Abstract
The Effect of Knowledge, Food Safety and Lifestyle Towards Consumers' Purchase Intention of Halal Food at Restaurants
Highlights
The word Halal originates from an Arabic word that means 'allowing' or 'permitted' by Islamic law or Syara'
The average variance extracted (AVE) and composite reliability of knowledge (0.872), food safety (0.838), lifestyle (0.878) and purchase intention (0.923) were greater than 0.07 which explained that the variables have high internal consistency of the study
The major purpose of this study is to investigate the effects of knowledge, food safety, and lifestyle in influencing individuals' intention to purchase Halal food at restaurants
Summary
The word Halal originates from an Arabic word that means 'allowing' or 'permitted' by Islamic law or Syara'. The use of Halal is commonly related to food wherein Halal point of view, the food that is meant for consumption must be free from pork or alcohol, and animals such as cattle, chicken, and lamb should be slaughtered by following the Islamic principles (Rahman, Asrarhaghighi & Rahman, 2015). Apart from that, another category "Thoyyiban" is defined as cleanliness, safety, nutrition, good quality and authenticity (Shaikh, 2006; Mariam, 2006). The fundamental Theory of Planned Behaviour applied in this study is to understand the knowledge, food safety and lifestyle towards consumers' intention to purchase Halal food at restaurants
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