Public Tourism Research Articles

Design and Study of Cultural and Tourism Publicity Based on the Creative Bazaar of "Pear Blossom Hanfu Festival" in Qianshan, Anshan, China

This paper mainly focuses on the study of "Pear Blossom Hanbok Festival" in Chanshan, Anshan, and explores the background and significance of its development by analysing the current situation of this activity. In terms of research methodology, a combination of fieldwork and literature analysis is adopted. The concept of "Pear Blossom Hanbok Festival" creative bazaar culture and tourism promotion design is proposed, aiming to promote the inheritance and development of local culture through the integration of culture and tourism. In terms of the promotion and operation of the event, specific programmes were designed and analysed with a view to enhancing the visibility and attractiveness of the event. The comprehensive analysis shows that the study of the cultural and tourism promotion design of the "Pear Blossom Hanbok Festival" creative bazaar in Anshan has certain practical significance, which can help the dissemination and promotion of local culture.

The Quintessence of public finances: Sustainability dynamics in tourism financial analysis

Tourism plays a crucial role in driving economic development, and there is a growing demand to integrate sustainability into the sector, particularly in the financial practices of governments. This study introduces the Quintessence Sustainable Tourism Public Finances (QSustainableTPF) model, which combines five established financial models commonly used in the tourism industry. The research aims to identify statistically significant relationships between these models and assess their impact on sustainability and financial performance in tourism. A quantitative methodology was employed, with data collected from financial reports and budget documents of both local and central governments, along with a survey of 2099 citizens and visitors conducted during the 2023–2024 period. Statistical analysis was performed using SPSS and AMOS, incorporating exploratory factor analysis (EFA), reliability testing using Cronbach’s alpha, and confirmatory factor analysis (CFA). The findings underscore the essential role of public finance in supporting tourism sustainability, particularly through transparent budgetary practices, efficient allocation of resources, and targeted investment in local tourism initiatives. The analysis reveals key insights into the benefits of financial transparency, citizen-centred budgeting, and the promotion of innovation in tourism finance. The interconnectedness of the five models highlights the importance of responsible public financial management in fostering tourism growth, enhancing investment, and ensuring long-term financial sustainability in the sector. The study offers practical implications for policymakers, advocating for the adoption of transparent and innovative financial practices to boost tourism development. It also recommends further research to broaden the scope across different regions, integrating additional public finance dimensions to strengthen sustainable tourism growth.

ANALYSIS OF THE MAIN TOURISM PUBLIC POLICIES IN MOZAMBIQUE

The main aim of this research is to identify the main tourism public policies in Mozambique and to reflect on their role and applicability in reducing poverty in vulnerable communities, essentially to understand how they are implemented and what their level of applicability is. Methodologically, bibliographical and documentary research was applied; this is qualitative research and for data analysis we opted for content analysis to encompass the content presented in the various sources that represent tourism public policies and their role in alleviating poverty and promoting development. The main public policies analyzed were the Tourism Law, Tourism Policy and the Strategic Plan for Tourism Development (1st and 2nd). Regarding the policies consulted, it can be said that Mozambique has good public policies and the main ones adopt tourism as a factor in alleviating poverty and promoting development, but there is little empirical evidence that these objectives are being implemented on a large scale and effectively, as the participatory process and involvement of local communities in their design and implementation leaves something to be desired. There are also questions about the quality of jobs in the sector and their sustainability, given that they are very seasonal and often not legally linked to their employers. keywords: Tourism Public Policies; Poverty Alleviating and Development Promotion; Local Community

Analysis on the Evolution Characteristics of Rural Tourism Public Service System from the Perspective of Digitalization—Empirical Evidence from the Silk Road Economic Belt

The integration of digitalization with public tourism services has emerged as a new model for the development of the rural tourism public services. The Silk Road Economic Belt is a crucial area for the future development of the tourism industry. Exploring the coupling of the digitalization and the development trends of the rural tourism public services is significant for advancing rural tourism in this region. This study applies Complex Adaptive Systems theory and Synergy theory to the development of the digitization of rural tourism public services, clarifying the structure of the digitization of the rural tourism public service system. Based on this, a collaborative development evaluation system for the digitization of rural tourism public services is constructed, focusing on the Silk Road Economic Belt. By using the SMI-P evaluation model, ArcGIS spatial visualization, Gini coefficient, and kernel density methods, the collaborative development of the digitization of the rural tourism public service system was measured and analyzed in this paper. The findings reveal the following: (1) The collaborative development of the digitization of the rural tourism public service system in the Silk Road Economic Belt shows a gradual upward trend, yet the overall level of the collaboration is transitioning from a state of imbalance. (2) Compared to the Southwest, the Northwest exhibits a lower overall level of collaboration, with growing disparities in collaborative development indices among provinces, although there is a trend toward higher levels of aggregation. (3) The development of the rural tourism public services is trending toward a favorable state of multi-dimensional collaboration, characterized by significant regional features, including multi-polarization and unbalanced development. Finally, optimization paths for the digital development of the rural tourism public services were proposed in this study, which can provide guidance for improving the construction of the digitization of the rural tourism public service system and exploring clear development pathways.

