loyalty directly. To examine the mediating relationship of purchase intention, this research uses the aforementioned variables to be compared. The result shows that there is a mediating relationship between purchase intention and independent perceived value and trust. Altogether this research is conducted in a relatively short time. Additionally, the lack of supporting journals and sources that can reinforce the mediating relationship of purchase intention toward perceived value and trust makes this study not thoroughly discussed.

The Impact of Social Media Information Sharing on the Green Purchase Intention among Generation Z

With the growing influence of sustainable development in recent years, there has been an increasing focus on green consumption. Little previous research has highlighted the important influential role that social media information sharing plays in overall green consumption. This study aims to explore how social media information sharing influences green purchasing intentions of Generation Z. We constructed a theoretical framework for Generation Z’s green purchase intention based on SOR theory and elucidated the relationship between social media information sharing, perceived green value, subjective norms, and green purchase intention. This study discusses the dual mediating role of perceived green value and subjective norms and explores the moderating role of consumer occupation. Through a self-administered questionnaire survey of 274 members of Generation Z in China, we found that (1) social media information sharing has a positive effect on green purchase intention; (2) perceived green value and subjective norms are considered to play a partially mediating role in consumers’ green purchase intention relationship; (3) occupation mediates the moderating role of subjective norms in social media information sharing and green purchase intention, such that the mediating role of subjective norms is stronger for non-student consumers and insignificant for student consumers. Our findings not only enrich the empirical research on Generation Z’s green consumption, but may also help practitioners develop strategies to influence the intention and behavior of Generation Z consumers toward green products.

The Moderating Impact of Perceived Risk on the Relationship of Website Experience and Online Purchase Intention

It is crucial to develop an understanding of the factors of customer purchase intention. It is also imperative to study these factors in the context of online purchasing. The reason its dissemination among consumers. Therefore, the present study developed a theoretical model and test by exploring the attributes of website experience such as information quality, security and service, and website credibility and its effect on online purchase intention in the presence of perceived risk as a moderator. The study opted quantitative method through survey application. PLS methodology was adopted to evaluate the measurement and structural model. The study adds knowledge to the literature through the support of empirical shreds of evidence in the context of Pakistan’s retail sector. The indication of findings points out the meaningful association among constructs that maximize the profitability of the online retail service sector if addressed carefully and may also create greater competition for online retailers. The study also showcases Implications, limitations, and future recommendations that were also canvassed at the end of the paper.

The impact of basic values on consumer purchase intention of takaful with moderating role of similarity of competitors

PurposeThis study aims to determine the impact of basic human values on consumer purchase intention of takaful. The core purpose of this study is to establish the moderation of similarity of competitors between the proposed relationship of tradition value, conformity value and consumer purchase intention of takaful.Design/methodology/approachThis study supports the positivist philosophical paradigm and follows quantitative research methods, cross-sectional approach and close-ended questionnaire technique for data collection. The IBM SPSS and AMOS programs were used to perform data analysis.FindingsThe finding reveals that tradition value produces positive effect and stimulation value produces negative effect on consumer purchase intention of takaful. Meanwhile, the similarity of competitors moderates the proposed relationship of tradition value, conformity value and consumer purchase intention of takaful.Research limitations/implicationsThe scope of this study is limited to measure the role of tradition value, conformity value, stimulation value and self-direction value. However, future studies should investigate the role of hedonism value, achievement value and universalism value in consumer purchase intention of takaful. Further, the data collection from three major cities of Pakistan is considered as a main limitation of this study including scarcity of time and resources. Future studies should enhance the geographical scope of research by including large and small cities, town and rural areas to enhance the generalization of the study.Originality/valueThe present study highlights leading challenges faced by takaful industry including the perception of similarity of competitors that create confusion in the mind of consumers. This study also introduces the role of basic human values in activating consumer’s intention to purchase takaful services.

