Consumer Purchase Decisions Research Articles

Analysis of the Influence of Brand Image, Price, and Product Quality on Consumer Buying Intentions in the Indonesian Retail Market: Mediation by the Level of Consumer Trust


 This research investigates the complex dynamics influencing consumer behavior in the Indonesian retail market, focusing on the interrelationships between brand image, price, product quality, consumer trust, and consumer buying intentions. Utilizing a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis, data was collected through a survey of 100 respondents. The results reveal significant positive relationships between brand image, price, product quality, and consumer buying intentions, highlighting the pivotal role of these factors in shaping consumer preferences and purchase decisions. Furthermore, the study identifies consumer trust as a mediating factor, emphasizing its importance in strengthening the relationship between brand image and consumer buying intentions. The practical implications of these findings for retailers and marketers are discussed, emphasizing the importance of strategic brand management, pricing strategies, product quality enhancement, and trust-building initiatives to drive consumer behavior and achieve long-term success in the Indonesian retail market.

The Impact of Environmental Indicators on Consumer Purchase Decisions for Food Products

This research paper analyzes consumer expectations and priorities concerning environmental indicators within the food industry. The study’s overall objective was to understand the importance of various environmental indicators on consumer purchasing decisions. A survey was conducted in Poland, utilizing a representative sample to measure participants’ opinions. Respondents were asked to assess the importance of various environmental indicators in influencing their purchasing choices. The findings underscore a high demand among Polish consumers for environmental responsibility from companies operating in the food sector. Key indicators include the effectiveness of environmental management systems, pro-environmental investments, the promotion of environmental awareness, waste management, water conservation, and attention to supply chain and wastewater issues. This study provides a comprehensive understanding of consumer preferences, offering guidance for industry stakeholders and policymakers seeking to enhance sustainability practices and align their efforts with consumer expectations in the dynamic landscape of the food sector.

Exploring the Impact of Advertising Appeal on Consumer Brand Awareness and Purchase Decisions in the Ready-to-Drink Packaged Tea Market: A Case Study of Teh Pucuk Harum in Pekanbaru

This study investigated the influence of advertising appeal on the brand image of Teh Pucuk Harum in Pekanbaru. This study was conducted quantitatively, using causal and descriptive research designs. A survey was conducted by distributing questionnaires; then, the data or information obtained were processed by statistical methods using SEM PLS analysis. The results show that advertising appeal significantly influences a company’s brand image (TBI). The quality of the advertising message does not have a direct effect on TBI. Advertising appeals do not affect the purchasing decision-making process. Advertising creativity does not influence the purchasing decisions of a company, and the quality of advertising messages has no significant effect on purchasing decisions. It is hoped that the company can convince consumers that the appeal of the caterpillar/endorse-shaped advertisement in the Teh Pucuk Harum advertisement is trustworthy and honest in conveying the message of the product.

The Influence of Marketing Mix on Consumer Buying Decisions in the context of Fast Moving Consumer Goods

Customer behaviour is the aggregate of how individuals perceive, decide their requirements, buy and experience products, and proceed to address issues. The customer plays the roles of user, payer, and buyer in consumer buying decisions. The objective of the paper is to examine the relationship between the marketing mix elements and consumer buying decisions of fast-moving consumer goods. The study for the research was conducted in Aizawl, Mizoram. A total of 106 respondents, 57 (53.8%) of the participants belong to the age group 19-29 years, 30 years and above (38, 35.8%), and 18 years and below (11, 10.4%). The male participants (61, 57.5%) are more than the female (45, 42.5%). Quantitative and structured questionnaires were designed and the data were collected through an online survey tool. Analysis and interpretation of data were performed using descriptive and frequency statistics, reliability statistics, correlational matrix, and one sample T-test in Jamovi. A one sample T-test was executed to present the relationship between the marketing mix elements to consumer buying decisions of fast-moving consumer goods. The results indicated that Product (H1, p<0.001), Place (H2, p<0.001), Promotion (H3, p=0.001), and Place (H4, p<0.001) of the marketing mix are significantly related to consumer buying decisions.

