Purchase Decision Variable Research Articles

Pengaruh Harga, Kualitas Produk, Dan Promosi Terhadap Keputusan Pembelian Marketplace Shopee (Pada Pengguna Kota Jogja)

E-commerce is growing rapidly, including Shopee. Many consumers flock to shop online through Shopee. Because besides being practical it also saves time and energy. This study aims to examine the effect of price, product quality, and promotion on purchasing decisions for the Shopee Marketplace for users in the city of Jogja Primary data was collected through distributing questionnaires to 100 respondents. The sampling technique used was purposive sampling. The data collection technique used a questionnaire, the data analysis technique used was validity and reliability. The data was analyzed using the classical assumption test technique, multiple linear regression analysis, F test, t test, and the coefficient of determination Based on the test results obtained the results of a significant influence with a positive direction from the product quality price variable, and promotion on the purchasing decision variable. Keywords: Price, Product Quality, Promotion, Jogja City Users

The Influence of Intrinsic Halal Awareness and Extrinsic Halal Awareness on Purchasing Decisions

This research aims to determine and analyze the influence of intrinsic halal awareness and extrinsic halal awareness variables on purchasing decisions among Muslim students in the Department of Business Administration, Malang State Polytechnic. Do the variables of intrinsic halal awareness and extrinsic halal awareness influence purchasing decisions, either partially or simultaneously. The location of this research in the Department of Business Administration, Malang State Polytechnic. This research was analyzed using multiple linear regression. This research found the results as following: intrinsic halal awareness variables and extrinsic halal awareness variables influence purchasing decision variables both partially and simultaneously. Extrinsic halal awareness variables are the dominant variables in influencing purchasing decision variables.

The Influence Of Rebranding And Brand Ambassador Nct Dream On Gen Z Purchasing Decisions On Tos Tos Products In Pontianak City

This study aims to find out the influence of rebranding and brand ambassador NCT Dream on the purchase decision of Gen Z on Tos Tos products in Pontianak City. This research uses associative methods with a quantitative approach. The sample used as many as 100 respondents who are Generation Z consumers and reside in Pontianak City. Sampling technique is purposive sampling. Research results show that the rebranding variable has a significant positive effect on the purchasing decision variable. As well, the brand ambassador variable has a significant positive influence on the purchasing decision variable.

Factors Influencing Shopee Users’ Purchase Decisions: An Islamic Economics Perspective

The purpose of this study is to investigate the impact of product reviews and trust on Shopee purchasing behavior from the perspective of Islamic Economics. Data was gathered via surveys and analyzed using data analysis procedures such as the validity test, reliability test, classical assumption test, multiple linear regression analysis, t-test, F test, and coefficient of determination. This study makes use of product review factors, trust variables, and purchasing decision variables. The result indicates product review and trust are significant positives to purchasing decisions. The study emphasizes the importance of product evaluations and trust in influencing shopping decisions on Shopee within the context of Islamic Economics. Recognizing the interaction of these elements may help firms, platform operators, and legislators make strategic decisions about how to create a climate conducive to internet trade while adhering to ethical and Islamic standards.

THE INFLUENCE OF DIGITAL MARKETING, BRAND AMBASSADOR, AND PRICE ON ERIGO PRODUCT PURCHASE DECISION

This research is based on the decline of the Erigo Brand as the Top Local Clothing Brand in 2021 to 2022 by 2.9 percent. So research is needed to improve purchasing decisions influenced by digital marketing, brand ambassadors, and Erigo brand prices carried out in the World's Best JKT48 Community. This research was conducted using a survey method among members of the World's Best JKT48 Community who are members of the Discord server, totaling 94 respondents. Data collection was carried out using a questionnaire, and data analysis used SPSS 21 which includes validity, reliability, classical assumption testing, multiple regression analysis, and hypothesis testing. The research results show that digital marketing, brand ambassador, and price have a positive and significant effect on purchasing decisions. Erigo needs to share digital content that better supports its product promotion to increase product purchasing decisions. Erigo needs to increase purchasing interest in product purchasing decisions through brand ambassadors who can further influence consumers. Erigo needs to consider new prices that better suit its products to improve purchasing decisions. The coefficient of determination value of 0.678 indicates that the purchasing decision variable can be explained by digital marketing, brand ambassador and price variables of 67.8% while the remainder is explained by other variables outside the research

