Public Relations Research Articles

CHATBOT IN HUMAN RESOURCES MANAGEMENT; WORLD EXPERIENCE VS. ROMANIA

Artificial Intelligence (AI) is rapidly penetrating the public sector as agencies strive for higher efficiency, better quality, and more personalized service to their customers. Social security is no exception. While AI applications are diverse - each with its own far-reaching implications - "IA conversational" or "chatbots" have led the way in terms of AI adoption by government agencies. Chatbots are a useful tool with great potential for government. All types of chatbots have a great benefit and revolutionary impact for users of public administration Describe the basic characteristics of chatbots, their classification, and, in the form of a SWOT analysis of the strengths and limitations of this technology in their application in public administration, it is confirmed that chatbots (and their subsequent changes and development variants, such as VoiceBots or digital assistants) will become an integral part of the modern apparatus that public administration will use for public relations.

ANALISIS KAMPANYE #diindonesiaaja OLEH KEMENPAREKRAF DI MEDIA SOSIAL SEBAGAI RESOLUSI KEPARIWISATAAN PADA MASA PANDEMI

The issue of the pandemic is indeed a concern for every line considering the impact it has had. The tourism sector is no exception, which turned out to be the most influential sector due to the pandemic. The bad and declining sector of the pandemic has an impact on the country's economy. This is especially true for Indonesia, which shows that the highest foreign exchange for the country is the tourism sector. Therefore, the ministry of tourism and creative economy created the #diindonesiaaja campaign as a step to control this economic flow. This study aims to see this campaign activity through Instagram by measuring its suitability based on the 7Cs PR Communications. They are concept, credibility, context, content, clarity, continuity and consistency, channel and capability of the audience. This research uses descriptive qualitative method. This study uses information through social media Instagram with the hashtag #diindonesiaaja as the subject of research and measurement of the Public Relations work program, namely 7'Cs PR Communications as the object of research. The results of the study show that all the concepts of 7’Cs are well applied. Not only that, the response received by the target audience also shows that this campaign has been right on target. Tourists take trips that are only carried out in Indonesia and remain obedient to health protocols. The increasing number of audiences using #diindonesiaaja shows that this campaign is successful. So it can be concluded that the #diindonesiaaja campaign has become a program that is able to invite the target audience to travel so that the economic problems of the tourism sector begin to improve.

The Role of Public Relations and the Positive Image of Regional Owned Enterprises (BUMD)

Public relations is a party that can connect a company with the community to create reciprocal communication and establish good relationships. This research aims to determine how BUMDs carry out their public relations role and create a positive image for the company. This research uses a qualitative descriptive analysis method. Interviews, observation, and documentation were carried out using data collection methods. The theory used in this research is the Role Theory of Public Relations. The research results show that the role of Regional Drinking Water Company (PDAM) Tirtajati Public Relations is to provide comfort, understanding, information, and solutions to customers. Public Relations of PDAM Tirtajati collects aspirations and complaints and then connects them to related fields. Several inhibiting factors, such as insufficient services, impacted the community's negative response. Public Relations of PDAM Tirtajati strives to provide excellent service, establishes good communication with customers, provides complaint services via WhatsApp Center and Social Media to make it easier for the public, and establishes external communication with other agencies or organizations, public relations also provide explanation of the problems that occur, then offers solutions and treatments to resolve issues.

Sorting waste saving gold: CSR innovation The Gade Clean and Gold PT Pegadaian Cirebon Area

The Gade Clean and Gold program is a CSR program from the central Pegadain which aims to develop gold savings that specialize in each area to find waste banks in their respective regions to collaborate with and are committed to taking part in overcoming waste problems in Indonesia through waste management. Cirebon City is part of the PT (Perseudota Indonesia) The Gaga Clean And Gold program, aiming to address its significant waste problem. The purpose of this research is to explain the management of The Gage Clean and Silver program. The data is divided into primary, obtained through interviews with Public Relations and Marketing Executive employees of PT, and secondary, sourced from literature such as books, journals, and newspapers. The researchers used qualitative approach with descriptive qualitative method. The results of the research are as follows. Firstly, PT has planned The GAGE program to find information on the best waste bank information with the Financial Services Authority (OJK), approach by gathering waste bank managers and the community, budget management for waste bank infrastructure. Secondly, it motivates stakeholders by forming company awareness by providing injections of funds to waste banks to improve infrastructure facilities in the form of creating waste bank parks, renovating waste bank warehouses and providing gowes cars for waste transportation activities made by PT. Finally, the suggestions that can be given by researchers through the results of research on the management and management of the Gade clean and gold program are as following.

