Public Relations Department Research Articles

Examining the Impact of Effective Communication on the Organisational Performance of the Public Relations Association of Uganda (PRAU)

This article examines the impact of effective communication on the organizational performance of the public relations association of Uganda. The study’s findings suggest that effective communication is crucial for the organization’s success. Effective communication is valuable because it allows staff to understand the organization’s goals and how they are involved in achieving them. Based on the findings, the study calls for the development of a more effective communication system in every organization. The system of allowing every employee to get involved in the communication process is productive. It fosters a sense of belonging and value among employees within the organisation. The employees are therefore given the opportunity. This gives the employees the motivation to work harder. Furthermore, the organization should implement a feedback mechanism, as it is the sole means of gauging the effectiveness of its communication system. Moreover, it’s crucial to implement a policy that routes all written correspondence through the public relations department, ensuring it’s comprehensible for all employees. This is crucial because incomprehensible technical information holds no value for those who lack understanding. Finally, a key ingredient to developing effective communication in any organisation is for each person to take responsibility to assert when they do not understand a communication or to suggest when and how someone could communicate more effectively with them. Keywords: Effective communication, Employee, Employer, Organizational performance, public relations.

فاعلية توظيف العلاقات العامة لربورتات الدردشة في التعريف بالخدمات في المؤسسات الحكومية

The study aimed to describe the effectiveness of employing public relations for chat bots in defining services in government institutions, by knowing the manifestations of public relations practitioners' interest in knowing information about chat bots and employing them in defining services in government institutions, services and areas of use, as well as the benefits achieved and the obstacles they face in this field, reaching their suggestions and their evaluation of the impact of these applications on their professional competence, and the future of public relations in light of chat bots. The study used the descriptive approach, and among the tools, the interview was used, and a questionnaire on the reality of public relations practitioners' use of chat bots in defining services in government institutions. The study sample consisted of (240) employees in the Corporate Communications and Public Relations Department in government institutions. As for the results of the study, it showed great interest from public relations practitioners in government institutions in chat bots and their use in managing corporate communication, as their aspects of use varied between crisis management and meeting the needs of the public. These technologies have contributed to improving the professional efficiency of most of the respondents by enhancing daily performance, speed of accomplishment, planning and decision-making. However, users faced challenges such as the difficulty of robots understanding customer feelings and fear of losing jobs. They suggested linking promotion to their ability to use them and provide training and technical support. Despite the benefits of robots, there are still concerns about the future of the public relations profession in light of this technology.

The Importance of Public Relations in Building Corporate Reputation

This study examines the importance and value of Public Relations department (PR) in creating reputation within institutions such as commercial companies. Scholars and PR professionals emphasize that PR has a large impact on creating a two-way communication, promoting and maintain good reputation. The main purpose of this theoretical research is that how corporate reputation is seen and to what extent domestic companies in the Kurdistan Region pay attention to it. In this research, PR literature has been reviewed and it is argued that it can be used as a guideline for creating, developing and maintain institutional reputation.

Government public relations strategy in the digital age: Social Media Influencer (SMI) collaboration in building community participation in Madiun Regency

The Madiun District Government held the Bulan Timbang Serentak as a step to identify and prevent stunting early on. There is a problem of low participation in the program so a more effective promotion strategy is needed. However, there is a problem of low participation in participating in the program so a more effective promotion strategy is needed. In this case, the public relations department of the Madiun District Government collaborated with social media influencers/SMIs to help the Bulan Timbang Serentak campaign. The purpose of this study is to describe the Madiun Regency Government's Public Relations Strategy in campaigning for Bulan Timbang Serentak with Influencers to build public participation. The method used is descriptive qualitative with a case study research type. The research data was collected by interviewing authorized officials in the Madiun District Government, namely Madiun District Government Public Relations and one of the SMI account owners with the highest engagement who collaborated in campaigning for the Bulan Timbang Serentak. To explore the strategy, the researcher used the Four Steps of Public Relations Theory (Cutlip et al., 2006). In general, the results showed that the Madiun District Government Public Relations applied the Four Steps of Public Relations in conducting its strategy.

