In spite of its rapid growth in recent years, the floricultural industry in Korea is rather small with respect to total acreage and number of growers engaged, product value, international trade, and production facilities and technics involved. The production status will be introduced with slides. Nevertheless, variable climatic conditions of the temperate zone such as the distinctive 4 seasons favor the prosperous growth of a variety of vegetation throughout the Korean peninsular. Thus, it has been wellknown that many ornamental plants native to Korea have good potentials for horticultural use. The morphological characteristics of a few selected plants will be introduced along with slides. These plants include Aster spp, Iris spp, Gentiana soabra, Chrysanthemum zawadski, Pulsatilla koreana, Cymbidium spp, Calanthe spp, Dendrobium moniliforme, Abeliophyllum distichum, Ardisia spp, Hibiscus syriacus, and many others.