The study interrogated News24’s framing of the 2015 Malamulele service delivery protest inSouth Africa. The study sought to find out what frames were used, why they were chosen andwith what effect. Twenty newspaper articles published by News24 on the protest were purposivelyselected for inclusion in the study. The articles were analysed using quantitative and qualitativecontent analysis. Findings revealed that the reporters chose episodic frames which conformedwith the protest paradigm and which depicted the protestors as violent, destructive, unreasonableand a threat to the economy of the local community and of the nation. The paper argues that thechoice of sources and frames was largely informed by journalistic principles of news productionand that this resulted in the voices of the protestors being stifled.