PT Telkom Indonesia Research Articles

Analysis of Indihome Provider Marketing Mix Factors on Consumer Subscription Satisfaction

It is the purpose of this study to examine the elements that influence consumer subscription satisfaction at PT Telkom Indonesia Karawang in terms of the marketing mix, which includes product, price, promotion, and place provider Indihome. The quantitative analytical method was employed in this investigation. The technique of creating a scale utilizing the Likert scale technique was used in this investigation. The researcher employed multiple regression analysis to analyze the data collected during the study. The sample size for this study was 50 people that took part in it. The findings revealed that product, price, promotion, and location all had an impact on consumer satisfaction with the Indihome provider at PT Telkom Indonesia Karawang in a partial and simultaneous manner. The researchers also discovered that the four independent factors had a combined influence on the fixed variable, which was customer satisfaction, of 76.6 percent.

ANALISIS KINERJA TENAGA PENJUALAN BERDASARKAN GENDER PADA PT. TELKOM INDONESIA WITEL MAGELANG

This study aims to see whether there are differences in performance between salespeople at PT Telkom Indonesia Witel Magelang from a gender perspective. The population of this study was 306 salespeople consisting of 214 males and 92 females. The analysis of this research is seen from the difference in average, highest sales, and standard deviation of sales for each gender. The results showed that the average sales showed the differences between male and female salespeople. From the highest sales, it shows the dominance of female salespeople from the number of individual sales. The standard deviation describes the distribution of the average sales. This study shows that female salespeople have a more unequal distribution than male salespeople. The dominance of male salespeople in terms of numbers did not make sales performance increase drastically. Female salespeople dominate on average and from maximum sales in a few months. These results indicate that there are differences in performance between male and female salespeople.

MEDIATING EFFECT OF POSITIVE EMOTIONS ON WORK-LIFE BALANCE AND EMPLOYEE PERFORMANCE

Work-life balance is an important issue that the company must consider because it will affect productivity, satisfaction, and employee performance. This study investigates how work-life balance is related to employee performance with positive emotions as the mediation variable at PT Telkom Indonesia (Persero) Tbk-Witel Jambi. The sampling method used is probability sampling techniques with simple random sampling. The data was collected using an electronic questionnaire to 120 respondents and data analysis using smart pls 3.3.3 software. The results showed that work-life balance has a positive but insignificant relationship with performance. In contrast, the work-life balance variable has a positive and significant relationship with positive emotions, and positive emotions are positively and significantly related to employee performance. In addition, positive emotions fully mediate the relationship between work-life balance and employee performance. It implies increasing employee performance, which can be conducted through increasing positive emotions.
 Keywords: employee performance, positive emotions, PT. Telkom Indonesia (Persero) Tbk, work-life balance

Analisis Continuity of Service (CoS) Jaringan Trunk Serat Optik Berbasis Synchronous Digital Hierarchy (Studi Kasus PT Telkom Indonesia Medan)

Synchronous Digital Hierarchy (SDH) is a multiplexing on a trunk network or optical telecommunications backbone. The old multiplexing system is Plesiochronous Digital Hierarchy (PDH) working with a maximum clock pulse at each switching node, while SDH uses a pointer to mark the start of the payload. The pointer value affects the voltage phase at the network endpoint. Another advantage of SDH is its self-healing nature and good multiplexing management. In this study, an analysis of CoS (Continuity of Service) on the trunk that connects Arnet Medan Centrum (MDNC) with Pulo Brayan (PBR) of PT Telkom Indonesia was carried out. CoS analysis is based on the number of disturbances that occur in the trunk connecting the two central. Based on the data and analysis results, it is found that the CoS of the trunk or backbone network from the two locations is 99.995054% for Medan Centrum (MDNC) and 99.999401% for Pulo Brayan (PBR), this value is an indication that the trunk network is in a good performance condition.

Proposed Business Strategy for IndiHome Case Study: PT Telkom Indonesia Tbk

IndiHome is a home internet service consisting of landlines phone, internet and TV which was officially launched in 2015 by PT Telkom Indonesia. As one of the programs from Telkom’s main project, IndiHome has shown rapid growth since it was just launched. According to the annual report, IndiHome is the market leader of fixed broadband services, holding 82.3% market share in 2020. However, it is shown that there is a significant decline of IndiHome’s market share of 4.2% compared to the previous year. To analyze the research, both qualitative and quantitative methodology is used with primary data gathered from internal interviews, questionnaire and netnography. The result indicates that to increase market share growth, a customer improvement strategy is needed which is carried out by improving the quality of services that can improve IndiHome’s image in the customer’s mind. The new bundling strategy and good synergy between Telkom and government could make Telkom able to develop and provide services in all regions in Indonesia. Market research to map potential customers based on data usage on cellular phones can also be conducted. Telkom can also carry out internal development in the form of gap analysis between the growth of market trends and Telkom’s capabilities. By doing this, Telkom can continue to keep informed with developments that occur and stay agile with all changes.

