PT Telkom Indonesia Research Articles

Sales Performance Analysis in Adding New Indihome Customers (Case Study in Telkom Jember Area)

Sales Force is an important part of PT Telkom Indonesia's position which has a role in making the company successful. Sales Force finds it difficult to make offers to get customers. Sales Forces do not get a fixed salary, they only get a fee based on new customer orders whose been activated on the same day, so this makes Sales Force less motivated to work. It is suspected that there is miss preception between the Sales Force and the Organization which can influence their job satisfaction and performance. This research presents the results of descriptive statistical analysis, validity and reliability tests of measurement model parameters, as well as the results of testing the research structural model. The descriptive statistical analysis, validity test and reliability test in this research were analyzed using SMARTPLS software. Meanwhile, hypothesis testing and model suitability analysis in this research were carried out using the variance-based Structural Equation Modeling (SEM) method. Data collection was carried out directly by distributing questionnaires to 101 respondents, who were in the IndiHome Sales area for the period 2019 – July 2023. For the result analysis, Work Motivation and Self Efficacy have positive significant for Sales Force Job Satisfaction. Work motivation and Climate Organization have a positive significant effect on Sales Force Job Performance. Climate Organization does not have a significant effect on job satisfaction. Self-Efficacy does not have a significant effect on Performance. Job Satisfaction does not have a significant effect on Sales Performance.

Maturity Assessment of Knowledge Management in the Transition of Organizational Transformation at PT Telkom Indonesia (Persero) Tbk

The telecommunications industry is rapidly and significantly changing due to rising customer demands and digitization. Telecom businesses are exploring new strategies to maintain a competitive advantage. As the biggest telecommunication provider, PT Telkom Indonesia (Persero) Tbk (Telkom) consistently innovates and collaborates to foster a fair digital environment. This drive motivates Telkom to accelerate its transformation and lead Indonesia’s digitalization efforts. During this transformation process, Telkom needs to assess its knowledge management (KM) maturity level. This study will explore Telkom’s KM maturity, highlight gaps, and recommend business solutions. Using a mixed-methods approach, quantitative data were collected from surveys based on the Asian Productivity Organization (APO) framework, while qualitative data were gathered through in-depth interviews. This holistic approach ensures a comprehensive understanding of the key success factors of knowledge management. The research shows that the KM maturity level of Telkom is categorized as the 4th level or refinement level. This level indicates that Telkom’s KM progress aligns with the organization’s vision, mission, objectives, and priorities. However, there is still potential for continuous evaluation and improvement. Based on the data analysis, Telkom can implement several proposed business solutions, informed by 11 key success factors, to enhance the critical programs for organizational transformation.

Digital literacy analysis: A case study of Telkom Indonesia in exploring its work environment dynamics

<p>Digital literacy is increasingly recognised as a crucial skill in today's work environment, particularly in the context of rapidly advancing technology. This study aims to analyse the level of digital literacy among employees at PT Telkom Indonesia Graha Merah Putih Bandung and its impact on work productivity. Qualitative research methodology was employed with employees of the company serving as the research population. Both primary and secondary data were utilised, gathered through interviews, observation, and documentation. This study used three types of informants with each being represented by one employee. The findings reveal that digital literacy, encompassing proficiency in utilising digital communication tools and platforms, significantly influences the work productivity of PT Telkom Indonesia employees. Moreover, the development of digital literacy has identified that it is playing pivotal role. The study underscores the importance of digital transformation initiatives and enhancing employee digital literacy to drive improvements in work productivity.</p>

Implementing Value Co-Creation by Developing Service Dominant Logic Through Telkom Marketing Content Innovation Program

The objective of this study is to examine the digital innovation and marketing strategies employed by PT Telkom Indonesia in order to gain a competitive advantage within the telecommunications industry. The research method is descriptive qualitative, with data collected through interviews, observation, and content analysis. The research demonstrates that PT Telkom Indonesia has effectively developed a digital marketing program that enhances customer productivity and innovation. However, there are still some areas that require improvement, such as social media content planning. The implementation of Value Co-Creation (VCC) and Service Dominant Logic (SDL) strategies has been shown to be effective in increasing customer loyalty and strengthening the company's position in a competitive market. This research offers a significant contribution to the understanding of effective marketing strategies in the telecommunications industry. Based on the results of this study, practical recommendations for the optimization of PT Telkom Indonesia's digital marketing can be considered.

