Weaponizing Personal Data to Undermine Democracy Eric Santanen Not only does life tend to keep us actively busy, but the intensity of that activity seems to escalate over time as families grow and careers progress. In response, we tend to gravitate toward products and services that emphasize “convenience” and efficiency in our lives. More and more, we turn to digital technologies in order to manage the complexity of our daily routines, schedule our activities, purchase products, and keep in touch with one another. The driving force behind our willingness to adopt various technologies appears to be our collective and relentless search for convenience. These conveniences allow us to communicate with people more efficiently, to search for information with greater ease, and to complete certain tasks more quickly than ever before. As our schedules intensify, we seek these conveniences at any price. At the same time, however, we often fail to acknowledge the true cost for all of our presumed technological conveniences: our personal privacy. Perhaps this failure occurs because, unlike money, people don’t have “privacy wallets.” Privacy, in this context, has no physical manifestation that can be counted and inventoried. As a result, it appears to be the perfect transactional medium – it seems never to run out like the money in our wallet does. Similarly, we don’t receive periodic statements from our “privacy bank” indicating the amount of privacy that we have left, or alerting us that we’ve overdrawn our privacy account. Since we so readily barter with our privacy, it seems useful to have a better understanding of what privacy is and why we should value it. Other questions occur, such as: What problems occur when we “spend” our privacy? And why should we protect this free‐to‐acquire and seemingly limitless resource? Understanding the phenomenon of privacy and addressing these questions requires an exploration that begins with an appreciation for the philosophical foundations of privacy. Next, this paper explores various ways in which our privacy is compromised and how ensuing activities can be used to manipulate our thoughts and actions, often without our specific awareness. Finally, this paper presents a set of recommendations that are useful to help preserve privacy and protect personal data so that we are less open to abuse and manipulation. Privacy and human dignity Warren and Brandeis (1890) were among the first to make a coherent argument for the legal protection of personal privacy. This argument revolved around what they described as the “inviolate personality” and was an articulation of the right of the individual to enjoy a life that is free from the unwanted intrusion of others. In order to enjoy life, they reasoned, it is necessary for people to have “the right to be let alone” and cast this right as a protection for personal liberty. Capturing sentiments that are as relevant today as they were over a century ago, Warren and Brandeis noted: The intensity and complexity of life, attendant upon advancing civilization, have rendered necessary some retreat from the world, and man, under the refining influence of culture, has become more sensitive to publicity, so that solitude and privacy have become more essential to the individual; but modern enterprise and invention have, through invasions upon his privacy, subjected him to mental pain and distress, far greater than could be inflicted by mere bodily injury. (p. 196) Warren and Brandeis framed the right to privacy as a right against the world, specifically as the “right of the individual to be let alone.” Violations of this right, they argued, result in a lowering of social standards and of morality in ways that belittle the individual by inverting the relative importance of things, thus dwarfing the thoughts and aspirations of a people. Philosopher Edward Bloustein extended Warren & Brandeis’ seminal work with the assertion that privacy is the definitive construct behind human individuality, freedom, and liberty. Reflecting on various cultural and historical events, Bloustein argued (1964): The fundamental fact is that our Western culture defines individuality as including the right to be free from certain types of intrusions. This measure of personal isolation and personal control over the conditions of its abandonment is of the very essence of personal freedom and...
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