Strategic Planning Customer Experience using Predictive Analysis Indihome PT Telkom

Telkom transformation paradigm by Innovating and disrupting the fast-changing industry is the main challenge right now. There is external challenging such as changing customer behavior and high performing Customer Experience (CX) focused industries that seeing customer and business growth. In PT Telkom itself, internal challenges there is a financial performance on a decreasing trend and for Net Promoter Score (NPS) is below best in class benchmark globally. The objective is elevating CX as a corporate strategic priority, engaging all stakeholders to achieve CX transformation. PT Telkom every year doing Net Promoter Score and Net Emotional Value (NEV) to measuring the loyalty of a firm's customer relationships and customer satisfaction that correlated with revenue growth. The author takes the model from secondary data from NPS and NEV Report from 2014 – 2018 of PT Telkom Indonesia, focused in Telkom Regional 3 West Java and assign relationship and satisfaction dimension and attribute. Using predictive analytics is a method that analyzing current and historical facts to make predictions about the future to determine an accurate strategy and can improve customer experience based on the appropriate level of correlation. From NPS and NEV report the dimensions and attributes are processed by predictive analysis using correlation and regression. The fact-finding that based on that analytics will be a strong correlation attributes that would become the key to strategic planning for a customer experience that in a lining with corporate strategy. The strong correlation attribute from this statistical processing is the installation process is long, friendliness of the technician, and ease of accessing points. Then the strategic planning for customer experience is from the result from predictive analytics combine with benchmarking with other telco’s company to propose strategic program end-to-end customer journey and integrated to back end system, digitalization and digital ecosystem will be impacted and gave a result business and revenue.

Managerial implications on the relation of digital leadership, digital culture, organizational learning, and innovation of the employee performance (case study of pt. telkom digital and next business department)

PT. Telkom Digital and Next Business Department is a supporting institution in PT Telkom Indonesia, one of the State-Owned Enterprises (BUMN) engaged in the telecommunications and information industry. Since the world has experienced broad cultural, social, and economic changes based on increasing digital technology, reliable resources are needed regarding employee performance. This study aims to analyze the influence of digital leadership, digital culture, organizational learning, innovation on employee performance at PT. Telkom Digital Next Business Department. This study uses a quantitative approach with the Partial Least Square (PLS) technique with one of the alternative methods of Structural Equation Modeling (SEM). The research sample is the employees of PT. Telkom Digital and Next Business Department, totaling 160 employees with a population of 306 employees located in Jakarta and Bandung. Empirically the research results show that digital leadership does not directly affect employee performance, digital culture does not directly affect employee performance, organizational learning does not directly affect employee performance, and innovation has a direct positive effect on employee performance. Furthermore, Digital Leadership has a direct positive effect on Innovation, then Digital Culture does not directly affect Innovation, Organizational learning has a direct positive effect on innovation. The final result of this research is to obtain Managerial Implications and Recommendations for PT. Telkom Digital Next Business Department is very necessary for the development of aspects of Digital Leadership, Digital Culture, Organizational Learning, and Employee Performance in improving Innovation that affects Employee Performance PT. Telkom Digital Next Business Department. JEL Classification: M1, M21, M2

The Influnce of Discipline, Work Stress, and Organizational Culture on Work Productivity of PT Telkom Indonesia Bogor

The purpose of this research is to be able to know the influence of work discipline, work stress and organizational culture on the work productivity of PT Telkom Indonesia Witel Bogor. The population is all employees of PT Telkom Indonesia Witel Bogor with a total of 174 employees. The number of samples used in this study was 64 employees with slovin use. Data processing the dissemination of questionnaires and using quantiative data analysis techniques using the statistical methode partial Least Square (PLS). The test result of this study are, (1) work discipline has significant and positive effect on work productivity, (2) work stress has a significant and negative effect on work productivity, (3) and organizational culture has a significant and positive effect on work productivity of PT Telkom Indonesia Witel Bogor. Keywords: organizationa culture, work discipline, work productivity, and work stress.