The Chair of the Supervisory Board as a New Corporate Communicator: Conceptual and Empirical Insights into Objectives and Responsibility for the Chair’s Communication

ABSTRACT This study extends the existing research on C-suite communication and corporate communicators by adding the perspective of the supervisory board. Building on principal-agent theory and the public arena model the supervisory board chair’s communicator role is conceptualized, and established and stakeholders are identified. Based on 28 qualitative expert interviews with supervisory board chairs, public relations, and investor relations managers from 10 DAX and MDAX companies, the study highlights the objectives for the chair’s communication as well as responsibilities within the public relations and investor relations departments. The findings show that transparency and the establishment and maintenance of relationships are the main objectives of the chair’s communication. Furthermore, the findings show that there is rarely a clear responsibility within the public relations or investor relations functions for the chair’s communication. Closer cooperation leads to more professionalized chair communication – but not necessarily more active external communication. The article contributes to communication management and strategic communication research by highlighting the conceptual-theoretical challenge of the communication of the supervisory board because its actions set the framework for the corporate strategy.

The Role of Digital Public Relations in Sustaining Institutional Excellence in AR-Rasheed Modern Schools, Yemen

The current study aimed to reveal the role of digital public relations in sustaining institutional excellence through applying it to AR-Rasheed Modern Schools in Yemen. It too adopted both the field method and the questionnaire as a tool for collecting data from a stratified random sample of (163) individuals from workers in seven branches of these schools. The results of this study showed practices of Public Relations Department at AR-Rasheed Schools for its activities, digitally, to a “high” degree. While its indicators of sustainability of institutional excellence are available in these schools to a “high” degree. It was apparently shown that there is a positive, strong and significant direct correlation at (0.01) between digital public relations activities and indicators of sustainability of institutional excellence. It also depicted that there is a positive and strong significant effect (0.05) of digital public relations activities on sustaining institutional excellence. The study finally recommended the importance of activating the role of Public Relations Department in directing its digital activities towards enhancing the sustainability of institutional excellence in the long term.

Strategic Public Relations Communication in Higher Education: The Case of Raden Fatah State Islamic University Palembang

This study examines Raden Fatah State Islamic University Palembang's public relations (PR) communication strategies in establishing relationships with press agencies. The research highlights the challenges and opportunities faced by the university's PR department in navigating the rapidly evolving digital landscape. Utilizing a qualitative approach and case study methodology, the study explores the university's cooperative efforts with mass media outlets, focusing on internal and external stakeholders. Key findings indicate that effective PR strategies involve strategic communication, media engagement, and proactive crisis management. The study also identifies inhibiting factors, such as interest conflicts and coordination issues, alongside supportive factors like robust Information and Communication Technology (ICT) infrastructure and collaborative media partnerships. These insights provide a comprehensive understanding of the PR practices at Raden Fatah State Islamic University and offer actionable recommendations for enhancing institutional communication strategies.

Spin doctoring is a technology for overcoming crises in the energy sector

An original view on overcoming the consequences of man-made disasters and others crisis situations in the energy sector is presented with the help of a specific and little-studied spin doctoring technology. The article comprehensively reveals the concept and role of spin doctoring, as an effective PR tool for anti-crisis communication, with the key functions and mechanisms of its application identified. Innovative spin doctoring practices are summarized, as implemented by one of the authors in the Russian electric power industry, nuclear energy and in relation to alternative generation projects in the conditions of agricultural business while working for the state corporations Rostec, Rosatom, VEB.RF, in the Rosseti electric grid holding and the Agropromkomplektatsiya group of companies. New methodological approaches to the theory of spin doctoring and practical recommendations are proposed for energy companies to implement in their crisis management activities. The researchers have provided in-depth analysis of the effectiveness of the use of special spin doctoring techniques by companies of foreign and domestic fuel and energy complex in man-made accidents and catastrophes, as well as in a number of socially significant technological incidents. Both positive and negative aspects of responding to crisis situations are considered. The results obtained in the course of the study can be used in the anti-crisis activities of management bodies and information policy and communications (public relations) departments of energy and related industries.

