The article researchers the process of public risk management and identifies that the tourism industry in each country presents an individual variety of recreational resources, which set it apart from others. That, the globalization of the tourism sector has launched a flywheel of world development. The tourism sector in the world GDP accounts for 10%, with an average annual growth of 4-5%. Each state, the tourism sector is among the priorities for development. The influence of the external and internal environment determines a constant response from the state through control mechanisms. The main element of the country's development is strategic planning with periods for implementation, including all spheres of the economy, as well as tourism. Strategic planning should contain factors that will negatively affect the development of the system in dynamics, namely risks. Risk management requires the use of separate tools in terms of probability of occurrence, prevention and response. The authorities directly implementing the state policy for the development of tourism, namely ministries, departments, for identifying and countering negative factors should deal with Monitoring and development of recommendations. The risks affecting the tourism sector can be divided into external and internal. Internal include: epidemiological, legal, infrastructural, environmental, natural, social, crisis political and economic. External risks are distinguished by their ability to geographically expand, which can develop into a crisis from internal ones, due to ineffective or deliberate actions on the part of a separate state, which has become the epicenter. States with a weak political and economic system in most cases are not able to resist the crisis phenomena that characterize the absence of an effective risk management policy. The global crisis is characterized by a chain reaction with unpredictable consequences, which can lead to global changes and conflicts. The global travel industry is very sensitive to environmental changes. That, the state should develop tools that are able to prevent and counteract the likely negative consequences. Strategic planning is an effective risk management mechanism. Public risk management precedes, or creates preconditions for countering the crisis.