The Hungarian higher education (HE) system went through a transformation, the so-called “model change” in the last years. During this process, the majority of public HE institutions were transformed into institutions maintained by private foundations. This paper focuses on the media representation of this transformation by analysing all relevant articles about the transformation (169 in total), published between 2019 and 2021 from two of the most active online journals on the topic representing the main opposite political sides (mno.hu and hvg.hu). Our analysis reveals the main actors as well as the arguments for and against the model change. The media representation in the Hungarian context is particularly important because there was not any governmental White Paper about the process. Therefore, Hungarian media served as the primary source of information to the public about the goals (and later the critiques) of the model change. However, the inner structures of the pros and cons expose how the two sides talk at cross-purposes, with minimal reactions to the arguments of the ‘other side’. This resulted in „monologizing” instead of any real dialogue.