Prospective Clients Research Articles

An empirical analysis of Saudi Arabian women’s intentions to adopt hydrogen fuel cell cars

To successfully execute demand-side tactics for alternative energy, such as hydrogen, it is essential to thoroughly comprehend the preferences and circumstances that stimulate client demand. Thus far, studies have been scarce on female customers’ opinions, intentions, and behaviour towards various products in the Kingdom of Saudi Arabia (KSA). However, no studies have been conducted thus far, specifically on hydrogen fuel cell vehicles (HFCVs). Our study examines the key elements influencing women’s inclination to embrace HFCVs in the KSA. This study utilized an online questionnaire to gather data from 227 prospective female clients, thus conducting empirical research. To ascertain women’s intentions towards hydrogen fuel cell automobiles, we employed a structural equation modelling technique utilizing Smart-PLS 4.1. The findings of our study demonstrate that the perceived advantages, perceived barriers, public opinion, and government initiatives significantly influence the desire of women in Saudi Arabia to use HFCVs. The study suggests that the government should gather all pertinent stakeholders, including vehicle manufacturers, hydrogen producers, research institutes, and organizations, to address the challenges and accelerate the advancement of the hydrogen transportation system.

Use and Adoption of Website and Social Media Marketing: Insights from Homestay Business Owners

This qualitative inquiry delves into the transformative impact of digital technology adoption, specifically websites and social media, on the operational and promotional strategies of homestay business owners in Negeri Sembilan within the burgeoning technology-driven tourism sector. It critically examines the integration of these digital tools into marketing and communication frameworks, evaluates their role in enhancing business visibility and shaping public perceptions, and offers comprehensive insights into the associated benefits and challenges. Initial results indicate that the adoption of websites has significantly redefined marketing paradigms by broadening customer outreach and intensifying engagement, while social media has been instrumental in increasing visibility and improving interactive communications with prospective clients. However, this digital transition also poses challenges, including the need for continuous content development and bridging the digital skills gap.

A Comprehensive Analysis of Social Media Platforms and their Impact on E-Consumer Purchase Behavior (With Reference to Coimbatore City)

In contemporary times, social media has emerged as a highly effective platform for establishing direct connections with prospective clients. Through deeper user engagement, community social networking sites have garnered customer trust and are predominantly utilized for social interactions. Since the beginning of the year, many manufacturers, wholesalers, and retailers have adopted social media marketing strategies. Marketers are increasingly exploring diverse social media channels and introducing innovative social initiatives at an unprecedented rate. The exponential expansion and rapid evolution of social media marketing are extraordinary, reflecting a transformative shift in promotional strategies. Recognizing its immense potential, multinational corporations have integrated social media marketing into their campaigns, significantly enhancing their outreach and engagement efforts. This paper examines the level of awareness among e-consumers regarding social media sites and analyzes the impact of social media advertisements on these consumers. Additionally, it provides a comprehensive overview of Coimbatore's social media marketing practices.

An audit study of barriers to mental health treatment for wrongly incarcerated people.

People who have been wrongly incarcerated report exceptionally poor mental health, and despite having been exonerated, they face discrimination similar to other formerly incarcerated people when seeking housing and employment opportunities. The current audit study was designed to test whether exonerees likewise face discrimination when seeking mental health treatment. Therapists will reply less often to treatment inquiries from exonerees and parolees compared to another prospective client with the same symptoms and trauma history-and when therapists do reply, they will less often be willing to meet with exonerated or paroled help seekers. We emailed 752 therapists across the United States while posing as a man seeking therapy for the mental health symptoms most commonly reported by exonerees. By random assignment, this help seeker had been either incarcerated and paroled, wrongly incarcerated and exonerated, or working as a first responder (control). For each email, we noted whether the therapist replied and, if so, the speed and length of the reply. We also content analyzed all replies for predetermined themes, including willingness to meet. Overall, therapists replied less often to exonerees (50.6%) than to first responders (62.9%) or parolees (61.1%), who did not differ (V = .11). Therapists' replies also differed in their willingness to meet (V = .13), such that inquiries from first responders would more often result in a meeting with a therapist (31.7%) compared with inquiries from exonerees (19.6%) or parolees (21.0%). Exonerees' staggering rates of mental illness may be compounded by lesser treatment access. Therapists' reluctance to assist exonerees may reflect stigma and/or perceived incompetence. Our data highlight the need to destigmatize wrongful conviction, empower clinicians to treat exonerated clients, and advance legislation and other means to expand exonerees' access to mental health care. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

Effectiveness of a Systems-Wide Initiative to Address Motivation and Expectations for Treatment on Initial Session Attendance to Outpatient Gambling Treatment.

