Crisis Management and Communication in Public Relations

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In the era of globalization, the implementation of crisis management has become essential for ensuring the long-term viability of any organization. This paper seeks to provide novel qualitative findings regarding the significance of public relations in crisis communications strategies within organizations. This paper makes a significant contribution by offering a comprehensive review of the use of comprehensive crisis communication strategies throughout the governmental and corporate sectors across specific disciplines. The researcher employs a theoretical framework on problem management to examine the function of public relations in the context of strategic communication planning. The essay examines the function of public relations in strategic crisis communication, focusing on the viewpoints of public relations managers inside these businesses. The study included the use of 19 comprehensive electronic interviews to gather data from public relations managers working as public relations business consultants as well as in the governmental and commercial sectors. This study examines the many possibilities and problems associated with the implementation of strategic crisis communication planning within public relations departments. The article suggests that there is room for improvement in the implementation of crisis communication planning inside organizations. It emphasizes the need to integrate crisis communication planning with proactive communication techniques in the field of public relations, as opposed to relying only on reactive methods. In summary, the essay provides a comprehensive theoretical analysis and practical insights on the enhancement of public relations' role in strategic crisis communication planning inside an organization.