In a rapidly evolving digital landscape, public service media (PSM) face a significant challenge: how to leverage recommendation algorithms to enhance their visibility and attractiveness without sacrificing their core values. This study examines the extent to which the Belgian Radio-Television of the French Community (RTBF) has integrated PSM values into the development of a recommender system for news articles on its platform (rtbf.be). The research highlights a conscientious effort to define and translate PSM values before the algorithm design phase, both inside and outside the organization. However, the study also reveals limitations that hinder the full realization of PSM values within the recommender system. Consequently, these values currently function more as abstract guiding principles and communication tools than tangible technical features. The study emphasizes the challenge of reconciling public service ethos with algorithmic realities and concludes by highlighting the need for further empirical research to bridge this gap in the digital age.
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