This brief report expands the results of a prior efficacy study that examined the effect of a letter addressing prospective clients' motivation and expectations for outpatient gambling disorder treatment on initial session attendance. The results of that efficacy study indicated more clients attended the initial session when receiving the letter (77%) compared to receiving a reminder telephone call (51%). The present study examines the effectiveness of messages addressing prospective clients' motivation and expectations for outpatient gambling treatment across an entire treatment system. Messages were sent via letters, telephone, and in-person communication with all clinic staff. Participants were 54 clients with gambling disorder who were seeking outpatient psychological treatment. Results indicated that the percentage of clients attending the initial session was 85%, and no differences in attendance were found between in-person and telehealth sessions. These findings suggest that messages that address motivation and expectations persist under real-world conditions, and treatment systems can make meaningful changes that increase attendance to initial treatment sessions.

Assessing the readability and quality of online patient information for laser tattoo removal

Just as tattoos continue to increase in popularity, many people with tattoos also seek removal, often due to career concerns. Prospective clients interested in laser tattoo removal may do research about the procedure online, as the internet increasingly becomes a resource to get preliminary health information. However, it is important that the online health information on the topic be of high quality and be accessible to all patients. We analyzed 77 websites from a Google search query using the terms “Laser tattoo removal patient Information” and “Laser tattoo removal patient Instructions” to assess this. The websites were evaluated for their readability using multiple validated indices and comprehensiveness. We found that websites had a broad readability range, from elementary to college, though most were above the recommended eighth-grade reading level. Less than half of the websites adequately discussed the increased risk of pigmentary complications in the skin of color clients or emphasized the importance of consulting with a board-certified dermatologist/plastic surgeon before the procedure. Over 90% of the websites noted that multiple laser treatments are likely needed for complete clearance of tattoos. The findings from our study underscore a significant gap in the accessibility and quality of online information for patients considering laser tattoo removal, particularly in addressing specific risks for patients with darker skin tones and emphasizing the need for consulting a board-certified physician before undergoing the procedure. It is important that online resources for laser tattoo removal be appropriately written to allow better decision-making, expectations, and future satisfaction for potential clients interested in the procedure.

Telehealth Availability for Mental Health Care During and After the COVID-19 Public Health Emergency

Telehealth services expanded rapidly during the COVID-19 public health emergency (PHE). To evaluate changes in availability of telehealth services at outpatient mental health treatment facilities (MHTFs) throughout the US during and after the COVID-19 PHE. In this cohort study, callers posing as prospective clients contacted a random sample of 1404 MHTFs drawn from the Substance Abuse and Mental Health Services Administration's Behavioral Health Treatment Locator from December 2022 to March 2023 (wave 1 [W1]; during PHE). From September to November 2023 (wave 2 [W2]; after PHE), callers recontacted W1 participants. Analyses were conducted in January 2024. Callers inquired whether MHTFs offered telehealth (yes vs no), and, if yes, whether they offered (1) audio-only telehealth (vs audio and video); (2) telehealth for therapy, medication management, and/or diagnostic services; and (3) telehealth for comorbid alcohol use disorder (AUD). Sustainers (offered telehealth in both waves), late adopters (did not offer telehealth in W1 but did in W2), nonadopters (did not offer telehealth in W1 or W2), and discontinuers (offered telehealth in W1 but not W2) were all compared. During W2, 1001 MHTFs (86.1%) were successfully recontacted. A total of 713 (71.2%) were located in a metropolitan county, 151 (15.1%) were publicly operated, and 935 (93.4%) accepted Medicaid as payment. The percentage offering telehealth declined from 799 (81.6%) to 765 (79.0%) (odds ratio [OR], 0.84; 95% CI, 0.72-1.00; P < .05). Among MHTFs offering telehealth, a smaller percentage in W2 offered audio-only telehealth (369 [49.3%] vs 244 [34.1%]; OR, 0.53; 95% CI, 0.44-0.64; P < .001) and telehealth for comorbid AUD (559 [76.3%] vs 457 [66.5%]; OR, 0.62; 95% CI, 0.50-0.76; P < .001) compared with W1. In W2, MHTFs were more likely to report telehealth was only available under certain conditions for therapy (141 facilities [18.0%] vs 276 [36.4%]; OR, 2.62; 95% CI, 1.10-3.26; P < .001) and medication management (216 facilities [28.0%] vs 304 [41.3%]; OR, 1.81; 95% CI, 1.48-2.21; P < .001). A total of 684 MHTFs (72.0%) constituted sustainers, 94 (9.9%) were discontinuers, 106 (11.2%) were nonadopters, and 66 (7.0%) were late adopters. Compared with sustainers, discontinuers were less likely to be private for-profit (adjusted OR [aOR], 0.28; 95% CI, 0.11-0.68) or private not-for-profit (aOR, 0.26; 95% CI, 0.14-0.48) after adjustment for facility and area characteristics. Based on this longitudinal cohort study of 1001 MHTFs, telehealth availability has declined since the PHE end with respect to scope and modality of services, suggesting targeted policies may be necessary to sustain telehealth access.

