Public Relations Program Research Articles

As Others See Plant Pathologists

Industrial concerns engaged in research, development, and sales of agricultural pesticides and processors of food and feed are concerned about the public image of all agricultural disciplines. They believe sociopolitical implications will be of utmost importance to the successful marketing of potentially useful pesticides. Since the voice of agriculture is waning socially and politically, new strength may be needed from the leaders of the scientific disciplines which comprise the whole of agriculture. A director of the Agriculture Division of a National Trade Association stated believe agriculture in general is struggling with the same problems, and I don't believe any of the groups with which I am associated have come up with a real solution to the problem. As far as his organization was concerned, the image of plant pathologists is excellent. This association at one time spent $100,000 a year employing a public relations firm to develop material and programs that would present their image in a favorable light, but the program did not develop to their satisfaction and now they conduct their own public relations program.

Planning Comprehensive Solid Wastes Management Systems

Solid wastes have not received proper recognition as a national problem, and therefore have not received thoughtful planning, design, construction, careful operation and strong public support. Engineers charged with management of solid wastes have managed to continue to serve the public without suitable support. However, the magnitude of the problem and increasing public and private interest is beginning to give the engineer the resources he needs to plan and manage comprehensive solid wastes systems. All available management tools must be used by the engineer in planning for the system. Planning must be approached by effective problem-solving teams. These teams must consider the definition of goals; planned development of the study area; consideration of political and socio-economic constraints; evaluate existing systems in the study area; determine the configuration of the future system; how to implement the resultant plan, and the costs and financing of me system. These efforts coupled with a sound public relations program to gain acceptance of the system will assure success.

Children's Perceptions of the Police: A Comparative Study of Attitudes and Attitude Change

The author is Associate Professor of Sociology in the Department of Psychiatry, University of Maryland, Medical School, Baltimore, Maryland. As Director of Undergraduate Psychiatric Education, he is responsible for teaching Freshman Psychiatry and coordinating Sophomore, Junior and Senior Psychiatry programs. Presently his teaching is in collaboration and cooperation with an internist, psychiatrists, social workers and psychologists. He has a joint appointment with the Department of Sociology at the University of Maryland, College Park, and is a member of the graduate faculty. Dr. Derbyshire received his B.S. Degree in 1954, an M.A. in 1959, and a Ph.D. in 1964, all from the University of Maryland. Prior to the Watts incident in August 1965, the Los Angeles City Police Department was concerned with its public relations. Through the efforts of both the Police Department and the Los Angeles Public Schools, a public relations program was established in first, second and third grades of the public elementary schools. At the request of the Police Department, the effectiveness of its Policeman Bill Program was examined. Third grade public school pupils representing three divergent ethnic and social class categories were asked to draw pictures of the policeman at work. Two days after the presentation of the Policeman Bill Program, one group of children (residing in Watts) was asked to draw another picture of the policeman performing his tasks. Based upon two independent measures, (i.e., independent raters and picture content), pupils from different ethnic and social class categories displayed significantly different attitudes toward the police. Children from Watts displayed significantly less antipathy toward the police after their contact with the program. Although no consideration is given to the length of time over which positive attitudes are maintained, this research concludes that the Los Angeles Police Department and public schools should continue a program of attitude change.

School News in the Local Newspaper

AbstractSchool news is a vital aspect of the public relations program of a school system (6, 7, 8). To have a systematic, effective school public relations program, with school news in the local newspaper as its hub, it is first necessary to know the type and quantity of school news that American newspapers are publishing which is the purpose of this study. Only four national studies have dealt effectively with this subject, and just one of these has been carried out in the last twenty-two years. The data presented here are from this last study, completed in 1966. The content analysis of fifty consecutive issues of twelve different newspapers in eleven states was used to classify 62,456 column inches of school news into twelve categories on school news.The major findings included: 1. School news comprised 1.75 percent of all news. 2. Notwithstanding geographic difference there was a marked similarity in the relative coverage of school news; the correlation among the newspapers in relative coverage was +.7...