Strategi Humas Politeknik Kesehatan Palu Dalam Menarik Calon Mahasiswa Baru

The aim of this research is to examine the Public Relations (PR) strategies within the Public Relations Department of the Ministry of Health Polytechnic (Poltekkes) Palu in attracting prospective new students. The study employs Ronald D. Smith's Strategic Planning for Public Relations, which categorizes its steps into four phases: formative research, strategy, tactics, and evaluative research. The research methodology used is a qualitative approach with a case study. Data is collected through observation and interviews with key informants from the Public Relations Department of Poltekkes Palu and relevant stakeholders. The findings from the formative research phase indicate that Poltekkes Palu's PR has identified several conventional strategies that are not effective in attracting new students, such as brochures, banners, and traditional forms of socialization. In the strategy phase, Poltekkes Palu plans to create podcasts to build brand awareness and market through social media as part of a broader marketing tactic. Social media is deemed a highly relevant channel, especially for reaching high school students. During the evaluation of the previous academic year, the Public Relations Department of Poltekkes Palu recognized valuable insights into the shortcomings of their strategies for student recruitment. The evaluation results show that the use of social media and digital marketing was not fully implemented in the previous academic year. Therefore, evaluative research serves as the foundation for identifying areas of improvement and refinement.

The Role of Public Relations in Disseminating Human Rights Culture and Social Peace in the Iraqi Society An Analytical Study of the Facebook Page of the High Commission for Human Rights

This research aims to clarify the role of public relations in disseminating a culture of human rights and social peace among the Iraqi public by examining the activities of the Public Relations Department in the Higher Commission for Human Rights. The primary focus of the research revolves around the question, "What is the role of public relations in spreading a culture of human rights and social peace among the Iraqi public?" The researcher employed a survey methodology to analyze the commission's activities published on its official Facebook page using both quantitative and qualitative content analysis from 1/10/2020, to 1/10/2021. Additionally, the researcher conducted scientific interviews with employees in the Public Relations and Outreach departments to obtain relevant information and data for the research. The study found that field visits were among the most important direct communication activities, while press releases constituted indirect communication activities, focusing on topics such as the right to healthcare and social care for citizens. The commission utilized persuasion techniques and arguments to convince its audience of the content of its communication messages. The communication strategies were identified as media strategy, relationship-building strategy, dialogue strategy, and social responsibility strategy. The research yielded several results, including the commission's focus on human rights in general and specific rights for targeted groups. Notably, field visits, receiving appeals and complaints, and conducting training workshops were prominent activities. Various persuasive techniques were applied, with a focus on logical appeals achieving the highest percentage compared to emotional and fear appeals. Additionally, the commission emphasized the use of logical arguments, such as the precedent argument, causal argument, and historical argument in its diverse content. Keywords: Role, Public Relations, culture, Human Rights, Social Peace, Higher Commission for Human Rights.

The etymology study of “fetish opposition” based on FTA analysis and the police PR avoidance approach

Abstract In the contemporary post-truth era, there is a marked increase in the individual’s need for emotional expression and self-awareness. This paper introduces and defines the concept of “Fetish Opposition” through etymological research. Employing fault tree analysis, this study analyzes the risk identification and structural importance of “Fetish Opposition” in the context of “Public Security Prohibition” enforced by police departments. This is approached from the perspective of security system engineering, aiming to elucidate the underlying issues and delineate strategies to mitigate the phenomenon of “anti-public security.” This exploration seeks to provide theoretical guidance for enhancing the effectiveness of public security organs. The findings indicate that “lack of law enforcement transparency” holds structural importance of 0.186 within the fault tree of “Fetish Opposition,” making it the most significant factor affecting the entire system. Based on this insight, the police public relations department could develop targeted strategies to prevent such situations, thereby also opening new avenues for research in social psychology and the stabilization of police-community relations.

