Public Communication Research Articles

Assessment of the Prevalence and Determinants of Vaccine Hesitancy in Pakistan

Background Global efforts were critical in controlling the COVID-19 pandemic, and the World Health Organization declared it no longer a public health emergency of international concern in May 2023. Pakistan faced six waves and used every available resource to combat the pandemic. Public knowledge, attitudes, and practices (KAP) are key to the success of preventative interventions. Objective The goal of this study was to examine KAP through an online study of the general population and to evaluate the prevalence and determinants of COVID-19 vaccine hesitancy in Pakistan. Methods Between October and December 2021, a survey of the public was undertaken in several areas across Pakistan. A questionnaire was designed with questions focused on participant`s KAP, and statistical analyses were conducted to observe the normality of the data, knowledge, attitude and practice scores and the correlation between knowledge and attitude. Results Out of 688 participants surveyed, 98% expressing a preference for the vaccine over contracting the disease-causing SARS-CoV-2 virus. Overall, the study respondents had a positive attitude (95%) towards preventive measures to protect against pandemic-related issues and had more interest in the vaccine if it were provided free of cost and if the vaccine could be provided at their homes (74%). For participants in this study, knowledge and attitude remained dependent and positively correlated (p < 0.05). Conclusion This study identified limitations in public health communication techniques used to promote the COVID-19 vaccine that prevented widespread uptake of prevention measures. Additionally, this study revealed that age, education, and gender were statistically significant determinants for vaccine hesitancy (practices) and should likely be considered while making policies for health promotion programs.

A Snapshot of COVID-19 Vaccine Discourse Related to Ethnic Minority Communities in the United Kingdom Between January and April 2022: Mixed Methods Analysis.

Existing literature highlights the role of social media as a key source of information for the public during the COVID-19 pandemic and its influence on vaccination attempts. Yet there is little research exploring its role in the public discourse specifically among ethnic minority communities, who have the highest rates of vaccine hesitancy (delay or refusal of vaccination despite availability of services). This study aims to understand the discourse related to minority communities on social media platforms Twitter and YouTube. Social media data from the United Kingdom was extracted from Twitter and YouTube using the software Netlytics and YouTube Data Tools to provide a "snapshot" of the discourse between January and April 2022. A mixed method approach was used where qualitative data were contextualized into codes. Network analysis was applied to provide insight into the most frequent and weighted keywords and topics of conversations. A total of 260 tweets and 156 comments from 4 YouTube videos were included in our analysis. Our data suggests that the most popular topics of conversation during the period sampled were related to communication strategies adopted during the booster vaccine rollout. These were noted to be divisive in nature and linked to wider conversations around racism and historical mistrust toward institutions. Our study suggests a shift in narrative from concerns about the COVID-19 vaccine itself, toward the strategies used in vaccination implementation, in particular the targeting of ethnic minority groups through vaccination campaigns. The implications for public health communication during crisis management in a pandemic context include acknowledging wider experiences of discrimination when addressing ethnic minority communities.

COMMUNICATION OF PUBLIC POLICY IN HANDLING PROBLEMS OF PTPN II (PERSERO) EX-HGU LAND IN NORTH SUMATRA

This research analyzes how communication between stakeholders is established in implementing policies for handling land issues in the former PTPN II HGU in North Sumatra. The research method uses a qualitative descriptive approach by tracing related Literature studies. The research results show that the media and communication carried out by the North Sumatra Provincial Government in handling land issues of the former PTPN II HGU is direct communication in the form of socialization and coordination in strategic and technical forms. The communication carried out by the North Sumatra BPN Regional Office is direct in the form of support to the North Sumatra Provincial Government. The BPN Regional Office plays a vital role because regulations related to HGU come from BPN RI. The policy public communication strategy is carried out by increasing the intensity of public policy communication, involving the public in policy-making, and conveying information through the media. Factors influencing policy include openness of information, credibility, and government authority in reducing uncertainty and risk in resolving former PTPN II HGU problems. This research provides insight into alternative policy models for the North Sumatra Provincial Government in handling land conflicts. This research helps to understand the typology of land conflicts handled by BPN RI. This also emphasizes the need to increase legal awareness among the community and overcome systematic acts of provocation that lead to conflicts over land rights in North Sumatra Province.

