Publishing Industry Research Articles

Towards the year 2049: The next 25 years of occupational health and safety research.

In this discussion paper, we close our 2024 series reflecting on the successes, failures, and promises of occupational health and safety research in celebration of the 50th anniversary of the Scandinavian Journal of Work, Environment & Health (SJWEH). This paper aims to elaborate on the future of our research field. We conducted a narrative review of lessons learned in the series, examining insights gained and key takeaways. Additionally, we explored the current and anticipated agendas of major institutions, including the World Health Organization and the European Union, on occupational health and safety, as well as potential developments in the academic publishing industry. Occupational health and safety research has significantly evolved over the last 50 years, emphasizing longitudinal study designs, enriching observational data with registry-based information, and expanding the scope of hazardous determinants impacting workers` health. Novel statistical approaches have further enabled researchers to address complex associations, such as mediation effects, and to strengthen causal inference in observational studies. At the same time, the publishing business is changing rapidly, with artificial intelligence poised to reshape both research practices and the landscape of academic publishing. In the changing landscape of research and academic publishing, our goal is for SJWEH to continue to be a leading source of high-quality research dedicated to protecting and improving workers' health. We are curious and excited to see where all these current and anticipated changes will lead in the years to come.

The Influence of Green Strategic Management, Strategic Flexibility, Entrepreneurial Orientation on Sustainable Competitive Advantage, and Moderation of Disruptive Technology in Book Publishers in Central Jawa

Purpose: This study investigates the influence of Green Strategic Management (GSM), Strategic Flexibility (SF), and Entrepreneurial Orientation (EO) on Sustainable Competitive Advantage (SCA) in the book publishing industry of Central Java, with Disruptive Technology (DT) acting as a moderating factor. Theoretical Reference: The research is grounded in Resource-Based View (RBV), Dynamic Capabilities Theory, and Disruptive Innovation Theory. These frameworks explore how GSM, SF, and EO create a competitive advantage while disruptive technologies impact their relationships. Method: The study utilized survey data collected from 242 book publishers in Central Java, determined using Slovin's formula for sample size calculation. The data were analyzed using the Partial Least Squares (PLS) method to assess the studied variables' direct and moderating effects. Results and Discussion: The findings indicate that GSM, SF, and EO positively and significantly influence SCA. Furthermore, DT positively moderates the relationship between GSM and EO but does not moderate the relationship between SF and EO. This suggests combining green strategies and entrepreneurial actions can enhance competitive advantages due to technological disruptions. Research Implications: The study suggests that book publishers adopting GSM, SF, and EO will achieve better competitive performance, particularly when leveraging disruptive technologies. The practical implications include guiding publishers in developing adaptive strategies to meet sustainability and technological challenges. Originality/Value: This research provides novel insights into the role of GSM, SF, and EO in sustaining competitive advantage within the context of the rapidly evolving publishing industry and how disruptive technologies can further amplify or limit these effects.

2.Q. Skills building seminar: Publishing and disseminating your research: How to get published, and what then?

Abstract Getting your public health research published can be a real challenge, and the publishing process is not always clear. Often it takes a lot of time, effort and perseverance. In this skills building workshop, participants will be able to learn the ropes from the Editor-in-Chief and the Publisher (OUP) of the European Journal of Public Health (EJPH), EUPHA’s scientific Journal. The EJPH is a well-established multidisciplinary, Open Access journal that covers a broad scope of public health topics. It’s current impact factor is 4.4. The workshop will have the format of an interactive clinic and will start with short presentations by the Editor-in-Chief of the EJPH and the Publisher on how to write, how to disseminate your findings, and tools the publisher has for helping promote your research for the best impact. The Editor-in-Chief will focus on what makes manuscripts attractive to editors and reviewers, while the publisher will give an overview of the publishing process, important aspects of the wider publishing industry (including how to publish your work Open Access) and give authors tips of how to promote their articles post-publication. After that, there will be ample time for participants to ask their questions to the panellists. This skills-building workshop will be of interest to anyone who would like to increase their chances of getting published and who would like to learn more about creating impact with their publications. The session should in particular be helpful for young researchers who do not have a lot of publishing experience yet. Key messages • Think about relevance to public health, and what your research adds to science and policy. • Think about what tools you can use to disseminate your findings. Speakers/Panelists Peter Allebeck Karolinska Institute, Department of Global Public Health, Stockholm, Sweden Rachel Moriarty Oxford University Press, Oxford, UK