Examining the Impact of Motivation on Employee Performance: A Comprehensive Analysis of Influential Factors

Understanding the intricate factors influencing employee performance, encompassing the work environment, motivation, competencies, and compensation, is pivotal in effective human resource management. This comprehension aids companies in identifying areas for improvement, formulating robust human resource policies, fostering supportive work environments, and crafting compensation systems that optimally motivate employees, ensuring the organization's long-term success and sustainability. The primary objective of the study is a thorough investigation into the factors impacting employee performance, with motivation playing a key intermediary role. Employing a quantitative approach, the research utilizes Structural Equation Modelling (SEM) through Smart PLS version 3.0, focusing on personnel within the Public Relations Department of PT. XYZ. Findings reveal significant positive impacts of the work environment, competencies, and compensation on employee performance, with motivation exhibiting a significant negative influence. Interestingly, the study notes an insignificant negative impact of the work environment on motivation, contrasting with the positive effects of competencies and compensation on motivation. The study contributes theoretically by exploring motivation as an intervening factor in the real estate sector, offering practical insights for companies in the study location to make informed decisions about the work environment, competencies, compensation, and employee performance. Despite recognizing limitations, the study recommends future research to consider additional variables, enhancing the comprehensiveness of subsequent investigations.

The Role of Public Relations on Reputation Management: A Case Study of Orange Mobile Company Sierra Leone Limited

A case study of Orange Mobile Company in Sierra Leone was used in the study to assess the impact of public relations on reputation management. The study's goals were to understand the roles that public relations play in managing Orange Sierra Leone's reputation, identify the problems with public relations that arise when managing Orange Sierra Leone's reputation, identify the best solutions to these problems, and look into the relationship between public relations and Orange Sierra Leone's reputation management. The study used an informal research design to reflect various aspects of study respondents' perceptions, feelings, experiences, facts, and emotional reactions to the study issue. This was a study of a problem or subject that looked at how one factor or variable affected another. This was due to the fact that the resulting research questions need explanatory, descriptive, and analytical components of the research to be observed. The study used a 60-person sample that was taken from a 600-person population. The top administrators of Orange Sierra Leone participated in key informant interviews, which the researcher coordinated and which enriched the study's findings. Data was as well gathered through self-administered questionnaires, which were given to representatives of the Public Relations department so they may respond. The majority of respondents generally felt that representing the company or individual to the media is one of the most well-known functions, which is proof that the concept of public relations is very important to the brand image of the organization. The study comes to the conclusion that creating written and oral documentation is another role of public relations. The study suggests that public relations training should be established in order to provide managers and practitioners with the necessary information and abilities. It is important to arrange seminars and conferences so that staff employees and practitioners with less experience can pick the brains of more knowledgeable individuals. This tactic should reduce dial errors brought on by limited experience.

Where is Metaverse in Public Relations Education? An Analysis of Public Relations Departments in Türkiye

Günümüz teknolojileri insanlığa kurgusal evrenler sunarak yeni iletişim ortamları yaratmaktadır. Yeni bir iletişim ortamı olan ve dijital tabanlı tüm platformların birleştiği bu kurgusal evren ‘‘Metaverse’’ olarak ifade edilmektedir. İletişim biliminin dallarından olan halkla ilişkiler ve tanıtım ve halkla ilişkiler ve reklamcılık bölümlerinin lisans programlarında yaşamın çeşitli alanlarına sirayet etmeye, sosyal ve kamusal alanların yanında kurumsal alanları da etkisi altına almaya başlamış olan Metaverse kavramına verilen önemi ve iletişim bağlamında Metaverse kavramının yeni bir iletişim ortamı olarak lisans programlarına dahil edilme durumlarını ortaya çıkarmak bu araştırmanın temel amacıdır. Araştırma amacı kapsamında Türkiye'de yer alan halkla ilişkiler tanıtım ve halkla ilişkiler reklamcılık lisans programlarının dersleri ve ders içerikleri içerik analizi yöntemiyle analiz edilmiştir. Türkiye’de halkla ilişkiler ve tanıtım, halkla ilişkiler ve reklamcılık olmak üzerine vakıf ve devlet üniversitelerinde 71 eğitim programı bulunmaktadır. Metaverse, sanal gerçeklik ve arttırılmış gerçeklik kavramları üzerinden yapılan incelemeler sonucunda vakıf üniversitelerinin devlet üniversitelerine oranla bu konulara yönelik eğitimin verilmesine daha fazla önem verdiği ve ders ya da çeşitli derslerin içeriklerinde değinildiği saptanmıştır. Fakat araştırma kapsamında incelenen 71 bölümün derslerinin analizi sonucu ulaşılan veriler doğrultusunda yalnızca 13 üniversitenin Metaverse (veya Sanal Gerçeklik) kavramına yönelik ders ve veya ders içeriği oluşturduğu belirlenmiştir.