Party and play: Associations between US male sex workers' internet advertising characteristics and advertising chemsex to prospective clients.

It is broadly recognised that chemsex is more prevalent among men who have sex with men, but little is known about chemsex in the context of commercial sexual encounters between men. This study investigates sex worker advertising characteristics and their advertised willingness to engage in chemsex with clients. Data were web scraped from the profiles of US-based male sex workers (N = 3773) advertising services on an internet advertising platform in February 2021. This study describes the association between chemsex advertising and advertised age, race/ethnicity, sexual orientation, encounter type and COVID-19 acknowledgement. 28.5% of sex workers (n = 1077) advertised chemsex, 64.7% of whom were 25-34 years-old (n = 697). The odds of chemsex advertising increased between ages 21-24 (aOR = 1.20, 95% CI 1.09-1.32) and declined among sex workers over 35 years-old (aOR = 0.97, 95% CI 0.95-1.00). Sex workers advertising as bisexual were more likely to advertise chemsex than those identifying as gay (aOR = 1.38, 95% CI 1.18-1.63). Sex workers acknowledging COVID-19 were less likely to advertise chemsex compared to those who did not (aOR = 0.65, 95% CI 0.48-0.89). Encounter type was associated with chemsex advertising among sex workers in this sample; sex workers not offering the "boyfriend experience" were more than 50% less likely to advertise chemsex than those who did offer the boyfriend experience (aOR = 0.47, 95% CI 0.36-0.61). Chemsex advertising in this population is likely influenced by multiple sociodemographic and occupational characteristics. Identifying sex workers likely to engage in chemsex based on advertising data could inform targeted education and harm-reduction campaigns in this population.

Now Everybody is a Friend; How Native Advertising Influences Indonesian Journalistic Field

Native advertising is increasingly the primary practice of online news media to gain economic benefits. The nature of native advertising resembling news content is considered effective in influencing the public. The media study in Indonesia focused heavily on media democratization following the authoritarian media system for more than three decades. However, Indonesian media's economic competition is becoming more challenging, and media personnel are looking for new ways to earn money from native advertising. This study investigates the contemporary development of Indonesian journalism concerning the increased native advertising practice. It utilizes the field theory of Pierre Bourdieu's journalistic and journalism social responsibility approach. Data was collected through semi-structured interviews of fifteen personnel from three Indonesian online news media. The study showed that Indonesian online news media highly practice native advertising to earn revenue. The increasing practice of native advertising in Indonesia urges journalists to be involved in advertising content production and dissemination. There is resistance from media personnel in native advertising practice. However, native advertising has become irresistible because most media are in an economic crisis. Native advertising drives media to make friends with every prospective client, including the Government. The media has become less independent and less concerned about their social responsibility as a watchdog because the Government and state apparatus are their clients. The media develop new norms and traditions to accommodate native advertising. Keywords: Indonesian journalism, journalistic field, media social responsibility, native advertising, online news media.

