AbstractAccording to life‐history theory, longer development time may result in bigger adults. However, reaction norms describing age and size at maturity often follow an L‐shaped form. This relationship is attributable to the simple notion that slowly growing individuals may not lengthen their development excessively after the maturation decision has been made, for example, when development is time limited in seasonal environments. In arthropods, growth occurs within instars, and thus the optimal growth strategy might be mediated by the phenotypic adjustment of instar numbers. We studied the relationship between age and size at maturity of a lichen‐feeding moth, Eilema depressum (Esper) (Lepidoptera: Arctiidae: Lithosiinae), and the variability of instar numbers in relation to achieved adult body mass and time used for maturation. A positive relationship between age and size at maturity was found across developmental pathways and a negative one within the developmental pathways. Directly developing larvae had higher growth rates, attained smaller pupal mass, and passed fewer instars than larvae maturing after overwintering. Host quality did not affect whether larvae matured during the remaining or the next season. High variation in the number of instars together with variable growth rates indicates high plasticity in adaptation to varying environmental conditions. Our results also confirm previous results that instar number variability may be a key characteristic mediating age and size at maturity in insects.