Crisis Management and Communication in Public Relations

In the era of globalization, the implementation of crisis management has become essential for ensuring the long-term viability of any organization. This paper seeks to provide novel qualitative findings regarding the significance of public relations in crisis communications strategies within organizations. This paper makes a significant contribution by offering a comprehensive review of the use of comprehensive crisis communication strategies throughout the governmental and corporate sectors across specific disciplines. The researcher employs a theoretical framework on problem management to examine the function of public relations in the context of strategic communication planning. The essay examines the function of public relations in strategic crisis communication, focusing on the viewpoints of public relations managers inside these businesses. The study included the use of 19 comprehensive electronic interviews to gather data from public relations managers working as public relations business consultants as well as in the governmental and commercial sectors. This study examines the many possibilities and problems associated with the implementation of strategic crisis communication planning within public relations departments. The article suggests that there is room for improvement in the implementation of crisis communication planning inside organizations. It emphasizes the need to integrate crisis communication planning with proactive communication techniques in the field of public relations, as opposed to relying only on reactive methods. In summary, the essay provides a comprehensive theoretical analysis and practical insights on the enhancement of public relations' role in strategic crisis communication planning inside an organization.

Manajemen Hubungan Masyarakat dalam Meningkatkan Keterserapan Lulusan

The aim of this research is to find out to what extent community relations play a role in increasing the absorption of graduates at SMAN 1 Porong Sidoarjo and how to create students who are able to compete in the era of digital technology. The method used in this research is a qualitative method, a researcher goes directly to the location of the incident and directly interviews the informants of this research. From the results of this study, researchers realize the positive role of public relations management in guiding and transforming the delivery platform of students to universities and DU / DI as well as the positive role of utilizing public relations technology in creating creativity and innovation. The conclusion of the study is that SMAN 1 Porong has a good relationship with the community. SMAN 1 Porong also has policies that support the sustainability of public relations by establishing programs and strategies that link the development and achievement of college graduates who are able to realize your dreams. The Public Relations Department of SMAN 1 Porong also has its own role depending on its position. The role of technology in this school also helps students continue their learning to the next level. Students of SMAN 1 Porong also enjoy quite wide benefits in academic and non-academic fields, even at the national level.

The level of public relations usefulness of media institutions to media theories

This research worked to show the level of public relations using the media channel from media theories in media duties, with the aim of showing the extent of public relations participation in media duties and the production of messages and media materials, and from here the extent to which media theories are used by the department. The boundaries of the research are the Kurdistan region, and its society is the institutions and media channels in the region. 40 people from public relations officials and employees became the subjects of this scientific research from the following channels and institutions, (Kurdsat, NRT channels, KNN, GK, Kurdistan TV, Kurdistan 24, Kerkuk, Waar TV, Payam, Speda, Patriotic Union of Kurdistan Media Office, Kurdistan Democratic Party Media Office), and a questionnaire form was used as a means to obtain answers and data.Among the most important findings of the research are:1. The poor level of participation of the Public Relations Department in the performance of media tasks in media institutions, and most of its focus on information tasks, reception and communication with guests.2 . The public relations department in media organizations does not benefit from and does not use media theories in the required manner in performing its media duties.

