Public Communication Activities Research Articles

Health Literacy, Migration Traumas, Narrative Medicine and the Language Desk. New practices in translingualism and educational processes

Health literacy (HL) is a complex field encompassing a range of public health education and communication activities that are crucial for interacting with the health care system. In a sustainable world, future healthcare must be accessible to all, and we must ensure that people from migrant backgrounds have got the resources to manage their health. Inequalities in immigrants’ health profiles, a sign of ineffective integration policies, could be mitigated by improving HL levels. The aim of the study was to investigate the space given to HL within formal immigrant learning contexts; the study featured a questionnaire that was intended as a probe into some specific needs and discomforts connected with the condition of translingualism and with the related trauma, which may have a negative impact on language learning. Such interweaving offers a different perspective that generates new teaching practices and the creation of a Language Desk that through language, health literacy and narrative medicine promotes equitable, safe and sustainable learning contexts that enhance the experience of translingualism in all its forms.

FINDING THE “SO WHAT?”: DEVELOPING A MEANINGFUL CAREER THAT MAKES AN IMPACT

Abstract As a foundation to my social work scholarship, I consistently ask myself a question that my advisor once posed to me: “So what?” In other words, why and to whom does your research matter, and what are you going to do with it? In this presentation, I will show how my scholarship is framed by my practice experience working in Washington, DC for a think tank and advocacy organization. I will describe my approach to merging traditional academic pursuits with public communication and dissemination activities, including publishing in open-access journals, writing op-eds and reports, and pursuing organizational and community collaborations. I will provide specific examples of my collaborative research with local, state, and national organizations, including how we discuss potential research projects and reach mutually beneficial agreements. Lastly, I will describe how I blend this exciting and personally meaningful approach with more established expectations for tenure-track professors.

Symbolic image in public communication of Thu Dau Mot University

Symbolic images stand for more than simply what appears before the eyes. They represent a deeper meaning behind the image – something. The symbolic images in public communications, and techniques of their application as an instrument of forming desired ideological models within social consciousness, as well as consider principles of social psychology that enable successful application of communication technologies to a target audience by appealing to their image thinking. Applied methods of the research are: sociocultural, historical, and content analysis, this article focuses on analyzing the significance of symbol image in public communication strategies and its impacts on brand building, trust establishment, and fostering a positive interactive environment with the public. Based on lessons drawn from practical public communication activities of Thu Dau Mot University, the article proposes additional measures to enhance the effectiveness of the unit's communication and their potential application to specific cases, contributing to the development of the field of public communication.

Rising global incidence of invasive group A streptococcus infection and scarlet fever in the COVID-19 era – our knowledge thus far

Rising global incidence of invasive group A streptococcus infection and scarlet fever in the COVID-19 era – our knowledge thus far

유튜브에서 차별은 어떻게 다뤄지는가?

This study aims to explore the possibility of YouTube-mediated public communication activities on the issue of discrimination. YouTube can be used to promote public communication based on participation and cooperation. On the other hand, due to the commercialization of YouTube, there is a possibility that it will be used as a business space for profit generation. This study tries to identify how YouTube's two-sided characteristics appear on the issue of discrimination. For the purpose of this study, 5,004 discrimination-related YouTube videos from 2012 to 2022 were analyzed by using topic modeling. From the results, this study found that YouTube videos related to discrimination are mainly composed of commercial contents and do not properly deal with the seriousness of discrimination. This reveals that it is difficult to develop YouTube-mediated public communication activities on the issue of discrimination, and indicates that it is time for social discussion on how to use YouTube to solve social problems such as discrimination in the future.

The role of organizations in the public communication of science – Early research, recent studies, and open questions

Organizational science communication of higher education institutions (and research institutes outside the university sector) came into view of scholars of “science journalism” soon after the begin of systematic studies of the scientist-journalist relationship. While the pioneering French study of scientists’ relationship with the mass media by Boltanski and Maldidier (1970) focused on implications of the norms of the scientific community for public communication by scientists, early surveys of scientists in the United States (Dunwoody & Ryan, 1982, 1983) and – peripherally – also in Germany (Krüger, 1985; Peters & Krüger, 1985) considered both the scientific community and the university (or other public research organizations) as relevant contexts of the scientist-journalist relationship. The issue of organizational science public relations (PR) was also addressed by scholars and practitioners in publications and workshops in Europe (see, e.g., Peters, 1984; Ruß-Mohl, 1990; Zerges & Becker, 1992) in the 1980s and early 1990s. While researchers were not oblivious of self-interests’ influence in public communication activities of universities and other research institutions, the dominant perspective on science communication was that of the relationship of science and the media, and PR officers at science organizations were largely conceptualized as “mediators between scientists and journalists” (Dunwoody & Ryan, 1983) or as “practitioner in the middle” (Rogers, 1988).