Flawed Administration through the Lens of Free Access to Public Information

This paper conducts an analysis of the concept of "good administration" in contrast to the concept of "flawed administration", with both concepts being examined through the lens of free access to public information. Issues related to access to public information are often timely and can have a significant impact on society and political processes. Therefore, research in this field can be particularly relevant and can capture public attention. Transparent and responsible public administration is essential for good governance. This theme can contribute to identifying issues of flawed administration in the domain of public information communication and can provide solutions for enhancing governmental transparency. The uniqueness of the theme lies in its multifaceted approach, including transparency and administrative responsibility, legislation concerning access to public information, as well as the use of specific case studies to illustrate issues related to this topic. Thus, in this article, we will present several pertinent cases from judicial practice that illustrate how flawed administration is often linked to the denial or restriction of access to public information.

Глокализации коммуникативного взаимодействия: лингвоюридический аспект

The article examines the issues of glocalization and regulation of communicative interaction based on the material of the speech act of defamation. It is shown that countries, when legislating public relations in this area, proceed from the interests dictated by their own information security policy. Using the example of some post-Soviet states, which historically have common sources of law, evidence is presented of the refusal of states to unify legal norms in the field of regulating public communication activity: the speech act of defamation as an illegal and criminally punishable act is excluded from the legislation of Estonia; in Azerbaijan, Latvia, Lithuania, Tajikistan it does not have the status of a serious crime, unlike The Republic of Belarus and the Russian Federation. However, this approach does not exclude the emergence of problems, primarily of a methodological nature. As an actual example, fragments of Belarusian legislation are analyzed, which reveal a terminological lacuna in understanding the categories of honor, dignity and business reputation as a triad of intangible subject rights, the attempt on which is realized through a speech act of defamation. The relevance of the legal linguistic interpretation of the designated content of the concepts is substantiated: honor as moral and ethical qualities of a person in the assessment of others; the introverted phenomenon of dignity as a social self-esteem of a person; business reputation as a set of professional and/or service qualities of a person. Based on the material of the Belarusian legislation, a meaningful detailing of the signs of the implementation of a speech act of defamation is given according to the parameters 1) factual nature, 2) object composition, 3) type of information and 4) channel of information dissemination.

Long-term assessment of social amplification of risk during COVID-19: challenges to public health agencies amid misinformation and vaccine stance

This study employs the Social Amplification of Risk Framework to investigate the stance on COVID-19 vaccines and the spread of misinformation on Twitter in Finland. Analyzing over 1.6 million tweets and manually annotating 4150 samples, the research highlights the challenges faced by the Finnish Institute for Health and Welfare (THL) in steering online vaccination communication. Using BERT models, Botometer, and additional computational methods, the study classifies text, identifies bot-like accounts, and detects malicious bots. Social network analysis further uncovers the underlying social structures and key actors in Twitter discussions during the pandemic. The THL remained a primary source of COVID-19 information throughout the pandemic, maintaining its influence despite challenges posed by malicious bots spreading misinformation and adopting negative vaccine stances. However, THL ceased its Twitter activity at the end of 2022 because its posts were being exploited to gain visibility and traction for misinformation and negative vaccine stance. The study also identifies key influencers in online vaccine discussions, suggesting avenues for improving public health communication. Overall, the research underscores the need to understand social media dynamics to counter misinformation and foster accurate public communication on COVID-19 and vaccination.

Governance, policy, and health systems responses to the COVID-19 pandemic in Thailand: a qualitative study.

Since 2020, Thailand has experienced four waves of COVID-19. By 31 January 2022, there were 2.4 million cumulative cases and 22,176 deaths nationwide. This study assessed the governance and policy responses adapted to different sizes of the pandemic outbreaks and other challenges. A qualitative study was applied, including literature reviews and in-depth interviews with 17 multi-sectoral actors purposively identified from those who were responsible for pandemic control and vaccine rollout. We applied deductive approaches using health systems building blocks, and inductive approaches using analysis of in-depth interview content, where key content formed sub-themes, and different sub-themes formed the themes of the study. Three themes emerged from this study. First, the large scale of COVID-19 infections, especially the Delta strain in 2021, challenged the functioning of the health system's capacity to respond to cases and maintain essential health services. The Bangkok local government insufficiently performed due to its limited capacity, ineffective multi-sectoral collaboration, and high levels of vulnerability in the population. However, adequate financing, universal health coverage, and health workforce professionalism and commitment were key enabling factors that supported the health system. Second, the population's vulnerability exacerbated infection spread, and protracted political conflicts and political interference resulted in the politicization of pandemic control measures and vaccine roll-out; all were key barriers to effective pandemic control. Third, various innovations and adaptive capacities minimized the supply-side gaps, while social capital and civil society engagement boosted community resilience. This study identifies key governance gaps including in public communication, managing infodemics, and inadequate coordination with Bangkok local government, and between public and private sectors on pandemic control and health service provisions. The Bangkok government had limited capacity in light of high levels of population vulnerability. These gaps were widened by political conflicts and interference. Key strengths are universal health coverage with full funding support, and health workforce commitment, innovations, and capacity to adapt interventions to the unfolding emergency. Existing social capital and civil society action increases community resilience and minimizes negative impacts on the population.