Promoting Thailand’s Creative Tourism: A Case Study of Thai Classical Dance Lessons

Thai performing arts play a crucial role in Thailand’s tourism industry. This article discusses Thai Dancing Arts’ role in promoting Thailand’s creative tourism, relevant models, and theories. The article also displays a prototypical example of the Thai dancing lesson in conjunction with the use of technology. Additionally, the article delves into the practical aspects of teaching basic Thai dancing to foreign tourists or English-speaking learners. This article could help practitioners, policymakers, and private or public tourism authorities incorporate Thai dancing lessons into their creative tourism programs to disseminate Thai culture, add value to Thai intangible cultural heritage, and promote Thailand’s tourism.

Resilience and Recovery: Public Policy and Development in Sustainable Tourism for Peru and International Best Practices in the Context of Sdgs

Introduction: Tourism, a significant employment sector, faced substantial setbacks due to the COVID-19 pandemic, leading to drastic job losses and economic challenges globally. Objectives: This study aims to analyze the effectiveness of public tourism policies in promoting sustainable development, particularly in the context of post-pandemic recovery, by comparing Peru's strategies with international best practices. Theoretical Framework: Based on the Sustainable Development Goals (SDGs), focusing on policies that support economic, social, and environmental sustainability in the tourism sector. Method: A comprehensive literature review was conducted, using qualitative analysis to compare approaches from countries like France, Mexico, Spain, China, and the Caribbean with Peru’s strategies. Sources included academic articles, government reports, and data from international organizations. Results and Discussion: Results indicate that countries with robust, inclusive, and environmentally focused policies, such as those in China and the Caribbean, have shown resilience and sustainable growth. In contrast, Peru’s tourism sector, characterized by high informality and limited integration of marginalized voices, faces significant challenges in achieving sustainable development. The recognition of tourist destinations in Cusco with the Safe Travels seal marks progress, yet more comprehensive and inclusive policies are needed. Research Implications: Peru can benefit from adopting best practices from other countries, such as effective governance, green finance, and inclusive policy-making, to address the unique challenges of informality and environmental sustainability. Originality/Value: This study provides a comparative analysis of tourism policies in the context of the SDGs, offering insights for policymakers in Peru to enhance the resilience and sustainability of the tourism sector.

A Study on the Application of Tourism Public Relations in Enhancing Tourist Satisfaction

A Study on the Application of Tourism Public Relations in Enhancing Tourist Satisfaction

Food Safety Knowledge Among Tourism Faculty Undergraduates in Slovenia: Can Social Media Leverage Educational Gaps?

Education on food safety is vital, especially for future tourism managers undergoing training at universities. This study aims to assess the food safety knowledge of student seniors in the two Slovenian public tourism faculties, compare it with previous European and Southeast European studies, and explore the impact of social media use on food safety knowledge among tourism students. The research method utilised a questionnaire-based approach that surveyed three academic years of students until 2023/2024 from the two Slovenian public tourism faculties. Data analysis involved descriptive and bivariate statistics. The research reveals a notable scarcity of studies investigating students’ food safety knowledge within the EU. The results indicate that the average food safety knowledge score among Slovenian tourism undergraduates was 52.6%, raising serious concerns as it is lower than such scores reported in similar studies outside the EU, in Serbia and in Turkey. Slovenian tourism undergraduates demonstrated low elementary knowledge about personal hygiene and the spread of foodborne diseases. Curricula analysis showed the absence of mandatory hygiene and food safety courses at Slovenian tourism faculties, and most students (64%) recognised the need for food safety knowledge education. The findings suggest that neither students’ work experience in the hospitality industry during their studies (compulsory education at the workplace should be provided for all persons involved in food processing) nor following the food safety information on social media could compensate for the lack of formal education. This study underscores the urgency of introducing a comprehensive food safety curriculum in Slovenian tourism faculties to ensure future managers are equipped with essential food safety knowledge.