Study on Characteristics of Public Space System in Nuohei Village from Multi-Dimensional Perspective

The village public space provides villagers with a spatial carrier for various forms of public communication activities. There is an interactive relationship between behavioral activities and spatial places. This study investigates public space, observes the characteristics of famous public space nodes and segmented streets, understands the basic attributes and specific characteristics of public space, measures and studies the characteristics of the public space system in Nuohei Village from a multi-dimensional perspective, and comprehensively interprets the characteristics of the public space of the village.

COMMUNICATION OF POLITICIANS WITH THE AUDIENCE: TOOLS AND SPECIFIC APPLICATIONS

The process and mechanisms of communication between the politician and the audience, the role of external and conjunctural factors, their influence on the effectiveness of communication and the expediency of using certain means of interaction are studied. Factors that directly affect the quality of a political actor's contact with voters are considered, as well as those that indirectly affect the relevance of political statements. Formulated principles of evaluating the effectiveness of communication with a certain audience. Actual problems of communication between the politician and the audience in the scientific, social, public and political spheres are revealed. The problem of communication between a politician and an audience is actualized in the scientific, socio-political, public, purely political spheres. The effectiveness and expediency of using certain formats of communication between a politician and an audience against the background of various external conditions is analyzed. Attention is focused on the need for careful analysis not only of the audience as such, but also of external factors that can affect the perception of information by the voter. The study of individual formats and the specifics of their application in communication between a politician and an audience opens up opportunities for more effective and transparent interaction between political actors and civil society. This enables the creation, improvement and effective use of the most appropriate means of public communication. Recommendations are provided for preparing, editing and evaluating the effectiveness of public communication activities in the context of political activity. It is proved that there is a connection between the effectiveness of a certain means of communication and external factors. Methods of assessing the expediency of using various means of public communication are proposed and attention is focused on their specificity. A hypothesis is proposed about the significant influence of external factors on the perception of information by the audience, in particular on the political behavior of voters.

Public Communication of COVID-19 Prevention in Vulnerable and Marginal Groups Towards Strong and Prosperous Family Resilience in Sidoarjo

The title of this research is "COVID-19 Prevention Public Communication in Vulnerable and Marginal Groups Towards Resilience of Strong and Prosperous Families in Siodarjo" to answer questions related to the urgency of public communication, public communication patterns, public communication strategies, public communication approaches, the influence of family resilience, and how are the efforts of the marginalized to prevent the spread of the COVID-19 virus. The method in this study uses socio-legal research, which is a study of the law using a legal and social science approach. Then the data is analyzed qualitatively to obtain a complete picture of understanding regarding the study of public communication to prevent COVID-19 in vulnerable and marginal groups towards the resilience of a solid and prosperous family (analysis of the perspective of human rights in Sidoarjo). The results obtained from this study indicate that Sidoarjo has utilized and optimized the role of this technology. One way to achieve success in public communication activities is an effective and collaborative communication strategy implemented in Sidoarjo. In addition, efforts to increase family resilience are also optimizing to overcome the spread of the COVID-19 virus, which is becoming an epidemic throughout the region.

버추얼 콘텐츠 체험속성이 몰입, 만족 및 행동의도에 미치는 영향

As the media environment that consumers encounter changes, various virtual contents such as AR, VR, XR and Metaverse are appearing and concentrating consumers’ visual charm. Thus, focused on the AR, VR, Metaverse contents, this study on the effects of virtual contents experience attribute on flow, satisfaction, reuse intentions and recommendation intentions. To carry out the study, a total of 250 questionnaires were collected from December 1 to Decembert 30, 2021, but only 246 (98.4%) were used for the analysis. The hypothesized relationships in the model were tested by using a structural equation model. The results of the study are as follows. First, the virtual content experience attribute had significant effects on telepresence, playfulness, and education. Second, flow had positive effects on satisfaction. Third, satisfaction had positive effects on both reuse intention and recommedation intention. Finally, reuse intention had positive effects on recommedation intention. In the rapidly changing virtual content environment, it is necessary to create an environment where consumers can continuously experience virtual content. It is thought that public relations and communication activities that can be the basis for various actions through positive experiential experiences should also be carried out together.