ANALISIS IMPLEMENTASI PSAK 46 (STUDI KASUS PADA PT TELEKOMUNIKASI INDONESIA, TBK)

This paper presents an analysis of the implementation of PSAK 46 on deferred taxes at PT Telekomunikasi Indonesia, Tbk. For the period 2021-2022. The study focuses on the recognition, presentation, and disclosure of deferred tax assets and liabilities in the financial statements. The research uses the annual financial reports of PT Telkom Indonesia for the years 2021-2022. The results reveal the company’s recognition of deferred tax assets and liabilities, as well as the impact on its financial performance. The study contributes to enhancing the quality of financial information required by stakeholders

NAVIGATING SERVICE INNOVATION: INVESTIGATING THE STAGES OF INNOVATION PROCESS IN TELECOMMUNICATION INDUSTRY

This research explored the stages of service innovation within the telecommunications industry, specifically examining PT Telkom Indonesia Datel Temanggung. Using a qualitative approach that included observation and interviews with five employees, the research identified a six-stage process for service innovation: opportunity identification, idea management, concept development, pilot test, launch, and learning. The results highlighted significant challenges faced during the innovation process and emphasized the importance of customer involvement. Additionally, service innovation at PT Telkom had crucial managerial implications, requiring careful evaluation to ensure profitability and customer satisfaction. Managers must navigate the innovation timeline to balance stakeholder impact and avoid employee burnout. Phased rollouts and targeted marketing were recommended strategies to keep customers informed and engaged throughout the innovation process.

Decision Support System Using the Multi-Objective Optimization Based on Ratio Analysis (MOORA) Method to Determine the World of Work Partners Competency Test at SMK Karnas Sindangwangi

Vocational High Schools (SMK) are designed to prepare students to enter the world of work or business with a focus on specific skills. The Skills Competency Test (UKK) is an effort by the government to ensure the quality of education in SMK. SMK Karya Nasional Sindangwangi organises UKK Mandiri using standardised instruments from the government and involving workplace partners. Currently, the selection of workforce partners in this school still needs to be done conventionally, making it challenging to determine relevant partners. This research aims to build a Decision Support System (DSS) to determine the optimal workplace partners for implementing UKK at SMK using the Multi-Objective Optimization based on Ratio Analysis (MOORA) method. This method calculates the final value converted into a matrix to obtain a value index (Yi) used for partner ranking. The alternative with the highest value from the benefit and cost criteria calculation is considered the best. The results showed PT Telkom Indonesia (Persero) as the best partner with a weight value of 0.3235, followed by PT Len Industri (Persero) with a value of 0.2656, PT Akur Pratama (Yogya Group) 0.2240, PT Arta Flash Sintesa Nusantara 0.1844, PT Seong Sin Tech 0.1553, and PT Indosat Ooredoo Tbk 0.1365. This research provides recommendations for optimal workforce partners for vocational schools.

Analisis Du Pont System dalam Menilai Kinerja Keuangan pada PT Telkom Indonesia (Persero) Tbk, PT Indosat Tbk, PT Xl Axiata Tbk yang Terdaftar di Bursa Efek Indonesia Periode 2017–2021

The purpose of this research is to analyze the assessment of the level of financial performance at PT Telkom Indonesia (Persero) Tbk, using the Du Pont System analysis method for the 2017–2021 period, to analyze the assessment of the level of financial performance at PT Indosat Tbk, using the Du Pont System analysis method for the 2017 period –2021, and to analyze the assessment of the level of financial performance at PT XL Axiata Tbk, using the Du Pont System analysis method for the 2017–2021 period. The type of data used in this research is quantitative data. The research results show that the financial performance of telecommunications companies listed on the Indonesia Stock Exchange as measured by Du Pont System analysis during the research period was still in poor condition. This was caused by sales and profits after tax decreasing. Likewise, total assets turnover decreased, this was caused by a decrease in sales value and total asset value. Return on investment belonging to telecommunications companies listed on the Indonesia Stock Exchange during the 2017-2021 period experienced a decline. This was caused by a decrease in the value of net profit margin and total assets turnover in that period.