The Providence of Review and Writing through Revision

ABSTRACT In the uneven publishing landscape between Africa and the global north publishing industry, almost all editorial rejections or requests for revision are initially narcissistically injurious. They compel one to pause, to revisit their views, and perhaps they make writers second guess themselves. In this paper, I focus on review feedback as a productive pause. I think with the affects and potentialities that follow the initial injury. I posit that if we look past the wounding, most revisions can be transformed into practices of care. I contemplate what it means for one’s work to be attended to by others and the generative possibilities that different lenses might enable. This thrust to focus on the positive is not to dismiss the epistemic violences that being revised and corrected might enact. Instead, I suggest that as writers committed to our craft and ideas, we might mine the review process for glimmers of care even if this entails rummaging through the dregs of callous feedback. Focusing on two writing projects, I think about iterative review as involving a wide network of readers that include formal reviewers and informal readers that are part of a reading community of practice. I suggest that conceived of broadly, reviewers might mediate the writing process in ways that nurse underdeveloped ideas, push us beyond parochial reading practices, and widen the resonance of our work beyond our initial imaginaries. To read the review and publication process through body politics and geopolitics as potentially inhibiting and enabling, propels us beyond binaries and broadens the scope of review to consider the roles of our informal readers. Conceived of this way, review is an important part of the practice of writing. It enhances our craft, ideas and political commitments.

Analysis of Editorial Planning and Insights from International Bestsellers in the Age of Intelligence

In the era of intelligence, the book publishing industry is experiencing new vitality but is also facing challenges such as severe homogenization and increasing competition. Taking the British bestseller The Thursday Murder Club as a case study, this paper conducts an in-depth analysis of the book series' publishing timing, editorial planning, and marketing strategies. Through this case study, the paper summarizes successful experiences and insights into creating professional bestsellers, offering references and suggestions for the publishing industry to address market challenges and launch bestsellers. The study points out that the publishing industry should pay attention to trends and changes, accurately grasp market demand, adjust marketing strategies promptly, and emphasize collaboration and joint promotion.

Analysis of Marketing Strategies for Bestselling Books in the Context of Publishing Convergence: A Case Study of The Fugitive Artist

Driven by the dual forces of the digital wave and global trends, the publishing industry is undergoing unprecedented transformation, with publishing convergence becoming the new norm for industry development. In this context, the deep integration of traditional publishing and digital publishing has not only reshaped the methods of content production, distribution, and consumption but has also raised the bar for marketing strategies of international bestsellers. The Fugitive Artist, a fictional literary work that has made a global impact, owes its success not only to its profound literary value and captivating plot but also to its precise and innovative marketing strategies. This provides a valuable case for the market promotion of international bestsellers. This paper aims to analyze the marketing strategies of The Fugitive Artist in the context of publishing convergence, exploring how the book stood out in a complex and ever-changing market environment, and offering insights for the international promotion of similar works from China.

Dotcoms to watch: Addressing the scholarly publishing industry’s challenges through technology

This paper reports on the Dotcoms to Watch session at Academic Publishing in Europe (APE) 2024. Five out of the seven selected startups that gave a brief presentation in the session expand upon their talks and reflect on their participation. They are Clear Skies, Global Campus, Ludenso, Signals and Visual Abstract. The startups address challenges faced by the scholarly publishing industry and deal with research integrity, identifying and combating papermills, peer reviewer identification and matchmaking, and graphical abstracts.

Decoding Anti-Blackness in Children’s Literature

This dissertation critically examines the representation of Black authors and themes within the John Newbery Medal canon from its inception in 1922 to 2023. It explores how this literary award has mirrored or challenged societal perceptions of race, particularly in children’s literature. Utilizing a thematic content analysis methodology, the study investigates the works of the six Black authors who have won the Newbery Medal, using a priori coding to critically examine the racial narratives, themes, and authorial diversity presented in these titles. Despite the noted increase in diversity within children’s literature, this research identifies a persistent underrepresentation of Black authors and Black cultural themes in Newbery Medal recipients. The study highlights a significant gap in racial inclusivity, with a mere six Black authors receiving the Newbery Medal in over a century. This underrepresentation is not only a marker of racial disparity but also reflects broader systemic biases within the literary and publishing industries. This dissertation engages with theories from critical race theory and critical librarianship to interrogate the structural barriers that sustain this racial homogeneity. In examining the implications of these findings, the research advocates for a more equitable literary landscape, emphasizing the need for librarians, educators, and publishers to foster inclusivity in children’s literature. The ultimate aim is to ensure that young readers encounter a more representative spectrum of narratives that celebrate racial diversity and promote inclusiveness.