The role of community leaders and other information intermediaries during the COVID-19 pandemic: insights from the multicultural sector in Australia

Community and religious leaders and other natural leaders from culturally and linguistically diverse (CaLD) backgrounds have been postulated as a gateway into communities. They act as information intermediaries that enable public health messages to reach individuals. However, there are currently limitations regarding our understanding of these information intermediaries’ regarding their capacity, role, and reach. In-depth interviews were undertaken to understand the perceptions of those working in Australia, including multicultural health, communication and other social support roles focused on CaLD communities, towards the role and impact of information intermediaries in promoting and supporting COVID-19 public health communication and engagement activities. Forty-six semi-structured telephone interviews were undertaken with key stakeholders who have an active role in delivering services and other social support to CaLD communities. Four key themes emerged related to the role of information intermediaries during the interviews. Ideas focused on their role in “bridging the gap” and supporting pandemic-related information delivery into communities. Participants felt that there had been a failure by Federal government agencies to recognise the role of these stakeholders early in the pandemic and a failure to provide sufficient resources and support. However, concerns were also raised that public health messages may be inappropriately interpreted or translated by the community information intermediaries or potentially blocked if the message does not align with the broker’s own beliefs. Finally, concerns were raised about the potential for burn-out among information intermediaries. In preparing and responding to pandemics and other disasters, community leaders and other information intermediaries recognise they have an important role to play and must be provided with resources to enhance and sustain their involvement.

China's Wolf Warrior Diplomacy On Social Media In The Era Of Covid-19

International communication and diplomacy are significantly influenced by development of technology and communication. The role of diplomats as frepresentatives of the country has been redefined along with public communication activities increasement through social media. This study provides an overview of China's efforts in influencing the formation of public images and opinions through social media carried out by its diplomats. Their aim is to defend China's handling of the COVID-19 pandemic and challenge anyone who questions the events about the issue. This study uses qualitative methods, providing in-depth descriptions through data collection techniques based on internet-based research. This study shows that China is trying to demonstrate hard-line diplomacy called wolf warrior diplomacy. Through social media, Chinese diplomats are seen as government agents who promote national interests of their country, which in this context is related to the COVID-19 pandemic. By acknowledging the term wolf warrior diplomacy, provocative propaganda become a diplomatic tool practiced by Chinese diplomats. China's courage in taking an unconventional approach to the concepts and practices of traditional diplomacy and international communication is seen as part of China's long-term plan.

Public Communication Practices and Beliefs Among Conservation Scientists and Practitioners

Abstract Public communication is increasingly recognized as a key component in successful natural resource management within government agencies responsible for conservation. However, communication practices and beliefs among government conservation scientists and practitioners are not well studied or understood. Herein, we present the results of a communication survey disseminated to U.S. Fish and Wildlife Service employees working for the agency's Ecological Services program, a program charged with endangered species recovery. We asked respondents about public communication practices and beliefs, and factors that may motivate or discourage participation in public communication activities. Study respondents reported the lowest levels of participation in media-related, one-way communication activities, including writing educational materials and answering media inquiries. Respondents reported most frequently engaging in one-on-one communication with stakeholders. Although our results suggest that respondents engage in frequent communication with stakeholders, our results also suggest that they mostly communicate with stakeholders remotely, and especially by email, rather than in person. Furthermore, only 36% reported that they go out of their way to visit people in communities. On the other hand, a majority agreed that they learn new things about species and landscapes (80%) from conversations with stakeholders and often use this knowledge to solve conservation problems (89%). With respect to factors that encourage and discourage participation, 93% of respondents indicated that a desire to produce better conservation outcomes motivates them to communicate with stakeholders and the public. Many agreed that a lack of time was an obstacle to participating in public communication (68%), but an even larger majority (86%) indicated that public unfamiliarity with the U.S. Fish and Wildlife Service presented a barrier to public communication. Similarly, a majority of employees agreed that public and stakeholder unfamiliarity with themselves and their work also presented a communication barrier (62%). Our findings suggest that agencies responsible for conservation may want to assess whether the agency and its employees adequately invest in communication activities that foster public familiarity.

