Research on the application of animation design based on digital media technology

Abstract

The continuous development of science and technology is making digital media technology widely used. In the field of animation design, the application of digital media technology shows great advantages; it not only improves the efficiency of animation design, but also promotes the healthy development of China’s animation industry. The article firstly draws attention to this industry by the sharp increase of digital media practitioners, analyses the combination of digital media technology into animation design and the advantages of the combination development, and puts forward the view that digital media technology is conducive to improving the efficiency of animation design and the more skilled digital media technology is, the higher the efficiency of animation design is, and puts forward strategies to optimize the application of digital technology in animation design in the case practice. It also proposes strategies to optimise the application of digital technology in animation design in the case practice, hoping to provide reference for improving the technology of animation design.