Challenges of Nigerian Book Publishing Industry in Post-Covid-19 Economy and Survival Strategies

Book publishing, like other sectors of the global economy, has experienced unprecedented challenges in the post-COVID-19 era, which include disrupted supply chains, reduced purchasing power on the part of students and teachers, and increased competition from digital media. The pandemic has also occasioned a change in business model and marketing strategy leading to transition from physical to virtual platforms. In addition, the book publishing industry has equally experienced paper shortages, printing delays, and heightened costs of production thus, encroaching on the publishers’ profit margin. The study, anchored on Free market theory and instinctive theory of motivation, attempted to put book publishing in perspective using qualitative research that relies on secondary data. The study also looked at the effect of Covid-19 on the global economy in general and the book publishing industry in particular. The study discovered the crucial role the advent of digitalization played in the interface of post-COVID-19 economy and book publishing sub-sector. Besides, it revealed the manifold challenges engendered by COVID-19 in the book publishing industry globally and specifically in Nigeria, which include lack of capital, inability to provide adequate numbers of high-quality books, book piracy, proliferation of unqualified author-publishers and poor reading culture, to the extent the sub-sector is struggling to survive. To endure this inclement economic era, the study suggested the following strategies: publishers need to adopt innovative strategies by investing in digital infrastructure so as to be able to publish printed and e-books as well as opening physical and online sales outlets to boost the revenue base, and different publishers can form a consortium to negotiate and minimize the cost of buying raw materials. Additionally, two or more publishing outfits can come together under merger and acquisition arrangements to bolster their capital base and stay competitive. In conclusion, the study made some recommendations that can help to support this industry to stay afloat in this trying time.

History-informed institutional change: Houghton Mifflin and the shifting dynamics of the US book publishing industry (1950–1970)

After World War II, the United States experienced a robust economy marked by growing demand for information and education, alongside the emergence of leisure activities. Quantitative data spanning from 1950 to 1970, along with the reconstruction of Houghton Mifflin’s business trajectory, indicate that economic and social factors laid the groundwork for a transformation in the publishing industry. Through a meticulously structured historical analysis, this article contributes to the field of business history by elucidating the evolution of the publishing industry during this period of observation. Furthermore, it offers valuable insights into institutional theory by demonstrating how historical contexts and environments shape new practices and stimulate organisational change.

The Influence of BookTok on Literary Criticisms and Diversity

BookTok, a TikTok community where creators discuss and review books, influences the publishing industry as books that gain popularity on TikTok have seen mainstream success. BookTok is believed to be a diverse space where stories about marginalized identities are celebrated. This is in opposition to the traditional publishing world that is dominated by White, heterosexual, cis-gendered men. However, despite misconceptions, online spaces are notably homogeneous, and TikTok does not appear to diverge from these patterns. By analyzing 55 TikTok videos collected from the BookTok community, this study analyzes the race, gender, and sexual orientation of TikTok creators, authors, and main characters of BookTok books. This article aims to understand the effects social media applications such as TikTok have on the publishing world and to understand BookTok’s relation to diversity. While there is more gender equity among the authors of BookTok than in the traditional publishing world, there continues to be a deficiency in the prevalence of marginalized authors on the platform. Although women creators and women authors are popular on the app, most of these women are White. In addition, the authors who are most discussed on BookTok do not typically include persons of color or members of the LGBTQ+ community. The tendency for authors to write about their own experiences results in there being few characters of color and few books about members of the LGBTQ+ community. Publishing houses should prioritize increased collaboration with authors of color and LGBTQ+ authors, while also using BookTok to promote and advertise their work.

생성형 인공지능 기술이 출판 콘텐츠 생산 과정 변화에 미치는 영향 연구

Artificial intelligence technology is being applied to the publishing industry in various forms. This study focused on content among the C-P-N-D perspectives that use artificial intelligence technology that is affecting the publishing ecosystem as a media ecosystem analysis framework. As a result of the study, visual intelligence technology was being applied to image generation areas such as book covers and book design generation of publications. Language intelligence technology was being applied to content planning, automation content generation, content editing and revision areas in connection with text generation. The expert system used artificial intelligence technology in the publishing process to optimize various areas such as content planning, creation, editing, and marketing, and bring about changes in the efficiency of work and reduction of production cost. This study discussed changes and major issues, which were grafted in the publishing area and artificial intelligence technology focused on content (C). Understanding the environmental changes and applications that artificial intelligence technology will bring to the publishing industry can strengthen the understanding and direction of the publishing industry.

