Halal Food Purchase Intention Research Articles

The Effect of Halal Awareness, Halal Certification, and Social Servicecafe on Purchase Intention in Indonesia: The Mediating Role of Attitude

The research aims to determine the effect of Halal awareness, Halal certification, and social Servicescape on the purchase intention of Halal food, which is mediated by attitude towards Japanese food products. The research was conducted on 256 respondents who like Japanese ramen noodles. The determination of purposive sampling technique is used in this research. The research approach is the Structural Equation Model (SEM) with Smart-PLS analysis tool. The intention to buy Halal Food still needs to be considered in several aspects, such as certification, Halal Awareness, and social services, to lead the attitude to decide to buy Halal foods. The research is only focused on one Japanese restaurant, while the object of the study still needs to be comprehensive. In the next few years, it is hoped that the government will increase the counseling related to the “Indonesia is going to be the center of world’s Halal” program and decide on new, more exciting programs related to the Halal Industry. Furthermore, producers encourage companies to implement more stringent processes for security, cleanliness, and the packaging process for goods distribution to be marketed. The value of this research is to determine the consumers' trust in continuing to visit Japanese restaurants, though there needs to be more clarity on the restaurant's Halal certification.

Gen-Z Muslims’ purchase intention of halal food: Evidence from Indonesia

Halal food production is a crucial sector for Muslims, especially Generation Z, who spend time eating in stalls and restaurants instead of eating homemade food. This tendency is higher than in the previous generation. Thus, this study aims to estimate the factors influencing the purchase intention of halal food for Generation Z Muslims in Indonesia. This quantitative study uses a questionnaire distributed randomly online to 352 respondents. Data analysis and hypotheses were examined using the structural equation model (SEM) approach. The results show that religious belief, exposure, and health reasons are essential in increasing halal awareness. Meanwhile, halal awareness and knowledge positively contributed to increasing interest in buying halal food. On the other hand, Islamic brands do not affect the buying interest of Generation Z Muslims in halal products. This shows that Islamic brands in the food sector have no impact on Generation Z Muslims in a Muslim-majority country like Indonesia. This also confirms previous studies conducted in Muslim-majority countries such as Saudi Arabia that Islamic brands do not increase interest in buying halal food. This is because they are used to buying food without seeing the Islamic brand as long as it is halal. However, this result may be different if Muslims live in a non-Islamic country since Islamic branding can provide a comfortable feeling for Muslims in a non-Islamic country.

Halal food purchase intention: the mediating role of trust in the Chinese consumer market

Halal food purchase intention: the mediating role of trust in the Chinese consumer market

Halal food purchase intention: the mediating role of trust in the Chinese consumer market

Halal food purchase intention: the mediating role of trust in the Chinese consumer market

A CONCEPTUAL FRAMEWORK OF CONSUMERS’ INTENTION TO PURCHASE HALAL FOOD AMONG GEN Z IN MALAYSIA

The purpose of this paper is to develop a conceptual framework that provides insights and aids in understanding the factors that influence consumers’ intention to purchase halal food among Gen Z in Malaysia. This concept paper explains the relationship between attitude, subjective norms, and perceived behavioural control towards purchase intention on halal food among Gen Z in Malaysia. Based on an extensive literature review, this paper proposes a conceptual framework for understanding the relationship and relevant insights on its development. The study uses a descriptive research approach in order to gain fruitful insights as well as to explain the relationship between attitude, subjective norms, and perceived behavioural control that influence purchase intention on halal food among Gen Z in Malaysia. A structured questionnaire will be given to the respondents in assessing their purchase intention on halal food. The results of this study discovered the importance of consumers’ purchase intention of halal food products. It is hoped that this paper would serve as a reference to Malaysian Statutory bodies and halal food industry specifically on the current purchase intention of halal food among Malaysia’s Gen Z. Keywords: Attitude; Gen Z; Purchase Intention; Perceived Behavioural Control; Subjective Norms