Peran Mediasi Job Satisfaction dan Employee Engagement Pada Compensation Terhadap Job Performance Di PT Telkom Indonesia Regional Jabodetabek Banten

During the technological era, it had many impacts on various industries in Indonesia, one of which was the telecommunications industry which experienced a drastic increase in customer demand due to work from home instructions that could make working from anywhere so that discussions and giving work orders were not limited by space and time. This makes working hours longer and erratic, causing changes to routines and causing job performance to be disrupted, so an appropriate compensation strategy is needed by taking into account job satisfaction and employee engagement. Therefore, it is interesting to study how these factors affect job performance. This study aims to examine the effect of compensation given by the company on job performance mediated by job satisfaction and employee engagement. This research is a quantitative research with random sampling which involved 187 employees of PT Telkom Indonesia Regional Jabodetabek Banten. The analytical tool in this study uses SEM-PLS. The results of the study have novelty, namely compensation does not have a direct significant effect on job performance, but can be through employee engagement mediation. In addition, this study shows that job satisfaction has no significant effect on job performance either directly or as a mediating variable. The implication for the company is to know the importance of increasing compensation through employee engagement to improve job performance. From the results of the study, it is recommended to study more deeply related to other factors that affect job performance in other industries
 Keyword: Compensation, Job satisfaction, Employee Engagement, Job Performance

Evaluasi Kualitas Website Mitratel dengan Pendekatan Webqual Dan Importance Performance Analysis

PT. Dayamitra Telekomunikasi or Mitratel is a subsidiary of PT Telkom Indonesia (Persero) Tbk which is engaged in providing telecommunications infrastructure. Mitratel has been in the telecommunications tower business since 2008. To date, Mitratel has managed more than 13,700 telecommunication towers spread throughout Indonesia. The choice of a website as a company's communication medium with the public is the right decision considering that the website can provide information or messages to anyone who wants that information even though they are in different parts of the world. The website built by the company can provide information related to the company's activities that are considered worthy to be known by the public. Through the website, the public can also find out the company in sufficient detail, starting from the profile, vision and mission, history, contacts, and activities carried out by the company. So far, the Mitratel website has never been evaluated, so the authors evaluate using the Webqual method and Importance Performance Analysis. The results obtained indicate that there are still many parts of the Mitratel website that must be improved.

Sistem Informasi Manajemen Asset Berbasis Web

This web-based Asset Information System is a system that provides reports on the status of goods, the number of goods, records data on the purchase of goods, makes submissions and complaints of goods, and does not discuss intangible assets or non-monetary assets that can be identified but have no substance. physical assets, Examples of intangible assets are patents, copyrights, and trademarks. Problems that occur in asset processing at PT Telkom Indonesia Tbk The Service Solution Division is currently still using a data processing system in the form of Microsoft Excel. This is less efficient in terms of time, energy, and cost. With the development of technology, it can be used to overcome some of the obstacles faced today, such as by creating a system that helps in managing assets, inventory items, and also borrowing office inventory items to prevent damage, loss, or "ghost items". Web-based system development is used with system modeling, namely UML (Unified Modeling Language), including use case diagrams, activity diagrams, sequence diagrams, and class diagrams. The asset management system development methodology uses a prototype model, PHP programming, and MYSQL database.

Analysis of Indihome Competitive Advantage Strategy PT Telkom Indonesia (Tbk) Witel Medan

Reflecting on the conditions with very tight business competition in the telecommunications and internet industry in Indonesia, this directly requires Telkom to implement an appropriate competitive strategy in managing its business. PT Telkom Indonesia has an internet service product that is Indihome. Indihome service products are considered not to pay attention to network quality, service quality and price, so research on Indihome competitive advantage strategy is needed. The purpose of this study was to analyze product quality, service quality and price on the competitive advantage of Indihome PT Telkom Indonesia Witel Medan. This type of research uses a descriptive verification method with a quantitative approach and uses 100 samples. This research uses qualitative and quantitative data types. The results of this study are product quality, service quality and price have a positive and significant effect on competitive advantage and the higher the product quality, service quality and price provided, the more competitive ad-vantage of IndiHome. Keywords: product quality, service quality, price and competitive advantage.