Analisis Dampak Penerapan Etika Pemasaran Pada PT. Telkom Indonesia

This research analyzes the impact of the application of production and marketing ethics at PT Telkom Indonesia (Persero) Tbk, a state-owned company operating in the information and communication technology services sector in Indonesia. Through a qualitative approach, this research aims to understand how PT Telkom applies ethics in the marketing activities of its products, as well as the impact caused by the application of ethics. Secondary data from literature study is used as the main source of information. The results of this research are expected to provide insights for PT Telkom to improve the application of ethics in its operational activities, as well as useful for the government in formulating policies related to marketing ethics in Indonesia. In addition, this research is also expected to help the public in understanding the importance of marketing ethics, and encourage them to choose ethically produced products.

Liquidity, Solvency, and Profitability Ratio Analysis as a Financial Performance Measurement Tool at PT Telkom Indonesia (Persero) Tbk for the Period 2020-2022 (Case Study of Companies Listed on the Indonesia Stock Exchange)

This study aims to assess the financial performance of the company using liquidity ratios, solvency ratios, and profitability ratios at PT. Telkom Indonesia (Persero) Tbk for the period 2020-2022. The type of research used in this study is descriptive quantitative research by analyzing the financial statements of PT. Telkom Indonesia (Persero) Tbk for the period 2020-2022. The data source used is secondary data, which includes annual financial statements such as income statements and balance sheets. The results of the study show that the financial performance of PT. Telkom Indonesia is as follows: (1) The calculation using the liquidity ratio with the Current Ratio formula for the last three years indicates that the company is in good con- dition, (2) The solvency ratio calculations for the last three years indicate that the company is in good condition, (3) The profitability ratio (Return on Equity) calcu- lations show that the company’s financial performance has been in poor condition over the last three years.

The effect of reliability and empathy on customer satisfaction: A survey of PT Telkom Indonesia’s IndiHome customers

BACKGROUND: Many customers often complain about Indihome facilities, causing dissatisfaction with the service of Indihome products at PT. Telkom. OBJECTIVE: This study examines physical evidence, reliability, responsiveness, assurance, and empathy on customer satisfaction at PT. Telkom. METHODS: This study uses quantitative research with a population of all Indihome customers who make complaints or make payment transactions at PT. Telkom. RESULTS: Based on the study results, service quality, as seen from the variables of physical evidence, reliability, responsiveness, assurance, and empathy, significantly influences customer satisfaction in Indihome PT. Telkom. This study found that reliability and empathy affect Indihome customer satisfaction. Meanwhile, physical evidence, responsiveness, and guarantees do not affect Indihome customer satisfaction. Reliability and empathy are the five service quality variables with the most dominant influence. CONCLUSIONS: The results of this study can be used as input for PT. Telkom retains and attracts new customers by maintaining quality, reliability, and empathy. Customers feel that Telkom employees deliver products clearly and in detail and do not discriminate between customers, even though sometimes service completion could be more timely.

Comparative Analysis of Financial Performance Before and After the Acquisition of the Acquisiting Company (Case Study of PT. Telkom Indonesia)

Acquisition is a type of business development strategy. Acquisitions affect the financial success of the company. An organization can determine the results of its operational activities through its financial results, which are presented in numerical figures. Key figures can be used to confirm financial results. This study measures and compares the financial performance from 2015-2018 and 2020-2023 before and after the acquisition of PT Telkom Indonesia (Persero) Tbk. Such research uses descriptive and comparative methods as well as quantitative methodology. Secondary data can be obtained from financial accounting (financial annual report). The current ratio and return on investment before and after the acquisition differed significantly according to the analysis and conclusions. There is no noticeable change in the ratio of debt to balance sheet volume and pre-sales to post-transaction sales.

