People have different needs. Their behavior is aimed at satisfying these needs. People’s needs are divided into high and low level needs. The most famous theory of needs belongs to Abram Maslow. Maslow called physiological needs lower-level needs, while all others called them upper-level needs. Satisfying the needs of employees in organizations (teams or teams) is motivated. It determines their behavior as well. One of the tasks of a leader is to match the motivation of the employees with the goals of the company. The purpose of motivation is to give employee behavior the direction a company wants. Various studies have shown that in companies where motivation is strong, staff loyalty increases, their potential opens up, profits increase by 40%, and staff turnover decreases by 70%. Employee motivation is rewarded in organizations. There are two types of rewards: internal and external. Rewards can be systemic, or individual. Rewarding workers plays a huge role in motivating them to work. The most popular in this field right now is the `torn book, the recognition of the merits of the workers, Stock option and Remuneration for the effectiveness of programs. Central to motivation is how to get people to do what they do not want to do. This is done through a motivational strategy. Motivation theories are many: the two-factor theory, the theory of acquired needs, the theory of reinforcement, the theory of expectation, the theory of justice, and the theories of reward and punishment (honey and whip). The motivational theory of acquired needs was developed by scientist David McClelland. This theory addresses the needs that people did not have at birth, but rather acquired in the process of gaining experience. Douglas McGregor presented two different theories about the human face: he called the mostly negative Theory X and the mostly positive Theory Y theory. After reviewing the relationship between managers and employees, McGregor concluded: To form managers' views on human nature according to assumptions. Keywords: Leadership, motivation, Human needs, motivation theories.