10.F. Workshop: Applying behavioral science for public health communication:insights from global COVID-19 initiatives

Abstract In the context of a highly contagious virus and a global pandemic, the key to slowing the spread of COVID-19 and successfully transitioning through the phases of the pandemic and into ‘life after COVID', is public adherence to the unprecedented and rapidly evolving behaviour-based government policies. From social distancing and mask wearing to greater vaccine uptake, the successful implementation of public health interventions around the world revolves around effective community engagement and health communication initiatives that are essential for encouraging informed decision making, enabling positive behaviour change, and maintaining trust among the public. The current global crisis has placed behavioural science at the forefront of multidisciplinary pandemic responses and crisis management initiatives on both local and global level. This workshop will build upon the findings from the global research initiative (The International Assessment of COVID-19-related Attitudes, Concerns, Responses and Impacts in Relation to Public Health Policies (iCARE) study), and the authors and panellists will provide insights on how government communication initiatives can be leveraged to incorporate concepts from behavioural sciences in order to improve adherence to preventive behaviours. The structure of the workshop will include two presentations, followed by a panel discussion. In particular, the authors will highlight successful examples and stress the enormous potential of behavioural sciences to improve adherence to public health and government policies at reduced costs. They will aim to increase audience's understanding on theories of behaviour change and complex systems that influence human behaviour, including individual factors, close environment, social, and systems influences. Moreover, they will discuss feasible solutions for strategic use of behaviour change communication in government interventions, including the application of tailored approaches and targeted messaging across a variety of settings to promote the adoption of healthy behaviours and reduce risk taking at the population level. Lastly, the panellists will reflect upon some feasibility issues in a time-sensitive emergency scenario, such as the need for continuous assessment of the drivers of population behaviours and monitoring of communication impacts. Speakers/Panelists Elena Altieri Lead - Behavioural Insights at WHO, Geneva, Switzerland Tanja Kuchenmuller Unit Head Evidence to Policy and Impact, WHO Evidence-informed Policy Network, Geneva, Switzerland Simon L. Bacon Concordia University, MBMC, CIUSSS NIM, Montreal, Canada Kim L. Lavoie University of Quebec at Montreal, MBMC, CIUSSS-NIM, Montreal, Canada Key messages In the context of a global pandemic, application of behavioural science principles into public health communication activities is critical for optimal publics’ adherence to preventive behaviours. Understanding the motivators of engaging in COVID-19 mitigation, within the context of well-defined behavioural theories has had a direct positive impact on several government approaches.

The challenges of public sector communication in the face of the pandemic crisis: professional roles, competencies and platformization1

The pandemic crisis has led to a renew centrality of public sector communica-tion in a hybrid and convergent media ecosystems aiming at (re)building relation-ships based on trust between institutions and citizens. This contribution reflects on the strengths and fragility of the Italian public communication in the face of the pandemic, considering regulatory processes and paths of professionalization. It focuses also on the challenges of social media use in public sector, suggesting a critical approach towards the platformization of the public sector communication activities. The last part of this manuscript presents the different articles that com-pose the special issue.

فاعلية الأنشطة الاتصالية للعلاقات العامة في تعزيز أداء المؤسسات المصرفية

The research aimed to know the effectiveness of public relations communication activities in emphasizing the performance of the banking institutions.
 the researcher has used a descriptive methodology The research community consists from all public relations department workers and head of departments in the Bank The study sample was selected by used the stratified sample method and it is number was (25) individuals, The researcher has used a questionnaire as a main tool to know the researchers point of view the data was analyzed through the SPSS program and the most important result are:
 
 The Result of the study said that public relations communication activities inside and outside the bank have effective role in development the central bank of Sudan.
 The result of the study confirmed that the internet is the most communication means that public relation used.
 the study demonstrated that the administration of public relations not regulated meetings between workers and officials in the framework of exchange of information and experience directly in the bank.
 
 The most important recommendations: -
 
 Separate public relations department from management services and make it follow senior management of the bank.
 Give greater powers to public relations management to participate senior management in making decision and find solutions for problems, difficulties and crises facing the bank.
 administration of public relations must regulate meetings between workers and officials in the framework of exchange of information and experience directly in the bank.

Fiducia, reputazione sociale e visibilità degli esperti

In the information society and in the complexity that is one of the distinctive features of modernity, the public role of experts has increased considerably. Engineers, doctors, jurists or politicians are increasingly called upon to talk about issues of public relevance. In this historical-cultural context, experts are inclined to undertake public communication activities. In this contribution we focus attention on a particular type of expert, that is scientists and researchers. In fact, the next few years will see universities and research centers involved in the challenge represented by the Third Mission. There are many reasons for engaging in public activities, from the pedagogical will to literate the population to science to the need to respond to new career criteria. The public exhibition of the experts is interpreted, in this contribution, in the light of two important sociological aspects: that of social “reputation” and the concept of “trust”. Starting from the results of a research carried out in the context of the European Researchers’ Night, elements are provided to include the role of the expertise in the public scene within a conceptual framework that can encourage future reflection on the public role of the experts.