POS (Perceived Organizational Support), Organizational Learning Culture (OLC) Terhadap OCB (Organizational Citizenship Behaviour) Melalui Job Satisfaction

This study aims to determine the effect of POS (perceived Organizational Support), OLC (Organizational Learning Culture) on OCB (Organizational Citizenship Behaviour) through Job Satisfaction on 106 employees at PT Telkom Indonesia Tbk Telkom Medan Region, Indonesia. The data analysis method uses the Partial Least Square (PLS) method. The results showed that Pos (Perceived Organizational Support) and Job Satisfaction had a significant positive effect, Olc (Organizational Learning Culture) and Job Satisfaction had a significant positive effect, Pos (Perceived Organizational Support) and OCB (Organizational Citizenship Behaviour) had no significant effect, Olc (Organizational Learning Culture) and OCB (Organizational Citizenship Behaviour) had a significant positive effect, Job Satisfaction and OCB Organizational Citizenship Behaviour have a positive and significant effect, POS (Perceived Organizational Support) on OCB (Organizational Citizenship Behaviour) through Job satisfaction is negatively insignificant, Olc (Organizational Learning Culture) on OCB (Organizational Citizenship Behaviour) through Job satisfaction is negatively insignificant. 
 Keywords: POS (perceived organizational support), OLC (organizational learning culture), OCB (organizational citizenship behavior), job satisfaction.

The Effect of Teamwork and Organizational Commitment on Employee Performance

This research aims to analyze the effect of teamwork on employee performance, analyze the effect of organizational commitment on employee performance, and analyze the effect of teamwork and organizational commitment simultaneously on employee performance. The sample in this research was 100 employees of PT Telkom Indonesia. The data analysis technique uses multiple regression analysis. The results of the analysis show that teamwork influences employee performance. Organizational commitment influences employee performance. Teamwork and organizational commitment simultaneously influence employee performance.

Identifikasi Corporate Social Responsibility Dan Green Human Resource Management PT Telkom Indonesia

The rapid development of the world and industry has made companies face challenging conditions where they must carry out socially responsible business practices. This form of social responsibility can be realized through the implementation of Corporate Social Responsibility (CSR) and Green Human Resource Management (GHRM). PT Telkom Indonesia as the largest telecommunications company in Indonesia has consistently implemented these two things which are in line with its obligations as a BUMN to support efforts to improve government performance. The research method used is literature review using information obtained from previous research and official websites. The results obtained from this analysis are that PT Telkom Indonesia has a series of CSR programs that are dominantly oriented towards community welfare and the implementation of GHRM practices within the company to support the achievement of sustainable development goals.

The Autoregresiive Integrated Moving Average and Fuzzy Time Series Cheng Hybrid for Predicting Stock Price

Background: PT Telkom Indonesia Tbk is the largest company in the telecommunications sector in Indonesia. PT Telkom's share price always rises every year, attracting investors to invest. In investing, it is very important to analyze shares in order to know the situation and condition of the shares.
 Objective: This research aims to predict the share price of PT Telkom Indonesia Tbk.
 Methods: The method used is the Autoregressive Integrated Moving Average (ARIMA)-Fuzzy Time Series Cheng hybrid method. Cheng's FTS model is able to overcome nonlinearity problems in ARIMA model residuals. In this research, the first modeling uses the ARIMA model, where the data is divided into two, namely January to November 2019 data used as training data, and December 2019 data used as testing data. Next, residual modeling was carried out with FTS Cheng. Hybrid forecasting is obtained by adding up the results of ARIMA and FTS Cheng forecasts.
 Result: Model evaluation is based on MAPE values and in this study the MAPE value of the ARIMA-FTS Cheng hybrid model was obtained at 1.03\% for training data and 1.09\% for testing data.
 Conclusion: The hybrid model has a MAPE value of less than 10\%, so it can be concluded that the ARIMA-FTS Cheng hybrid model can predict PT Telkom Indonesia Tbk stock closing price data accurately.

The comparison of revenue recognition under IFRS 15, ASC 606, PSAK 72 and its implementation on revenue recognition of PT Telkom Indonesia Tbk

The convergence of International Accounting Standards achieved through the full adoption of IFRS by DSAK is PSAK 72 Revenue from Contracts with Customers, which came into effect on January 1, 2020. Based on this, the author examines whether there are differences between IFRS and US GAAP and PSAK. This article discusses only the differences between IFRS, US-GAAP and PSAK in revenue recognition, specifically the differences between IFRS, US-GAAP and PSAK in presentation, recognition, measurement and disclosure.