STATE AND PROSPECTS OF THE DEVELOPMENT OF PUBLIC DIPLOMACY IN UKRAINE DURING THE LARGE-SCALE RUSSIAN-UKRAINIAN WAR

The article examines approaches to understanding public diplomacy and the potential of «soft power». A brief overview of modern types of public diplomacy, in particular cultural and digital, is given, and the peculiarities of cultural diplomacy are revealed. The article highlights that in modern political science, several approaches to the study of public diplomacy and its components can be distinguished. They are due to the emergence of the concepts of «soft power», «smart power», «national branding», as well as the close interdisciplinary interaction of public diplomacy, political science, sociology, marketing, public relations and information technologies.It is noted that currently a lot of attention is paid to the use of public diplomacy in the implementation of foreign policy programs of the countries of the world, which is connected with the strengthening of the role of civil society: residents of different countries receive more tools to influence the institutions of power both in their country and abroad. Communication channels (both new and traditional) are gaining more and more importance, changing the formats and methods of working with the population of foreign countries. The increase in the number of military conflicts inevitably forces interested states to look for new forms of influence on the foreign public and to review current programs in the field of diplomacy.The problems of public diplomacy of Ukraine, the relationship between the concepts of «public diplomacy» and «propaganda» are considered.The current state of public diplomacy, as well as the peculiarities of its implementation during the Russian-Ukrainian war, are studied. Emphasis is placed on the conditions under which public diplomacy in Ukraine has to be implemented at the present time. It was noted that in the conditions of Russian aggression, public diplomacy of Ukraine became a profitable direction of conducting foreign policy thanks to the third wave of globalization, as a result of which the society finally moved from an industrial to an informational state. The main vectors of the development of public diplomacy of Ukraine are considered.

The Role of Public Relations in Digital Era: Storytelling Strategy to Develop Corporate Reputation

The Role of Public Relations in Digital Era: Storytelling Strategy to Develop Corporate Reputation

The Role of Public Relations in Maintaining the Existence of the General Hospital Sayang Bunda Makassar

Background : The problem found at the Sayang Bunda Makassar General Hospital was a decrease in patients after the end of COVID-19 in 2023, there were visit data of 147 patients in January – July. Objective : The purpose of this study is to determine the role of Public Relations in increasing the existence of the hospital. Method : This type of research used qualitative research methods. Methods collected documentation data and in-depth interviews to Result : The research results obtained at the general hospital unfortunately have not been fulfilled in terms of social activities which were only held in 2020, as for the results of observations of social activities and published on social media, this provides satisfaction that the service at the general hospital unfortunately has not collaborated with BPJS insurance, as for communication through media, it has not been fulfilled so that the internet is widely used, social media such as Instagram, as well as the educational dimension when carrying out activities. such as handling mass circumcisions or providing direct health services. Suggestion : The hospital needs to improve marketing management by digitalizing marketing, promoting health through electronic media as well as re-organizing social activities, improving facilities and infrastructure as well as access to payment via card (JKN-KIS) at Sayang Bunda General Hospital.

Artificial Intelligence in Public Relations and Communication Management: Perspectives of Ghanaian Professionals

Artificial Intelligence in Public Relations and Communication Management: Perspectives of Ghanaian Professionals

STRATEGI KOMUNIKASI PEMASARAN : MENGOPTIMALKAN PENGARUH DIGITAL DALAM MENCAPAI TUJUAN BISNIS DI TOKO TYAS GALLERY

Tyas Gallery is a business operating in the fashion and printing sectors. Tyas Gallery has a unique advantage to survive in an increasingly competitive business situation. This research uses a descriptive qualitative approach. Data collection methods in this research are divided into two, namely primary data collection and secondary data collection. In terms of marketing communications, Tyas Gallery uses promotional tools including sales promotions, direct marketing, public relations, and word of mouth to optimize its business goals. Tyas Gallery makes full use of online media such as Facebook and WhatsApp to attract consumers. Online media is considered cheaper, more practical and effective in attracting customers.

