In contrast to magnetic order formed by electrons’ dipolar moments, ordering phenomena associated with higher-order multipoles (quadrupoles, octupoles, etc.) are more difficult to characterize because of the limited choice of experimental probes that can distinguish different multipolar moments. The heavy-fermion compound CeB6 and its La-diluted alloys are among the best-studied realizations of the long-range-ordered multipolar phases, often referred to as “hidden order.” Previously, the hidden order in phase II was identified as primary antiferroquadrupolar and field-induced octupolar order. Here, we present a combined experimental and theoretical investigation of collective excitations in phase II of CeB6. Inelastic neutron scattering (INS) in fields up to 16.5 T reveals a new high-energy mode above 14 T in addition to the low-energy magnetic excitations. The experimental dependence of their energy on the magnitude and angle of the applied magnetic field is compared to the results of a multipolar interaction model. The magnetic excitation spectrum in a rotating field is calculated within a localized approach using the pseudospin representation for the Γ8 states. We show that the rotating-field technique at fixed momentum can complement conventional INS measurements of the dispersion at a constant field and holds great promise for identifying the symmetry of multipolar order parameters and the details of intermultipolar interactions that stabilize hidden-order phases.6 MoreReceived 6 January 2020Revised 20 February 2020Accepted 5 March 2020DOI:https://doi.org/10.1103/PhysRevX.10.021010Published by the American Physical Society under the terms of the Creative Commons Attribution 4.0 International license. Further distribution of this work must maintain attribution to the author(s) and the published article’s title, journal citation, and DOI.Published by the American Physical SocietyPhysics Subject Headings (PhySH)Physical SystemsHeavy-fermion systemsStrongly correlated systemsTechniquesInelastic neutron scatteringCondensed Matter, Materials & Applied Physics