Kegiatan Marketing Public Relations dalam Mempertahankan Citra Perusahaan

Lazim yang terjadi di banyak organisasi, kompleksitas permasalahan yang dihadapi organisasi mengharuskan kegiatan komunikasi publik ataupun komunikasi massa berjalan lancar tanpa ada sumbatan informasi. Dalam konteks budaya global dan massif saat ini, tantangan yang paling sering dihadapi oleh divisi public relations adalah menjaga komunikasi antara perusahaan dengan khalayaknya agar dapat terus kondusif. Oleh karenanya sistem komunikasi perlu dibangun dengan baik guna mempertahankan harmonisasi antara perusahaan dengan khalayak. Pada penelitian ini penulis menggunakan pendekatan metodologi kualitatif. Penelitian ini dapat pula disebut sebagai penelitian deskriptif, yaitu penelitian yang lebih mengedepankan narasi dan gambar-gambar sebagai ilustrasi apa yang terjadi di lapangan. Kegiatan public relations merupakan gabungan dari seni dan ilmu sosial lainnya yang dapat mendeteksi gejala yang sedang terjadi dan apa yang akan terjadi di masa mendatang. Adapun kesimpulan dari penelitian ini adalah marketing public relations (MPR) harus memaksimalkan pelayanan dengan cara antara lain membina dan mempertahankan citra perusahaan atau produk barang dan jasa, baik dari segi kuantitas maupun kualitas pelayanan yang diberikan kepada konsumennya.

STRATEGI KOMUNIKASI HUMAS DALAM MENINGKATKAN PUBLIC TRUST DI PERGURUAN TINGGI (Studi Kasus di Universitas Nurul Jadid, Paiton, Probolinggo)

This study aims to analyze and understand the public relations communication strategy in increasing public trust in Nurul Jadid University, Paiton, Probolinggo, East Java. Public trust as the end of public relations communication activities, is very interesting to study, considering the trust will be built if universities have appropriate and effective strategies in carrying out public relations communication activities. This research uses a qualitative approach with case study. Informants in this study consisted of leaders, lecturers, and employees. Data collection techniques are done through interviews, observation and documentation. Data analysis was conducted circularly through stages of data display, data reduction, drawing conclusions. The results showed that; public relations communication strategy in increasing public trust at Nurul Jadid University is done through; Persuasive communication, assertive communication, paradigmatic communication. The implication of this research shows that communication built with the principle of mutual relationship and Islamic values will be able to minimize the miscommunication and misunderstanding between the institution and its people.

VIRTUAL EXPOSURE AS AN INSTRUMENT TO OVERCOME STUDENTS’ FEAR OF PUBLIC SPEAKING AND SOCIAL INTERACTIONS

The article provides an overview of research on social anxiety and fear of public speaking among students. It focuses on the possibility of psychological assistance with the methods using virtual reality. The anxiety of public speaking, communication, or other public activities can be described as early signs of some anxiety and affective disorders, in particular, a social anxiety disorder. Anxiety of social interactions, which manifests as significant discomfort and can be qualified as a mental health disorder, is characteristic for 7-13% of population. People who are afraid of public actions face challenges in achieving career goals and can be described as less ambitious and purposeful. Based on the worked-out materials, the article author indicates that discomfort felt by students because of their social anxiety causes their financial losses, low economic stability, and the avoidance of possible career prospects. According to the current scientific resources, the main problems associated with fear of public speaking are based on negative perceptions of themselves and ineffective strategies, which people use to resolve social situations. The searches for the best plan to feel “in safety” and fixed attention on minor discomforts during joint activities leads to student’s increased criticism concerning their own results and dissatisfaction with their achievements. It provokes problems with learning, their frequent absence at lessons, and social deprivation, which usually manifested by signs of burnout or depression. Therefore, creating and implementation of appropriate, effective, and empirical evidence-based psychological support is an essential area of research and practice for mental health professionals. The author notes that the recommended psychological therapy for specific and social phobias based on the cognitive-behavioural therapy can be supplemented by the virtual environment, which allows systematic and step-by-step overcoming and desensibilization of negative (traumatic) experiences of situations that anxious students try to avoid. The materials discussed in the article points to the achievement of psycho-emotional stability and the reduction of social anxiety during virtual exposure. The results of virtual exposure techniques used with students indicate decrease of their anxiety, reduction of negative automatic thoughts and improvement of their self-esteem, which contributes to restoring of their psychosocial functioning. &nbsp