Abstract
Abstract Under the background of the Internet, many new publishing methods have been developed, and crowdfunding publishing is one of them. Crowdfunding publishing breaks the one-way static publishing environment of traditional publishing, and at the same time extends the traditional publishing industry chain, injecting new vitality into China’s publishing industry. By analyzing the larger crowdfunding platforms and crowdfunding publishing cases in China, this paper focuses on the development status and problems of crowdfunding publishing in China and tries to provide effective suggestions on the problems. Crowdfunding publishing has been developing in China for ten years, has attracted widespread attention in the industry from the very beginning. Moreover, it has developed rapidly in the context of crowdfunding economy, forming a relatively mature crowdfunding platform and model, with an increasing number of successful crowdfunding publishing projects demonstrating a certain degree of influence. However, China’s crowdfunding publishing is still in the early stage of development due to the imperfect laws and regulations of crowdfunding publishing, the profit model has not yet been successfully explored, and individual self-marketing is greater than quality content production. Only by strengthening the operation and construction of comprehensive crowdfunding platforms, striving to build vertical specialized crowdfunding platforms, and focusing on the publications themselves and content innovation, can China’s crowdfunding publishing break through and grow?
Published Version
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