PROGRAM INDUKSI DAN ORIENTASI KARYAWAN BARU SECARA VIRTUAL DI MASA PANDEMI COVID-19 PT TELKOM INDONESIA (PERSERO) TBK

COVID-19 has potential to change the culture. The COVID-19 crisis has forced virtual working to become the main method of doing business in the modern due to social restrictions such as PT Telkom Indonesia. Management in PT Telkom Indonesia is faced with the problem of how to keep the orientation program during the COVID-19 pandemic because the company really needs these new employees so that business processes can continue to run smoothly. This virtual orientation program does not reduce orientation values, participants can still survive, thus adding many new experiences because all assignments are made online. The point is that participants can still carry out their normal activities because technology is getting more sophisticated. This paper uses a qualitative research approach. Data collection techniques are made in two ways, field studies and literature studies. Field studies were made by interview. Orientation program are not easy because participants and companies only meet virtually. Companies should overprepare. Companies can make detailed guidelines for the implementation of the Orientation Program, make a priority scale, and always provide feedback as soon as possible on the final result. The advantages of this virtual induction program are (1) the company can save costs; (2) shorter event time; (3) safe from COVID-19 (4) the application of New Technology based on Virtual Meeting. The weakness of this virtual orientation program is (1) lack of control from mentors; (2) minimal experience for employees because material that should require meeting physically is not well conveyed, one of which is increasing collaboration between teams.

The Effect of Discipline and Work Motivation on Employee Performance at PT Telkom Indonesia Tbk. Sto Ciputat, South Tangerang City

This study aims to see: (1) To see the discipline at PT Telkom Indonesia Tbk. Sto Ciputat Kota Tangerang Selatan, (2) To determine the work motivation of employees at PT Telkom Indonesia Tbk. Sto Ciputat Kota Tangerang Selatan, (3 To see the effect of attitude and motivation on the performance of employees of PT Telkom Indonesia Tbk. Sto Ciputat Kota Tangerang Selatan. This research is a survey research with a quantitative approach. The sample of this research is employees of PT Telkom Indonesia Tbk. Sto Ciputat Kota. South Tangerang, the sample of this study was determined as many as 65 employees or all employees of PT Telkom Indonesia Tbk. Sto Ciputat, South Tangerang City. Data analysis techniques used are descriptive analysis and inferential analysis, namely: (1) Validity and Reliability Test, (2) Classical Assumption Test, (3) Analysis of the Coefficient of Determination (r²), (4) Analysis of Correlation Coefficients, (5) Simple Linear Regression Analysis, (7) Multiple Linear Regression Analysis, (8) Analysis of Hypothesis Testing with Partial Test (t-test) and Simultaneous Test ( test f). Based on the results of this study prove that work motivation has a significant effect on employee performance by obtaining the results of the variable t-test work motivation bell by comparing t-count with t-table, t-count> t-table (5,228> 1,998) with a significance probability value of 0,000 <0.05.

Twitter Sentiment Analysis as an Evaluation and Service Base On Python Textblob

The development of technology in the current era is very rapid, this is indicated by the many social media that have sprung up. One popular social media is Twitter. Twitter initially became a forum for social media users as a place to preach activities, discuss, and share stories between users. However, now Twitter is even a place for complaints for customers of a company, one of which is PT Telkom Indonesia. Some customers prefer not to contact the call centre that has been provided by the company to be contacted if there is a problem, but prefer to complain via Twitter. According to data taken during a certain period, 3324 tweets were obtained, which included the keywords indihome, myindihome, useetv, and wifi.id. The tweets data that has been collected, if processed properly, will be valuable information for the company. For example, as a reference to assess brand image, customer feedback, and marketing opportunities. This study classifies tweets where the keywords indihome, myindihome, useetv, and wifi.di. Furthermore, several data preprocessing techniques were carried out, sentiment analysis, and visualization in the form of histograms, pie charts, and word clouds. From 3324 tweets that have been analyzed, it is found that there are 34.4% positive tweets, 16.1% negative tweets, and 49.6% neutral tweets.

The Impact of Change in the Working Environment of the Time Pandemic CVOID-19 Against Employees (Case Study Pt. Telkom Indonesia Tbk)

The World Health Organization officially declared the corona virus (COVID-19) as a pandemic on March 9, 2020, after the COVID-19 pandemic people have still many needs, so leaders must make policies to maintain the safety of employees and customers. The purpose of this research is to find out and analyze the impact of the management of changes in the work environment during the COVID-19 pandemic on employees of PT. Telkom Indonesia Tbk. The impact of management of changes in the work environment during the pandemic of COVID-19 on employees of PT. Telkom Indonesia Tbk, namely management needs a system that can help the entire team coordinate for ensure that operations can run well. For PT Telkom Indonesia Tbk which implements work from office (WFO),Companies are also advised to prepare health protocols to protect employees from the dangers of COVID-19, starting from conducting temperature inspection, spraying disinfectants, to providing masks for employees.