Improving the KYC Onboarding Process Using Business Process Re-Engineering: A Case Study of a Foreign Bank in Indonesia

The Know-Your-Customer (KYC) onboarding component in the customer acquisition process became an issue in an Indonesian branch of a prominent global bank. In 2023, the branch received a significant complaint from one of its major clients, noting the inefficiency of its KYC onboarding process, thus garnering attention from local senior management. From 2019 to 2023, there was a steady increase in client dissatisfaction rate and the number of new clients dropping their requests during the KYC onboarding stage. This research aims to identify the pain points in Magnolia Bank’s KYC onboarding process and propose solutions using the Business Process Re-engineering (BPR) approach. Fifteen respondents, including 10 bank employees and 5 corporate clients, were interviewed. Thematic analysis of interview results was conducted and it revealed three major pain points of the process: difficulty in document submission, challenges in requirements, and communication issues. The root cause of these pain points were then analyzed using the fishbone diagram, from which three root causes were discovered: inadequate technology infrastructure, lack of transparency in the process, and insufficient guidance that clients receive from the bank. The BPR approach was taken to fix the problems, the project focused on improving the guidance to clients, enhancing technology infrastructure, and developing a system for clients to track their onboarding progress. The proposed business solution for this research is for Magnolia Bank to develop a dedicated KYC onboarding platform, allowing prospective clients to submit the requirements directly, experience a one-window communication system, and track their KYC onboarding status.

Persuasive Communication Strategy in Creative Work Digital Marketing Agency

The pandemic period in recent years has made it difficult for business people and MSMEs to market their products. This is one of the reasons for the establishment of the digital agency Karya Creative. This research also focuses on how Karya Creative's persuasive communication strategy to attract prospective clients to entrust their brand and what are the factors that influence the success of persuasive communication by Karya Creative in attracting clients. In this research, researchers took an approach used in qualitative descriptive. In using qualitative descriptive type, where researchers describe or construct in-depth interviews of research subjects. The results of this study show the process of persuasive communication strategies applied in Creative Works, the elements and components of persuasive communication used, and what factors influence the success of persuasive communication of Creative Works. Researchers hope that this research can make a scientific contribution to communication science and be useful for students who pursue communication research. The advice obtained from this study is that persuasive communication must be given continuously to convince clients because it is the basis of the strength of marketing agencies in promoting. Then it is also important in building client trust, of course, we need to uphold an honesty or a transparent communication.

The role of heterogenous implementation on the uptake and long-term diffusion of agricultural insurance in a pastoral context

To make a difference in lower-income countries, agricultural innovations must be adopted and ultimately diffused across diverse local environments. This study contributes to the ongoing debate about the factors limiting the spread of agricultural innovations by considering the role of heterogenous supply in determining observed demand for the Index-Based Livestock Insurance (IBLI) product, which is a commercial insurance product serving historically uninsured pastoralists in the Horn of Africa. Analysis of sales data from 2010 to 2020 in Ethiopia and Kenya shows that local conditions can reduce the likelihood of supply channels reaching prospective clients, effectively excluding them from accessing insurance, while other factors can work towards increasing supply of insurance while also decreasing demand for it. Surveys collected from insurance sales agents reveals considerable heterogeneity in their ability to and effort in suppling IBLI. Discussions with IBLI’s providers confirms the role of supply constraints in observed demand; the firms consistently point towards the cost of last-mile extension and sales as their largest challenge to increasing sales, and emphasize that it is cost-prohibitive to provide equal access to well-trained insurance agents across the areas that they operate. These findings suggest that current investments aimed at increasing insurance coverage by increasing demand, for example through improved product design or by subsidizing premiums, should be accompanied by investments in developing more cost-effective marketing and distribution processes so that demand can be acted upon. On a broader level, the results highlight a need to consider non-random and incomplete supply as a factor when examining observed uptake of agricultural innovations.

LabourCentre - Bridging the Gap Between Clients and Skilled Workers

This research paper presents a web application that aims to simplify the hiring and contract assignment of labourers, promoting a more effective and transparent relationship between employers and qualified workers. The application guarantees thorough verification, makes labour registration easier, and makes contract assignments easier. It has an extensive labourer registration module that enables employees to set up profiles with thorough backgrounds and skill sets. Prospective clients are reassured that labourer profiles are authentic by a strong verification mechanism. Customers can peruse an array of au- thenticated workers, making knowledgeable selections predicated on competencies, background, and additional factors. Clients can create, modify, and assign contracts to qualified labourers using an easy-to-use portal that streamlines the contract assignment process. The research explores the impact of the platform on efficiency and transparency, focusing on user satisfaction and adoption rates. Index Terms—labourer, customer, MERN, open source, User friendly, Interface.

