The kinetics of mechanisms involved in the diffusion of innovations has led to the conceptual framework of diffusion studies as we see of now. The concept of opinion leaders and innovativeness and how their influence can drastically bring about changes within a social contagion has been widely studied throughout many fields, but it has been still under-utilised in agricultural sector. For this reason, a study was conducted in the Punjab state of India, where 3 villages were selected through multi-stage sampling. All the farmers in these 3 villages constituted the sampling frame totaling to 214 farmers. A sociometric survey was conducted in order to identify the opinion leaders within the 3 villages. The specific characteristics of opinion leaders like cosmpoliteness, information seeking behaviour and higher Socio-economic characteristics were identified and they were compared with that of the followers. Both the opinion leader's Socio-economic characteristics and their sources of information differed significantly whereas the exposure to mass media channels were found to be similar, thanks to the advancements in ICT. Specific traits such as opinion leadership, personality strength scale and influence were found to be high among majority of the opinion leaders. While the adoptive behaviour of the opinion leader seems to categorise majority of them into medium category, indicating to their innovativeness as early adopters rather than innovators.