The Birth of the Contextual Health Education Readability Score in an Examination of Online Influenza Patient Education Materials.

Introduction Influenza is a major global health concern, with its rapid spread and mutation rate posing significant challenges in public health education and communication. Effective patient education materials (PEMs) are crucial for informed decision-making and improved health outcomes. This study evaluates the efficacy of online influenza PEMs using traditional readability tools and introduces the Contextual Health Education Readability Score (CHERS) to address the limitations of existing methods that do not capture the diverse array of visual and thematic means displayed. Materials and methods A comprehensive search was conducted to select relevant online influenza PEMs. This involved looking through Google's first two pages of results sorted by relevance, for a total of 20 results. These materials were evaluated using established readability tools (e.g., Flesch Reading Ease, Flesch-Kincaid Grade Level) and the Patient Education Materials Assessment Tool (PEMAT) for understandability and actionability. The study also involved the creation of CHERS, integrating factors such as semantic complexity, cultural relevance, and visual aid effectiveness. The development of CHERS included weighting each component based on its impact on readability and comprehension. Results The traditional readability tools demonstrated significant variability in the readability of the selected materials. The PEMAT analysis revealed general trends toward clarity in purpose and use of everyday language but indicated a need for improvement in summaries and visual aids.The CHERS formula was calculated as follows: CHERS = (0.4 × Average Sentence Length) + (0.3 × Average Syllables per Word) + (0.15 × Semantic Complexity Score) + (0.1 × Cultural Relevance Score) + (0.05 × Visual Aid Effectiveness Score), integrating multiple dimensions beyond traditional readability metrics. Discussion The study highlighted the limitations of traditional readability tools in assessing the complexity and cultural relevance of health information. The introduction of CHERS addressed these gaps by incorporating additional dimensions crucial for understanding in a healthcare context. The recommendations provided for creating effective influenza PEMs focused on language simplicity, cultural sensitivity, and actionability. This may enable further research into evaluating current PEMs and clarifying means of creating more effective content in the future. Conclusions The study underscores the need for comprehensive readability assessments in PEMs. The creation of CHERS marks a significant advancement in this field, providing a more holistic approach to evaluating health literacy materials. Its application could lead to the development of more inclusive and effective educational content, thereby improving public health outcomes and reducing the global burden of influenza. Future research should focus on further validating CHERS and exploring its applicability to other health conditions.

Consumer impatience: A key motive for Covid-19 vaccination

We study the behavioral determinants of COVID-19 vaccination uptake. The vaccine-pass policy, implemented in several countries in 2021, conditioned the access to leisure and consumption places to being vaccinated against COVID-19 and created an unprecedented situation where individuals’ access to consumption goods and vaccine status were interrelated. We rely on a quasi-hyperbolic discounting model to study the plausible relationships between time preference and the decision to vaccinate in such context. We test the predictions of our model using data collected from a representative sample of the French population (N = 1034) in August and September 2021. Respondents were asked about their COVID-19 vaccination status (zero, one, or two doses), as well as their economic and social preferences. Preference elicitations were undertaken online through incentivized tasks, with parallel collection of self-stated preferences. Factors associated with COVID-19 vaccination were investigated using a logistic model. Both elicited and stated impatience were found to be positively associated with COVID-19 vaccination decisions. These results suggest that impatience is a key motivational lever for vaccine uptake in a context where the vaccination decision is multidimensional and impacts the consumption potential. Results also serve to highlight the potential effectiveness of public communications campaigns based on time preferences to increase vaccination coverage.

