Abstract
Computer art and design of digital media technology as a typical cross-technology, combined with graphic images of modern multimedia technology, can show three-dimensional art content and animation design and production of natural affinity; therefore, the digital media technology is introduced into modern animation design and production and is an innovative design concept and method, optimizing the creation efficiency of basic requirements. The reform and innovation of animation design and production are the requirement of the development of The Times. The application of digital media technology in animation design and production is conducive to promoting the development of the animation industry. Animation is human’s pursuit of light and shadow. Based on the analysis of the characteristics of digital media, the architecture of the digital media animation system is designed, and the functions of system modules are expounded. Based on the large scale and high efficiency of digital media technology, the framework structure of the animation design system is constructed. Driven by the two-way technology and application, digital media technology is innovatively applied, and three-dimensional animation design and virtual simulation technology are integrated, so as to promote the technological upgrading of animation creation and improve its technical content and level. Through the corresponding test of the system, it is determined that the system can run normally and stably. The digital new media technology is introduced into the design and production of film and television animation to promote the digital development of animation design and production.
Highlights
With the development of media technology, the current film has made great breakthroughs in sound, production, picture, colour, and other aspects with the use of digital technology, which has changed a lot from the traditional film
Record, and transmit words, pictures, images, and sounds digitally. ere are two main forms of word media: one is the traditional media converted into traditional forms after digitization. ere is a form that did not exist until the advent of digitalization [2]
In the era of new media, film and television art creation, game special effect design, animation image modelling, and so on, are inseparable from animation design and production; especially, with the in-depth development of the animation industry, 3D animation image has been widely used in many fields, the scope of application is expanding and promotes the mass development of animation design and production
Summary
With the development of media technology, the current film has made great breakthroughs in sound, production, picture, colour, and other aspects with the use of digital technology, which has changed a lot from the traditional film. With the update of the mobile information system and the upgrade of technology, the digital and artistic aspects are combined to carry out deep and extensive circulation and diffusion on various media. It is not limited and guided by media and other factors, and it is not limited and spatialtemporal. Interactivity is the most distinctive characteristic of digital media, which changes the one-way communication form of information in the traditional media era and forms an interactive relationship between communicators and audience. Interactivity is the most distinctive characteristic of digital media, which changes the one-way communication form of information in the traditional media era and forms an interactive relationship between communicators and audience. is interaction is not limited to between people, the audience can watch the connection behaviour, such as by touch, intelligence, and works of art, to interact to obtain a unique experience, and the feedback data will be back to the media centre of information, so as to realize the two-way interaction of information as well as the spread and communication of multidimensions
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