Analysis of Factors That Influence Brand Awareness and Purchasing Decisions on Online Marketplace

The expansion of digital technology and internet users in Indonesia parallels the expansion of marketplaces where consumers may purchase online. In recent years, Shopee, a marketplace app that offers a variety of products and services, has grown tremendously. However, in an increasingly competitive industry, Understanding the elements that drive brand awareness and consumer purchase decisions is critical. The study collected and analyzed data using quantitative research techniques. Data from the survey were analyzed using statistical software SEM PLS using the help of smart pls 4.0. Brand ambassador, brand personality, and price is substantial and has a positive impact on brand awareness and purchasing decisions. As Shopee at the top-of-mind level of consumers, it makes them continue to keep consumers in their minds and will continue to use Shopee to make product purchases.

Peranan Endorse “Aice” Terhadap Keputusan Pembelian

There are various ways to do marketing carried out by companies and one of them is promotion, one of the current trendy promotional techniques is to use endorsements which can then influence consumer purchasing decisions. This study was conducted with the aim of knowing how much influence endorsement has on purchasing decisions on ice cream brand aice in Medan. This research is descriptive research with a quantitative approach. The sample in this study amounted to 35 community respondents who had seen aice advertisements with random sampling techniques regardless of strata in the population or what is commonly referred to as simple random sampling. Data was collected through a questionnaire via google form. The results showed that Endorsement had a partially significant effect on Purchasing Decisions with a t value of 8.873> t table 1.69092 and Endorsement had a simultaneous effect on Purchasing Decisions with an F value of 78.731> F table 2.86 with a regression coefficient value of 83.9%.

Peranan Endorse “Walls” Terhadap Keputusan Pembelian

The study investigates how the "Walls" brand influences consumer purchasing decisions. After the data was collected and analyzed using a regression model, the research investigated the significance of the value of the coefficient and the SIG. The research found that the meaningful value was 7,908, and SIG was below the limit of significance 0.05. This suggests that "Walls" support has a significant impact on customers' choices about what they buy. However, to understand more deeply how "Wells" support directly affects purchasing decisions, more information is needed.

The Influence Of Celebrity Endorsers, Brand Image, And Quality Of Service On Buying Decisions Through Consumer Trust In Digital Video Streaming Service: A Case Study Of Disney+ Hotstar

The purpose of this study is to investigate the correlation between celebrity endorsers, brand image, quality of service, and consumer trust, and how they impact consumer buying decisions. The data for this research was collected via a GoogleForm questionnaire, and was shared through social media. The study was conducted over a period of one month, from October 19 to November 2, 2023. The research population consists of people residing in Jabodetabek who have used Disney's digital video streaming services for at least a month. The research methodology uses quantitative analysis with the Fornell-Larcker criterion, goodness of fit R-square, and hypothesis testing based on T statistics. The Smart PLS 4.0 application program was used for data analysis. The research conducted ten tests and hypotheses, out of which six tests showed a positive effect, while four other tests had no effect. The hypothesis tests were carried out to investigate the influence of brand image variables on buying decisions, quality of service on buying decisions, celebrity endorsers on consumer trust, and celebrity endorser variables on buying decisions through consumer trust. However, The results of the test indicate rejection of the hypothesis, suggesting that no significant effect was found between one variable and another. This research is expected to contribute to the development of knowledge in Marketing Management, especially for scientists interested in analyzing the relationship between celebrity endorsers, brand image, and quality of service on buying decisions through consumer trust.