The Sustainable Development Model of China’s Tourism-Based Poverty Alleviation Industry: Analysis of the Configuration of an Active Government, an Efficient Market and a Caring Society

Tourism-based poverty alleviation strategies have played an important role in China’s efforts to eliminate poverty. In the post-poverty-alleviation era, the mechanism by which the government, market and society jointly promote the sustainable development of the tourism-based poverty alleviation industry requires further research. Based on data from 33 tourism-based poverty alleviation demonstration counties in China, this paper uses the fsQCA method to explore the role positioning and function of the three major entities of government, market and society. The results show that no single condition can promote the long-term development of tourism-based poverty alleviation. Four modes are proposed: government financial support, resource endowment, ecosystem tourism and multisubject coordination. The government provides a diverse and sustainable “haematopoietic” mechanism by focusing on different elements in each path. In addition, public tourism services are crucial to the long-term mechanism of tourism-based poverty alleviation.

A contemporary systematic literature review of equestrian tourism: emerging advancements and future insights

PurposeHorse-based tourism stands at the intersection of cultural heritage, leisure activities, and eco-friendly travel, captivating enthusiasts and researchers alike with its diverse facets and impacts. This study examines the horse-based tourism literature to provide an overview of horse-based tourism publications.Design/methodology/approachUsing a systematic literature review (SLR) method, pertinent journal articles published over the past 3 decades were retrieved and analyzed. Based on the review process, 44 papers were identified and analyzed by publication year, journal distribution, research method, and lead author. Using Leximancer software, a thematic analysis was undertaken to determine the major themes of horse-based tourism.FindingsThe findings revealed a rising trend of horse-based tourism articles and the appearance of an increasing number of studies in tourism-oriented journals. In addition, it was discovered that the majority of available studies are qualitative, whereas quantitative research is few and limited.Research limitations/implicationsOur research establishes a foundational resource for future studies and scholarly discourse on the multifaceted contributions of horse-based tourism.Practical implicationsThis study can assist decision-makers in understanding the potential of horse-based tourism in the sustainable development of destinations. Moreover, it provides clear direction on implementing appropriate strategies to manage horse-based tourism.Originality/valueThis study distinguishes itself as the inaugural comprehensive literature review encompassing the breadth of horse-based tourism publications and research domains. By pioneering this endeavor, we not only contribute a unique perspective to the existing body of knowledge in the field but also emphasize the vital role of horse-based tourism in fostering economic and social sustainability for the countries involved.

The Effect of Organizational Culture on Job Satisfaction in Jordanian Tourism Public Sector

Objective: The significance of this study comes from the lack of previous direct discussion on improving organizational culture and job satisfaction in tourism public sector. It aims at identifying dominant organizational cultures in the Jordanian Ministry of Tourism and Antiquities, and to statistically test their influence on job satisfaction among the employees working in this public entity. Methods: A questionnaire was used to collect responses of 200 employees in the centre and branches of Jordanian Ministry of Tourism and Antiquities, where stratified proportional sampling was adopted. Besides the demographic section, there were two sets of questions derived from Organizational Culture Assessment Instrument developed by Quinn and Cameron, and the Job Satisfaction Survey by Spector. Both descriptive analysis and Structure Equation Modelling were manipulated to achieve the study objectives. Results: All organizational culture dimensions were of insignificant influence on job satisfaction; the highest regression coefficient was for management of employees, while it was the lowest for dominant characteristics, and organizational glue. The “clan” and “adhocracy” turned out to be the dominant organizational cultures. Conclusion: The insignificant influence of organizational culture on job satisfaction could be due to the bureaucratic nature of the public sector, where high levels of control, centralism and inflexibility assumingly exist. This study has significant contributions to decision makers since they would recognize more the need to make the work environment more rewarding and achievement oriented. Moreover, researchers have shed more light on organizational values and cultures influencing work performance in developing countries.