Psychological needs as underlying forces of halal food purchase intention

PurposeDuring the past two decades, a tremendous increase in the trend of purchasing and consuming halal food has been witnessed both among Muslims and non-Muslims. However, the research on halal food is still inchoate and needs further exploration. Moreover, there is a dearth of research addressing the impact of intrinsic motivation on halal food purchase intention. This study aims to explore intrinsically motivated halal food purchase behaviour, by means of “self-determination theory,” which is based on innate psychological needs of autonomy, competence and relatedness.Design/methodology/approachA total of 308 responses were yielded from online questionnaires. Partial least squares-structural equation modeling (PLS-SEM) was then used to analyze the gathered data.FindingsThe results reveal that relatedness is the strongest driver of halal food purchase intention, followed by competence, while autonomy is found to be the weakest predictor of halal food purchase intention. The findings give marketers a new line to develop intrinsically motivated strategies with a special focus on close relationships.Originality/valueTo the best of the authors’ knowledge, this research is considered the first to explore the impact of “autonomy,” “competence” and “relatedness” on halal food purchase intention.

Adoption of Extended Theory of Planned Behavior to Halal Food Purchasing Decision Admist Pandemic

This study aims to see whether there has been a change in the pattern of consumption of halal food during a pandemic. This study used a sample of the Soloraya Residence with a random sampling distribution technique using an online questionnaire (G-form). The quantitative research method is carried out using the Extended TPB approach, and processed with the Structural Equation Modeling Technique. The results show that all constructs namely attitude, subjective norms, perceived behavioral control, religiosity and descriptive norms affect the purchase intention of halal food and the decision to buy halal food. By using a pandemic condition as a dummy variable, the results obtained are differences in decision making to buy halal food before and during a pandemic. This means that there is a pattern of changes in people's consumption that tends to choose halal food, even though the changes are small.

The Influence of Attitude and Need for Cognition on Student’s Purchase Intention Behavior on Halal Food: Schools Clustering Perspective

The halal food study is one of the research fields in halal trend which prominent. Currently, the halal food concept is not only the worship of Muslims to Allah, but also this concept is adopted by non-Muslim with healthy lifestyle considerations. Therefore, the insight of the influenced variable on purchased intention behavior of students is crucial to research as basic information for all stakeholders, such as the seller, marketer, policymaker, government, and researchers. A quantitative approach has investigated the influence of attitude and need for cognition variables on student’s purchase intention behavior on halal food. This research aimed to explore the independent variable that influenced students' purchase intention behavior. Then, the other aim is to compare them through the school's clustering perspective. The self-administrated questionnaire was used to collect the data from 561 respondents and inputted into the Survey123 software. The data were analyzed using descriptive and interferential statistics. The result showed that attitude toward halal (HA) and need for cognition (NC) were accepted as the influenced variable on halal food purchase intention behavior. Furthermore, the students from Islamic schools tended to have purchase intention on halal than senior high school. The result of this study could be strategic marketing in the halal food industry. Then, the school must strengthen halal awareness in the syllabus.

The Influence of Attitude on Consumers’ Autonomy to make Halal Food Purchase Intention: An Overview of Self-determination in a Collectivist Culture

The present study attempts to analyze the effect of consumers’ autonomy and attitude on halal food purchase intention, especially in a collectivist culture. In addition, the effect of consumers’ attitude on their autonomy while making up halal food purchase intention was also investigated. The responses from a sample of 308 respondents from the major cities of Pakistan were gathered with the help of an online questionnaire and then analyzed by using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results revealed a large and significant effect of consumers’ attitude on their autonomy to make halal food purchase intention. Moreover, the effect of consumers’ attitude on halal food purchase intention was found to be significant; whereas the effect of consumers’ autonomy on halal food purchase intention was not found. Hence, the results indicate that consumers’ autonomy, which is an innate psychological need of humans, is undermined by their attitude in collectivist cultures. The study was performed to analyze the impact of consumers’ attitude on their autonomy; future studies may be performed to examine the impact of attitude on other basic psychological needs of competence, and relatedness. Furthermore, Pakistan was taken as the context of study, such future research endeavors may be carried out in other collectivist and even non-collectivist societies. The present study is believed to be the first ever to investigate the impact of attitude on autonomy, specifically in a collectivist society.

Analysis of Gen Z Muslims' Interpersonal Behavior in Halal Food Purchasing in Indonesia

This study provides a new perspective for halal food suppliers to consider consumers' interpersonal influences to increase purchase intensity. The study, as far as the authors are aware of, will be one of the first to examine halal food purchase intention among Gen Z Muslims using the theory of interpersonal behavior, and it could serve as a reference for the authorities to encourage the provision and campaigning for halal-certified food. Previous research indicates that planned behavior has an influence, particularly on the intention to purchase halal food products among Muslim millennials.