Analysis of the impact of the Work From Home Policy on Changes in Stock Prices and Transaction Volume Study of Telecommunications Companies at IDX

The work from home policy due to the COVID 19 pandemic is an alternative in preventing the spread of the COVID 19 virus. The general public must get used to working and learning by utilizing telecommunications networks to support work. The increase in internet network traffic is expected to provide a stimulus for telecommunications companies. This study examines the sentiment of work from home to changes in price and transaction volume of shares of two companies, namely PT. Telkom Indonesia Tbk and PT. XL Axiata. Tbk. The analysis technique in this study uses quantitative analysis techniques with a paired t-test sample test. Data collected from the Indonesia Stock Exchange with the type of secondary data. Researchers used the paired t-test sample test using SPSS 21 software. The results showed that PT Telkom Indonesia Tbk indicated a significant price change of Rp. 343 before the policy but the volume of transactions increased after the announcement of the work from home policy. PT XL Axiata Tbk had a significant change of Rp. 126 which was higher before the work from home policy, but the transaction volume had no significant effect before and after the work from home policy.

Integrating Strategic Human Capital Management in the Digital Transformation of Telecommunications Industry Facing Disruption Era at PT Telkom Indonesia (Persero) for the 2017-2019 Period

Digitalization acts as a major disruptive trend of almost all business models and operations. It then leads to the Fourth Industrial Revolution. This industry has an exponential growth rate rather than a linear growth, which is disrupting nearly every industry in every country in the transformation of the entire system of production, management and corporate governance. This study aims to gain an in-depth understanding of the integration of strategic management of human capital and organizational culture in the digital transformation of the telecommunications industry in order to survive in the era of disruption. Human capital is the key to addressing the gap in business change. Importantly, digital transformation of an organization, in this case PT Telkom Indonesia (Persero) Tbk., requires organizational members to think seriously about how the organization can be a successful digital transformation, rather than being a victim of digital disruption. To face internal challenges, a company needs to build human capital equipped with digital skill-sets. The appropriate specific skills can help a company to build its human capital or human capital capabilities so that it is able to compete. In addition, digital standards must also align with global norms, encouraging collaboration between industry sectors to aid digital transformation.

Planning Culture Activation Program Using Predictive Analytics: A Case Study at PT. Telkom Indonesia-TR3

Being world-class company not happen by only having effective business processes or good quality and competitive products, but it's about how the company focus on the character or DNA of the company. Culture can be defined as the group’s DNA such as genes to support the autoimmune system for enhance company’s growth. Positive organization culture can boost the employee engagement. How it would be? Appropriate culture activation program should leads to what the company wants. When assign employee engagement and satisfaction dimension and attribute, authors take the model from secondary data from EES (Employee Engagement and Satisfaction) Report 2014-2018 of PT Telkom Indonesia. Human resource (HR) is a function that fight for the company success story because the company's assets are employees. Predictive analytics complements various techniques (statistics, modeling, data mining) by considering the latest facts or company strategy and historical conditions of the company to make predictions about the future. From EES Report the dimensions and attributes are processed into statistical processing as done in predictive analytics. Set engagement and satisfaction as an outcome. And the strong correlation attribute would become the key for culture activation plan that suitable with corporate strategy to enhance employee engagement. The strong correlation attribute from this statistical processing are leadership, career path, and promote product awareness. Then appropriate culture activation program should lead suitable with that strong attributes. The author assume that 95% employees can join this culture activation, therefore with use the strong predictive correlation attribute for culture activation the employee engagement would increase 8,24%, and employee satisfaction would growth 6,95% than 2018

The effect of knowledge sharing toward employee performance with teamwork as the moderator at PT Telkom Indonesia division of regional II Jabodetabek

PT Telkom Indonesia is one of the best SOE companies in Indonesia. One of the efforts made by Telkom is to always become a good corporate that they have experienced and knowledgeable human resource. This research aimed to determine the effects of knowledge sharing on employee performance with teamwork as a moderator in PT Telkom Indonesia division of regional II Jabodetabek. The research method used in this research was quantitative with multiple linear regression analysis. The basic theory used in this research is the basis theory of knowledge sharing and teamwork. The population in this study was Regional II employees of PT Telkom Indonesia that have 95 respondents as the total of respondent in this research. The sampling technique type used non-probability sampling with using convenience sampling. In this research the method was using multiple linear regression analysis methods and hypothesis testing (T test, F test, and coefficient of determination) using application called SPSS 20 for windows. The research results in this study revealed that there is a positive impact and significant relationship between knowledge sharing on employee performance partially; while from simultaneously of knowledge sharing on employee performance with teamwork as a moderator also has a positive relationship and significant effect. Conclusion from this study showed that teamwork variable moderates the relationship between knowledge sharing on employee performance in Regional II PT Telkom Indonesia.