Public Service Announcements Research Articles

An Analysis of the November 25 Prevention of Violence against Women Public Service Advertisement Published in Turkey in the Fight against Violence

The mass media encompasses the entire field of daily practices and social life through verbal and semiotic language, which causes changes in the behaviour patterns of social actors. Social reality is reproduced again and again through mass media and media. It is seen that these tools are used to change perception-behaviour in the desired direction in the purposeful composition of this production. In this context, public service announcements to be presented through mass media, which can be instrumentalized based on social problems, can raise awareness. One of these problems is the existence of violence in different fields and especially violence against women. Apart from the standard legal steps, social awareness is increased to solve the violence problem in Turkey. Various public service ads and printed materials were prepared to raise awareness and behaviour change about the situation. In this context, the public service advertisement named "November 25, International Day for the Elimination of Violence Against Women" was analyzed with the semiotic analysis technique. Accordingly, in ads, it is underlined that characters exposed to violence, as in TV series, have also been intensely exposed to violence in the past. It is emphasized that violence is a learned behaviour.

Anambra State Residents’ Attitude towards Radio Campaigns Messages on Compliance to Covid-19 Protocols

The study examined Anambra state residents’ attitude towards radio campaign messages on compliance to covid-19 protocols, with the objectives includes: to determine the level of awareness of Anambra state residents to radio campaigns messages of covid-19 protocols; to determine the extent radio campaigns influenced residents’ compliance to use of face masks and to ascertain the level of influence of radio campaigns on residents’ compliance to hand washing etiquette. The forms of delivering the campaigns considered were radio jingles, radio dramas, public service announcements, and sponsored health talks. The Population for the study was 5,932,516, four hundred (400) participants were surveyed across six (6) purposively selected local government areas in Anambra State. The study found that majority of the residents are highly aware and knowledgeable about COVID-19 radio campaign messages. The study also found that the radio campaign messages has highly influenced the audience to use face masks and also adhere to hand washing protocol.

Соотношение визуальных и вербальных компонентов в поликодовых текстах китайской социальной рекламы

The article presents an analysis of the discourse of the Chinese public service announcements, taking into account its national specifics, and analyses the correlation of verbal and visual components of polycode texts of public service announcements. The subject of the research is the national and cultural special features of the Chinese public service announcements discourse. The material was samples of public service announcements dedicated to traditional Chinese values, the basic values of socialism and the “Chinese dream” policy. The research methods were Shi Xu’s culturological discourse analysis method and method of analysis of polycode text proposed by M. B. Voroshilova. The results obtained confirm the validity of Shi Xu’s method, in which special attention is paid to the cultural and historical features of the PRC in the analysis of Chinese discourse, as well as the dominant role of the visual component in most of the polycode texts of the analysed public service announcements.

Ağız ve Çene Cerrahisi Kliniğine Başvuran Bireylerin Akılcı İlaç Kullanımına İlişkin Bilgi ve Tutumlarının Değerlendirilmesi: Kesitsel Bir Çalışma

Objective: The aim of this study is to determine the knowledge and attitudes of individuals who applied to the oral and maxillofacial surgery clinic about rational drug use and to reveal whether these knowledge and attitudes differ according to demographic characteristics. Material and Methods: This cross-sectional survey study was conducted on patients admitted to the oral and maxillofacial surgery clinic of a university. In the study, a 21-item ''rational drug use scale'' was used to measure the participants' knowledge and attitudes about rational drug use. p<0.05 was determined as the significance level. Results: A total of 247 participants in the 18-65 age range (mean age 36.03±12.92) were included in the study. More than half of the participants (56.7%) showed attitudes and behaviors suitable for rational drug use by getting 35 points or more on the scale. Only 58.3% of the participants expressed a positive opinion that herbal products can have undesirable effects and that they should use the drug as long as the doctor recommends. There were significant differences between participant scores in terms of gender, age, education level, profession, and distance to a health institution. Conclusion: The results of this study showed that a significant part of the participants (43.3%) exhibited attitudes and behaviors that are not suitable for rational drug use and that there is a need for training on this subject. The society should be informed more about rational drug use through media tools such as public service announcements.

Motivation to quit tobacco; Impact of different types of Anti-tobacco state-sponsored media propaganda messages.