A Study on the Application of Tourism Public Relations in Enhancing Tourist Satisfaction

A Study on the Application of Tourism Public Relations in Enhancing Tourist Satisfaction

Marketing Communication Strategy for Youth Creations Breakfast Market (PASAR KAMU) in Increasing Visitor Enthusiasm

This research aims to reveal the facts of the phenomenon to the marketing communication strategy carried out by Pasar Kamu in increasing visitor interest. This type of research is field research with a qualitative approach. Data collection techniques are carried out by interviews, observation, and documentation. Data analysis uses the Miles, Huberman, and Saldana model, namely by collecting data, condensing data, presenting data, and drawing conclusions. The results of this study indicate that Pasar Kamu carries out a marketing communication strategy using several components of the marketing communication mix in increasing visitor interest, namely advertising activities, sales promotion activities, interactive marketing activities, and public relations activities. The implementation of marketing communication strategies increases visitors to Pasar Kamu, which is around 1,000 to 2,500 visitors per week and has attracted visitors from within and outside the country.

The Delphi Panel investigation of artificial intelligence in investor relations

In recent years, there has been a discernible upswing in the attention dedicated to artificial intelligence (AI) within the domains of public relations, advertising, and marketing. Notably, the subdomain of investor relations has maintained a significant historical engagement with AI, actively employing AI and AI-enabled tools for several decades, a practice traceable back to the 1980s. This protracted involvement presents a reservoir of invaluable insights germane to comprehending the broader integration of AI within the purview of public relations. This scholarly inquiry embarks on a Delphi panel examination to scrutinize the deployment of AI in investor relations, proffers a systematic classification of AI-enabled tools within this realm, and prognosticates the trajectory of AI's influence on investor relations and financial communications. The panel of Delphi participants comprises seasoned authorities in the field, boasting a cumulative professional experience spanning 161 years. Leveraging the depth of expertise inherent in investor relations, the study not only illuminates the current landscape but also posits conceivable trajectories for the evolution of AI across other subfields within the domain of public relations.

Legal regime of personal data of persons participating in civil proceedings

Relevance. Unlike personal data of a person, personal data of participants in civil proceedings are posted without exception in the texts of decisions on the websites of courts, voiced in video broadcasts, and published in the public domain by search aggregator sites. The article analyzes the concept and content of the legal regime of personal data of persons participating in civil proceedings in relation to the problem of their protection. The legislation on personal data and on ensuring access to information on the activities of courts in the Russian Federation are being studied, establishing the legal regime of personal data of persons participating in civil proceedings in relation to the problem of their protection.The purpose of the study is to deepen scientific knowledge about the essence of the legal regime of personal data of participants in civil proceedings, to develop theoretical concepts and legislative proposals to increase the effectiveness of their protection.Objectives: analyze the legislation governing the legal regime of personal data of persons participating in civil proceedings, identify legal means to ensure their protection, and identify legislative gaps that impede their proper protection.Methodology. The research methodology is represented by general scientific (dialectical, analysis and synthesis of deduction, induction) and private scientific methods (formal-legal, formal-logical, system-analytical).The results found expression in the formulated concept of the legal regime of personal data of participants in civil proceedings, identifying its correlation with the legal regime of personal data of individuals, as well as in proposals for improving the current norms of the Code of Civil Procedure of the Russian Federation, establishing the rules for conducting video broadcasts of court hearings, to protect personal data of the considered category of citizens.Conclusion. The legal regime of personal data of participants in civil proceedings is a procedure for regulating public relations, expressed in a set of legal means aimed at ensuring, in the interests of the whole society, the availability of information about judicial activities, and the protection of personal data of persons participating in civil proceedings. The legal regime of personal data of participants in civil proceedings correlates with the legal regime of personal data of individuals as private and general, and therefore is special in type.

Christianity and Public Relations: Theory and Practice of Christian Social Ethics, written by Chang-Ho Lee

Christianity and Public Relations: Theory and Practice of Christian Social Ethics, written by Chang-Ho Lee

Правовой статус представителей Верховного лидера Исламской Республики Иран

The head of state in the Islamic Republic of Iran (hereinafter — IRI) — the Supreme Leader — has a number of specific powers in the field of public administration. Most of them are enshrined in Art. 110 of the Iranian Constitution. However, a number of powers do not have direct constitutional and legal consolidation. One of them is the appointment by the Supreme Leader of representatives to state bodies, universities, administrative-territorial formations of Iran and to certain foreign countries. Within the framework of this article, the main provisions of the legal status of the representatives of the Supreme Leader are considered. The study showed an extremely small amount of the regulatory framework governing the declared public relations, and, as a result, the breadth of powers of the representatives of the Supreme Leader.

