The quality of human life has been increasingly a significant concern, where the public space environment is one of the critical influential factors. The location with historic buildings has been an attractive destination for people to enjoy outdoor activities. Moreover, the building façade, being the boundary element of the public space, plays an important role in deciding human outdoor activities. Whilst many studies focus on building materials, structure, energy consumption and human attitude towards building façade in public spaces, limited studies have been conducted to analyse the influence of the small-scale public space historic building facade on human outdoor activities. Therefore, this study aims to explore whether the façade of historical buildings in small-scale public spaces causes people to aggregate. This study was conducted in the Donglu campus of Yunnan University, Kunming, China. A comprehensive analysis of façade characteristics (e.g. age, structure, materials) of historical buildings, combined with the questionnaire survey data of facade preference of buildings was conducted in this campus in May 6–12, 2019. The method of spatial statistical analysis was adopted to analyse the relationship between historical building façade and human behaviour. The results show that human preference exhibited an aggregation phenomenon, demonstrating that the human behaviour could be influenced by the façade characteristics of historical buildings. The peculiar building façade (e.g. Huize Hall, Zhigong Hall) could attract more human attention, in which architectural style and decoration played a vital role. Nevertheless, the historic building's long history and cultural inherence also affected human preferences. Such results help to improve the protection and use of historical buildings in public spaces, enhance the understanding of impacts about historical buildings on human behaviour, and provide a reference for new building façade design with the consideration of human outdoor activities.