Pengaruh Penggunaan Media Sosial Terhadap Keputusan Pembelian (Studi Kasus Produk Kecantikan Pada Mahasiswi Manajemen Informatika Sekolah Tinggi Manajemen Sukma Medan)

The purpose of this study is to ascertain how students at Sukma Medan School of Management use social media in relation to their purchases of beauty goods. Secondary data collection is the research methodology used, and data is gathered via documentation studies. Thirty distinct groups, chosen at random, comprise the study sample. PLS SEM (Partial Least Square – Structural Equation Modelling) software is used in the quantitative descriptive data analysis methodology. The PLS approach is used in the analytic strategy, along with inner and outer model analyses. The research results indicate a positive and substantial impact of social media on consumer choices to purchase. This is evident from all tested social media variables using SmartPLS, which yield positive results. The strong R-squared value of 0.717 indicates that social media has a 71.7% influence on the purchase decision variable. Additionally, factors unrelated to the investigated variable have an impact on other aspects.

ANALYSIS OF PRODUCT QUALITY, PRICE, PROMOTION AND BRAND IMAGE OF IPHONE PHONES ON PURCHASING DECISIONS

The purpose of this study was to analyze product quality, price, promotion and brand image of iphone phones on purchasing decisions. This research method is quantitative. The data source for this research is primary data. The population in this study were all people who used iphone phones. In this study using nonprobability sampling techniques with Incidental Sampling techniques. Nonprobability Sampling. The number of samples in this study were 210 respondents. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The result of this study is that product quality has no effect on purchasing decisions. Price also has no effect on purchasing decision variables. Promotion has a positive and significant influence on purchasing decisions. Brand image has a positive and significant influence on purchasing decisions.

Pengaruh Harga dan Promosi terhadap Keputusan Pembelian Sepeda Motor Bekas di Showroom Kurnia Indah Maumere

This study aimed to (1) determine how much the Price and Promotion influence on Purchasing Desiciond for used motorbikes at Showroom Krnia Indah Motor Mamere (2) analyze the effect of price and promotion on purchasing decisions for used motorbikes and promotion and purchasing decision for used motorbikes at the Showroom Kurnia Indah Motor Maumere both partially and simltaneosly. The research population was Showroom Kurnia Indah Motor Maumere consumers, as many as 32 people. Due to limited poplation, then this research was conducted by cencus or saturated sampling. Data was collected throght questionnaires and analyzed using descriptive and statistic inferential methods, namely multiple linear regression Hypothesis testing was done throght the F and t-test. Based on descriptive analysis, it reveals that the Purchasing, Price and Promotion variables were categorized as good. The statistical results of thet-tests shows that partially the Price variable had a positive and significant effect on the Purchasing Decision variable. While promotion had a significant effect on Purchasing Decisions. The result of the f-test show that simltaneosly all independent variables, consisting of the Price variable (X1) and promotion variable (X2), had a significant effect on the Purchasing Decision variable. The result of the Determination analysis show that the two independent variables in this study were able to explain the fluctantion of Purchasing Decions by 45.5%.

Pengaruh Lokasi, Kelengkapan Produk, Dan Word Of Mouth Terhadap Keputusan Pembelian Pada Fajar Abadi Snack

The purpose of this research is to find out how location variables, product completeness, and oral conversation influence consumers' decisions to buy Fajar Abadi Snack products. Quantitative analysis techniques were then used using SPSS. The research population is unknown, so the sample is multiplied by 5 and there are 13 indicators. To distribute questionnaires, this research used a Likert scale questionnaire. Sample collection methods that do not rely on probability are used to collect samples. In cases where there is a connection with the research, the people who met the researcher are considered the sample. The SPSS test results show that the variables of location, product completeness, and word of mouth simultaneously influence the purchasing decision variable. Location has a significant effect on purchasing decisions with a sig value of 0.000 < 0.05, and product completeness has a significant effect on purchasing decisions with a sig value of 0.001 < 0.05. However, word of mouth does not have a significant effect on purchasing decisions with a sig value of 0.000 < 0.05.