Public relations professionals' views of moral entrepreneurship: an exploration of the concept, its benefits and barriers

PurposeThe purpose of this paper is to examine US public relations professionals' perceptions of the benefits and challenges associated with the concept of moral entrepreneurship, defined as the purposeful process of changing or creating new institutionalized ethical norms. This study argues that the concept of moral entrepreneurship provides organizations with a potentially valuable framework to actively recognize societal pressures and problems and act accordingly to better the environment in which the organization resides and operates.Design/methodology/approachThis exploratory study uses purposive in-depth interviews with 25 diverse public relations professionals, who represented communication firms, in-house public relations departments, higher education, nonprofits and government.FindingsRespondents assigned a high value to the concept of moral entrepreneurship: In addition to its being viewed as the right thing to do, they recognized its practice as a way to help organizations recruit and retain employee talent and improve stakeholder trust. However, based on the interviews, organizational leadership is the primary initiator of ethical changes; therefore, without a seat at the management table, practitioners lack the influence to initiate such new organizational directions and take on the role of moral entrepreneurs only when directed to do so by their superiors. Barriers to adopting a moral entrepreneurship approach included a limited budget and shortage of staff, employees' resistance to change, fear of failure, poor leadership and a politically polarized workplace.Practical implicationsPractice implications include considerations for furthering moral entrepreneurship in organizations.Originality/valueThis study is the first to explore the applicability of the concept of moral entrepreneurship in public relations. The paper underscores the need for further discussion around novel approaches to ethics in public relations that go beyond simple compliance with professional codes and industry standards and that help organizations lead societal change.

STRATEGI HUMAS PONDOK PESANTREN AR-RAUDLATUL HASANAH DALAM MENINGKATKAN CITRA POSITIF PADA MASYARAKAT SUMATERA UTARA

The purpose of this study was to examine the extent to which Public Relations played an important role in improving the image of the Ar-Raudlatul Hasanah Islamic Boarding School among the public. This study also aims to analyze the strategy implemented by the Public Relations of the Islamic boarding school Ar-Raudlatul Hasanah to reinforce the positive image of the perpetrators in the community. The approach used in this study is a qualitative descriptive one, with data obtained through interviews, observations and literature reviews. The data analysis process includes data collection, data reduction, and drawing conclusions. The results of this study confirm that the Public Relations role of the Ar-Raudlatul Hasanah Islamic Boarding School is of particular importance in improving and maintaining a positive image of the Poidsren in the community. In fact, the role of Public Relations is now an essential and irreplaceable element in the context of Islamic boarding schools. The Public Relations efforts of the Ar-Raudlatul Hasanah Islamic Boarding School to enhance the image of the Islamic boarding school are carried out by increasing communication with the community outside the Islamic boarding school, establishing have good relations with other Muslim boarding schools and use social media as a means to widely spread information about the Ar-Raudlatul Hasanah Islamic Boarding School. In addition, the Public Relations Department of the Ar-Raudlatul Hasanah Islamic Boarding School also reviews each activity planned and carried out, as part of its ongoing efforts to improve the School's performance and image Islamic boarding.

THE SOCIAL SIGNIFICANCE OF PUBLIC RELATIONS IN THE FIELD OF ECOLOGY

Each industry has its own separate structure of public administration. Similarly, there are official structures in the Republic of Kazakhstan, i.e. ministries that oversee various sectors of the country, solve urgent problems and establish direct contact with people. The article analyzes the activities of the Ministry of Ecology and Natural Resources within the framework of these state institutions on the formation of public opinion in the field of ecology. At the same time, the work of the public relations department of the said ministry was studied. In the course of the study, the pages of the ministry in social networks were studied. Analyzing the activities of the public relations department of the Ministry of Ecology and Natural Resources of the Republic of Kazakhstan, the official website and pages in social networks of the specified state structure were analyzed. As sources of research work, we used the official website of the Ministry of Ecology and Natural Resources of the Republic of Kazakhstan, pages on social networks (Instagram, Twitter, YouTube, Facebook).