Antitobacco media messages can easily reach the mass and play a very positive and significant role in changing the motivational stages among recent quitters. Motivation is the key to changing human behaviour. Motivation can be intrinsic and extrinsic. To modify tobacco-related behaviour, one must have an inherent motivation to quit tobacco. However, the outside factors, for example, protobacco advertisements, antitobacco advertisements, peer pressure, celebrity influence, and family members' influence cannot be ignored. A total of 400 recent tobacco quitters were enrolled from four colleges via a multistage sampling method. Time series research design was used for data collection at three time periods 0, 1, and 3 months. Study participants were divided into four groups: 1) personal testimony group, 2) health warning group, 3) celebrity-influenced public service announcements, and 4) natural exposure group. Media messages containing antitobacco video clippings and pictures were delivered to the participants via phone thrice a week, as per the groups assigned. All four groups were assessed for the motivational stage via contemplation ladder at 0, 1, and 3 months of intervals. Antitobacco personal testimonial media messages are most effective in enhancing the motivation to quit tobacco, followed by the antitobacco health warning messages, which are also proven to be effective in maintaining high motivation levels to remain abstinent from smoking. However, public service announcements are ineffective in keeping the motivation to quit tobacco at higher smoking. Overall, the antitobacco state-sponsored media messages, personal testimonials, and health warnings about tobacco products effectively maintain and enhance motivation to quit tobacco.

From Facebook to YouTube: The Potential Exposure to COVID-19 Anti-Vaccine Videos on Social Media.

This article examines the role of Facebook and YouTube in potentially exposing people to COVID-19 vaccine-related misinformation. Specifically, to study the potential level of exposure, the article models a uni-directional information-sharing pathway beginning when a Facebook user encounters a vaccine-related post with a YouTube video, follows this video to YouTube, and then sees a list of related videos automatically recommended by YouTube. The results demonstrate that despite the efforts by Facebook and YouTube, COVID-19 vaccine-related misinformation in the form of anti-vaccine videos propagates on both platforms. Because of these apparent gaps in platform-led initiatives to combat misinformation, public health agencies must be proactive in creating vaccine promotion campaigns that are highly visible on social media to overtake anti-vaccine videos' prominence in the network. By examining related videos that a user potentially encounters, the article also contributes practical insights to identify influential YouTube channels for public health agencies to collaborate with on their public service announcements about the importance of vaccination programs and vaccine safety.

RADIO AS A PUBLIC SERVICE ANNOUNCEMENT MEDIA

This study aims to analyze the role of radio as public service announcement media with a local cultural approach. This study used a qualitative approach. The population of this study was LPPRRI Palu City or Public Broadcasting Institution-Radio Republik Indonesia (a national radio station). This study involved the head of LPP-RRI, the head of public broadcasting institutions, the head of program planning and evaluation, heads of Programa 4 sections, and broadcasters as samples determined using a purposive sampling technique. Data were collected from observation, interviews, and documentation. Data were analyzed using interactive analysis covering data reduction, data presentation, and drawing conclusions. The results of the study showed that radio or in this case the LPP-RRI Palu City had implemented local culture, particularly in public broadcasting service. The public service announcement was oriented to the local language and used the local language to maintain or preserve their existence.

New Zealanders’ interpretations of a satirical public service announcement

New Zealanders’ interpretations of a satirical public service announcement

The Influence of Public Service Announcements from the Film Division of India in Cinema Theatres

The Influence of Public Service Announcements from the Film Division of India in Cinema Theatres

Application of Virtual Reality Technology in the Design of Interactive Interfaces for Public Service Announcements

Application of Virtual Reality Technology in the Design of Interactive Interfaces for Public Service Announcements

Hastanede doğum sonrasında terkedilen bebeklerinin demografik ve klinik özellikleri – tek merkez deneyimi