PENGARUH LABELISASI HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN IMPOR DALAM KEMASAN (Studi Kasus Mahasiswa FEBI Uin Sts Jambi)

This study aims to reveal the effect of halal labeling and prices on purchasing decisions for imported food products in packaging (a case study of FEBI UIN STS Jambi students). As a goal, among others, to determine the effect of halal labeling on purchasing decisions of imported food products in packaging, and to determine the effect of prices on purchasing decisions of imported food products in packaging. This research uses a descriptive quantitative approach with questionnaire data collection methods (questionnaires), interviews, and documentation. The population in this study were students of FEBI UIN STS Jambi and samples as research respondents will be taken using non-probability sampling techniques with the Slovin formula of 100 students found at the time of the study. Data obtained in this study were analyzed using multiple linear regression analysis with the SPSS 21 program.The results of this study indicate that the calculated F value of 31.724 is greater than the F table of 3.09, which means that simultaneously there is an influence on the labeling of halal (X1) and price (X2) on the purchase decision for imported food products in packaging. Partially, it can be seen that all independent variables influence the purchasing decision, namely the halal labeling variable (X1) of 7,554 is greater than t table of 1.984 and the price (X2) of 2.074 is greater than the value of t table 1.984. Based on the results seen from the beta coefficient, the variable that most influences the Purchase Decision variable is the Halal Labeling variable which has a beta coefficient of 0.597 which is greater than the beta coefficient of the price variable which is only 0.164.

Effect of Location, Service Quality, and Store Atmosphere on purchasing decisions at gedoh Coffee Singojuruh

This study aims to analyze the effect of location, service quality, and store atmosphere on purchasing decisions at Gedoh Coffee Singojuruh, both simultaneously and partially. The population in this study were consumers who made purchases at Gedoh Coffee Singojuruh. The sampling method used is non probability sampling, data collection using accidental sampling. Data is collected by observation, questionnaires, interviews, and documentation. Where sampling is 40 respondents. This type of research is quantitative descriptive using multiple linear regression analysis, coefficient of determination, hypothesis testing, namely partial test (t test), and simultaneous test (F test), and classical assumption test, namely normality test, multicollinearity, and heteroscedasticity test.
 Based on the SPSS results obtained, the value of multiple linear regression analysis is 0.768, this means that the proportion of variation in the Purchasing Decision variable can be explained by the Location, Service Quality, and Store Atmosphere variables by 76.8%, while the remaining 23.3% is explained by other variables. The results of this study found that Location, Service Quality, and Store Atmosphere simultaneously have a positive and significant effect on Purchasing Decisions at Gedoh Coffee Singojuruh.

Peran Moderasi Etika Konsumsi Islam pada Pengaruh Green Marketing, Ethnosentrisme Konsumen, dan Gaya Hidup Halal Terhadap Keputusan Pembelian Kosmetik

This study aims to determine and analyze the effect of Green Marketing, Consumer Ethnocentrism and Halal Lifestyle on Purchasing Decisions with Islamic Consumption Ethics as a moderating variable (Study on Wardah Cosmetics Consumers). In this study using quantitative methods by processing primary data obtained through distributing questionnaires to consumers of Wardah cosmetics. The samples taken were 462 respondents with purposive sampling technique. Then the results obtained were processed with IBM SPSS version 22. The analysis used included instrument tests, statistical tests, classical assumption tests and Moderate Regression Analysis (MRA). The results of this study indicate that green marketing does not significantly influence the increase in purchasing decision variables. Consumer ethnocentrism has a significant effect on increasing purchasing decision variables. The halal lifestyle has a significant effect on increasing the purchasing decision variable. Islamic consumption ethics significantly influence the increase in purchasing decision variables. Islamic consumption ethics is not able to moderate the relationship between green marketing variables, consumer ethnocentrism and halal lifestyle and purchasing decisions.