Un point de vue moral sur le problème de la pauvreté

Nous nous proposons de faire une brève réflexion morale sur la pauvreté ou plus exactement sur l'homme pauvre. Prenons pour point de départ la définition de la pauvreté formulée par M. Dofny à Lévis et publiée par le Devoir du 8 septembre 1965. La pauvreté est l'ćtat de privation des biens nécessaires à la subsistance et au développement des individus et des groupes à une époque donnée. Je crois que c'est lá une bonne definition. J'aimerais cependant, expliciter ce qui y est inclus, c'est-à-dire la privation des biens nécessaires aux individus, aux families et aux autres groupes. Ce n'est qu'une question d'accent, car je suis convaincu que pour les individus, et pour les groupements autres que la famille, y compris la nation et l'État, la famille est d'une importance fondamentale.

The New Public Relations Program of the Menc

The New Public Relations Program of the Menc

The auxiliary's role in a public-relations program.

The auxiliary's role in a public-relations program.

CONSTRUCTING A PUBLIC RELATIONS PROGRAM FOR YOUR SCHOOL HEALTH DEPARTMENT

Journal of School HealthVolume 36, Issue 7 p. 348-350 CONSTRUCTING A PUBLIC RELATIONS PROGRAM FOR YOUR SCHOOL HEALTH DEPARTMENT Elsa Gurowsky R.N., B.S., Elsa Gurowsky R.N., B.S. Both authors are School Nurse-Teachers in Pearl River, New York.Search for more papers by this authorAnn P. Denton R.N., Ann P. Denton R.N. Both authors are School Nurse-Teachers in Pearl River, New York.Search for more papers by this author Elsa Gurowsky R.N., B.S., Elsa Gurowsky R.N., B.S. Both authors are School Nurse-Teachers in Pearl River, New York.Search for more papers by this authorAnn P. Denton R.N., Ann P. Denton R.N. Both authors are School Nurse-Teachers in Pearl River, New York.Search for more papers by this author First published: September 1966 https://doi.org/10.1111/j.1746-1561.1966.tb05589.x AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat Volume36, Issue7September 1966Pages 348-350 RelatedInformation

Consistent Communications

This article presents the Madison (Wisconsin) Water Utility's public relations program, which was founded on improved techniques devised by professionals in all fields, with an admixture of ideas derived from personal experience. The program was designed to improve the public image of the utility to the maximum degree; obtain recognition of its responsibilities and capabilities for delivering one of the three most needed substances for life – water – and secure acceptance of its needs and full approval of its operations and expansion program. The major purpose of the program was to establish a good relationship with the news media by giving all the facts, favorable or unfavorable. This objectivity allows the public to make a fair appraisal of the circumstances. The utility's image will continue to benefit from the policy of examining both sides of a situation before informing the public as to the course to be taken.

Public Relations and Water Utilities

This article discusses the importance of public relations in the water industry, and presents a formula which is helpful in thinking about public relations, credited to Dan Forrestal, former president of the Public Relations Society of America. Requirements of a good public relations program are also provided.

GUIDING PRINCIPLES THAT FORMULATE PUBLIC RELATIONS THEORY

Public relations theory is the foundation for relations practices which management uses to accrue maximum benefits to all functions of the organization. Through a knowledgeable study of all facts concerning a given situation, a plan can be developed to achieve the end result of good relations. The problem of relations with the many publics in the everyday workings of a sanitarian or sanitation organization cannot be met or dismissed by a press release or speech.To develop a sound public relations program, the principles of theory must be considered. This paper has discussed three major principles. These are (a) consideration of fundamental matters, (b) organization involvement in decisions, and (c) evaluating the public interest. If these points are balanced with the actions of an organization, as a philosophy of management, the results will bring about the most favorable relations possible.