Amaç: Yenidoğan bebeklerin terkedilmesi tüm dünyada hastanelerin hem finansal hem de sosyal açıdan karşılaştığı en büyük sorunlardan biridir. Türkiye şartlarında olduğu gibi, gelişmiş ve gelişmekte olan ülkelerde en önemli bebek terki nedenleri yoksulluk, ebeveyn ölümü, boşanma ve hastalık gibi nedenlerin dışında son dönemlerde annesi tarafından terkedilen bebeklerin babalarının kimliğinin belli olmaması, yasadışı madde (sigara, alkol dahil) kullanımı gibi nedenlere bağlı bebek reddi oranında ciddi artışlar gözlenmektedir. Bu çalışmada doğum sonrası hastanede terkedilen bebeklerin demografik, klinik ve laboratuvar özelliklerini değerlendirerek risk faktörlerini belirlemeyi amaçladık.&#x0D; Metot: Çalışmaya Eylül 2019 ve Ekim 2021 tarihleri arasında Ankara Şehir Hastanesinde doğan ve annesi tarafından hastanede terk edilerek Sosyal Hizmetler ve Çocuk Esirgeme Kurumuna verilen yenidoğanlar dahil edildi. Hastaların demografik, klinik ve laboratuvar verileri hastane veri sistemi ve hasta dosyalarından alınarak kaydedildi.&#x0D; Bulgular: Çalışmaya toplam 26 bebek dahil edildi. Bebeklerin annelerinin yarısından fazlası (n:15 (%57)) hastanemizde takipli değildi. Altı annede yasadışı madde, dört annede gebelik boyunca sigara ve alkol kullanımı mevcuttu. En çok kullanılan yasadışı madde ise eroindi 3/6 (%50).&#x0D; Sonuç: Aile planlaması, eğitim düzeyinin iyileştirilmesi, kamu spotu ve gençlerin cinsel gelişim konusunda eğitimlerinin tamamlanması, sosyal farkındalık yapılması ve Sosyal Hizmetler ve Esirgeme Kurumuyla her zaman irtibatta olunması gerekmektedir.

The effects of humor in health promotional messages on a college campus

This study examined how perceived threat moderates the effects of message type (humor vs. non-humor) on attitude and behavior intentions toward a mental health public service announcement (PSA) on a college campus. To investigate the relationships, a between-subject experimental survey was employed for 209 undergraduate students. Findings revealed a significant interaction effect between message type and perceived threat on attitude toward the PSA, visiting intention to a health center, and eWOM intention. Moreover, the moderated mediating role of attitude toward the PSA on visiting intention to a health center and eWOM intention was observed.

The choice of message and messenger to drive behavior change that averts the health impacts of wildfires: an online randomized controlled experiment

BackgroundTo reduce the negative health effects from wildfire smoke exposure, effective risk and health communication strategies are vital. We estimated the behavioral effects from changes in message framing and messenger in public health messages about wildfire smoke on Facebook.MethodsDuring September and October 2021, we conducted a preregistered online randomized controlled experiment in Facebook. Adult Facebook users (n = 1,838,100), living in nine wildfire-prone Western U.S. states, were randomly assigned to see one of two ad versions (narrative frame vs. informational frame) from one of two messengers (government vs. academic). We estimated the effects of narrative framing, the messenger, and their interactions on ad click-through rates, a measure of recipient information-seeking behavior.ResultsNarrative frame increased click-through rates by 25.3% (95% CI = 22.2, 28.4%), with larger estimated effects among males, recipients in areas with less frequent exposure to heavy wildfire smoke, and in areas where predominant political party affiliation of registered voters was Republican (although not statistically different from predominantly-Democrat areas). The estimated effect from an academic messenger compared to a government messenger was small and statistically nonsignificant (2.2%; 95% CI = − 0.3, 4.7%). The estimated interaction effect between the narrative framing and the academic messenger was also small and statistically nonsignificant (3.9%; 95% CI = − 1.1, 9.1%).ConclusionsTraditional public service announcements rely heavily on communicating facts (informational framing). Shifting from a fact-focused, informational framing to a story-focused, narrative framing could lead to more effective health communication in areas at risk of wildfires and in public health contexts more broadly.Trial registrationDate registered: August 19, 2021; Registration DOI: https://doi.org/10.17605/OSF.IO/JMWUF

Application of the Policy Regime Framework to understand COVID-19 policy response in the Southeast U.S.: How RAPID research can provide lessons learned after a public health crisis.