Gaya Hidup Hedonisme, Promosi Penjualan dan Word Of Mouth terhadap Keputusan Pembelian Produk Nevada di Matahari Plaza Simpang Lima Semarang

This research aims to explore the influence of a hedonistic lifestyle, sales promotions, and word of mouth on purchasing decisions, with a focus on purchasing Nevada products at Matahari Plaza Simpang Lima Semarang. The research method applied is survey research using a questionnaire distributed to respondents who are consumers of Nevada products. Data analysis was carried out using regression techniques to measure the extent to which independent variables influence purchasing decisions. The research results show that a hedonistic lifestyle, sales promotions, and word of mouth have a positive and significant impact on purchasing decisions for Nevada products at Matahari Plaza Simpang Lima Semarang. The implications of these findings can be used by business people to improve marketing strategies, increase sales promotions, and utilize word of mouth as an effort to strengthen consumer purchasing decisions. In conclusion, this research provides important insights for decision makers in the retail industry regarding the factors that influence consumer purchasing preferences. Keywords: Hedonistic lifestyle, sales promotion, word of mouth

Buying Behavior of Consumers towards Eco-Friendly Products

Consumer health and wellness are increasingly being threatened by the existing terrible conditions in the environment, both globally and nationally. As a result, customers are showing more environmental sensitivity in their attitudes, perceptions, preferences and purchases. The study mainly deals with the influence of the demographic profile of the consumers on their awareness towards eco-friendly products, what are factors influencing the consumers on purchase decision of eco-friendly products, the satisfaction level on consumers towards eco- friendly products and from which sector consumer make the most purchase in eco-friendly products. The current study is conducted among the college students of Idukki district. From the analysis consumers are aware of eco-friendly products, consumers mostly purchase from agricultural sector, factors such as environmental concerns, awareness of price, awareness of brand image, eco-friendly products experience and cultural factors influence the purchase decision of consumers and consumers have a satisfaction towards the purchase of eco-friendly products.

Gaya Hidup Berbasis Digital Dan Perilaku Konsumtif Pada Gen Z Di Bandar Lampung: Keputusan Pembelian Melalui Marketplace Shopee

In the current era of modern society dominated by Gen Z, along with the development of digital trends, people's lifestyles are slowly changing, tending to prefer things that are fast, easy and practical that can be done via smartphone. The problem formulation in this research is whether a digital-based lifestyle influences purchasing decisions on the Shopee marketplace? Does consumer behavior influence purchasing decisions on the Shopee marketplace? And do digital-based lifestyles and consumer behavior together influence purchasing decisions on the Sahopee marketplace from an Islamic economic perspective? The aim of this research is to find out whether a digital-based lifestyle influences purchasing decisions on the Shopee marketplace and to find out whether consumer behavior influences purchasing decisions on the Shopee marketplace. This research uses a quantitative type of research. The research was conducted in the city of Bandar Lampung, the population in this study was Gen Z in Bandar Lampung, the sample used in this study was 96 people taken using purposive sampling techniques, a questionnaire that had been tested for validity and reliability, and the data analysis technique used was hypothesis testing. The type of data in this research is primary data, data was collected via Google form and analyzed using the Multiple Linear Regression Analysis technique using the SPSS program. The results of this research show that lifestyle (X1) has a positive and significant effect on purchasing decisions. This means that every time there is an improvement in lifestyle, it will increase consumer purchasing decisions. This happens because of changes in increasingly modern times so that people compete to follow lifestyle trends. Then, consumer behavior (X2) has a positive and significant effect on purchasing decisions. This means that the higher the consumer behavior in generation Z, the higher the level of purchasing decisions. Generation z tends to be highly influenced by social factors and trends. Shopee, as an e-commerce platform that is popular among them, often displays the latest trends, viral products, and limited special offers. And provides easy and practical accessibility for generation z in Bandar Lampung. By using a smartphone and an internet connection, they can search, compare and buy the products they want. This makes it easier for them to fulfill their consumption needs and desires.

The Influence of Brand Image Service Quality and Green Marketing on Consumer Purchasing Decisions of The Body Shop at Malls in South Jakarta

This study aims to analyze the effect of service quality, brand image, and green marketing on consumer purchasing decision of The Body Shop at mall in South Jakarta. The result of this research is using primary data in the form of questionnaires to 100 respondents of The Body Shop consumers in mall in South Jakarta using Statistical Product and Service Solutions (SPSS) method. Data collection techniques in this study by observation and survey, unstructured interviews, and using questionnaires. The result of the research using F test and t test indicate that there is influence of service quality, brand image and green marketing towards purchasing decision of The Body Shop at mall in South Jakarta.