Conflicted and Relevant: Systematic Processing of Information on PFAS Contamination

ABSTRACT Per- and polyfluoroalkyl substances (PFAS) contamination is an emerging environmental and public health crisis. Thus, it is crucial to understand public risk perception and communication behaviors surrounding this issue. Guided by the heuristic-systematic model of information processing, this study explores the impact of conflicting information and personal relevance on information insufficiency and information processing. Through an online experiment, 1,062 U.S. adults were randomly assigned to one of four conditions as part of a 2 (information type: conflicting vs. consistent) × 2 (personal relevance: high vs. low) between-subjects factorial design. Both main effect and interaction effect were detected. Specifically, information insufficiency was highest among participants in the high personal relevance and consistent information condition. Personal relevance also had a main effect on information processing. Conflicting information indirectly elevated information processing through increased information insufficiency, but only when personal relevance was low. These findings suggest the importance of providing consistent and personally relevant information related to the risk of PFAS contamination.

Knowledge, protective behaviours, and perception of Lyme disease in an area of emerging risk: results from a cross-sectional survey of adults in Ottawa, Ontario

BackgroundThe number of Lyme disease risk areas in Canada is growing. In regions with emerging tick populations, it is important to emphasize peridomestic risk and the importance of protective behaviours in local public health communication. This study aims to identify characteristics associated with high levels of Lyme disease knowledge and adoption of protective behaviours among residents in the Ottawa, Ontario region.MethodsA geographically stratified web survey was conducted in November 2020 (n = 2018) to determine knowledge, attitudes, and practices regarding Lyme disease among adult residents. Responses were used to calculate: (i) composite scores for knowledge and adoption of protective practices; and (ii) an exposure risk index based on reported activity in woodlands during the spring-to-fall tick exposure risk period.Results60% of respondents had a high knowledge of Lyme disease, yet only 14% indicated they often use five or more measures to protect themselves. Factors strongly associated with a high level of Lyme disease knowledge included being 55 or older (Odds Ratio (OR) = 2.04), living on a property with a yard (OR = 3.22), having a high exposure index (OR = 1.59), and knowing someone previously infected with Lyme disease (OR = 2.05). Strong associations with the adoption of a high number of protective behaviours were observed with membership in a non-Indigenous racialized group (OR = 1.70), living on a property with a yard (OR = 2.37), previous infection with Lyme disease (OR = 2.13), prior tick bite exposure (OR = 1.62), and primarily occupational activity in wooded areas (OR = 2.31).ConclusionsThis study highlights the dynamics between Lyme disease knowledge, patterns of exposure risk awareness, and vigilance of personal protection in a Canadian region with emerging Lyme disease risk. Notably, this study identified gaps between perceived local risk and protective behaviours, presenting opportunities for targeted enhanced communication efforts in areas of Lyme disease emergence.

Media Representation and Digital Engagement: Analyzing @IndonesianMedicalCenter's Impact on Public Health Communication

The development of information technology, especially social media, has changed the landscape of public health communication significantly. One platform that is increasingly popular in disseminating health information is Instagram, with various health accounts that actively present informative content. One prominent account is @IndonesianMedicalCenter (IMC), which has become a trusted source of health information for the Indonesian people. However, there has been no research that specifically examines the impact of these accounts on public health communication. This research aims to analyze the impact of the Instagram account @IndonesianMedicalCenter on public health communication. Through this analysis, it is hoped to better understand how media representation and digital engagement from these accounts influence people's health knowledge, attitudes and behavior The analytical tool used in this research is NVivo. This research uses a qualitative approach with content analysis techniques. Data is collected from posts published by the @IndonesianMedicalCenter account during a certain period. These posts are analyzed to identify the main themes presented, the communication style used, and the interactions between the account and its followers. The analysis results show that the Instagram account @IndonesianMedicalCenter actively disseminates health information that is accurate, relevant and easy to understand. The posts cover a variety of health topics, from disease prevention to promoting healthy lifestyles. Apart from that, this account also plays a role in building an online community that is active in discussing and exchanging information about health. Thus, the @IndonesianMedicalCenter account has a positive impact in increasing health literacy and public health awareness.