Warhol’s Lessons for the Publishing Industry

What, if anything, can the publishing industry learn from Andy Warhol Foundation v. Goldsmith? In this Article, I will focus on three key areas that the Warhol Court touched on in its decision—transformativeness, commerciality, and market harm—to see what questions were answered and what questions were left for another day Publishing is, of course, the original copyright industry. The world’s first general copyright law, Great Britain’s Statute of Anne, exclusively protected “books.” The primary focus of the first copyright law in the United States was also books, though the law also covered maps and charts. Today, the U.S. publishing industry is diverse, ranging from major commercial book and journal publishers to small, non-profit, university, and scholarly presses, as well as leading publishers of educational materials and digital learning platforms. Further, it remains vital to society. In 2022, the U.S. book publishing industry generated $28.1 billion in revenue. Beyond its economic contributions, a healthy and independent publishing industry supports the nation’s political, intellectual, and cultural systems. Indeed, the free operation of the publishing industry in a nation cannot be separated from the free exercise of democracy. Copyright continues to serve as a critical legal foundation for the work of publishers. This includes both an appropriately balanced fair use doctrine, which publishers rely on regularly in the course of their work, and a meaningful derivative works right. Helping courts correctly distinguish between the two is what motivated the Association of American Publishers (AAP), the national trade association for U.S. publishers, to file an amicus brief in support of Lynn Goldsmith. AAP’s concern was not that courts were generally not getting it right, at least in cases involving books and other publications. The concern, rather, was that there was a lot of room for the Supreme Court to get things wrong and undermine the derivative works right through an unbalanced conception of the transformativeness doctrine. The amicus brief observed that “[p]ublishers rely on the derivative works right daily, including to justify the use of a license for a film adaptation of a novel, translation of a novel into another language, or recasting of a novel into an ebook or audiobook—all of which are quintessential examples of derivative works.” Publishers in the educational space also rely on the derivative works right to protect supplementary materials, instructor solution manuals, and other adjuncts to the textbooks and course materials they create and distribute. From the perspective of book publishers, then, the Court got it right. It recognized the tension between transformativeness and the derivative works right, explaining that “an overbroad concept of transformative use, one that includes any further purpose, or any different character, would narrow the copyright owner’s exclusive right to create derivative works." If the Court did nothing beyond shining a light on this tension, it would be considered a good outcome for publishers.

Application of Commonly Used Artificial Intelligence Tools in Field of Publishing

With the rapid development of technology, artificial intelligence (AI) has penetrated various industries, including the publishing industry. This article provides a detailed introduction to the current application status of commonly used AI tools in the field of publishing. Among them, the automated typesetting technology represented by Fangzheng Academic Publishing Cloud Service Platform has shown a dual leap in efficiency and quality compared to traditional typesetting methods, and has brought comprehensive innovations in intelligence, personalization, and cost control; Intelligent editing, represented by Grammarly, Heima Proofreading Software, and Shanfeng Software, has demonstrated their respective advantages in efficiency, accuracy, personalization, and technological innovation, providing strong support and assistance for editors. It is an indispensable and important tool in the field of publishing.

Can scholarly publishers change the world? The role of the SDGs within the publishing industry

Can scholarly publishers change the world? The role of the SDGs within the publishing industry

Human-machine Voice and Human-machine Competition: Practical Landscape, Pattern Changes and Industrial Challenges of Generative AI-Enabled Audiobook Publishing

At present, generative artificial intelligence has a profound impact on the audiobook publishing industry chain, and exerts unprecedented transformative power in all aspects of audiobook publishing. This paper reviews the specific technical forms of generative artificial intelligence used in the process of audiobook publishing, including text-to-speech, speech recognition, intelligent speech interaction, voiceprint recognition, voice anonymization, etc., and shows the practical picture of how these technologies influence audiobook publishing in different stages of content creation, sound presentation, recording and editing, quality control, terminal playback and readers feedback. It analyzes the pattern changes of the audiobook publishing industry brought about by generative artificial intelligence, with "human-machine voice" as the core, and then discusses the challenges and reflections faced by the audiobook publishing industry under the trend of "human-machine competition and cooperation" from the aspects of underlying logic, industry pain points, fundamental principle, reading environment and technical ethics. Therefore, generative artificial intelligence technology is like a double-edged sword, audiobook publishers should fully understand its nature, conform to the trend of technology, and use it to enable new quality productive forces of audiobook publishing industry.