The Effect Of Product Quality And Location On Purchasing Decisions In Sakara Coffee Consumers

This research aims to find out whether product quality and location simultaneously effect purchasing decisions. In this research, quantitative methods are used. The population used was all Sakara Coffee consumers using a purposive sampling formula of 100 respondents. This research uses multiple linear regression analysis as a data analysis method. The software used to process the data is SPSS. The results of this research show that the multiple linear regression analysis is Y = 12.013 + 0.514 X1 + 0.198 X2 with a total percentage of product quality answers of 63% with an average of 82% in the Good criteria. Then 67% of the 100 samples said the location was Good with an average of 78% with Good criteria. This means that if product quality and location increase, purchasing decisions will also increase. So that the development of product quality and location will be able to attract consumer purchasing decisions and become more widely known among the public.

Impact of Digital Marketing Strategies on Consumer Purchasing Decisions in the Indonesian Market: The Mediating Role of Customer Satisfaction

This research delves into the intricate dynamics of the Indonesian market, exploring the impact of digital marketing strategies on consumer purchasing decisions and the mediating role of customer satisfaction. Amidst a rapidly evolving digital landscape, characterized by increased internet penetration and a surge in online activities, businesses face the challenge of adapting their strategies to remain competitive. Leveraging a diverse and representative sample of 100 Indonesian respondents, this study employs a cross-sectional survey design and utilizes Partial Least Squares Structural Equation Modeling (PLS SEM) for data analysis. The findings reveal a significant positive relationship between digital marketing strategies and customer satisfaction, emphasizing the pivotal role of effective digital initiatives in shaping the overall consumer experience. Moreover, the study underscores the mediating influence of customer satisfaction on the relationship between digital marketing strategies and consumer purchasing decisions. These insights not only contribute to the academic discourse in marketing but also offer practical implications for businesses aiming to optimize their strategies in the dynamic Indonesian market.

Unveiling the Path to Purchase: Exploring the Influence of Supply Chain Visibility on Consumer Buying Intentions for Organic Food

There is a considerable lack of information on the food product supply chains in the current consumer-driven environment. Driven by a need for better supply chain visibility, this research, therefore focuses on the consequences of enhanced supply chain visibility towards the consumer's buying decisions for organic food. Additionally, it investigates potential variations in these preferences across two distinct generational cohorts: Millennials (born between 1981-1996) Generation Z (born after 1996) Key factors, including supply chain visibility in terms of the quantity, accuracy, and timeliness of information shared, were incorporated into the analysis. Employing a quantitative methodology using tools including t test, ANOVA, Regression and Correlation, the study shows a positive correlation between the predictors (Quantity, Accuracy, and Timeliness of Information) and the dependent variable (Buying intention) Moreover, the research highlights the consequential impact of timely information dissemination on consumers' purchase intentions. It underscores that not only the accuracy, but also the timely availability and accessibility of information play pivotal roles in shaping consumers' decisions regarding organic food purchases. The findings contribute to a nuanced understanding of the interplay between supply chain visibility and consumer behavior, offering insights that can inform strategies for enhancing the transparency of organic food supply chains.

EXPLORING THE EFFICACY OF INTEGRATING ILLUSTRATION IN PACKAGE DESIGN

In the current competitive market landscape, companies are actively striving hard to create a distinctive identity from their rival company. Packaging especially in FMCG brands becoming a sales promotional tool. It helps in establishing effective communication and creating a lasting impression on their target audience. Within the constraints of time and with low involvement of the customer the purpose of packaging has been shifted from functional to attention seeker on an emotive level. These days we can see the rise of incorporating the illustration on the package design. Illustration can captivate the attention of the customer and visually persuade the customer to make a purchase decision. The present study after a comprehensive literature review prepares a questionnaire for conducting an online survey to analyze the effectiveness of using illustrations on the package design of a product. A convenience sampling model is adopted to get the response from the participants. A total of 144 respondents aged above 17 years in the survey helped in understanding that utilizing an illustration on package design can have a positive impact on consumer purchase decisions and can create effective communication by delivering brand messages. Also, it helps in creating a brand relationship with the customers.