Korean Waves Popularity on Korean Food Purchasing Decisions in Jakarta

Purpose: The goal of this study was to ascertain whether the popularity or trend of the Korean Wave influences Korean food purchases in Jakarta. Research method: Quantitative research methodologies are being used in this study. Sources of information were gathered through observation and questionnaires, as well as primary and secondary data. The research population consisted of 83 customers at Annyeong Korean Food Café Tebet. Result and discussion: The results of observations in the R table obtained a sample value (N) = 30 of 0.3061, resulting in a value (R.Calculated) greater than R.Table. Apart from that, the purchasing decision variables (Variable Y) all produce values (R.Calculated) greater than R.Table. So, this research can be said to be valid—the reliability test results and all the variable results. The linearity test shows the Sig value. The deviation from linearity is 0.384, which is greater than 0.05. There is a linear relationship between the Korean Wave variable and the Purchasing Decision Variable. The Kolmogorov-Smirnov normality test with SPSS shows a significance value of 0.078, more significant than 0.05. So, it can be concluded that the residual values are normally distributed so that the results of this analysis can be continued for further testing. The Pearson test produced a value of 0.766, more significant than the R table value of 0.213. So, it can be concluded that there is a strong relationship between the Korean Wave variable (X) and purchasing decisions (Y) because the value on the correlation coefficient scale is 0.60 – 0.79. Implication: From the research results, theoretical implications can be put forward, and it can be concluded that there is a strong impact between the Korean wave and the purchasing decision of Korean Food. Keywords: Popularity, Korean Wave, Purchase Decision, Korean Food

PENGARUH MEREK DAN PEMASARAN GETOK TULAR TERHADAP LOYALITAS KONSUMEN: KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MODERASI

<em>This study discusses the influence of brand trust and 'word of mouth' communication as a marketing strategy on purchasing decisions and consumer loyalty of a packaged chili product. This study conducted an online survey method with purposive sampling technique. Analysis using Structural Equation Modeling. The results showed that the brand trust variable had a direct or indirect effect on consumer loyalty. While the word of mouth variable has an indirect effect on consumer loyalty. The purchase decision variable is used as a mediating variable in the study. The biggest influence is on the brand trust variable and overall the biggest contribution of the indicator is on the company characteristic indicator. Manufacturers need to increase brand trust by improving services and being responsible if there are damaged products and developing word of mouth by marketing products through public figures or influencers on social media.</em>

Efektivitas advertising, brand image, dan harga kompetitif terhadap keputusan pembelian mie instan merek XYZ di kabupaten Gresik

The aim of this research is to study consumer behavior based on purchasing decisions. Based on observations in the literature, advertising, brand image, and competitive prices are components that make consumers decide what to buy. There are 150 respondents for this type of quantitative survey research. Consumers in the Gresik Regency area who have purchased or are currently consuming XYZ brand instant noodles were given a questionnaire as part of the data collection process. Hypothesis testing is made possible by multiple linear regression methodology in this study. Research findings show that in the Gresik area, advertising does not have a significant effect on purchasing XYZ brand instant noodles. Meanwhile, brand image and competitive prices have a significant influence on the decision to purchase instant noodle brand XYZ. Purchasing decision variables are influenced significantly, both partially and jointly, by advertising, brand image and competitive price variables. Future developments in this research could consider three main factors: advertising, brand image, and competitive pricing. For more comprehensive research, other variables such as product quality and psychological factors that influence purchasing decisions can also be included to provide more important contributions regarding this area of research.

Pengaruh Diskon Harga Dan Testimoni Konsumen Terhadap Keputusan Pembelian Produk Flimty Fiber Pada Member Central Gym Galaxy Di Bekasi

This research aims to determine the influence of price discounts and consumer testimonials on purchasing decisions for Flimty Fiber products among Central Gym Galaxy members in Bekasi. This type of research is quantitative. The population in this study is unknown. The sampling technique uses Non-Probability Sampling using Purposive Sampling techniques. The sample in this study amounted to 104 respondents. Data collection technique by distributing questionnaires via Google Form. Hypothesis testing in this research uses Multiple Linear Regression analysis. The research subjects are Flimty Fiber consumers. The results of this research show that the price discount variables and consumer testimonials partially and simultaneously have a significant effect and have a positive influence on the purchasing decision variable.