Validating nature relatedness scale in the Philippines: Social responsibility as a cultural driver on why nature relatedness promotes green purchase intention

AbstractDespite the global nature of environmental problems, research on environmental psychology has been mainly based on Western countries, and very limited studies looked into environmental psychological constructs and processes through a non‐Western cultural lens. The present study examined the psychometric properties of the short‐form Nature Relatedness Scale (NR‐6) and investigated culturally relevant mechanisms that facilitate the positive influence of nature relatedness on green purchase intentions among Filipinos. Two studies were conducted to attain these objectives. Study 1 (N = 504) validated the NR‐6. Confirmatory factor analysis yielded a stable unidimensional factor structure of NR‐6 with good data‐model fit and strong factor loadings. Study 2 (N = 366) tested a moderated mediation model indicating the mediating role of social responsibility on nature relatedness and green purchase intention relationship across the different levels of interdependent self‐construal. Results indicated that social responsibility mediated the positive impact of nature relatedness on the intention to buy green products among Filipinos. More importantly, results showed a significant moderating role of interdependent self‐construal such that the indirect effect of social responsibility was stronger among Filipinos with higher levels of self‐construal than those with lower levels. Implications, limitations, and future directions are discussed.

Can Entrepreneurial Spirit Accelerate Local Agri-Food Consumption: A Mediation Moderation Analysis using Theory of Consumption Values

The purpose of this study is to identify the consumption values that drive the purchase intention of Agri-food products (AFP) produced by local entrepreneurs, and how their entrepreneurial spirit can moderate the interplay between values and purchase intention. A sample of 428 users of AFP was drawn to test the model comprising three consumption values with inclusion of trust as a mediator and entrepreneurial spirit as moderator of the relations between constructs. The model was tested using structural equation modeling. Only functional value has a significant influence on trust, whereas all three consumption values influence the purchase intention also trust partially mediated the relationship of consumption values and purchase intention. Entrepreneurial spirit moderates the association of purchase intention with emotional value and trust. The consumption value theory in the context of AFP produced by local entrepreneurs is unique to this study.

Effects of Visual Information and Argument Concreteness on Purchase Intention of Consumers Towards Online Hotel Booking

Online consumer reviews impact the traveller’s decision to book hotel online. The study examines the role of visual information and argument concreteness on the credibility of reviews and consequently on purchase intention. The study examines the effect of trust and perceived risk as mediators on the relationship of review credibility and purchase intention. An online survey was conducted on 310 travellers above 18 years. The data was analysed using PLS-SEM. Travellers believed visual information and argument concreteness of review enhances the review credibility. Traveller’s purchase intentions were influenced by the credibility of reviews. This relationship was partially mediated by trust but not by perceived risk. The research suggests that the elaborate travel reviews with visual elements that describe the location and surroundings of the hotel are considered to be more credible and develop a positive intention towards booking the hotel.

Social support and social commerce purchase intention: The mediating role of social trust

Social commerce (s-commerce) has risen in popularity primarily owing to social media development. We investigated social support as a predictor of s-commerce purchase intention, and the mediating role of social trust in this relationship. Participants comprised 356 undergraduate students at five Chinese public universities. Structural equation modeling results indicate that social support had a direct positive effect on s-commerce purchase intention, and that social trust partially mediated this relationship. Our findings shed light on the relationship of social support and s-commerce purchase intention, and the practical contribution of the findings is that they can assist practitioners to develop better s-commerce strategies.

The Effect of IMC of Golf Product Exhibitions on Customer Behavior and Recommendation Intention

The aim of this study was to present strategic measures for the sustainability of exhibitions and fairs by examining the relationship between integrated marketing communication (IMC) and the customer behavior and recommendation intentions of the participants who attended golf exhibitions and fairs. To achieve this aim, we conducted a literature review of IMC to formulate a hypothesis; next, we administered a questionnaire to 256 participants at the exhibitions and fairs related to golf equipment. The results show that the two-way communication of the exhibition and fair was positive for the customer’s continuous purchase intention, purchase behavior, and long-term relationship orientation, and the purchase behavior and long-term relationship orientation had a positive effect on the continuous recommendation intention.