Building a knowledge graph to enrich ChatGPT responses in manufacturing service discovery

Sourcing and identification of new manufacturing partners is crucial for manufacturing system integrators to enhance agility and reduce risk through supply chain diversification in the global economy. The advent of advanced large language models has captured significant interest, due to their ability to generate comprehensive and articulate responses across a wide range of knowledge domains. However, the system often falls short in accuracy and completeness when responding to domain-specific inquiries, particularly in areas like manufacturing service discovery. This research explores the potential of leveraging Knowledge Graphs in conjunction with ChatGPT to streamline the process for prospective clients in identifying small manufacturing enterprises. In this study, we propose a method that integrates bottom-up ontology with advanced machine learning models to develop a Manufacturing Service Knowledge Graph from an array of structured and unstructured data sources, including the digital footprints of small-scale manufacturers throughout North America. The Knowledge Graph and the learned graph embedding vectors are leveraged to tackle intricate queries within the digital supply chain network, responding with enhanced reliability and greater interpretability. The approach highlighted is scalable to millions of entities that can be distributed to form a global Manufacturing Service Knowledge Network Graph that can potentially interconnect multiple types of Knowledge Graphs that span industry sectors, geopolitical boundaries, and business domains. The dataset developed for this study, now publicly accessible, encompasses more than 13,000 manufacturers’ weblinks, manufacturing services, certifications, and location entity types.

The changing meaning of "no" in Canadian sex work.

With the migration of sex workers to online advertising in Canada, a substantial body of research has emerged on how they communicate with prospective clients. However, given the enormous quantity of archival material available, finding representative ways to identify what sex workers say is a difficult task. Numerical analysis of commonly used phrases allows for the analysis of large numbers of documents potentially identifying themes that may be missed using other techniques. This study considers how Canadian sex workers communicate by examining how the word "no" was used by online advertisers over a 15-year period. Source materials consisted of three collections of online classified advertising containing over 4.2 million ads collected between 2007 and 2022 representing 214456 advertisers. Advertisers and demographic variables were extracted from ad metadata. Common terms surrounding the word "no" were used to identify themes. The word "no" was used by 115127 advertisers. Five major themes were identified: client reassurance (54084 advertisers), communication (47130 advertisers), client race (32612 advertisers), client behavior (23863 advertisers), and service restrictions (8545 advertisers). The probability of there being an association between an advertiser and a major theme was found to vary in response to several variables, including: time period, region, advertiser gender, and advertiser ethnicity. Results are compared with previous work on race and risk messaging in sex work advertising and factors influencing client race restrictions are considered. Over time, the restriction related themes of client behavior, service restrictions, and client race became more prominent. Collectives, multi-regional, cis-female, and Black or Mixed ancestry advertisers were more likely to use restrictions.

Information retrieval from textual data: Harnessing large language models, retrieval augmented generation and prompt engineering

This paper describes how recent advancements in the field of Generative AI (GenAI), and more specifically large language models (LLMs), are incorporated into a practical application that solves the widespread and relevant business problem of information retrieval from textual data in PDF format: searching through legal texts, financial reports, research articles and so on. Marketing research, for example, often requires reading through hundreds of pages of financial reports to extract key information for research on competitors, partners, markets and prospective clients. It is a manual, error-prone and time-consuming task for marketers, where until recently there was little scope for automation, optimisation and scaling. The application we have developed combines LLMs with a retrieval augmented generation (RAG) architecture and prompt engineering to make this process more efficient. We have developed a chatbot that allows the user to upload multiple PDF documents and obtain a summary of predefined key areas as well as to ask specific questions and get answers from the combined documents’ content. The application’s architecture begins with the creation of an index for each of the PDF files. This index includes embedding the textual content and constructing a vector store. A query engine, employing a small-to-big retrieval method, is then used to accurately respond to a set of predefined questions for each PDF to create the summary. The prompt has been designed in a manner that minimises the risk of hallucination which is common in this type of model. The user interacts with the model via a chatbot feature. It utilises similar small-to-big retrieval techniques over the indices for straightforward queries, and a more complex sub-questions engine for in-depth analysis, providing a comprehensive and interactive tool for document analysis. We have estimated that the implementation of this tool would reduce the time spent on manual research tasks by around 60 per cent, based on the discussions we have had with potential users.

