Infertility is a global disease and one of the major causes of psychosocial issues within reproductive group. This affects multilayer of socio economy strata including in developing world. Awareness and information of infertility in the community varies depending on the level of education. One of other key challenges in improving quality of reproductive care in infertility is accessibility. This implies to availability of resources and facility infrastructures. Health education generally varies in between socio economy background. Indonesia as example has different demographic layers which is stratified into upper, middle, and lower income. Although the country’s GDP continue to grow, large proportion of the community falls into the category of middle-income market. Their typical education degree are at high school level. Healthcare information are mostly delivered proactively through primary healthcare providers and social media plays significant role in as information source. Government and professional society organizations have important responsibility in how the information is delivered accurately and effectively. Reproductive campaign requires good strategy at public policy and budget associated with it. At the professional level, it is the duty of the providers to share proportional and accurate healthcare information irrespective of the patient’s background. However, to allow patients to make a well-informed decision, it is important that healthcare professionals to have good communication skills. They need to have sufficient time in delivering the message to educate the patients of proposed treatment plan. Theoretically this may not be applicable when supply of counselling time is not available due to lack of healthcare resources. For lengthy reproductive counselling, information can be provided by doctors and nurses. Empowerment of nurses and allied healthcare workers will extend the information shared by the doctors. They may be able to address other non-clinical matters to build trust and will assist patients in making decisions.