The Impact of Public Opinion on Digital Media

Abstract

As Internet technology rapidly evolves and digital media technology becomes more widespread, Users can not only access content on digital media, but also participate in content on digital media through likes, comments, shares, and other means. This paper mainly studies the positive and negative impacts of public opinion on digital media. Conduct research through methods such as literature analysis, case analysis, and review. This paper finds that individuals have greater opportunities to offer their opinions on digital media. In this way, digital media enhances freedom of expression, and public opinion expressed through digital media serves to safeguard and uphold public rights as well. However, polarized public opinion in digital media can also have adverse effects, such as peer pressure and cyber bullying. Therefore, governments, schools and individuals should take their respective responsibilities to maintain the positive effects of digital media on public opinion, solve problems with public opinion in the digital media and better utilize the benefits of digital media and public opinion.