CRISIS MANAGEMENT AS A DRIVER OF SUSTAINABLE TOURISM IN JORDAN: EVALUATING PERFORMANCE OF JORDANIAN TOURISM PUBLIC POLICIES DURING CRISIS - BEFORE AND AFTER COVID-19

This paper evaluates the policies taken by Jordanian tourism sector before and after COVID-19; it is divided into two parts: the first dealt with the period 2011-2019 which followed the events of Arab Spring, the second focused on the postCOVID-19 period. A mixed methodology was used as for the Arab Spring case a quantitative approach that aimed at measuring the satisfaction of 54 travel agents about policies taken by public tourism sector was used. A Structure Equation Modelling analysis was conducted to test the relationship between specific satisfaction about promotional and economic policies as independent variables, and the general satisfaction as a dependent variable. As for the case of COVID-19, a different approach was used where the Tourism National Strategy 2021-2025 and reports on the influence of COVID-19 on Jordanian Economy were referred to make an evaluation of governmental performance. There was an obvious absence of the concept of “Crisis Management" in tourism national strategies (MOTA, 2003 ; 2010 ; 2015) ; where the focus was on diversifying the tourism product, enhancing the image of the country and increasing competitiveness.

DESTINOS TURÍSTICOS COM DESENVOLVIMENTO LOCAL ASSIMÉTRICO: OS “CENTROS TURÍSTICOS PLANEJADOS INTEGRALMENTE” DE LOS CABOS E LORETO, BAJA CALIFORNIA SUR (MÉXICO)

Objective: This paper examines the effects of tourism on local development in two IPCs, Los Cabos and Loreto, located in the state of Baja California Sur (BCS), in northwestern Mexico. Theoretical Framework: The Integrally Planned Centers (IPC) are tourism development poles established in Mexico during the 1960s and 1970s to promote economic growth in peripheral coastal regions (then) underdeveloped but rich in natural resources and landscapes. Method: An analytical-descriptive methodology is used, specifically the analysis of principal components, which allows contextualizing the evolution of tourism and development trajectories. Results and Discussion: The results indicate the presence of asymmetric development trajectories, despite the fact that both regions started from the same development initiative, with FONATUR (the Mexican government's tourism board) in charge in both cases. Forty years after its creation, the government's tourism policy yields differentiated results. Los Cabos has become a world-renowned destination, associated with sport fishing, golf, and residential tourism. In contrast, the Loreto-Nopoló-Puerto Escondido tourist corridor has stagnated and is still waiting for its take-off towards sustained development. Research implications: The IPCs of Los Cabos and Loreto, Mexico, are the result of a public tourism policy based on an exogenous development model, fundamentally oriented to "sun and beach" tourism, where economic variables are prioritized, to the detriment of social and environmental variables, which are important elements of sustainable tourism. A markedly uneven growth process is observed between the two IPCs, Los Cabos points out, which, to date, is successful in macroeconomic variables, while in terms of development it is very limited and lower than planned. Originality/Value: In the research, inferential statistical methods are applied, through the analysis of Principal Components, from which the impact of public tourism policies on regional development is measured. This instrument is applied to two tourist destinations that show an asymmetrical development, one of which was constituted as the second international tourist destination in Mexico.

Innovation Model for Implementation of Public Tourism Policy in Pamekasan Regency Case Study of Talang Siring Beach

Innovation Model for Implementation of Public Tourism Policy in Pamekasan Regency Case Study of Talang Siring Beach

On the English translation of health and wellness tourism publicity texts in Panzhihua city from the perspective of eco-translatology

On the English translation of health and wellness tourism publicity texts in Panzhihua city from the perspective of eco-translatology

사회적 약자의 문화 불평등 해소를 위한 관광활동 지원 정책에 대한 인식 비교 연구

This study is an introductory study on exploring perceptions of support policies of tourism activities and analyzing them to explore the possibility of realizing tourism-based public policies to resolve cultural inequality for the socially disadvantaged. It examined the differences in perceptions among ordinary citizens, disabled people, multicultural citizens, pregnant women, and women raising infants and young children on support policies of tourism activities for the socially disadvantaged. The study measured the level of ordinary citizens’ and the socially disadvantaged’s perceptions of the importance and performance of public policies of tourism activity support and tourism resource development for the socially disadvantaged, recorded the data in matrices, and analyzed the differences among groups. It also examined the differences in perceptions of both the social phenomena that may appear during operating policies of tourism activity support and tourism resource development and the possibility of the additional costs required to carry out the policies. The results showed the significant difference in perceptions among each group for some survey items. It is necessary to converge and coordinate the thoughts of various social members and also consider the cultural structure, which affects the meaning and thought system of social groups to implement public tourism resource development policies based on securing accessibility to tourism resources. These tourism policies need to establish the values as public policies that help reconstruct the distribution system of culture and resolve cultural inequality of the socially disadvantaged.