Pengaruh Content Creation, Content Sharing, Connecting dan Community Building terhadap Keputusan Pembelian Konsumen pada 3D Stable Equestrian

This research aims to determine the influence of content creation, content sharing, connecting and community building on consumer purchasing decisions on 3D Stable Equestrian. The research method used is a quantitative method. The data used in this research is primary data. The sampling technique uses purposive sampling technique. The sample studied in this research was 100 respondents who were 3D Stable Equestrian consumers. Based on the t test carried out, it can be concluded that partially content creation, content sharing, connecting and community building have a significant effect on consumer purchasing decisions at 3D Stable Equestrian. Content creation, content sharing, connecting and community building simultaneously have a significant influence on consumer purchasing decisions at 3D Stable Equestrian. The coefficient of determination of the content creation, content sharing, connecting and communitu building variables on the purchasing decision variable is 46,3%

ANALISA ONLINE CUSTOMER RATING DAN HARGA SEBAGAI PREDIKTOR DALAM KEPUTUSAN PEMBELIAN ONLINE PADA MARKETPLACE GOJEK

The desire for internet technology stems from the necessities of human life and lifestyle, which also causes individuals to gain advantages in the form of comfort, efficiency, and convenience when it comes to meeting their wants for food and drink. With a research location in Ungaran City, this study focuses on one of the internet application platforms for GoFood's food and beverage shuttle services from Gojek. The sort of research being used is associative causal research, which employs quantitative approaches. In this study, 97 samples were utilized as respondents, and the number of samples was determined using the Cochran method because many populations' compositions are not known with confidence. The conclusions of this investigation can be summed up as follows: 1) Online customer reviews have an impact on the factors influencing purchasing decisions, according to an analysis of the relationship between online consumer reviews and those decisions.;2) An analysis of the relationship between price and purchasing decisions revealed that the variable purchase decision is unaffected by price; 3) Testing online customer ratings and prices simultaneously revealed that both of these factors together have an impact on consumers' decisions to buy.

Pengaruh Citra Merek, Kualitas Produk, Dan Persepsi Harga Terhadap Keputusan Pembelian Sepatu Adidas Di PASI (Persatuan Atletik Seluruh Indonesia) Kabupaten Bangka

This research aims to research, test and assess the influence of the independent variables Brand Image, Product Quality and Price Perception on the dependent variable Purchase Decision for Adidas PASI athlete shoe products in Bangka Regency. The sample in this study was 107 athletes. This type of research uses a quantitative approach. Data was collected directly from respondents using research instruments in the form of questionnaires via Google Form and purposive sampling techniques. then the data results were processed using the SPSS 23 data processing application. The results of this research prove that Brand Image and Price Perception have a positive and significant effect on the Purchase Decision for Adidas shoe products partially. Meanwhile, product quality has no partial effect on the decision to purchase Adidas shoes. However, this research proves that brand image, product quality and price perception have a positive and significant influence on decisions to purchase Adidas shoe products simultaneously.

PENGARUH BRAND AMBASSADOR TWICE, KUALITAS PRODUK DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING (STUDI PADA MAHASISWA DI KOTA MEDAN)

One of the needs that has been considered important in today's era is the need for skin care. One of the famous skincare brands is Scarlett Whitening. Seeing the rise of skin care and beauty manufacturers, the Scarlett Whitening brand carried out a business strategy by attracting South Korean girl group TWICE as a brand ambassador. This study aims to determine the influence of TWICE's brand ambassador, product quality, and brand trust on purchasing decisions on Scarlett Whitening products with a research on students in the city of Medan. The influence of the three independent variables on the dependent variable is processed and analyzed partially and simultaneously. The form of research used in this study is quantitative research. Research sampling using purposive sampling techniques with 100 respondents as samples. The primary data of this study were obtained by distributing questionnaires, and secondary data were obtained from literature studies. The data analysis methods used are instrument tests, classical assumption tests, multiple linear regression analysis, and hypothesis tests. The results showed that TWICE's Brand Ambassador variable had no effect on the Purchase Decision variable. Meanwhile, Product Quality and Brand Trust variables have a significant effect on Purchasing Decisions. In the simultaneous test, the three independent variables had a significant effect together on the Purchase Decision variable with a Ftable value of 2.70 (52.726 > 2.70) and a Sig. value of 0.000 < 0.05 and an influence level of 61.1% and the remaining 38.9% was influenced by factors outside this study