Quick-response research during a time of crisis is important because time-sensitive findings can inform urgent decision-making, even with limited research budgets. This research, a National Science Foundation-funded Rapid Response Research (RAPID), explores the United States (U.S.) government's messaging on science in response to the COVID-19 pandemic, and how this messaging informed policy. Using rapidly emerging secondary data (e.g., policy documents taken from government websites and others), much of which has since been removed or changed, we examined the interactions between governing bodies, non-governmental organizations, and civilian populations in the Southeastern U.S. during the first 2 years of the pandemic. This research helps to better understand how decision-makers at the federal, state, and local levels responded to the pandemic in three states with the lowest vaccine rates and highest levels of poverty, income inequality, and disproportionate impacts borne by people of color in the nation: Alabama, Louisiana, and Mississippi. This study incorporates the Policy Regime Framework to discuss how two foundational concepts (ideas and institutions) helped govern policy implementation during the COVID-19 pandemic. This research fills a significant information gap by providing a better understanding of how policy regimes emerge across multiple levels of government and impact vulnerable populations during times of a public health crisis. We use automated text analysis to make sense of a large quantity of textual data from policy-making agencies. Our case study is the first to use the Policy Regime Framework in conjunction with empirical data, as it emerged, from federal, state, and local governments to analyze the U.S. policy response to COVID-19. We found the U.S. policy response included two distinct messaging periods in the U.S. during the COVID-19 pandemic: pre and post-vaccine. Many messaging data sources (agency websites, public service announcements, etc). have since been changed since we collected them, thus our real-time RAPID research enabled an accurate snapshot of a policy response in a crisis. We also found that there were significant differences in the ways that federal, state, and local governments approached communicating complex ideas to the public in each period. Thus, our RAPID research demonstrates how significant policy regimes are enacted and how messaging from these regimes can impact vulnerable populations.

NEUROMARKETING IN HEALTH SERVICES

Public service advertisements are necessary to raise awareness, warn or change behavior positively. Countries have started to advertise public services as a cheap, easily accessible, fast, and effective way to save the health system and meet the population's medical needs. However, due to the immediate broadcast of the public service announcements, sufficient information could not be obtained about its effectiveness and deficiencies on people. With the widespread use of neuromarketing techniques in recent years, it is possible to evaluate individuals' positive or negative reactions to public service announcements. The drawbacks and effectiveness of lines can be determined by evaluating the individual's biological, neurological and psychological responses to social lines.&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt; Article visualizations:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;img src="/-counters-/edu_01/0261/a.php" alt="Hit counter" /&gt;&lt;/p&gt;

Unintended Consequences: Testing the Effects of Adolescent-Targeted Anti-vaping Media Upon Adult Smokers.

The US Food and Drug Administration (FDA) and other organizations have produced and disseminated public health campaigns designed to deter youth from vaping. Yet it is unknown how these campaigns affect adult smokers exposed to these messages with respect to their perceptions of e-cigarettes and their motivation to use these products to reduce or quit smoking. A controlled experimental design was used to investigate the effects of an FDA-distributed youth-targeted anti-vaping public service announcement (PSA), "Vaping is an Epidemic," upon adult smokers. We randomized 161 daily smokers to view either the FDA PSA or a matched video absent of e-cigarette content, and we hypothesized that the PSA would impact variables related to harm reduction usage of e-cigarettes, including cognitive expectancies, perceived harm, smoking cessation effectiveness, and reported likelihood of switching from smoking to vaping. The PSA produced increases in both health risk and potency expectancies. Viewing the PSA compared to the control video resulted in overall more negative expectancies about e-cigarettes and all other variables related to harm reduction usage. Those who viewed the PSA rated e-cigarettes as more harmful (p < .001) and less effective for smoking cessation (p < .01), and they reported lower switching motivation (p < .001). Findings indicated that adult smokers who viewed the PSA were less likely to consider e-cigarettes for smoking cessation, thus reducing acceptance of a potential cessation aid with growing empirical support. Sensationalized youth-oriented anti-vaping messages may have unintended public health consequences upon adult audiences. This study is the first controlled experiment examining the effects of youth-oriented anti-vaping PSAs upon adult smokers' cognitive expectancies and beliefs about e-cigarettes. Exposure to the PSA resulted in overall more negative expectancies about e-cigarettes, as well as increased perceived harmfulness and reduced effectiveness of e-cigarettes for smoking cessation. Findings showed that these PSAs could deter adult smokers from the utilization of e-cigarettes as a smoking cessation or harm reduction strategy.

A National Communication Effort Addressing Maternal Mortality in the United States: Implementation of the Hear Her Campaign.

