PLAN your Public Relations Program

Abstract

Every hotel man worth his salt is an able public relations technician. He has to be; no enterprise benefits more from good public relations than the hotel, and none suffers so severely from bad. But a serious weakness of more than one hotel manager is the fact that he is a better day-to-day public relations performer than he is a planner. There may be some question down on the farm as to which comes first: the hen or the egg. But in public relations there is no question that the plan comes ahead of the program. The purpose of this article is to discuss some long-range thinking essential to good public re lations-the solid foundations of planning on which solid performance can build a hotel's repu tation to full advantage.-RLB