Education in Oral Polio Vaccine Program

IS THE TERM organization for health one that is understood. and the connotations accepted, by public health personnel as it relates to families with limited education and income? Is it possible for persons with a professional background to accept emotionally as well as intellectually the premise that persons from so-called hard-core areas can contribute substantially to the success of health programs? These questions came up time and time again in the Hillsborough County oral polio vaccine program which was conducted early in 1962 in Florida. (Tampa is the county's principal city.) Other questions were: What is a hard-core group? Do we give them this harsh name because they do not respond to our overtures? A hard-core area by public health definition may not be regarded as such by a life insurance agent, a bolita ticket seller, or an itinerant evangelist. Are we in public health a hard-core group in that we have built our programs and practices around the way we think persons of limited income and education ought to act? A few studies in Florida, encouraged by the Public Health Service's babies and breadwinner program suggestions for increased poliomyelitis immunization, had raised similar questions. The concept of involving local leaders and community organizations is not new (political campaigners have used it for years), but it was found that this deceptively simple method could be outstandingly successful, if the public health staff knew how to identify the true leaders and how to work with them. A poliomyelitis immunization program, using Salk vaccine, in a small rural group had resulted in a 500 percent increase in protected persons; a liaison worker has been used most effectively in an agricultural migrants' project in south Florida; local leaders in a remote rural area, concerned with hookworm, were able to interest persons who had the worms in improving their sanitation practices. An X-ray campaign in another locality resulted in a 500 percent increase when local leaders were brought into the picture. The 1960 Dade County (Miami) community oral polio program had revealed much about acceptance of this type of immunization by those whom county health departments believe to be hardcore families (1). The Hillsborough program provided an opportunity to try out, on a much larger scale, some of the techniques which were being developed by public health personnel in Florida. The objective of the programi, here oversimplified, was to feed oral polio vaccine (trivalent) in a field trial to a potential 250,000 persons under 40 years of age in the county. A public relations program was underway when health educators were invited to participate. The educators' specific charge was to concentrate on children under 6 years old in the lower socioeconomic group. Planning for this phase of the program began less than 2 months before administration of the vaccine began. Discussion of the public information aspect of the program is not essential here. It consisted of the usual proclamations, sound trucks, radio, newspaper, and television coverage, a telephone information center, and announcements to schools and civic and church groups. It was presumed that this approa,ch would reach many of those in the upper and middle class for it would appear that four factorsbasic education, specific information, personalMiss Reed is director, division of health education, Florida State Board of Health.

A local dental society provides all its members with a workable public relations program

For ten months the Allegheny Kiski Dental Society has provided the jive local newspapers with news stories and photo­ graphs about advances in dentistry, as presented by clinicians. T he newspapers have printed 836 column inches of pub­ licity. Dental society members find new patients coming into their offices asking for the new and better dentistry which they have read about. The public rela­ tions program has generated much good will for local dentists.

WSWMA Public Relations Program

This article discusses the Water and Sewage Works Manufacturers Association's (WSWMA's) public relations program. The article discusses the 1960 National Conference on Water Pollution that studied the effects of pollution on the health and well‐being of U.S. citizens, along with a television film “Pennies for Health”, public appearances of speakers from industry and elsewhere, radio scripts on water and water pollution, national magazine and newspaper coverage, cartoons, brochures, and women's clubs.

College Public Relations: The Principles Which Underlie an Effective Promotional Program

C OLLEGE public relations is the sum of all the efforts that are made to give the constituency a full understanding of the institution. This understanding is basic to the good will which is needed by the college to fulfill its objectives-to recruit teachers, research men, administrators, and students, and to secure financial support. The of administration of the college promotional program define the scope, the organization, and the control of that program. This article sets forth the thesis that the underlying the effective public-relations program can be determined from the writings of educational leaders. By a process described elsewhere, the literature of higher education was briefed for references to public relations, and a set of consistent statements representing this literature was obtained.' This set-the principles of administration of college public relations-is further characterized by its essential agreement with a philosophy of education which represents most adequately the democratic way of life. The necessity for good will is understood by American business. The educator has much to learn from the public-relations policies and practices of the more enlightened corporations. The basic objective of businessmaking a profit-and that of education-developing the individual-are quite different. It would be dangerous to try to transfer the businessman's views on advertising and salesmanship into the educational world unchanged. Rather, the needs of the college in the direction of adequate public acceptance must be worked out by the college itself in the light of its own educational ends. To promote such objectives, the college can learn from, but must adapt, what business has developed. The methods used by modern business to create an atmosphere conducive to public acceptance of its products and services are often considered incompatible with the ideals, and beneath the dignity, of the educational institution. This point of view may be valid if disapproval is limited to high-pressure salesmanship or to certain unfortunate characteristics of advertising too often noted in business promotion by

Film‐Speaker Public Relations Program at Los Angeles

During the last decade, the Los Angeles Department of Water and Power, which services every home, business, and industry in a 458‐sq mi area, has brought the important issues of its administration to the attention of audiences totaling more than 6,000,000 people. This was accomplished by the department's film‐and‐speaker program. Because of the rapid population growth of Los Angeles and the increasing use of electricity by consumers, it has been necessary for the department to rush to completion additional steam‐generating facilities. To convey this story of expansion and the need for it to the citizens of Los Angeles, a motion picture, “Power for Progress,” was recently produced. The film tells the story of electric power in Los Angeles. The showing of the film is followed by a qualified speaker's discussion of future plans for the power system.