FEATURES OF MARKETING ACTIVITIES ON THE BOOK MARKET OF UKRAINE

Goal. elucidation of the role and features of marketing activities in the book market of Ukraine. Achieving the goal will be facilitated by the achievement of the following tasks: 1) identification of factors influencing the behavior of consumers of book products; 2) disclosure of key aspects of marketing activity in the book market of Ukraine; 3) establishment of directions for increasing the effectiveness of marketing activities on buyers in the book market. Method. Methods of systematic and comparative analysis were used to identify factors influencing consumer behavior. The methods of analysis, synthesis and comparative analysis were used to reveal the marketing activity in the book market of Ukraine and to study the factors and the degree of their influence on the behavior of the buyer in the book market. Methods of synthesis and generalization were used to establish directions for improving the effectiveness of marketing activities on buyers in the book market. The results. The main aspects of the marketing activities of publishers and book distributors on the Ukrainian book market are outlined, the toolkit of the marketing mix used by market entities is highlighted, which made it possible to formulate the key areas of increasing the effectiveness of marketing activities for sellers of book products, which include: the need for market research; production of a quality marketing book; increasing the number of bookstores; application of merchandising and other methods of maximizing sales; improvement of the personnel policy due to the selection of personnel, systematic improvement of the qualifications of employees; implementation of logical pricing, use of price incentives; provision of activities for the popularization of reading and promotion of book products; development of effective state support measures for book publishing. Scientific novelty. Conducting a theoretical and practical analysis of the use of marketing mix tools in the book market of Ukraine and developed recommendations for increasing the effectiveness of marketing activities in the publishing industry. Practical significance. The results of the analysis are suitable for use in the development of effective marketing programs of Ukrainian book publishers and sellers of book products.

A Cultural Publishing Perspective on the Development of Artificial Intelligence in the Process of Impacts and Opportunities

In the wave of informatization and digitization, generative artificial intelligence (AIGC), an important branch of artificial intelligence technology, is gradually penetrating and reshaping the publishing industry. Through systematic analysis and research, this paper discusses the current status of the application, its development path, and the challenges generative AI faces in the publishing industry. Firstly, this paper explains the basic principles of generative AI technology and its advantages in content generation. It also analyses its specific application scenarios in various content forms such as text, image, audio, and video. Secondly, this paper discusses the various paths of generative AI to enable the high-quality development of the publishing industry, including improving content production efficiency, promoting creative diversity of content, and optimizing the publishing process. At the same time, this paper also analyses the technical bottlenecks, market barriers, and ethical and safety issues faced by the application of generative AI in the publishing industry, and puts forward some strategies and suggestions to cope with these challenges.

Capital, labour and currency: book love in the economy of young adult publishing

ABSTRACT This article examines the relationship between emotion, production and sales in the book publishing industry, specifically how ‘book love’ operates in the publication and promotion of Young Adult (YA) titles. Through interviews conducted in 2020–2023, the article examines how commissioning editors, booksellers and associated professionals in Australia experience and use emotion in their production and sale of YA titles. It argues that emotion plays three economic roles in the intersubjective transferral of ‘book love’ through the chain of production, distribution and sales. Australian industry professionals mobilize book love as capital, as labour and as currency in fulfilling the expectations of their roles. This deployment of book love helps titles find their way into the hands of target readers.

On the Status Quo, Problems and Countermeasures of Crowdfunding Publishing in China

Abstract Under the background of the Internet, many new publishing methods have been developed, and crowdfunding publishing is one of them. Crowdfunding publishing breaks the one-way static publishing environment of traditional publishing, and at the same time extends the traditional publishing industry chain, injecting new vitality into China’s publishing industry. By analyzing the larger crowdfunding platforms and crowdfunding publishing cases in China, this paper focuses on the development status and problems of crowdfunding publishing in China and tries to provide effective suggestions on the problems. Crowdfunding publishing has been developing in China for ten years, has attracted widespread attention in the industry from the very beginning. Moreover, it has developed rapidly in the context of crowdfunding economy, forming a relatively mature crowdfunding platform and model, with an increasing number of successful crowdfunding publishing projects demonstrating a certain degree of influence. However, China’s crowdfunding publishing is still in the early stage of development due to the imperfect laws and regulations of crowdfunding publishing, the profit model has not yet been successfully explored, and individual self-marketing is greater than quality content production. Only by strengthening the operation and construction of comprehensive crowdfunding platforms, striving to build vertical specialized crowdfunding platforms, and focusing on the publications themselves and content innovation, can China’s crowdfunding publishing break through and grow?