The influence of intrinsic motivational forces on consumers' product purchase intentions

Food is perceived as the top most surviving need of humans since their existence. With the passage of time, this need has been further revolutionized with added requirements of safety and hygienic factors. Halal food having both of these factors, has gained popularity among both Muslims and non-Muslims consumers. Despite of ever increasing trend of Halal food consumption, the research to uncap this amazingly growing sector is still in its infancy stages. Interestingly, the role of intrinsic motivation in shaping up intention of the consumers for Halal food purchase is still not well explored. This study has addressed this untapped area to build better understanding using Self-Determination Theory (SDT), from the domain of psychology which addresses the psychological needs of autonomy, competence and relatedness. SDT in this research with well-designed conceptual framework tried to highlight the role of intrinsic motivation for Halal food purchase intention. Whereby, the freedom to choose a product is referred as individuals' autonomy, while individuals' knowledge and the capability to buy Halal food product is termed as competence. Whereas, relatedness precisely talks about the social bonding of individuals through having better feelings and care for others in any environmental setting. Henceforth, first time ever, SDT has been used to explore the impact of intrinsic motivation on Halal food purchase intentions, whereby anatomy, competence, and relatedness is thoroughly providing an opportunity to analyze the shaped up individuals' intentions and behaviors, respectively. Lastly, the important implications and future recommendations are also discussed in this study.

Tapping into food industry: A comparative dual-model study of religion and culture on food products’ purchase intention

Due to increased trend of globalization and immigration to advanced countries during the past decade, Halal food consumers are being observed not only in Islamic countries but also in Western European countries. Moreover, the concepts of hygiene, quality and cleanliness, being often related to Halal food, make it equally favorable for consumption to non-Muslims. However, this vast area of Halal food sector still needs further exploration. Though recent studies have, to some extent, tried to explore the impact of religiosity on Halal food purchase intention, but still the impact of religion on Halal food purchase intention remains unexplored. Moreover, almost no studies are available on the impact of culture in making Halal food purchase intention. Therefore, the study aims at understanding the influence of culture and religion along with attitude on Halal food purchase intention. The direct impacts of culture, religion and attitude on Halal food have been presented in the proposed framework. In addition, the conceptual model depicts examining the impact of culture and religion on Halal food purchase intention through mediation, with attitude as a mediating variable. Moreover, the study recommends conducting the comparison of the impact of religion and culture on Halal food purchase intention. Managerial implications and future recommendations have also been incorporated.

Non-Muslim Consumers Online Purchase Intention towards Halal Food in Manila

The purpose of this paper is to determine and investigate the online purchase intention among Filipino non-Muslim consumers towards Halal food. The fact could be explained by the increased number of consumers who were ready to purchase Halal products. Aside from Muslims, who expends Halal products due to devout obligations, it is understood that non-Muslims have also started eating halal food. Utilizing multiple regression analysis, four models were tested and perceived risk, trust and confidence, website design quality, and online shopping enjoyment have been explored in this study to investigate the influence of Halal food towards online purchase intention among non-Muslim consumers using quantitative research method. Perceived Risk has been identified to be the most significant in predicting factors in an online purchase intention of Halal food. Furthermore, future studies are suggested to include additional variables such as consumers’ habits and knowledge of halal food

The Effect of Knowledge, Food Safety and Lifestyle Towards Consumers' Purchase Intention of Halal Food at Restaurants

The Effect of Knowledge, Food Safety and Lifestyle Towards Consumers' Purchase Intention of Halal Food at Restaurants

The Role of Brand Image, Food Safety, Awareness, Certification on Halal Food Purchase Intention: An Empirical Study on Indonesian Consumers

The purpose of this study was to determine the factors that influence customer interest in buying halal processed food. We use the voluntary sampling method with 110 respondents who are halal food customers in Indonesia. The data analysis was performed using the SEM-PLS method. The research was conducted for one month by distributing questionnaires directly to respondents. This study to analyze brand image, perceived quality, perceived value, halal certification, health, halal awareness, and halal marketing as factors that influence customers' halal purchase intentions. The results showed that halal awareness, brand image, halal certification, health reasons, and perceived value have a positive and significant effect on purchase intention.