The American Peace Movement’s Use of Religious Influence and “The Pulpit” as a Public Relations Strategy in the Early 1800s

In response to calls for more public relations historical research in sectors outside business and before the 20th century, this research examines the communication efforts of American peace societies from the early to mid-1800s. It finds that peace societies demonstrated strategic intent, honored human agency, and employed full-time public relations practitioners. In addition, this research documents a nondenominational reform movement applying the strategic communication systems developed by American evangelical Christianity. Moreover, it pushes back the boundaries of the earliest known use of a religious public relations strategy by a social reform movement by 65 years.

The Role of Public Relations in an Illiberal State: The Case of Russia

Drawing upon in-depth interviews with seasoned public relations practitioners, this study suggests that the field of public relations in Russia has gradually transformed over the last 30 years from being relatively independent to being largely subordinated to political and business elites. Failure to sustain the role of public relations as a driver of democratization has coincided with the overall decline of democratic institutions in the country. Current practices in the field primarily focus on promoting government and business interests and lack a systemic approach to developing relations with citizens to address social problems. This study, which focuses on the Russian context, contributes to the body of literature on business communications and international public relations by analyzing how a country’s sociopolitical and economic context can influence transformations within the field of public relations; in this case, evolving from being relatively independent to becoming subordinate to political and business elites.

Kültürel Semboller ve Halkla ilişkiler: Yerel ve Küresel Yaklaşımlar

This study has comprehensively examined the critical role of cultural symbols in public relations in creating brand identity, connecting with audiences, and executing successful public relations campaigns. Cultural symbols serve not only as visual or symbolic elements when shaping the identity of brands, but also as an important means of establishing emotional and cultural bonds with target audiences. It was also emphasized in the study that these ties create a feeling of trust, belonging and shared values in consumers, thus having the potential to increase brand loyalty. For public relations professionals, the use of cultural symbols is of critical importance in various areas such as crisis management, consumer relations and social responsibility, beyond creating brand identity. Cultural symbols help a brand connect deeply with its target audience and appeal to their emotional world. Brands that communicate in harmony with local culture and traditions gain deeper acceptance within that community. At the same time, cultural symbols contribute to the brand gaining a competitive advantage in the international arena by managing the way it is perceived in local communities and the global market. With the global access opportunities brought by the digital age, the potential of brands to reach a global audience through cultural symbols has increased. However, this also brings with it the requirements of cultural sensitivity and ethical responsibility. It is critical for a brand to be careful when communicating with cultural symbols to avoid potential misunderstandings and avoid situations that could cause a negative reaction among consumers. Symbols used in harmony with local cultural values enable brands to establish strong ties with local communities and receive support from these ties. Additionally, integrating cultural symbols with universal themes increases the ability of brands to exist in global markets and contributes to effective communication at the international level. The effectiveness of cultural symbols is evaluated through criteria such as audience engagement, brand recall and sentiment analysis. Social listening tools and ethnographic research are critical to understanding how cultural symbols are perceived and resonate. Using these tools together provides a solid framework for evaluating the impact of cultural symbols in public relations. Key Words: Cultural Symbols, Public Relations, Local Approaches, Global Approaches, Brand Identity

Editorial 29.5: Relationship building and behaviour in public relations and corporate communications

Editorial 29.5: Relationship building and behaviour in public relations and corporate communications

MANAJEMEN PEMASARAN PENDIDIKAN: MENINJAU PROSES PROMOSI LEMBAGA SMP IT DARUL MUTA’ALLIMIN MEULABOH

SMP IT Darul Muta'allimin, as a new institution, can attract public interest by enrolling their children in this school. Since 2017, the first year of the establishment until 2023, SMP IT Darul Muta'alimin has had an increasing number of students. The article aims to describe how SMPT IT Darul Muta'alimin carries out the institutional promotion process. This study used qualitative methods, including interviews, observation, and documentation data collection techniques. The subjects in this study were the head, Vice Principal of public relations, Vice Principal of student affairs, two teachers and five students. Analytical techniques use qualitative analysis techniques. The results showed that promotional activities began with the planning stages of institutional promotion carried out through committee work meetings that discussed the type of promotion, the amount of costs and the target area of education promotion. Education promotion activities are carried out in several forms: 1) visits to elementary schools / MIN, 2) distribution of brochures and installation of banners, 3) digital promotion through social media, 4) holding school events, 5) public relations activities, and 6) word of mouth promotion. Furthermore, promotional activities are evaluated through evaluation meetings. In the evaluation process, the team looked at the level of success achieved and the shortcomings of educational promotion activities. The lack of education promotion this year is an input for the next period of promotional activities