What the Mirror Sees

Most radiologists in the United States are aware of the magnificent job which the American College of Radiology is doing in the field of public relations. This is due to the hard work of many dedicated individuals, including officers, commission members, and executive staff of the College. In addition to this organized activity at the top, however, it has been pointed out repeatedly that every single member of the College has the responsibility and privilege of carrying on this program of good public relations, constantly in his daily practice. In the conduct of his personal and professional life, each radiologist influences the opinions of two groups: the public and other doctors. The public relations requirements for these two groups differ. One should, of course, be a gentleman and live by Christian standards. But it does no good to be a “doctors' doctor” if patients don't like you; and the best “bedside manner” will not help if the referring physicians distrust your skill and judgment. One portion of our public relations problem was presented in a fascinating way at the meeting of the American College of Radiology in New Orleans in February 1960. The speaker, following the annual Teachers' Conference luncheon, was John S. DeTar, M.D., of Milan, Michigan. He is a Past President (and one of the organizers) of the American Academy of General Practice, Past President of the Michigan Health Council, board member of the Michigan Medical Service (Blue Shield), and delegate to the House of Delegates of the American Medical Association. He is a fluent, dynamic speaker with a sense of humor. His topic was “What the Generalist Thinks of the Radiologist.” Dr. DeTar's remarks were based on answers to a questionnaire which he sent to fifty eminent physicians in general practice, one in each of our fifty states. The entire paper has been published by the College in its Proceedings of the Annual Conference of Teachers of Radiology (Am. Coll. Radiol. Bull. 16: 1–4, October 1960) and should be read carefully by every practicing radiologist. However, some of his conclusions can be considered here. The fifty general practitioners responding to the questionnaire feel that the great majority of radiologists with whom they come in contact merit great respect from referring physicians, particularly because of professional competence. The “general-ists” believe that “their” radiologists are sympathetic with the problems of the family doctor and act in the capacity of true consultants. These same family doctors, however, think that many radiologists are not sufficiently concerned with patients as people; and that a greater measure of human interest would rectify some of the radiologist's shortcomings in dealing with the public. The “generalists” suggest that teachers of radiology, by emphasis on the human and personal interest aspects of medical care, could alter to a large degree the attitude of practicing radiologists in a constructive manner.

PLAN your Public Relations Program

Every hotel man worth his salt is an able public relations technician. He has to be; no enterprise benefits more from good public relations than the hotel, and none suffers so severely from bad. But a serious weakness of more than one hotel manager is the fact that he is a better day-to-day public relations performer than he is a planner. There may be some question down on the farm as to which comes first: the hen or the egg. But in public relations there is no question that the plan comes ahead of the program. The purpose of this article is to discuss some long-range thinking essential to good public re lations-the solid foundations of planning on which solid performance can build a hotel's repu tation to full advantage.-RLB

Case Study of a Junior High-School Public Relations Program

Case Study of a Junior High-School Public Relations Program

Winning Public Support for Bond Issues: Joint Discussion

In this joint discussion, Howard J. Sowden discusses the passing of a water improvement referendum in Fergus Falls, Minnesota, in 1959. He states that the vote of confidence was largely due to a good public relations campaign. He discusses the obvious change in attitude by the utilities from a policy of little or no concern about the type of service rendered, to a policy where an earnest endeavor is made to secure better public relations. The effort is made generally through a thorough information program regarding the problems and expenses of operating a utility and by rendering the most prompt, efficient, and courteous service possible. In the smaller water utility, such as that in Fergus Falls, the expense of a public relations department would probably be considered unwarranted because of the relatively small size of the business; therefore, it is the manager's responsibility to promote and carry out a satisfactory program of good public relations. In Fergus Falls, a copy of a community relations portfolio issued by the Cast Iron Pipe Research Association was obtained and proved to be of great assistance in guiding and conducting the bond issue campaign. Robert S. Millar writes about Denver Water Board's 1955 bond issue request for water supply improvements. A citizen's committee was formed and volunteers from that committee carried the message to various groups in the city. A speaker's kit containing booklets, brochures, and financial statements was prepared for their use. It is felt that the talks before public meetings and small groups of citizens did much to promote the eventual passage of the bond issue.