The Influence of Social Media Marketing and Brand Image on Brand Loyalty and its Impact on Consumer Purchase Decision with Store Atmosphere as A Moderation Variable (Case Study of XYZ Mall)

This research aims to obtain the results of the influence of Social Media Marketing, Brand Image, on Brand Loyalty and Consumer Purchase Decision with Store Atmosphere as a moderating variable. In this research, data was obtained by distributing questionnaires. The analytical method used in this research is SEM-PLS using SmartPLS 4 media. The research results show that Social Media Marketing has a significant effect on Brand Loyalty, Social Media Marketing has no significant effect on Consumer Purchase Decision, Brand Image has an effect significant effect on Brand Loyalty, Brand Image has no significant effect on Consumer Purchase Decision, Brand Image with Store Atmosphere as a moderating variable has no significant effect on Consumer Purchase Decision, Brand Loyalty has a significant effect on Consumer Purchase Decision.

Analisis Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk Kosmetik

The cosmetics industry is one of the fast-growing sectors around the world, including Indonesia. Product quality and price are two main factors that influence consumer purchasing decisions. The study aims to analyze the impact of product quality and price on the decision to buy cosmetic products in Indonesia. The research method used is quantitative by collecting data through surveys to consumers of cosmetic products. Therefore, companies in the cosmetics industry should strive to improve product quality and establish appropriate pricing strategies to improve consumer purchasing decisions and increase market share.

Research on the Influencing Factors of Cross-Border E-commerce Consumers

This study aims to explore the influencing factors of cross-border e-commerce consumers. Through a comprehensive analysis of a large body of literature, we have identified several key factors, including trust, price, product quality, convenience, and cultural factors, among others. These factors have a significant impact on consumers' purchasing decisions in a cross-border e-commerce environment. Trust is considered one of the most important factors, as consumers' trust in e-commerce platforms and sellers directly affects their purchasing behavior. In addition, price and product quality are also important factors considered by consumers; products that are reasonably priced and of reliable quality are more likely to gain consumer favor. Convenience factors, including the ease of the shopping experience and fast logistics services, also significantly influence consumer purchasing decisions.

DETERMINAN KEPUTUSAN PEMBELIAN SECARA ONLINE PENGGUNA APLIKASI SHOPEE

The phenomenon of online shopping at this time which continues to grow, it’s not surprising that business people need to pay attention to the importance of consumer reviews and also provide the best quality of electronic services so that customers can purchase products in the marketplace. This research aims to analyze the factors influencing consumer purchase decisions of Shopee aplication users. These factors include Islamic advertising etnics, consumer psychology and social environment. This research applies quantitative techniques and it is analyzed using IBM SPSS version 22. The sampling method used purposive sampling and the number of samples used in this study amounted to 110 respondents source was distribution of questionnaires to Shopee users in East Lombok by online via WhatsApp. Analysis was carried out by several tests such as validity test, realibility test, classic assumption test, linear regression analysis and coefficient of determination test. The results of this study indicate that the Islamic advertising etnics (X1) dan Consumer Psychology (X2) have a positive and significant effect on online purchasing decisions, while the social environment (X3) does not have affect on online purchasing decisions at Shopee (Y). The findings of this study can be reference uses as a reference for future researchers who will study similar problems. This research can also be a reference for companies to always be able to maintain aspects of Islamic advertising ethnics and consumer psychology in designing and determining effective and efficient markering policies.
 
 Key words: Purchase Decisions, Islamic Advertising Ethnics, Consumer Psychology, Social Environment