Abstract Environmental conservation groups involve people in diverse ways. These include participatory spaces where people can participate in decision-making and action and engagement processes, where groups communicate, educate, and conduct outreach to build environmental understanding and involve audiences in conservation activities. We explored the perceptions and experiences of conservation practitioners in Maine, USA, to understand their views of participation and engagement. We interviewed 21 practitioners and analysed the qualitative data using an interpretative phenomenological approach grounded in interviewees’ words and experiences. All interviewees recognised the interconnections between people, places, and the non-human world; however, individuals and the groups they work within thought about the role of people in conservation in diverse ways. Views of public stakeholders and rights holders, individual values, Indigenous knowledge, commitments to place and community, and personal experiences all influence who is involved, how people are involved, why people are involved, and what comes of people’s involvement. We conclude by discussing the implications for equitable conservation that seeks to incorporate diverse voices.
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