Vintage clothing is still popular today, and exploring its development history, as well as the fashion elements and buying channels can provide a certain value for those who still love Vintage. In this paper, through the literature reading method, this thesis examines why vintage clothing is still popular in three sections: historical perspective, popular elements, and purchasing channels. The first paragraph provides a short introduction to vintage, a definition of vintage, the market for vintage and a short analysis of consumer psychology. By introducing the social significance of clothing in different periods of time, the paper will show the charm of vintage fashion to the public. The third part will analyze and explain the popular elements of Chinese and Western vintage culture and introduce the purchase channels of today's vintage clothing and a slight analysis of consumer psychology. Through the research results, it is find that the popular elements of vintage clothing includes clothing style and decorative style. The purchase channels of vintage clothing includes in-store and online shopping such as second-hand deals and more. This study hopes to provide some contributions to scholars who study this field in the future.