As part of the signed Association Agreement with the EU, Ukraine undertook a number of obligations to harmonize its legislation with European standards, which gives our country the opportunity to import its products into the countries of the European Union almost without restrictions. Namely, the laws that will regulate the use and protection of geographical names for agricultural products and food products, as well as for wines and spirits. This identifies the product by a specific geographical location (not a geographical name), has a special quality, reputation, or other characteristics that are largely attributable to its origin. This indicates the quality, authenticity, uniqueness of the product and serves as a tool for added value and profit. To date, due to military restrictions, Ukrainian manufacturers have suspended the process of changing the names of some domestic products, which are borrowed European geographical names and should not be used both on the foreign and domestic markets. The article examines the problems associated with the preparation of Ukrainian legislation for the registration and protection of geographical indications of alcoholic beverages, namely cognac. Cognac occupies a special place among all alcoholic beverages in the world. Today, in order to obtain the status of the geographical territorial indication IG Cognac, the drink must meet the specifications that were approved by the French decree «Cahier des charges». For the production of cognac, the law allows the use of only grapes of certain varieties, which is also related to climatic and historical conditions. The article describes the characteristics and unique properties of French cognacs (certain grape varieties, climatic conditions, production technology), as well as brief information about the most popular and oldest cognac houses in France. Most cognacs of Ukraine are not competitive on the international market in terms of the name of the drink and organoleptic and physicochemical indicators. In order to identify the compliance of the quality of alcoholic beverages with the norms of Ukrainian standards, an examination of samples of domestically produced cognacs sold in the retail network was carried out.