Transforming Financial Management: An RPA Implementation Case Study at PT Telkom Indonesia

PT Telkom Indonesia (Tbk) has addressed the challenges of the digital era through its "5 Bold Moves" strategy, which aims to enhance business sustainability. In alignment with this initiative, the Finance and Risk Management Directorate has adopted Robotic Process Automation (RPA) technology to improve operational efficiency and strengthen its role as a Business Partner. This research analyzes the factors determining the success of RPA implementation in the Directorate. It also explores the challenges and risks involved in the digital transformation process. A qualitative approach is used, including interviews, observations, and data collection from stakeholders involved in RPA, such as strategic planners, managers, and users. The Critical Success Factor (CSF) model for RPA by Plattfaut et al. (2022) served as the theoretical framework that categorizing 32 factors into three areas: RPA in the organization, development RPA, and Operation RPA. The findings reveal that the successful implementation of RPA at PT Telkom Indonesia is contingent upon several factors: RPA in the organization (strategic support, management commitment, organization culture, training, and communication); development RPA (management support, policy compliance, expertise, change management, and documentation); and operations RPA (resource management, compliance, monitoring, and evaluation). This study contributes to the body of knowledge on RPA implementation by providing insights into the challenges and risks faced by large organizations undertaking digital transformation initiatives. The findings can serve as a valuable reference for organizations seeking to leverage RPA to improve operational efficiency and drive innovation.

PENERAPAN KNOWLEDGE MANAGEMENT PADA PROGRAM INNOVATION DAY DIREKTORAT DIGITAL BUSINESS PT TELKOM INDONESIA KOTA BANDUNG

The digital era encourages every company to adapt to continue to grow and develop. Telkom's Digital Business Directorate is a digital locomotive for PT. Telkom Indonesia (Persero) Tbk. In competitive competition, Knowledge Management is needed as a form of HR management, because HR is a resource that cannot be imitated and duplicated. This research aims to determine and analyze the implementation of Knowledge Management activities in the Innovation Day program of the Digital Business Directorate of PT Telkom Indonesia, Bandung City. The object of this research is Knowledge Management activities in the Innovation Day program. The method in this research is a qualitative method with a descriptive research type. Data comes from in-depth interviews, observations, and documentation related to Knowledge Management activities in the Innovation Day program. The results of this research show that the overall implementation of the activity has gone well. However, the broadcasts presented as a form of knowledge sharing still prioritize the quantity of broadcasts and have not prioritized the quality of the content or the quality of the sources. Growth in terms of awareness is good, but the enthusiasm of Telkom DDB employees, especially for speakers who want to share knowledge, still needs to be improved. Sharing weekly knowledge through digital media such as websites and YouTube, utilizing digital trends, using social media to expand awareness, and holding quizzes with prizes to increase audience enthusiasm have been achieved under the objectives of the Innovation Day program.

The Effect of the Indihome Spin Off from PT Telkom Indonesia (Persero) and the Merger of Indihome with Telkomsel on TLKM Shares on the IDX and TLK Shares on the NYSE

The world of telecommunications in Indonesia cannot be separated from the role of PT Telekomunikasi Indonesia Tbk, as the largest and long-established telecommunications company and has even become a determinant of the development of telecommunications technology in the country. In the past, conventional telephones installed in homes to communicate long distances were the forerunner of a new civilization for the advancement of telecommunications. However, in the middle of 2023, Telkom will release Indihome, aka spin off, Indihome is identical to conventional telephones owned by Telkom. This decision will make the company more effective and efficient and what will be the impact on the capital market, especialy the response of local and foreign investors. This research uses two statistical analysis test methods, namely Mann Whitney and Spearman. Data analysis using SPSS, comparative tests, namely before and after the spinoff. The data object is stock price movements. The results shows that not all management decisions have a positive impact, as can be seen from the response of local and foreign stock investors to the existing sentiment. Referring to the assumption that Indihome joining Telkomsel does not necessarily mean that Singtel's ownership in Telkomsel will disappear even if dilution occurs. Apart from that, Indihome has a large contribution to Telkom, thereby affecting Telkom's revenue in the near future. Although the long-term target of reducing opex and capex can be realized.