INFLUENCING CONSUMER PREFERENCE AND SATISFACTION TOWARDS BUYING BEHAVIOUR OF KITCHEN APPLIANCE PRODUCTS IN KRISHNAKIRI DISTRICT

Every business in India, particularly in the country's largest cities, is attempting to survive on its platform as best it can under the current circumstances in order to reach the target number of prospective clients. The world economy will inevitably shift, and liberalisation is essential to our nation. With its extensive and excellent product line, the premier multinational company has joined the Indian market and is already playing a significant role. We understand that our "Customer is the King" and that the Indian market is expanding with a superior product line in electronic home appliances as compared to the global market. Customers are sufficiently aware and sound to make the best choices when it comes to purchasing the chosen brand of home appliances in order to meet the necessary objective. Without home appliances, a contemporary house is incomplete, particularly in large cities and metropolitan regions. In large metropolises, electronic home appliances are seen as a boon as they significantly reduce the amount of time needed for the majority of domestic household chores. Thus, the researchers took into consideration their study on the purchasing habits of consumers in Krishnagar District, Tamil Nadu, with regard to electronics and household appliances. Products related to home appliances such as air coolers, refrigerators, washers, microwaves, and televisions are included in this study. 253 respondents in Krishnagar were chosen for this study using an expedient sampling technique. This study employed a demographic research design, using a questionnaire as a means of gathering data from participants. Additionally, data segmentation will be used in the study. The conclusion reached was that while price, quality, offer, and appliance features empowered the consumer to purchase the appliance, demographic characteristics also influenced the consumer's decision to purchase.

Racial Discrimination and Administrative Burden in Access to Public Services

Equal access to public services is a foundational element of democratic societies. Yet, stark inequalities in access to public services persist, partially due to bureaucratic discrimination, or differential treatment by bureaucrats. This study investigates the causal mechanism of bureaucratic discrimination, arguing that racial discrimination can serve as a means of cream skimming, when there are economic incentives to prioritize easier-to-serve clientele. We predict that in the absence of information regarding prospective clients’ performance, group-level performance information will be imposed on racially minoritized individuals. We implemented a nationwide email correspondence audit experiment including all charter school principals in the U.S. (n = 5850). The findings show that Black email aliases faced significantly higher administrative burdens in trying to get access to charter schools than White email aliases when no performance signal was provided. However, when a direct signal of clients’ performance was introduced, the racial disparities diminished. Overall, these results provide evidence on the causal mechanism of bureaucratic discrimination as a means of cream-skimming.

Virtual Smartphones: Exploring the Evolution and Impact of Virtualization Technology on Mobile Devices

With the ability to fully immerse users in a virtual environment, virtual reality (VR) has grown in popularity among consumers in recent years. Technology has grown to be one of the most significant tools for communication, which is to be expected to change how companies advertise their goods and services to prospective clients. The purpose of this study is to look at how virtual smartphones: exploring the evolution and impact of virtualization technology on mobile devices perceived usefulness and enjoyment influence customers’ future intention. Nowadays, smartphones are used in the majority of human tasks in daily life, making work easier for people. The work may involve communicating with a different business via video conferencing, emailing documents, using a Google Map to find a place, etc. We all know that smartphones are useful, but occasionally users find it difficult to use them because of a lack of resources. Less storage space, a slow processor, low battery life, etc. are some of the issues. In this work, we present VSP, or Virtual Smart Phone, which is essentially a step toward connecting the real and virtual worlds over the internet with a small projector, camera, speaker, microphone, and cloud computing technology.

Factors Influencing Customer Retention and Loyalty in Dental Practice in the United States

This mixed study is an analysis of factors that influence customer retention and loyalty in dental practices in the US. The study determines and encourages patient choice to visit specific dental offices, ensures the well-being of dental customers, and supports the viability of dental practices in the industry. A mixed research methodology was employed, which started with a thematic content analysis of the sampled literature. This produced 18 influencing factors for the dental industry. Afterward, these factors were constructed into survey questions to conduct the primary research via SurveyMonkey and identify dental patient perceptions regarding these 18 factors. Finally, a non-parametric Kruskal-Wallis test was employed to rank and group the 18 factors based on their importance as perceived by US dental patients. The study highlighted the similarities and differences in the influencing factors across extant literature and contemporarily collected data in the US. While the extant literature ranked communication and relation as essential factors in retaining dental patients, the survey prioritized skill and trust as the crucial factors a patient would consider when choosing a dental clinic. This study grouped and ranked all 18 of the identified factors, which any dental clinic could consider retaining and enhancing the loyalty of their existing and prospective clients.