PurposeThe importance of sustainable public procurement is growing in many countries and industries, including higher education institutions (HEIs) in China. However, in China, the practice of sustainable public procurement is currently limited due to various reasons. This study aims to identify the main challenges faced by Chinese HEIs when it comes to sustainable public procurement. The identification of the challenges encountered by HEIs in sustainable public procurement practices not only has practical significance in terms of improving efficiency, sustainability, competitiveness and guiding policymaking but also has theoretical significance in terms of enriching the knowledge body, facilitating the dissemination of sustainability and supporting international comparative research. To identify these challenges, the study gathered data from a small sample of procurement supervisors, experts and commissioners in HEIs using the Delphi method. The study concludes that Chinese HEIs can address the challenges of sustainable public procurement through measures such as fundraising, technology and equipment upgrading, supply chain optimization, regulatory compliance and raising awareness and providing training.Design/methodology/approachTo pinpoint the challenges of sustainable public procurement faced by HEIs in China, this study began by obtaining data from a small sample of procurement supervisors, experts and commissioners in HEIs who are knowledgeable about the issue through the Delphi method. Secondly, the collected challenge factors were also subjected to a literature review to identify the most common challenges in recent papers published around the world. Thus, it was possible to assess the relationship between the challenges mentioned by researchers in China and other countries.FindingsThe main challenges faced by HEIs in China in implementing sustainable public procurement are the focus on economic efficiency, the experience and awareness of procurement staff, policy ambiguity as well as culture, management mechanisms and leadership attitudes in the organizations. The study concludes that Chinese HEIs can effectively overcome the challenges of implementing sustainable public procurement through a variety of measures, including fundraising, technology and equipment upgrading, supply chain optimization, regulatory compliance and awareness raising and training.Research limitations/implicationsSome limitations should be considered in this study. Judging by the sample size, it is clear that the results of the study are limited. Although the number of experts involved in the study is required, caution should be exercised when generalizing the results, as this may not be representative of the entire population. In future studies, the use of a larger sample size could be considered to overcome this problem. Related to this limitation is the uneven geographical distribution of the sample, and this study only considered the situation of HEIs in Jiangsu Province, China, which is not representative of the national region.Practical implicationsThe practical significance can be seen in two aspects. First, accurately identifying challenges can help HEIs optimize the implementation of their sustainable purchasing policies, leading to more efficient resource allocation and reduced unnecessary resource consumption. Second, by addressing these challenges, HEIs can better fulfill their social role in sustainable development, contributing to the triple bottom line of the economy, environment and society. Implementing sustainable procurement strategies not only enhances the social image of HEIs but also attracts a broader student base and financial support, ultimately improving their competitive position in the education market. A deeper understanding of these challenges provides policymakers with a basis to develop a more operational and targeted policy framework to support sustainable procurement in HEIs.Social implicationsThis study succeeded in answering two research questions that provide practical implications for public procurement practitioners, researchers and policymakers. Although HEIs in China do not practice sustainable public procurement at a high rate, however, with the spread of sustainability and environmental awareness, more and more HEIs are beginning to realize the importance of sustainability and are gradually taking it into account in their procurement.Originality/valueThe findings of the study not only significantly enrich the existing body of knowledge on sustainable public procurement, but also support the selection of challenge variables that must be addressed first to facilitate the application of sustainable procurement in China’s HEIs.