Abstract To be able to charge a correct amount of chlorine dioxide in the D0-stage, a pulp mill needs good control of the bleaching process and good sensors to keep the variability of the bleaching result on an acceptable level. It is also important to include the bleaching agent demand from the dissolved matter in the pulp slurry. If this is done correctly, over- or undercharging of bleaching agents can be reduced, which lead to lower bleaching chemical cost, lower polluting emissions and higher pulp quality. Our previous research has shown that the dissolved organic carryover from the O2-stage varies significantly when bleaching softwood kraft pulp. The present study investigated the corresponding impact in the case of bleaching of birch pulp. Different mill configurations and process conditions have been simulated in laboratory trials, including proceeding A-stage treatment, different degrees of washing before and between the stages, and a comparison of the effects of recycled and non-recycled wash filtrates. The results have confirmed the significant impact of the dissolved organic matter, and the knowledge which have been generated can be used to understand how measurement and control concepts can be developed to improve the pulp quality control and to decrease production cost.