Online Review and Customer Purchase Intention in Social ECommerce Context; Role of Trust as a Mediator and Source Credibility as Moderator

Previous literature supports the role of online reviews in influencing customer purchase intentions in the online context. However, the research gap exists based on the underlying mechanism of influence of online reviews on customer purchase intentions and the mediating and moderating variables in this relationship. The current study addressed this research gap by developing and testing a model of online reviews and customer purchase intention in the social media-e-commerce context. Additionally, we tested trust as mediator and source credibility as moderator. Data were collected from 360 participants of social media users by using an online survey. The analysis was performed through confirmatory factor analysis using AMOS and consists of two stages. The result indicates that online reviews have positive and significant effects on purchase intentions (β=.352, P<0.05); and customer trust (β=.691, P<0.05). Furthermore, customer trust has positive and significant effects on purchase intention (β=.240, P<0.05). Additionally, we found partial support for the mediating nature of trust between the relationship of online reviews and purchase intention. We also found support that source credibility moderates the mediating relationship of customer trust. Our findings imply that trust and source credibility play significant role in shaping the online reviews and purchase intention relationship.

A Study on the Relationship of Trust and Purchase Intention for the Fresh Food App Users: Applied on the Elaboration Likelihood Model

A Study on the Relationship of Trust and Purchase Intention for the Fresh Food App Users: Applied on the Elaboration Likelihood Model

Hypotheses for the Reasons behind Beer Consumer's Willingness to Purchase Beer: An Expanded Theory from a Planned Behavior Perspective.

Because beer is one of the most common alcoholic beverages consumed in the world, this research adopted an expanded theory of planned behavior (TPB) perspective to understand why beer consumers purchase beer. This study investigated the effects of injunctive norms, descriptive norms, attitude, and perceived behavioral control on alcohol identity and purchase intention. The possible mediating role of alcohol identity was also investigated. This study was conducted in Taiwan, and a total of 452 beer consumers participated in the survey. Structural equation modeling was used to examine the relationship among the study variables. The results revealed that alcohol identity positively influences purchase intention, and attitude positively affects alcohol identity and purchase intention. In addition, injunctive norms have a positive influence on alcohol identity, and descriptive norms positively affect purchase intention. In particular, perceived behavioral control has a negative influence on alcohol identity but has a positive influence on purchase intention. This study also found that alcohol identity mediates the attitude–purchase intention relationship. By examining the consumption behavior of beer consumers from the TPB perspective, this study contributed to an understanding of beer consumption behavior.

Mediating role of guest’s attitude toward the impact of UGC benefits on purchase intention of restaurants; Extending social action and control theories

ABSTRACT The User-Generated Content (UGC) like videos, text, images, experience that has been uploaded by the earlier users of a product on an online platform plays an important role in sales of the restaurants. On this aspect, the current paper investigated the role of mediation in the impact of UGC benefits on Purchase Intention of Restaurants across the Kashmir division of Jammu and Kashmir, India, to determine whether a guest’s attitude acts as mediation in between UGC benefits and Purchase Intention of Restaurants or not. A survey instrument was administered to 400 tourists/guests who visited hotel restaurants, out of which a total of 330 responses was judged as usable. The data were analyzed using Structural Equation Modeling (SEM) and other descriptive techniques. Also, the different theories like Social Action Theory and Social Control Theory were validated, which proved the results of this study are consistent with these theories, i.e., SAT, and SCT. This study also highlights that there is an impact on guests’ attitude in the relationship of UGC benefits and Purchase Intention of restaurants.

Self‐concept, individual characteristics, and counterfeit consumption: Evidence from an emerging market

AbstractThe study draws on a sample of over 350 consumers from 10 department stores in an emerging market where counterfeit products are available in abundance and there is a huge demand for such goods. The findings reveal that interdependent and independent self traits significantly affect individual characteristics, that is, susceptibility to normative influence, readiness to take social risk, and status acquisition (SA), which in turn influences counterfeit purchase intention. It was discovered that such individual characteristics play a mediating effect on the self‐concept—purchase intention relationship and that high degrees of interdependent self traits positively affect consumers' purchase intention. The study adds to the theory of reasoned action (TRA) by incorporating SA variables into the TRA framework and discovers their significant influence on purchase intention. Some novel insights surrounding counterfeit consumption in an emerging economy context are presented and several implications are extracted to help practitioners appeal to such individual characteristics for combating counterfeit consumption.