De los me gusta al cambio: evaluación del impacto del compromiso ciudadano en las plataformas de redes sociales de la Comisión Europea

Introduction: The rise of social media has changed public institution communication, increasing dialogue with citizens and presenting challenges like privacy and misinformation. Aims/Objectives: To study how emotional resonance in communications from the European Commission on social media affects public engagement. Methodology: Analysis of the Commission's social media data (Feb 2019 - Apr 2023) using Fanpagekarma, evaluating participation metrics and sentiments with R. Results: Different emotional tones on platforms impact engagement; both positive and negative emotions correlate with increased interaction. Discussion: Emotional resonance enhances engagement, varying according to the platform, indicating the need for specific communication strategies. Conclusions: Emotional resonance and adaptation to platform norms are key in public engagement. Understanding these dynamics improves communication between the European Commission and the public.

Father’s Playbook: From Health Communication Research to Prenatal Health Intervention

ABSTRACT Research has demonstrated benefits of paternal involvement during the prenatal stage: increased prenatal visits, better adherence to postpartum best practices, and improved communication between partners. In the United States, where maternal morbidity remains higher than other advanced economies, the need for varied interventions aimed at improving the wellbeing of the entire family unit should remain a top priority. In an arena that is understandably dominated by interventions aimed at expectant mothers, scholars also advocate for including men in prenatal health care to reduce maternal morbidity and mortality. In practice, however, they are often excluded. Evidence suggests paternal prenatal health interventions can result in better outcomes for the entire family, and researchers developed Father’s Playbook – a free bilingual evidence-based app for expectant fathers – in support of that goal. This article examines the creation of and lessons learned from this health communication intervention which represents a case study of implementation science in the field of health communication. This article documents how the project moved from early formative research to app development and now ongoing promotion of a state-funded health communication and public health intervention utilizing a variety of research approaches. Researchers believe this intervention can serve as a blueprint for other public health and health communication practitioners.

Assessing the Impact of Marketing Communication on the Performance of the Hospitality Industry in Akure, Ondo State (A Case Study of Some Selected Hotels in Alagbaka, Akure, Ondo State)

Marketing communication is a management strategy that adopts the use of public relations, advertisement, sales promotion, personal selling, social media, web ads, direct marketing and oral communication as a tool for reaching out to her target audience thus the globally increasing competition in the hospitality operations. The study however examined the impacts of marketing communication and the impact of the social media marketing strategy on the performance of the hospitality industry in Ondo State. Some hotels were selected in respects of hotel ratings where patronage, number of rooms, services and facilities provided remained the yardstick for selection and five hotels were chosen from the State capital, Akure, Ondo State. The study adopted quantitative research. A total of 100 questionnaires were distributed to respondents and 85 questionnaires were retrieved. The results obtained showed overall mean score of 3.70 indicating that marketing communication enhances the performance of hospitality industry and data further showed that the R-value is 0.376a, this indicates that there is a minimum or insignificant relationship between social media and the performance of the hospitality industry with a small amount of 46.6% while the value of R square is 0.141 suggesting that social media has little influence in the amount of 24.3% on the performance of the hospitality industry in the study area. The study concluded that marketing communication plays a major role in the performance of the hospitality industry. The Study recommends that the management of the hospitality industry should devise a policy of marketing communication.

Linguistic Models of Mass Media Genres` Stylistic Diffusion in the Communicative Space of Ukraine and Bulgaria

Research attention is focused on fundamental changes in techniques and methods of informing , which activate the communicative capabilities of language and give rise to new genres, forms and formats of interpersonal communication in various spheres and discourses. It actualizes the research problem of the diffuse stylistic nature of mass media genres, argued by the processes of assimilation of public communication`s spheres. The author’s argumentation is based on the vectors of the dynamics of the literary language`s evolutionary potential, that is focused on the format and tasks of social communication. Predictably, the architectonic heterogeneity and polyfunctionality of the language of media texts explain the syncretic nature of the genres. And also the tendency to their constant modification and transformation regarding the structure, meanings and communicative valence of language units. The article interprets models of updating of the functional and stylistic paradigm of modern literary languages in their genre projection and perspective, which do not depend on the time and space of culture. To prove this thesis, the texts of the Ukrainian and Bulgarian media space in the genre of posts in social networks were chosen as the object of analysis. The main research aim is to determine the typicality / atypicality of stylistic diffusion in the genre paradigm of Ukrainian and Bulgarian media. The attention is paid to the bloggers and companies that are well- known in Ukraine and Bulgaria as influencers who make professional activities in the fields of health, beauty, sport, etc., and really model the current mass language consciousness. The research base is formed by texts that were published in the social networks Instagram, Facebook in 2023 – 2024. The functional and stylistic methodology of the mentioned material`s interpretation allows in a comparative discourse to prove the typicality of communicative processes that are resulted in the stylistic diffusion of modern mass media genres.

