Railroad safety is a universal goal all over the world, which is continually facing challenges. For example, the U.S. railroad trespasser casualties excluding highway-rail incidents, but including suicide incidents, increased by 65% from 765 in 2011 to 1261 in 2020, according to the data from the Federal Railroad Administration in U.S. To improve railroad safety of the public, efforts are needed from all stakeholders that are related to railroad incidents, including the general public, government, public safety agencies, railroad companies, and first responders, etc. Social media usage of those stakeholders shed light on their perceptions, beliefs, and behaviors toward rail safety. However, few studies across the world have conducted social media analysis for railroad safety, e.g., railroad trespassing issues. To fill the knowledge gaps, in this paper, tweets related to railroad safety in the past 5 years (93,239 tweets) were collected and analyzed via user analysis, retweet analysis, BERTopic modeling techniques, sentiment analysis, emotion analysis, and hashtag and mention analysis. The user analysis showed that stakeholders related to railroad safety used Twitter in our dataset, however, there are significantly inconsistent efforts among those stakeholders in terms of using Twitter for delivering messages on railroad safety. Retweet analysis, sentiment and emotion analysis all showed that Twitter users used tweets to inform the public of railroad safety knowledge and express their concerns. The major rail safety topics (with at least 100 tweets per topic) discussed on Twitter were related to safety culture, teaching children railroad safety, removing headphones, walking illegal tracks, and emergency notification. The contributions of this paper lie into identifying benefits and potential of using social media for informing general public of railroad safety knowledge, understanding general public’s concerns, beliefs and attitudes toward railroad safety, and demonstrating the existing status of railroad related stakeholders in terms of their usage of social media for railroad safety. The identified inconsistent efforts from different stakeholders may suggest the barriers to the use of social media for railroad safety are related to government or organizational policies and social media strategies or missions. We believe that leadership support from government agencies and organizations, and the partnership between different stakeholders is the key to promoting social media for railroad safety.
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