Business tourism: a bibliometric visualization review (1994–2023)

Purpose The advent of the postpandemic era has brought renewed attention to the development of business tourism. However, the existing research on business tourism is fragmented, and there are gaps in the current understanding of the subject. This study aims to identify the intellectual structures, current hotspots and research directions in the business tourism field from 1994 to 2023. Design/methodology/approach A bibliometric visual analysis using VOSviewer was conducted to assimilate the available knowledge from 136 business tourism-related articles collected in the WoS Core Collection database between 1994 and 2023. Findings The results indicate that the number of business tourism-related research fluctuates, but the overall trend is gradually increasing. It synthesizes four main research themes, which are tourist behavior, destination marketing, information technology and work-family interferences of business travelers. Originality/value To the best of the authors’ knowledge, this study is among the first to systematically review business tourism publications over the past 29 years. It assists scholars in gaining a more comprehensive understanding of business tourism research and informs future research directions.

Utilization of Social Media as Indonesia's Tourism Public Relations Strategy

<p>Tourism is one of the main economical sectors in Indonesia, supported by enormous tourism potential of existing tourist destinations and cultural diversity. Various modes of promotions are required in order to further raise tourists’ awareness of existing tourist destinations and to build a positive tourism image of Indonesia. The use of social media is one of the most effective solution in promoting Indonesian tourism, that is also in line with the digitalization in public relations 4.0 development. Using the Systematic Literature Review method of five journals from Google Scholar in the last four years, it was found that Instagram is the most widely used social media to promote tourism in Indonesia.</p>

A Study on New Media Publicity of Cultural Tourism under the Perspective of Value Co-creation Theory

In today’s rapid development of the Internet, the publicity advantages of new media have become increasingly obvious, and the national cultural and tourism sector has actively embraced new media to build an all-round, three-dimensional and multi-level new media publicity matrix to create high-quality cultural and tourism publicity content. Value co-creation has also become an important means to enhance the competitiveness of today’s digital media. Based on the theoretical perspective of value co-creation, the study analyzes the reasons for the excellent publicity effect of Harbin’s new media for cultural tourism, i.e., by stimulating users to participate in the interactive production of content, perfecting the content distribution mechanism around the user experience, and realizing the self-value-addedness of the participating subjects as well as the dissemination of the mainstream value and leadership, the study realizes the value co-creation and thus achieves a better publicity effect for cultural tourism.

An Empirical Study on the Tourist Cognitive Evaluations of Tourism Public Services in Xinjiang Province, China

In the post-pandemic era, there has been a noticeable increase in tourism demand in China, and the comprehensive driving role of tourism in the national economy and social development has become more pronounced. Tourism public service providers, which are led by the government, urgently need to consider methods for enhancing the efficacy of public services in tourism to meet tourist demands, methods for further attracting more visitors, and methods for achieving sustainable and high-quality development in the tourism industry. However, despite the continuous enrichment and enhancement of the content and quality of tourism public services by Chinese government departments, the current research on government-provided tourism public services in underdeveloped areas is still relatively scarce in terms of tourists’ cognitive evaluations. Therefore, this study focuses on five 5A-rated scenic areas in Xinjiang, where 1122 valid questionnaires were distributed. In using exploratory factor analysis and confirmatory factor analysis, we established an evaluation system for Xinjiang’s tourism public services. Paired sample t-tests and importance–performance analyses (IPA) were employed to assess the importance and satisfaction of the aforementioned indicators. The results showed the following: (1) The tourism public service quality scale comprised 47 measurement items across four dimensions and exhibited high reliability, convergent validity, and discriminant validity. (2) The average satisfaction score across the 47 indicators was 3.90, thus indicating a favorable assessment of Xinjiang’s tourism public services by visitors. In addition, the highest satisfaction noted was in well-established safety assurance mechanisms (4.46), and the lowest was recorded in facial recognition entry systems (3.35). (3) The IPA results suggest that aspects such as comprehensive traffic guidance signage, affordability of transportation, and convenience of access are factors that require maintenance. Clear safety guidelines and warning systems, truthful promotion, and emphasis on protecting tourist rights are in the potential advantage area. The promotion of paid leave policies requires moderate attention, while intelligent parking lots, electronic all-in-one cards for scenic areas, and one-click rescue indicators necessitate improvement. These research findings have significant practical implications for the construction of public services in Xinjiang’s tourism.