The Effect of Public Communication in Increasing the Effectiveness of Public Services: Case Study on Public Services in West Bandung District

This research aims to investigate the important role of public communication in increasing the effectiveness of public services with a locus in West Bandung Regency. As respondents, there were 153 people in the community who received various services from the district office during August 2023. The analysis focused on how effective public communication can influence positive results in providing services to the community. A quantitative approach was used in this research by collecting data through surveys and statistical analysis. The results of this research show that public communication has a positive and significant influence on public services. It is recommended that communication competency be one of the materials in training for new West Bandung Regency employees.

Language policy implementation challenges in postcolonial anglophone Africa: A case of Limpopo Provincial Legislature in South Africa

This paper sought to investigate the challenges that Limpopo Provincial Legislature encounters implement the language policy in a postcolonial Anglophone South Africa. The Constitution of the Republic of South Africa, Act 108 of 1996, demands that each province should develop its own language policy (The Constitution of the Republic of South Africa, 1996). The Limpopo Provincial Legislature adopted its Language Policy, Act 7 of 2000, acknowledging Northern Sotho (Sepedi), Afrikaans, English, Tshivenda, Xitsonga, and IsiNdebele as the official languages. The Act provides more details on the use of official language in executive council meetings, in public communication and in service delivery. The main research question was to what are the challenges in the implementation of the language policy at Limpopo Provincial Legislature? The study employed qualitative research method and data collection tool that was utilized was semi-structured interview. The population of the study were all 48 Members of the Provincial Legislature (MPLs). Semi-structured interviews were conducted until saturation was reached after 13 (thirteen) members were interviewed. The data collected were analyzed using Thematic Analysis (TA) technique where research questions were used as themes. The study’s main finding revealed that Limpopo Provincial Legislature is partially implementing the language policy since English remains the main language used in debates, engagements, and written documents above other official languages.

EMOTIONAL IMPACT IN PARENTING ADVERTISEMENTS: INVESTIGATING RESONANCE WITH DIVERSE EMOTIONS

Busy work puts a lot of pressure on young parents, which has led to some problems in regulating their emotions and parenting styles, such as the lack of scientific parenting knowledge. In the current era of information explosion, the high frequency and variety of advertising information make the effective transmission of parenting advertising information face great problems. This study is part of a larger study designed to investigate the different effects and characteristics of emotional resonance generated by different emotions in parenting advertisements using a literature review. This study reported results from a systematic literature review synthesis process to understand how busy parents could gain more parenting knowledge through emotionally contagious parenting advertisements in public spaces. The results led to the development of an alternative approach to communicating an emotional resonance parenting training model for parenting advertising. The proposed parenting advertisement would attract audiences from different cultural environments and help them generate basic emotions from the advertising messages based on their experience, thinking styles, physiology, and psychological being. These antecedents were expected to be affected differently by emotions thus leading to beneficial and progressive actions, which had the potential to mediate memory generations and trigger emotional resonance. This study was expected to benefit designers in designing parenting advertisements with emotional appeal and for parents to create a happier family atmosphere for children. Future study is recommended to develop public advertising communication modules for healthy family well-being.

Digital Public Relations Dalam Pemanfaatan Program Keluarga Harapan (PKH) Kementerian Sosial RI

As an agent to serve the needs of the community, the Ministry of Social Affairs is expected and required to have good work productivity in serving the community so that the continuity of an institution/organization must maintain its trust. To support the Ministry of Social Affairs in its communication services, it must be able to achieve unidirectional or effective communication by using the digital public relations communication model to achieve its targets directly. The Ministry of Social Affairs provides social assistance called the family hope program. This program aims to alleviate poverty in Indonesian society, in various categories of social assistance. This type of research is field research with a qualitative descriptive method. Determining subjects used non-probability sampling with purposeful sampling. The number of informants was 4 people, namely staff from the Ministry of Social Affairs, practitioners of the Indonesian Ministry of Social Affairs' Family Hope Program and Digital Public Relations Lecturers. Data collection techniques used interviews and documentation. The results of the interviews revealed that the Ministry of Social Affairs' digital utilization method in the family hope program built by the Ministry of Social Affairs had been well developed. However, there are several things that must be addressed in order to strengthen public trust in the content presented by the Ministry of Social Affairs.customers.