The use of no tillage (NT) integrated with cover cropping is a management practice that is becoming more popular with commercial ‘jack-o-lantern’ pumpkin (Cucurbita pepo) growers in the eastern and midwestern United States, although little is known about nitrogen (N) fertilizer requirements for this production system. A field study was established at the Southern Illinois University Horticulture Research Center in Carbondale to evaluate the yield response of pumpkin and associated revenues to N fertilization in a NT production system after wheat (Triticum aestivum) harvest. Nitrogen application rate affected pumpkin leaf chlorophyll content, and resulting yields and revenues. At all sampling dates, pumpkin fertilized with 224 kg·ha−1 N had the greatest leaf chlorophyll content. Quadratic relationships best described pumpkin fruit size and diameter increase with N rates from 0 to 224 kg·ha−1. Furthermore, pumpkin fruit number and weight per hectare also increased in a quadratic manner, as N application rates increased from 0 to 224 kg·ha−1. The application of 168 kg·ha−1 N also provided high yields and large fruit sizes, although quadratic models indicated that maximum net revenues for NT pumpkins were achieved with 224 kg·ha−1 N. Growers applying 224 kg·ha−1 N would increase net revenues by ≈54%, 52%, and 51% at pumpkin fruit price points of $0.33, $0.44, $0.55 per kg, respectively, compared with 0 kg·ha−1 N fertilization. An additional 123 kg·ha−1 N from fertilizer was required for NT pumpkin production after wheat harvest in fields with high amounts of cereal straw residues on the soil surface compared with the 101 kg·ha−1 N recommended for conventional tillage systems with no cover crop residues. This study suggests that N fertilizer investments will provide significant monetary returns in NT pumpkin systems. However, the 168 kg·ha−1 N rate provided the highest return on fertilizer investment at all pumpkin pricing points compared with all other N rates evaluated. Additionally, pumpkins grown in NT systems using a winter grain crop that is ended at flowering should require similar N amounts, because little N is used during heading and grain ripening. Although growers often look for ways to reduce input costs in vegetable production systems, N fertilization is clearly an important investment that provides increased yields and revenues in NT pumpkins. The results of this study should provide additional information to establish N fertilizer recommendations for NT pumpkin production.