The Effect of Halal Awareness on Purchase Intention of Halal Food: A Case Study in Indonesia

The Effect of Halal Awareness on Purchase Intention of Halal Food: A Case Study in Indonesia

The Role of Halal Awareness on Purchase Intention of Halal Food: Evidence from Indonesian Working Students

This study aimed to measure the effect of attitude, subjective norm and perceived behavioral control on purchase behavior of working students in a private higher education in Tangerang which are mediated by purchase intention and moderated by halal awareness. Data collection was done by simple random sampling to 410 population of working students. The returned and valid questionnaire results were 211 samples. Data processing was used SEM method with Smart PLS 3.0 software. The results of this study concluded that attitude, subjective norm and perceived behavioral control have a significant effect on purchase intention. Meanwhile, purchase intention have a significant effect on working student purchase behavior, and halal awareness moderated effect of purchase intention on purchase behavior. Keywords:Halal awareness, purchase intention, subjective norms, halal food, theory of planned behavior.

Antecedents of Halal Food Purchase Intention on Young Muslim Consumers

This research is conducted to analyze the antecedents of halal food purchase intention on young Muslim consumers in Purwokerto. The research aims to see whether halal knowledge, attitude, subjective norm, perceived behavioral control, and religiosity has positive effect on purchase intention. 96 respondents became the samples of this research using Purposive Sampling. The regression analysis is used as analytical tools to analyze the data. Based on the result of this research, by using the value of t-statistic of regression analysis it can be concluded that: 1) Halal knowledge has no effect on purchase intention with t-statistic value of 0.914, 2) Attitude has positive effect on purchase with t-statistic value of 3.812, 3) Subjective norm has positive effect on purchase intention with t-statistic value of 2.072, 4) Perceived behavioral control has no effect on purchase intention with t-statistic value of -1.916, 5) Religiosity has positive effect on purchase intention with t-statistic value of 3.037.

Non-Muslim consumers’ intention to purchase halal food products in Malaysia

PurposeThis study aims to identify the intention to purchase Halal food products amongst non-Muslim consumers in Malaysia, moderated by the acculturation effect.Design/methodology/approachA structured close-ended questionnaire was used to gather data through the random distribution of 397 non-Muslim consumers from the Alumni network of several private higher education institutions in Malaysia.FindingsThe collected data was analyzed through the structural equation modelling technique using partial least squares with SmartPLS 3.0. The result indicated that attitude, subjective norms and perceived behavioral control were positively influenced by the purchase decision of Halal food products amongst non-Muslim consumers in Malaysia. Apart from that, the acculturation effect moderates the relationship between attitude and intention to purchase.Research limitations/implicationsThis finding will contribute to academics, Halal food makers and government in understanding the Halal food purchase intention amongst non-Muslim consumers in Malaysia.Practical implicationsThe outcome of this study can be used as an input for Halal entrepreneurship in terms of marketing and operation strategy. On the government aspect, this study also provides an implication on national public policy and strategic economic planning in developing overall national Halal policy.Social implicationsThe social harmonization amongst the multiple races in Malaysia is partially contributed through the acculturation effect. The acculturation effect has been reflected through the food choice decision amongst Malaysian, despite of different religious belief and home culture background.Originality/valueResearch in studying Halal food purchase intention amongst non-Muslim consumers are scarce. This research is able to reinforce the theory of planned behavior model in dealing with Halal food choice decisions, taking into consideration of acculturation effect.

Halal food purchase intention of Muslim students in Spain: testing the moderating effect of need-for-cognition

PurposeThis paper aims to investigate the purchase intention of halal food products in Spain, from the perspective of Muslim students.Design/methodology/approachData were collected from 500 Muslim students living in Spain. Variance-based structural equation modelling was applied to evaluate the association between halal credence, attitude towards halal, need for cognition and purchase intention.FindingsThis study reveals that the need for cognition does not act as a moderating variable, while halal credence factor is an important factor affecting attitude towards halal and purchase intention.Practical implicationsThis study provides an additional study on the topic of halal consumer behaviour, especially by showing an empirical result from Spain.Originality/valueThis study is the first attempt to incorporate the need for cognition into the relationship between halal credence, attitude towards halal and purchase intention (traditional theory of planned behaviour model).