The increasing financial independence of working women has contributed to their growing interest in investment to enhance their wealth. Working women investors are prone to psychological biases and have a conservative approach to risk, which can affect their investment decisions (ID). The study explores the role of financial risk tolerance (FRT) as a mediator in controlling the link between heuristic biases and working women investors’ investment decisions. Three heuristic biases are investigated: representativeness, availability, and anchoring. A structured questionnaire has been used to procure data from 211 working women investors trading in the Indian stock market. PLS-SEM was used to determine the association between the constructs. According to the findings, representativeness has a positive impact on the women investors’ investment decisions as well as their financial risk tolerance, anchoring has a detrimental impact on working women investors’ investment decisions and their risk tolerance capacity, and availability positively influences women investors' risk tolerance. The ability to tolerate financial risk has a positive impact on the investment decisions of women investors. The results of the mediate study show that the risk tolerance ability of women investors partially mediates the interaction between heuristic biases and their investment decisions. This paper will assist women investors to become more aware of these heuristic biases and lessen their negative effects on their investment choices. Its further results in more precise evaluations of risk tolerance and, ultimately, more successful investment planning.
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