More than 700 women die each year in the United States from complications related to pregnancy, and considerable racial and ethnic disparities continue to exist. Recognizing the urgent maternal warning signs of pregnancy-related complications, getting an accurate and timely diagnosis and quality care can save lives. In August 2020, the Centers for Disease Control and Prevention, Division of Reproductive Health launched a national communication campaign called "Hear Her" to raise awareness of urgent maternal warning signs during pregnancy and in the year after pregnancy and improve communication between pregnant or postpartum people and their support systems and health care providers. Storytelling is a central strategy to the campaign, which features video stories of women's experiences with pregnancy-related conditions to bring voices to the statistics and to help motivate action. These stories and additional campaign resources are disseminated through a website, digital media, organic (free) and paid social media, earned media, public service announcement distribution, and partners, with increased outreach to disproportionately affected communities. Partners in maternal and child health played an important role from campaign development to outreach and message dissemination. In the first year of the campaign, there were >390,000 unique visitors to the Hear Her website and 180 million impressions (number of times that content was displayed to a user) from digital and social media. Digital media allowed the campaign to reach priority audiences at a time when news and social media had a number of other urgent public health messages related to the COVID-19 pandemic.

Instagram Influencers in Health Communication: Examining the Roles of Influencer Tier and Message Construal in COVID-19-Prevention Public Service Announcements

This study evaluates the efficacy of social media influencer endorsements for COVID-19-prevention public service announcements (PSAs) on Instagram and its underlying mechanisms. An online experiment (N = 239) tested how influencer tier (mega-influencer versus nano-influencer) and message construal (independent versus interdependent versus collective) of the PSA influenced individuals’ attitudes toward the PSA and their behavioral intentions regarding COVID-19 prevention. Participants perceived mega-influencers and nano-influencers to possess similar expertise, trustworthiness, and attractiveness. However, participants regarded nano-influencers to possess greater homophily than mega-influencers. Participants exposed to a nano-influencer’s PSA displayed greater intention to engage in COVID-19 prevention behaviors than those exposed to a mega-influencer’s PSA. Participants’ perceived homophily with the nano-influencer also mediated its effect on participants’ attitudes toward the PSA and behavioral intentions regarding COVID-19 prevention. In addition, participants evaluated the PSA with collective message construal more favorably than the PSA with independent message construal. Theoretical contributions, managerial implications, and directions for future research are provided.

Nihonjin after 3.11: the construction of Japaneseness in times of national crisis

ABSTRACT This article explores the interplay between the nation and media in times of national crisis. Through a critical textual analysis of the AC Japan’s public service announcements (PSAs), I argue that the PSAs in the early post-earthquake period reproduce nationalistic discourses of the Japanese that resembles the core tenets of nihonjinron (discourse of Japaneseness) by 1) reiterating the homogeneity of the Japanese people; 2) reinventing particular cultural practices as deep-rooted traditions; and 3) urging social unity and solidarity. Each theme is legitimized by various discursive strategies, which transform a seemingly descriptive model of behaviours into socially sanctioned hegemonic practices. This study shows that the careful deconstruction of media texts can provide media scholars with ample resources for investigating the formation of a peculiar social reality.

THE MEANING OF PSEUDO-HAPPINESS IN THE BNI ADVERTISEMENT COVID 19 PREVENTION EDITION

Advertising are divided into two types, such as commercial advertising and noncommercial advertising. Public Service Annoucement or noncommercial advertising is usually created to invite others to be interested in the ideas it offers. In this study titled "The Representation of the meaning of happiness pseudo in banking advertising" aims to know the representation of the meaning of happiness pseudo in Public Service Announcement made by BNI. This research is a qualitatively descriptive research using research methods i.e. semiotics research. The analytical techniques used in this research use the technique of Umberto Eco semiotics analysis with the aim to describe any sign that is considered to contain the meaning of "lie" so as to explain about the pseudo-part that is in the scene in the advertisement. The result of this research is that the false happiness that is reflected in this advertisement is seen in the settings of the scene divided into two categories, such as Setting the scene in the process of transmission Corona virus and in setting the scene that shows the prevention process of the Corona virus. Each Setting of the scene that displays a pseudo-happiness is evidenced by some scenes that do not match what is happening in the association and community Environment in general. A representation of the meaning of pure happiness is also depicted through the happy expression that continues to be displayed in each scene. This can be said to contradict the real state of society&#x0D;